Article Per Year (5 Year)
p-Index From 2021 - 2026
6.071
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 50 Documents
Search

 1   2   3   4   5 
Pengaruh Harga, Promotion, Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2021) Setyowati, Kiki; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine and analyze the relationship between the influence of price, promotion, and electronic word of mouth on consumer purchasing decisions on the Shopee e-commerce platform. This study uses a case study of students from the University of Islam Malang, class of 2021, where data was collected through the distribution of a questionnaire via Google Forms to randomly selected students from the University of Islam Malang, class of 2021. The sample size was determined using Malhotra's formula, resulting in 96 respondents. The data analysis method used in this study was data processing using the IBM SPSS 26 program. The results of this study indicate that price, promotion, and electronic word of mouth simultaneously influence purchasing decisions. Partially, price has a positive influence on purchasing decisions, promotion has an influence on purchasing decisions, and electronic word of mouth has the most dominant influence on purchasing decisions. Keywords: Price, Promotion, Electronic Word of Mouth, Purchase Decision
Pengaruh Sistem Pembayaran COD, Online Customer Review, Online Customer Rating, Dan Diskon Terhadap Keputusan Pembelian Di E-Commerce Shopee Bahari, Romi Chandra; Arifin, Rois; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Advances in technology and information have shifted people's shopping behavior, for example on Shopee, which has the highest number of users in Indonesia. The high number of users and competition have had an impact on Shopee, such as product mismatch. Previous studies have shown various findings regarding COD, online customer reviews, online customer ratings, and discounts on purchasing decisions. No previous study has investigated these four variables simultaneously. This study examines the impact of COD, online customer reviews, online customer ratings, and discounts on purchasing decisions on Shopee. The findings are expected to support e-commerce companies in creating more efficient marketing approaches. This is a quantitative study using explanatory research techniques to test the causal relationships between variables, with a sample of 110 Shopee users in Malang City selected through snowball sampling. Data analysis was conducted using multiple linear regression analysis with SPSS. The findings revealed that Cash On Delivery, Online Customer Rating, and Discounts partially showed a significant influence on purchasing decisions on Shopee, while Online Customer Reviews did not show a significant impact. Simultaneously, all four variables significantly influence purchasing decisions on Shopee in Malang City. These results indicate that COD, online customer reviews, online customer ratings, and discounts are the primary factors for consumers when making online transactions. Keywords: Cash On Delivery (COD), Online Reviews, Online Ratings, Discounts, Purchasing Decision, Shopee, Malang City
Pengaruh Labelisasi Halal, Kualitas Produk, Word Of Mouth (WOM) Dan Harga Terhadap Minat Beli (Studi Kasus Pada Pengguna Lip Cream Hanasui Varian Boba Edition Di Kelurahan Gadang Kota Malang) Wahyuni, Mauliddiah Dwi; Rachma, N.; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Thisistudyiaimsitoidetermineiand analyzeitheiinfluence of halal labeling, productiquality,iword of mouth, and price on consumer purchase intention of Hanasui Boba Edition lip cream in Gadang sub-district, Malang city. This study employed quantitative research with descriptive analysis. The population was Hanasui Boba Edition lip cream users in Gadang sub-district, Malang city. A purposive sampling technique was used for the sample size, with 95 respondents. Primary data were collected using a questionnaire. The results showed thatihalalilabeling, productiqualityiword of mouth, and price significantly influenced purchase intention. Halal labeling significantly influenced purchase intention. Product quality significantly influenced purchase intention. Word of mouth significantly influenced purchase intention. Price significantly influenced purchase intention. Keywords: Halal Labeling, Product Quality, Word of Mouth, Price, and Purchase Intention
The Role of Entrepreneurial Marketing and Entrepreneurial Orientation in Improving SMEs Performance (Study on Kampung Tahu Kediri) Ambarwati, Diana; Munawaroh, Nuril Aulia; Ramadhan, Tri Sugiarti; Rahmadi, Afif Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6542

