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All Journal IQTISHODUNA Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Ilmu Manajemen (JIMMU) Jurnal Inovasi Pendidikan Ekonomi Jurnal Abdi Insani Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Ecogen Indonesian Marketing Journal E-JRM Jurnal Manajemen dan Pemasaran Digital International Journal of Economics, Business and Innovation Research KOPEMAS
Ramadhan, Tri Sugiarti
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Strategi Content Marketing, Engagement Media Sosial Dan Cusstomer Experience Terhadap Loyalitas Pelanggan Pada E- Commerce Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Unisma) Khatimah, Husnul; Basalamah, Muhammad Ridwan; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to determine the influence of Content Marketing Strategy, Social Media Engagement, and Customer Experience on Customer Loyalty on TikTok Shop E-commerce. Data was taken using purposive sampling from 95 respondents through a questionnaire with the Likert scale. Data analysis was carried out using multiple linear regression and hypothesis tests (F test and t test) with the IBM SPSS 25 program. The results showed that simultaneously, the three variables had a significant influence on customer loyalty (significance 0.000 < 0.05). However, partially, Content Marketing Strategy had no significant effect (significance 0.228 > 0.05), while Social Media Engagement and Customer Experience had a positive and significant effect (significance 0.000 and 0.008 < 0.05). Keywords: Strategies Content Marketing, Social Media Engagement and Customer Experince on Customer Loyalty. 
Pengaruh Kompensasi, Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan ( Studi Kasus Pada UD. Permata Beton Desa Sugihan, Kampak Trenggalek Jawa Timur) Pramudita, Sekar Arum; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to analyze and determine the Effect of Compensation, Work Discipline, and Work Environment on Employee Performance. This study uses Explanatory Research with a quantitative approach. Sampling was carried out on all employees of UD. Permata Beton using a saturated sampling technique. Because the population in this study was 100 people, the entire population will be counted as a sample. This research method uses multiple linear regression analysis with SPSS analysis tools. Hypothesis testing uses the t test and F test. The results of this study indicate that Compensation, Work Discipline, and Work Environment have a significant effect simultaneously on Employee Performance. The variables Compensation, Work Discipline, and Work Environment have a significant partial effect on Employee Performance. Keywords: Compensation, Work Discipline, Work Environment and Employee Performance
EASE OF USE, ONLINE CUSTOMER RATING, AND ONLINE CUSTOMER REVIEW: KEYS TO BUYING DECISIONS ON GRAB FOOD Ramadhan, Tri Sugiarti
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9313

Abstract

This study examines the influence of Ease of Use, Online Customer Rating, and Online Customer Review on Buying Decisions among Grab Food users in Malang City. The growth of food delivery apps has transformed consumer behavior in Indonesian urban areas, creating a research gap regarding how digital elements affect purchase decisions. Traditional decision-making models may not fully apply to mobile food delivery platforms. The population comprised of Grab Food users in Malang City, with data from 120 respondents. Multiple linear regression analysis via SPSS version 23 showed all three variables collectively significantly affected Buying Decisions. Individually, Ease of Use (β=0.381, p<0.01) and Online Customer Review (β=0.427, p<0.01) demonstrated positive and significant effects, while Online Customer Rating showed no statistically significant influence (β=0.103, p>0.05) on consumer purchase decisions.
Pengaruh Harga, Online Customer Rating, Online Customer Review, Dan E-Service Quality Pada Keputusan Pembelian Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang) Khoyyimah, Khoyyimah; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to understand how price, online customer reviews, online customer ratings, and e-service quality affect consumers' decisions to buy from Shopee (a study conducted among Universitas Islam Malang students). There are about 115 samples that are used using the Malhotra rumus. Data is obtained by using the purposive sample technique to interview students at Universitas Islam Malang. Uji validitas, uji reliabilitas, uji normalitas, uji asumsi klasik, uji analisis regresi linear berganda, uji f, uji t, and uji koefisien determinasi (R2) are among the data analysis tools used in this study. The study's findings indicate that, all at once, price, online customer reviews, online customer ratings, and e-service quality have a positive and significant impact on buyers' decisions. Additionally, each independent variable has a parsimal impact on the dependent variable.  Keywords : Price, Online Customer Rating, Online Customer Review, E-Service Quality dan Purchasing Decision.
Pengaruh Digital Marketing Melalui Media Sosial dan Website Terhadap Keputusan Konsumen dalam Membeli Mobil (Studi Kasus Showroom 57 Maju Motor) Abdillah, Ridwan Nashir; Asiyah, Siti; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to investigate the influence of social media and websites influence car purchase decisions at Showroom 57 Maju Motor in Malang Regency. The study's respondents ranged in age from 17 to over 50 years old, with a total of 30 participants, consisting of 21 men and 9 women from various occupations, including civil servants, private employees, store workers, students, healthcare workers, housewives, and salespeople. The data were analyzed through multiple linear regression using SPSS 20. The results of data analysis in this study were obtained from data samples collected through questionnaires filled out by respondents at the 57 Maju Motor Showroom, Malang Regency using SPSS software with the results that social media and websites have a positive and significant influence on purchasing decisions both partially and simultaneously. The social media variable has a partial effect, with a significance level of less than 5% alpha (0.048 < 0.05), while the website variable also has a significance level below the probability threshold (0.006 < 0.05). Simultaneously, social media and websites collectively influence car purchase decisions, with a significance value of 0.001, which is lower than the 5% alpha threshold (0.001 < 0.05). Keywords: Social Media, Website, Car Purchase Decisions, Multiple Linear Regression.
Pengaruh Word Of Mouth, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi pada Konsumen UMKM Keripik Samiler Alita Di Kabupaten Malang) Farida, Rizki Ayu; Mahsuni, Abdul Wahid; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between the influence of word of mouth, price, and product quality on purchasing decisions at MSMEs Samiler Alita Chips. This research uses a case study on consumers of MSMEs Samiler Alita Chips where data is obtained by distributing questionnaires via g-form to consumers of MSMEs Samiler Alita chips which are selected by random sampling. Determining the number of samples in this study using the Malhotra formula and the results obtained were 100 respondents. The data analysis method used in this study is data processing using the IBM SPSS 26 program. The results of this study indicate that the effect of word of mouth, price, and product quality simultaneously affects purchasing decisions. Word of mouth partially has no effect on purchasing decisions, price partially affects purchasing decisions, product quality partially affects purchasing decisions. Keywords: Word of Mouth, Price, Product Quality, Purchasing Decisions
OPTIMALISASI STRATEGI DIGITAL MARKETING BAGI UMKM DALAM MENINGKATKAN POTENSI EKONOMI DESA Ramadhan, Tri Sugiarti; Primanto, Alfian Budi; Normaladewi, Andi
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1944

Abstract

Micro, Small and Medium Enterprises (MSMEs) play an important role in national economic growth and improving the welfare of the surrounding community. However, MSMEs are certainly not free from obstacles, especially for small-scale MSMEs, on average there are obstacles in marketing and distributing products or services such as those that occur in MSMEs in Kedung Banteng Village, Sumbermanjingwetan District. There are several types of MSMEs such as Banana Chips, Angkring Anyam Tas, catering, etc. Through the Community Service Study Program (SKM), it is one form of student role in developing MSMEs so that local products are better known and in demand by the community, and increase the income of local village MSMEs. Efforts made through the SKM program are: how to improve the quality of MSME competitiveness in Kedungbanteng Village, how MSMEs in Kedungbanteng Village can learn about the use of digital marketing, branding, and basic bookkeeping. Therefore, in the CSS program there are two activities, namely the socialization of digital marketing and financial technology; training on the use of digital media for promotion and sales such as e-commerce Facebook, WhatsApp Business, LinkThree, and Shopee; as well as the creation of logos and content that are in accordance with trends that aim to increase the potential of MSMEs in Kedungbanteng Village, Sumbermanjingwetan District, Malang Regency.
B2B E-Commerce Adoption and Competitive Advantage: Insights from SMEs in East Java Munawaroh, Nuril Aulia; Ambarwati, Diana; Ramadhan, Tri Sugiarti; Putra, Yudiarto Perdana
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6365

Abstract

The rapid advancement of digital technology has encouraged small and medium-sized enterprises (SMEs) to adopt business-to-business (B2B) e-commerce as a strategic tool to enhance their competitive advantage. However, the level of B2B e-commerce adoption among SMEs varies, influenced by technological, organizational, and environmental factors. This study examines the impact of B2B e-commerce adoption on SMEs in East Java, focusing on its role in improving cost efficiency, differentiation, growth, and product quality. The research employs a quantitative approach, surveying SMEs engaged in manufacturing and affiliated with industry associations. The findings reveal that relative advantage, top management support, firm size, business partner pressure, and government support significantly influence the adoption of higher levels of B2B e-commerce. Furthermore, a higher level of adoption is positively correlated with improved competitive advantage, particularly in facilitating business expansion and increasing market reach. The results highlight the need for policymakers and business stakeholders to support SMEs in adopting advanced e-commerce solutions. This study contributes to the existing literature by demonstrating the staged adoption of B2B e-commerce and its direct and indirect effects on SME competitiveness.
Pengaruh Content Marketing, Influencer Marketing dan Personalisasi Iklan Terhadap Keputusan Pembelian Pada Tiktok Shop (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang) Ulfa, Mariana; Wahono, Budi; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Goals of the research is to analyzing and testing the affect of content marketing, influencer marketing, and advertising personalization on purchasing decisions on the TikTok Shop platform. Using a quantitative approaches, that have the population within 688 respondents, used the Malhotra formula. In this study, using fixed 100 respondents. Analyzing data used multiple linear regression, t test, and f test, also SPSS software to help the test the research hypothesis. The results show that content marketing, influencer marketing, and advertising personalization affecting the purchasing decisions on TikTok Shop significantly, with both partial and simultaneous. Keywords: Content Marketing, Influencer Marketing, Advertising, Personalization, Purchasing Decisions
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, dan Teknologi Informasi Terhadap Kinerja Karyawan (Studi pada Karyawan Pabrik Gula Wonolangan Kabupaten Probolinggo) Rahman, Muhammad Taufiqur; Widarko, Agus; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of transformational leadership, organizational culture, and information technology on employee performance in the study of Wonolangan Sugar Factory employees in Probolinggo Regency. This type of research uses quantitative methods. The population is Wonolangan Sugar Factory employees with a sample of 80 respondents, and applies sampling, namely the saturated sample method. The data sources obtained come from distributing questionnaires and data processing using SPSS version 25.0 analysis media. The results of the analysis and testing show simultaneously and partially that Transformational Leadership (X1), Organizational Culture (X2), and Information Technology (X3) have a positive effect on Employee Performance (Y).  Keywords: Transformational Leadership, Organizational Culture, Information Technology, Employee Performance
Co-Authors Abdillah, Ridwan Nashir Afi Rachmat Slamet Afif Nur Rahmadi, Afif Nur Afkarina, Izzah Aisyah, Widya Nur Alfian Budi Primanto Alitakupenda, Dwitaria Andi Normaladewi Bahari, Romi Chandra Basalamah, Muhammad Ridwan Brily Suharto Risky Devi Indra Putri Prasetya Diana Ambarwati Dwi Riska Amalia Eka Farida Erlina Rizki Fahriza Farida, Eka Farida, Rizki Ayu Febbyola, Risa Fitri Dhea Sari Freitas, Nizia Felismina Araujo Husnul Khatimah Khoyyimah, Khoyyimah Krisnanto, Aditya Budi M. Cholid Mawardi Mohammad Rizal Muhammad Taufiqur Rahman, Muhammad Taufiqur Muhammad Tody Arsyianto Ningsih, Sonia Yulia Novi Faradila Nurhidayah Nurhidayah Nuril Aulia Munawaroh Pramudita, Sekar Arum Rachma, N Rachma, N. Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Setyowati, Kiki Silvia Titasari Siti Asiyah sri harningsih Ulfa, Mariana Utami, Hawi Rizqi Utomo, Dimas Khrisna Vindha Ayu Novitasari Wahyuni, Mauliddiah Dwi Wahyuningtiyas, Nanik Widarko, Agus Widiarti, Refinda Cahyu Yudiarto Perdana Putra, Yudiarto Perdana