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All Journal IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Harga dan Kualitas Pelayanan Terhadap Loyalitas Utami, Hawi Rizqi; Wahono, Budi; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of price and service quality on customer loyalty, with customer satisfaction as an intervening variable, at Hepimart Ngawi. In an era of global economic uncertainty, supermarkets must focus on delivering value and satisfaction to retain a loyal customer base. The study finds that price significantly and directly affects both customer satisfaction and loyalty. Service quality also has a positive and significant effect on customer satisfaction and loyalty. Furthermore, customer satisfaction positively influences customer loyalty. However, the results show no significant indirect effect of service quality on loyalty through satisfaction. These findings suggest that while price and service quality are crucial in building satisfaction and loyalty, satisfaction does not act as a mediator between service quality and loyalty in this context. Keywords: Price, Servicey Quality, Customer Loyalty, Customer Satisfaction
Pengaruh Social Media Marketing, Brand Awareness, dan Brand Image Terhadap Loyalitas Pelanggan (Studi Kasus Pada Toko Havefun Store Malang) Widiarti, Refinda Cahyu; Mawardi, M. Cholid; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Social Media Marketing, Brand awareness, and Brand Image on customer loyalty at Havefun Store. In an era of increasingly fierce business competition and digitalization, understanding the factors that drive customer loyalty is crucial, especially in the dynamic shoe industry. This study collected data through questionnaires administered to 80 Havefun Store customers, demonstrating the use of a quantitative approach. The research hypothesis was tested using multiple linear regression analysis. The analysis revealed that Social Media Marketing, Brand awareness, and Brand Image influence customer loyalty. These findings indicate that Havefun Store's efforts in utilizing social media for marketing, building strong Brand awareness, and maintaining a positive Brand Image play a significant role in retaining its loyal customers. The implication of this study is that Havefun Store is advised to continue improving its Social Media Marketing strategy, strengthening Brand awareness through innovation, and maintaining a good Brand Image through responsive service to continuously increase customer loyalty. Future research is recommended to expand the scope of the sample and population and consider other factors for more comprehensive results  Keywords: Social Media Marketing, Brand awareness, Brand Image, Customer Loyalty.
Pengaruh Harga, Promotion, Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2021) Setyowati, Kiki; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of price, promotion, and electronic word of mouth on consumer purchasing decisions on the Shopee e-commerce platform. This study uses a case study of students from the University of Islam Malang, class of 2021, where data was collected through the distribution of a questionnaire via Google Forms to randomly selected students from the University of Islam Malang, class of 2021. The sample size was determined using Malhotra's formula, resulting in 96 respondents. The data analysis method used in this study was data processing using the IBM SPSS 26 program. The results of this study indicate that price, promotion, and electronic word of mouth simultaneously influence purchasing decisions. Partially, price has a positive influence on purchasing decisions, promotion has an influence on purchasing decisions, and electronic word of mouth has the most dominant influence on purchasing decisions. Keywords: Price, Promotion, Electronic Word of Mouth, Purchase Decision
Pengaruh Sistem Pembayaran COD, Online Customer Review, Online Customer Rating, Dan Diskon Terhadap Keputusan Pembelian Di E-Commerce Shopee Bahari, Romi Chandra; Arifin, Rois; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Advances in technology and information have shifted people's shopping behavior, for example on Shopee, which has the highest number of users in Indonesia. The high number of users and competition have had an impact on Shopee, such as product mismatch. Previous studies have shown various findings regarding COD, online customer reviews, online customer ratings, and discounts on purchasing decisions. No previous study has investigated these four variables simultaneously. This study examines the impact of COD, online customer reviews, online customer ratings, and discounts on purchasing decisions on Shopee. The findings are expected to support e-commerce companies in creating more efficient marketing approaches. This is a quantitative study using explanatory research techniques to test the