Abstract

This study aims to analyze the influence of entrepreneurial marketing and entrepreneurial orientation on the performance of small and medium-sized tofu producers in Kampung Tahu Kediri, considering the role of marketing strategy as a mediator and marketing capability as a moderator. The research population consisted of all SMEs that are members of the Paguyuban Tahu in Kampung Tahu Kediri, with a sample size of 43 respondents selected using saturated sampling. The PLS-SEM approach was used to evaluate primary data collected via surveys. The results indicate that entrepreneurial marketing has a positive and significant effect on marketing strategy and SME performance, while entrepreneurial orientation does not have a significant effect and tends to be negative on both; marketing strategy contributes positively and significantly to SME performance, but marketing capability does not have a significant effect or moderation in the relationship, and marketing strategy does not mediate the influence of entrepreneurial marketing and entrepreneurial orientation on SME performance. The novelty of this study lies in the strong direct impact of entrepreneurial marketing on the performance of tofu-processing SMEs in a local community context, while entrepreneurial orientation shows a negative tendency, providing new insights into the dynamics of entrepreneurial characteristics in traditional businesses. The implications of these findings emphasize the importance of focusing on product innovation and adaptive marketing strategies, as well as the need for government and supporting institutions to strengthen marketing capabilities and business sustainability of SMEs
Pengaruh Penggunaan Aplikasi Keuangan Digital Terhadap Kinerja Keuangan Perusahaan Perbankan Yang Terdaftar Di Bursa Efek Indonesia Periode 2020-2023 Aisyah, Widya Nur; Mardani, Ronny Malavia; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the effect of using digital financial applications, consisting of mobile banking and internet banking, on the financial performance of banking companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Financial performance is measured using financial ratios, namely Return On Assets (ROA), Return On Equity (ROE), and Net Interest Margin (NIM). The research method employs a quantitative approach using secondary data from the annual financial reports of banking companies. The sampling technique used is purposive sampling, with a sample size of 14 companies meeting the research criteria. Data analysis is conducted using simple regression analysis to determine the magnitude of the independent variables' influence on the dependent variable, assisted by SPSS version 25. The results indicate that the use of digital financial applications does not significantly affect ROA and ROE. However, it significantly affects the NIM ratio. This finding suggests that the utilization of digital banking services has a greater impact on net interest income than on overall profitability. Keywords: Mobile Banking, Internet Banking, Financial Performance, ROA, NIM
Menumbuhkan Jiwa Kewirausahaan pada Anak dengan Program Little Star Entrepreneur Ramadhan, Tri Sugiarti; Farida, Eka
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 2 No. 4 (2021)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v2i4.13144

Abstract

Kewirausahaan merupakan kemampuan kreatif dan inovatif, jeli melihat peluang dan selalu terbuka untuk setiap masukan dan perubahan yang positif yang mampu membawa bisnis terus bertumbuh. Saat kondisi pandemic seperti ini penting nya mecari peluang untuk berwirausaha. Pembeljaran secara daring membuat remaja dan anak kecil memiliki waktu luang yang cukup untuk dapat dimanfaatkan mencari peluang berwurausaha. Pada kondisi seperti ini diharapkan remaja dapat memanfaatkan waktu dengan positif dan produktif. Kesiapan mental dan keterampilan perlu disiapkan sebelum seseorang memasuki dunia usaha. Berdasarkan hal tersebut, tujuan pengembangan kewirausahaan untuk remaja dan anak kecil sebagai berikut: 1) menumbuhkam jiwa kewirausahan, 2) mendorong dalam menggali potensi wirausaha melalui ide-ide kreatif, 3) manumbuhkan minat dalam berwirausaha. Kegiatan yang dilakukan meliputi pelatihan kewirausahaan, pelatihan pembuatan produk, edukasi kesadaran terhadap kewirausaha. Setelah kegiatan pengembangan kewirausahaan dilaksanakan, dilakukan evaluasi. Hasilnya menunjukkan 100% peserta menyatakan mengalami peningkatan kesadaran akan kewirauasha dan skill setelah mengikuti kegiatan dan 90 % menunjukkan perubahan sikap yaitu menjalankan usaha.
EFFECTIVENESS OF SOCIAL MEDIA MARKETING AND E-SERVICE QUALITY ON REPURCHASE INTENTION THROUGH BRAND LOYALTY Wahyuningtiyas, Nanik; Ramadhan, Tri Sugiarti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 5 (2023): September 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i5.2421

Abstract

Purpose: This study aims to analyze and explain (1) determine the influence of Social Media Marketing on Brand Loyalty; (2) determine the effect of Social Media Marketing on Repurchase Intention; (3) determine the effect of E-Service Quality on Brand Loyalty; (4) determine the effect of E-Service Quality on Repurchase Intention; (5) determine the effect of Brand Loyalty on Repurchase Intention; (6) determine the influence, Social Media Marketing and e-Service Quality on Repurchase Intention through Brand Loyalty. Design/methodology/approach: This study used a data collection method with questionnaires with a quantitative approach. The population that is the object of research is OVO application users, with as many as 165 respondents—analysis testing using SEM with Smart PLS software. Findings: Based on the analysis of the research results, the following conclusions were obtained, Social media marketing has a significant effect on brand loyalty, Social media marketing has a significant impact on repurchase intention, E-Service quality has a considerable effect on brand loyalty, E-service Quality does not have a significant impact on repurchase intention, Brand loyalty has a significant effect on repurchase intention, Social media marketing and electronic service quality has a significant impact on purchase intent through brand loyalty. Research limitations/implications: Because of the distribution of questionnaires through google forms, the results obtained are less in-depth; it is recommended that further research can add other variables and use more in-depth measuring devices so that results are close to the real thing. Practical implications: The results of this research can be used by digital wallet service providers to improve e-service quality further if they want to get loyal consumers and continue to use it repeatedly. Originality/value: This Paper is Original. Paper type: Research paper Keywords: Social Media Marketing, E-Service Quality, Brand Loyalty, Repurchase Intention.
FACTORS INFLUENCING E-IMPULSIVE BUYING IN THE E-COMMERCE: THE ROLE OF INDIVIDUAL BEHAVIOR, SELF-CONTROL, MOOD, AND IMPULSIVE BUYING TENDENCY Wahyuningtiyas, Nanik; Ramadhan, Tri Sugiarti
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 13, No 3 (2024): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v13i3.83792

Abstract

In the digital age, understanding consumer behavior, such as browsing patterns and purchase decisions on e-commerce platforms like Tokopedia and Shopee, especially related to impulse electronic purchases, is crucial for marketers. Impulsive Buying refers to spontaneous, unplanned purchases influenced by promotions, consumer moods, and impulsive tendencies. Mood (positive and negative) and Impulsive Buying tendencies served as mediators in this study. Data from 224 respondents were analyzed with Smart PLS and mediation analysis to test the relationships between these variables. The results showed that impulsive buying tendencies and negative moods significantly impacted electronic impulse purchases, while self-control influenced both positive and negative moods, affecting impulsive behavior. The promotion was found to affect negative moods but had no direct effect on e-impulse purchases. These findings can help develop more effective marketing strategies by adjusting promotions, managing consumer mood, and emphasizing the importance of self-control in encouraging impulse purchases.JEL: J17, L81, M31.
MENGANGKAT POTENSI UMKM: STRATEGI DIGITAL MARKETING UNTUK SUKSES PEMASARAN Ramadhan, Tri Sugiarti; Wahyuningtiyas, Nanik; Arsyianto, Muhammad Tody
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1492

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung ekonomi Indonesia. Zaman sekarang para pelaku UMKM diharapkan untuk bisa memanfaatkan teknologi dengan sebaik-baiknya, salah satunya adalah dunia digital marketing. Namun, masih banyak pelaku UMKM yang belum memahami dan memanfaatkan digital marketing secara optimal. Ini disebabkan oleh beberapa faktor, seperti keterbatasan pengetahuan dan keterampilan dalam bidang teknologi digital, serta kurangnya pemahaman tentang manfaat dan potensi yang bisa didapatkan dari digital marketing. Artikel ini mengkaji mengenai pemanfaatan penyuluhan sebagai alat pemberdayaan masyarakat, memberikan rekomendasi dan strategi bagi UMKM, serta menjadi referensi bagi pihak yang berkepentingan dalam pengembangan UMKM dan pemanfaatan digital marketing. Metode survei adalah pendekatan penelitian yang melibatkan pengumpulan data dari sampel populasi yang dipilih secara representatif. Tujuannya adalah untuk memperoleh informasi dan karakteristik umum tentang populasi tersebut. Data dikumpulkan dan dianalisis dari data responden yang mewakili populasi yang lebih besar. Hasil artikel menunjukkan bahwa pengetahuan para pelaku UMKM tentang digital marketing meningkat setelah adanya kegiatan penyuluhan. Penerapan digital marketing memberikan dampak positif terhadap penjualan produk UMKM dan menghasilkan lonjakan penjualan yang signifikan. Selain itu, pengenalan digital marketing terhadap produk UMKM juga meningkatkan omzet UMKM. Hal ini berdampak positif pada brand awareness dan kepercayaan konsumen, yang pada akhirnya akan memengaruhi keputusan pembelian konsumen. Maka, penyuluhan digital marketing efektif dalam memberdayakan UMKM dan meningkatkan kinerja usaha mereka. Ini menjadi referensi penting bagi pihak-pihak yang berkepentingan dalam pengembangan UMKM dan pemanfaatan digital marketing. UMKM tulang punggung ekonomi, perlu manfaatkan teknologi. Artikel mengkaji penyuluhan memberdayakan UMKM, memberikan rekomendasi. Survei menunjukkan peningkatan UMKM digital marketing.
Pengaruh Motivasi Kerja, Religiuitas Dan Tacit Knowledge Terhadap Kinerja Karyawan (Studi Kasus Pada CV. Makin Jaya Mojokerto) Masrur, Moh Ubaidillah; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The purpose of this study is to test and analyze the influence of work motivation, religiosity and tacit knowledge on employee performance at CV. Makin Jaya. This type of research is quantitative, namely the data can be obtained using a questionnaire technique. The population in this study were all employees of CV. Makin Jaya with a total of 60 employees. In this study, the sample to be taken was all employees of CV. The results of the study indicate that work motivation, religiosity and tacit knowledge simultaneously have a significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Religiosity has a positive and significant effect on employee performance. Tacit knowledge has a positive and significant effect on employee performance. Keywords: Motivation, Religiosity, Tacit Knowledge And Employee Performance
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Arsyianto, Muhammad Tody Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Masrur, Moh Ubaidillah Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana