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Pengaruh Strategi Pemasaran Dalam Upaya Meningkatkan Pendapatan Petani Dalam Perspektif Ekonomi Islam (Studi Pada Petani Jagung di Desa Soriutu Kecamatan Manggelewa Kabupaten Dompu NTB) Ningsih, Sonia Yulia; Wahono, Budi; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research is to find out how corn farmers' marketing strategies increase income, as well as knowing the Islamic economics review of marketing strategies. This research is descriptive qualitative, namely research that is explanatory and aims to obtain a complete picture of something being researched. The data collection techniques used were observation, interviews and documentation.The results of the research show that the marketing strategy implemented by corn farmers in Soriutu Village, Manggelewa District, Dompu Regency, NTB, is to increase income, by implementing a product marketing mix system, price, place, promotion. The products marketed have quality from superior seeds using quality fertilizer. Pricing is in accordance with product quality. The promotion implemented is still very simple, namely using personal selling or direct promotion (personal selling). The marketing mix method is stated to be quite good. According to the Islamic economic perspective, it can be concluded that the marketing strategy implemented is in accordance with Islamic principles, the products offered are halal, pricing does not harm both parties, the business location is very strategic and easy to reach for consumers, promotions are carried out honestly, correctly, gently and with sincerity to serve. consumer. Keyword: Strategy, Marketing, Revenue, and Islamic economic perspective
Analisa Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Behavior Intention Pada Digital Payment ( Studi Kasus Mahasiswa Universitas Islam Malang 2019 ) Febbyola, Risa; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the Analysis of Perceived Ease Of Use and Perceived Enjoyment of Behavior Intention in Digital Payment (Case Study of Islamic University of Malang Students 2019). The type of approach taken is a quantitative approach. With the type of explanatory research. The sample used in this study was 96 respondents obtained from the calculation of the Slovin formula using a questionnaire. The data analysis method used in this study is multiple linear regression analysis. The data testing used is partial hypothesis testing (Test t). In the results of his research, it was shown that perceived ease of use does not affect behavior intention in the use of digital payments, while perceived enjoyment affects behavior intention in the use of digital payments. Keywords : Perceived Ease Of Use, Perceived Enjoyment, Behavior Intention, Digital Payment
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Fasilitas Kerja Terhadap Kinerja Pegawai (Study Pada Ministerio Comêrcio E Industria Timor-Leste) Freitas, Nizia Felismina Araujo; Slamet, Afi Rachmat; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of leadership style, organizational culture, and work facilities on the performance of Ministerio e comercio noindustria (Timor-Leste) employees. The population in this study was 257 Ministerio Comȇrcio e Industria.de (Timor-Leste) employees. The sample collection technique was based on certain criteria using a questionnaire distributed to 72 respondents and using the SPSS analysis tool. The research results show that the variables of leadership style, organizational culture, and work facilities have a simultaneous and partial effect on employee performance. Keywords: Leadership style, organizational culture, work facilities, employee performance
Would you be willing to pay more if AI robot waiters were introduced? The pivotal role of the need for uniqueness and perceived uniqueness Ramadhan, Tri Sugiarti; Krisnanto, Aditya Budi
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 1 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v21i1.21796

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Service robots have the potential to enhance customer experiences with their innovative technology, but many people still feel uncomfortable around them. While some customers are open to being served by robots, most still prefer interacting with humans.  This inconsistency highlights the need to explore why consumers choose robotic service restaurants over conventional ones.  This study aims to extend the existing literature by examining the need for uniqueness and perceived uniqueness as critical determinants of attitudes and willingness to pay more. To the best of the author's knowledge, there are few studies that explore these factors in the context of service robots, particularly in Indonesia. We surveyed 308 customers who dined at restaurants with robot waiters. Our analysis, using regression and Sobel, revealed that the need for uniqueness doesn't significantly affect how consumers feel about these restaurants or their willingness to pay more. However, perceived uniqueness positively affects both consumer attitudes and willingness to pay more, both directly and indirectly.  This means that while the need for uniqueness can motivate consumers to explore novel experiences like dining at a restaurant with robot waiters, restaurants must ensure that the overall experience meets or exceeds customer expectations to enhance positive attitudes and willingness to pay more.
PENGADAAN TEMPAT SAMPAH ANORGANIK SEBAGAI AKSI NYATA PEDULI LINGKUNGAN Tri Sugiarti Ramadhan; Vindha Ayu Novitasari
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2021
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Permasalahan sampah saat ini tidak hanya menjadi permasalahan di kota-kota besar saja namun juga di desa-desa. Kebiasaan membuang sampah sembarangan, kurangnya kesadaran dalam memilah sampah sesuai jenisnya, serta kurannya kepedulian masyarakat tentang lingkungan hidupnya menjadi isu penting hampir di semua lapisan masyarakat. Hal ini sangat menyedihkan karena minimnya pengetahuan tentang sampah dan dampaknya. Perilaku buruk ini semakin parah disebabkan oleh minimnya fasilitas, sarana, dan prasarana kebersihan yang mudah dijangkau oleh masyarakat di tempat publik. Penelitian ini bertujuan untuk melihat implementasi peduli lingkungan hidup berupa pengadaan tempat sampah anorganik dalam rangka program pengabdian kepada masyarakat Desa Grajagan. Bentuk kegiatan berupa pengadaan empat tempat sampah anorganik yang terbuat dari drum oli bekas yang dibagikan ke tempat-tempat publik. Metode yang dilakukan dalam kegiatan pengadaan tempat sampah anorganik ini dengan konsultasi sekaligus secara tidak langsung sosialisasi tentang pentingnya kesadaran membuang sampah berdasarkan jenis sampah dan menumbuhkan kepedulian lingkungan. Pengadaan tempat sampah ini dapat memberikan dorongan kepada masyaraat akan pentingnya menjaga lingkungan dan mengelola sampah dengan baik dan tepat. Selain itu, juga melatih kebiasaan membuang sampah pada tempat sampah sesuai dengan jenis sampahnya
PENDAMPINGAN DAN PELATIHAN DIGITALISASI PIN UMKM DI GOOGLE MAPS DESA ANDONOSARI Eka Farida; Tri Sugiarti Ramadhan
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2021
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Untuk mendukung digitalisasi di desa Andonosari khususnya pada sektor UMKM adalah dengan cara melalui pendampingan dan pelatihan serta menginput data UMKM yang berada di desa Andonosari, untuk di masukan ke google maps. Sistem pemasaran UMKM di desa Andonosari masih tergolong kurang, dikarenakan masyarakat disana kurang memahami dunia internet secara spesifik, sehingga yang diharapkan dengan adanya pelatihan dan penginputan data umkm ini, dapat membantu UMKM di Desa Andonosari semakin maju dan berkembang. Metode yang kami gunakan adalah observasi langsung kepada pemilik UMKM, mengumpulkan data UMKM, dan memberi pelatihan dan pendampingan kepada pemilik UMKM. UMKM di desa Andonosari sebenarnya memiliki potensi yang sangat baik, karena produk dan letak usaha berada pada jalan utama menuju wisata gunung Bromo, oleh karena itu kami tertarik untuk memberikan pelatihan serta pendampingan ini guna mendukung UMKM yang berada di desa Andonosari sehingga mudah diakses oleh para pelanggan atau konsumen secara digital
Pengaruh Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Variabel Intervening (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan 2020 Universitas Islam Malang Pengguna Produk Unilever Personal Care) Utomo, Dimas Khrisna; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted to determine the effect of Brand Image on Brand Loyalty mediated by the Brand Trust on Economics and Business students at the Islamic University of Malang in 2020 are users of Unilever personal care products. this research uses explanatory research and a quantitative approach. The data source of this research is primary data obtained from answers to statements when distributing questionnaires to respondents who meet the criteria. The sampling technique used is non probability sampling with purposive sampling technique. The number of samples in this study were 110 respondents obtained from the Malhotra formula. to solve the problem in this study using the outer model test and inner model test with the help of data analysis using SmartPLS 4.1.0.6. The results of this study are Brand Image have a direct effect on Brand Trust. Brand Image have a direct effect on Brand Loyalty. Brand Trust have a direct effect on Brand Loyalty. Brand Image have an indirect effect on Brand Loyalty mediated by Brand Trust. Keywords: Brand Image, Brand Trust, Brand Loyalty
Menilai Keberhasilan Sistem Keuangan Desa Menggunakan Model Kesuksesan Sistem Informasi DeLone & McLean (Studi Empiris pada Pemerintah Desa di Kota Pariaman) Ramadhan, Tri Sugiarti
Jurnal Manajemen dan Pemasaran Digital Vol. 3 No. 1 (2025): Jurnal Manajemen dan Pemasaran Digital (Januari - Maret 2025)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v3i1.294

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Penelitian ini bertujuan untuk mengkaji implementasi Sistem Keuangan Desa (SISKEUDES). Penelitian ini juga bertujuan untuk mengidentifikasi faktor-faktor yang dapat memengaruhi kepuasan pengguna dan pemanfaatan SISKEUDES di 55 desa di Kota Pariaman. Data yang digunakan dalam penelitian ini adalah data primer yang diperoleh dengan menyebarkan kuesioner kepada masing-masing pemerintah desa. Penelitian ini menggunakan purposive sampling dengan sampel sebanyak 55 bendahara desa/operator SISKEUDES. Analisis data dilakukan dengan menggunakan SmartPLS versi 3.0. Penelitian ini menemukan bahwa kualitas informasi berpengaruh positif terhadap kepuasan pengguna, sedangkan kualitas sistem dan kualitas layanan tidak memengaruhi kepuasan pengguna. Lebih lanjut, kepuasan pengguna tidak memengaruhi pemanfaatan SISKEUDES.
Pengaruh Strategi Content Marketing, Engagement Media Sosial Dan Cusstomer Experience Terhadap Loyalitas Pelanggan Pada E- Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Unisma) Khatimah, Husnul; Basalamah, Muhammad Ridwan; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of Content Marketing Strategy, Social Media Engagement, and Customer Experience on Customer Loyalty on TikTok Shop E-commerce. Data was taken using purposive sampling from 95 respondents through a questionnaire with the Likert scale. Data analysis was carried out using multiple linear regression and hypothesis tests (F test and t test) with the IBM SPSS 25 program. The results showed that simultaneously, the three variables had a significant influence on customer loyalty (significance 0.000 < 0.05). However, partially, Content Marketing Strategy had no significant effect (significance 0.228 > 0.05), while Social Media Engagement and Customer Experience had a positive and significant effect (significance 0.000 and 0.008 < 0.05). Keywords: Strategies Content Marketing, Social Media Engagement and Customer Experince on Customer Loyalty. 
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada UD. Permata Beton Desa Sugihan, Kampak Trenggalek Jawa Timur) Pramudita, Sekar Arum; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Effect of Compensation, Work Discipline, and Work Environment on Employee Performance. This study uses Explanatory Research with a quantitative approach. Sampling was carried out on all employees of UD. Permata Beton using a saturated sampling technique. Because the population in this study was 100 people, the entire population will be counted as a sample. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this study indicate that Compensation, Work Discipline, and Work Environment have a significant effect simultaneously on Employee Performance. The variables Compensation, Work Discipline, and Work Environment have a significant partial effect on Employee Performance. Keywords: Compensation, Work Discipline, Work Environment and Employee Performance