causal relationships between variables, with a sample of 110 Shopee users in Malang City selected through snowball sampling. Data analysis was conducted using multiple linear regression analysis with SPSS. The findings revealed that Cash On Delivery, Online Customer Rating, and Discounts partially showed a significant influence on purchasing decisions on Shopee, while Online Customer Reviews did not show a significant impact. Simultaneously, all four variables significantly influence purchasing decisions on Shopee in Malang City. These results indicate that COD, online customer reviews, online customer ratings, and discounts are the primary factors for consumers when making online transactions. Keywords: Cash On Delivery (COD), Online Reviews, Online Ratings, Discounts, Purchasing Decision, Shopee, Malang City
Pengaruh Labelisasi Halal, Kualitas Produk, Word Of Mouth (WOM) Dan Harga Terhadap Minat Beli (Studi Kasus Pada Pengguna Lip Cream Hanasui Varian Boba Edition Di Kelurahan Gadang Kota Malang) Wahyuni, Mauliddiah Dwi; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Thisistudyiaimsitoidetermineiand analyzeitheiinfluence of halal labeling, productiquality,iword of mouth, and price on consumer purchase intention of Hanasui Boba Edition lip cream in Gadang sub-district, Malang city. This study employed quantitative research with descriptive analysis. The population was Hanasui Boba Edition lip cream users in Gadang sub-district, Malang city. A purposive sampling technique was used for the sample size, with 95 respondents. Primary data were collected using a questionnaire. The results showed thatihalalilabeling, productiqualityiword of mouth, and price significantly influenced purchase intention. Halal labeling significantly influenced purchase intention. Product quality significantly influenced purchase intention. Word of mouth significantly influenced purchase intention. Price significantly influenced purchase intention. Keywords: Halal Labeling, Product Quality, Word of Mouth, Price, and Purchase Intention
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pengaruh Penggunaan Aplikasi Keuangan Digital Terhadap Kinerja Keuangan Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023 Aisyah, Widya Nur; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of using digital financial applications, consisting of mobile banking and internet banking, on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Financial performance is measured using financial ratios, namely Return On Assets (ROA), Return On Equity (ROE), and Net Interest Margin (NIM). The research method employs a quantitative approach using secondary data from the annual financial reports of banking companies. The sampling technique used is purposive sampling, with a sample size of 14 companies meeting the research criteria. Data analysis is conducted using simple regression analysis to determine the magnitude of the independent variables' influence on the dependent variable, assisted by SPSS version 25. The results indicate that the use of digital financial applications does not significantly affect ROA and ROE. However, it significantly affects the NIM ratio. This finding suggests that the utilization of digital banking services has a greater impact on net interest income than on overall profitability. Keywords: Mobile Banking, Internet Banking, Financial Performance, ROA, NIM
Menumbuhkan Jiwa Kewirausahaan pada Anak dengan Program Little Star Entrepreneur Ramadhan, Tri Sugiarti; Farida, Eka
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13144

Abstract

Kewirausahaan merupakan kemampuan kreatif dan inovatif, jeli melihat peluang dan selalu terbuka untuk setiap masukan dan perubahan yang positif yang mampu membawa bisnis terus bertumbuh. Saat kondisi pandemic seperti ini penting nya mecari peluang untuk berwirausaha. Pembeljaran secara daring membuat remaja dan anak kecil memiliki waktu luang yang cukup untuk dapat dimanfaatkan mencari peluang berwurausaha. Pada kondisi seperti ini diharapkan remaja dapat memanfaatkan waktu dengan positif dan produktif. Kesiapan mental dan keterampilan perlu disiapkan sebelum seseorang memasuki dunia usaha. Berdasarkan hal tersebut, tujuan pengembangan kewirausahaan untuk remaja dan anak kecil sebagai berikut: 1) menumbuhkam jiwa kewirausahan, 2) mendorong dalam menggali potensi wirausaha melalui ide-ide kreatif, 3) manumbuhkan minat dalam berwirausaha. Kegiatan yang dilakukan meliputi pelatihan kewirausahaan, pelatihan pembuatan produk, edukasi kesadaran terhadap kewirausaha. Setelah kegiatan pengembangan kewirausahaan dilaksanakan, dilakukan evaluasi. Hasilnya menunjukkan 100% peserta menyatakan mengalami peningkatan kesadaran akan kewirauasha dan skill setelah mengikuti kegiatan dan 90 % menunjukkan perubahan sikap yaitu menjalankan usaha.
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana