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Kepuasan Konsumen dilihat dari Kualitas Pelayanan, Promosi dan Kepercayaan Saiful Anwar; Doni Marlius; Syermi Putri Yani
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.2931

Abstract

Penelitian ini bertujuan untuk menguji pengaruh tangibles, emphaty, responsiveness, reliability, assurance, promosi dan kepercayaan terhadap kepuasan konsumen PT. Banda Mustikamas Batam Center Kepulauan Riau. Pengumpulan data melalui penyebaran kuesioner kepada 80 responden dengan menggunakan teknik accidental sampling, yang dipilih secara acak atau kebetulan, menggunakan pengujian regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian menunjukkan bahwa tangibles berpengaruh positif dan signifikan terhadap kepuasan konsumen, emphaty tidak berpengaruh positif dan signifikan terhadap kepuasan konsumen, responsiveness berpengaruh positif dan signifikan terhadap kepuasan konsumen, reliability berpengaruh positif dan signifikan terhadap kepuasan konsumen, assurance berpengaruh positif dan signifikan terhadap kepuasan konsumen, promosi berpengaruh positif dan signifikan terhadap kepuasan konsumen, dan kepercayaan mempunyai pengaruh terhadap kepuasan konsumen secara positif dan signifikan.
The Impact of Sharia Compliance on Islamic Bank Customer Loyalty: A Systematic Literature Review Marlius, Doni; Dwita, Vidyarini; Abror, Abror; Wardi, Yunia
Jurnal Sains Sosio Humaniora Vol. 10 No. 2 (2026): Volume 10, Nomor 2 July - December 2026 (On Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i2.57332

Abstract

This study aims to analyze the development of literature on sharia compliance in relation to Islamic bank customer loyalty, identify the influence of sharia compliance on customer loyalty, evaluate differences in research findings across various geographical and cultural contexts, examine the interaction of sharia compliance with contemporary factors such as digital transformation, and identify research gaps and future research agendas. The study employs a Systematic Literature Review (SLR) approach guided by PRISMA. Bibliometric analysis was conducted using VOSviewer software to map the development of research themes, conceptual relationships, and trends related to sharia compliance and Islamic bank customer loyalty. The synthesis results indicate that sharia compliance literature has evolved from a normative approach to a strategic perspective, positioning sharia compliance as a source of competitive advantage and a driver of long-term customer relationships. Sharia compliance has been shown to positively influence Islamic bank customer loyalty, although its effect is not always direct and is often mediated by factors such as trust, satisfaction, service quality, and customer experience. Furthermore, differences in findings were observed across geographical and cultural contexts, with countries of high religiosity tending to regard sharia compliance as a primary determinant of loyalty. This study also identifies research gaps, including the dominance of adoption-focused studies over long-term loyalty, limited exploration of sharia governance, and the scarcity of research in the Indonesian context and the digital era.