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All Journal Jurnal Manajemen dan Agribisnis Jurnal Sosial Ekonomi Pertanian Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Industria: Jurnal Teknologi dan Manajemen Agroindustri JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Indonesian Journal of Socio Economics Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Pengabdian Dharma Wacana Open Science and Technology Journal of Agriculture and Animal Science Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Sriwijaya Journal of Agribusiness and Biometrics in Agriculture Research Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Jurnal Pengabdian Fakultas Pertanian Universitas Lampung
Lestari, Dyah Aring Hepiana
Program Studi Agribisnis, Fakultas Pertanian, Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Manajemen dan Agribisnis

 1 
Business and Marketing Mix Analysis of Bacang Food Industry Through Conventional and Online Marketing (Case: El Shaddai Food Small Industry) Dyah Aring Hepiana Lestari; Ktut Murniati; Evelyn Faviana
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.283

Abstract

Bacang agroindustry is undeveloped in Indonesia and the internet has not been maximally utilized by bacang entrepreneurs. Therefore, business and marketing analysis of bacang agroindustry is important to do to develop the business and internet utilization for bacang agroindustry. The research aims to analyze profit, cost of goods manufactured, financial performance, marketing mix, and the impact of online marketing on the chicken bacang agroindustry. This research uses a case study method at El Shaddai Food Agroindustry, Penjaringan District, North Jakarta. Research data were collected from December 2019 until February 2020 and the data analysis methods used were qualitative and quantitative descriptive analysis. The results showed that conventional marketing profit was smaller than online marketing profit and the selling price exceeded the cost of goods manufactured, so the agroindustry was considered viable on every marketing method. Financial performance in the last three years was quite good. The marketing mix was not good. Online marketing gave an impact on agroindustry revenue and profit. Keywords: agroindustry, bacang, business, marketing mix, online
The Effect of Goverment Policy and Market Failure on Divergence of Cassava Competitiveness in South Lampung Abriani, Dwika Mutiara; Lestari, Dyah Aring Hepiana; Haryono, Dwi
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.130

Abstract

Indonesia is one of the world's leading cassava producers, and Lampung Province is the main producer. Efforts to increase cassava production must be accompanied by good farming activities that link to a complete agribusiness system. This study aims to analyze the divergence effect of cassava competitiveness as an effect of government policies and market failure in South Lampung. This study was conducted using a survey method. The number of respondents was 64 cassava farmers, 8 cassava collectors, and 1 tapioca industry. Data collection was carried out in August-September 2022. This study uses PAM (Policy Analysis Matrix) to analyze the competitiveness and the divergence effect and market structure analysis to analyze the market failure. The result showed that there is a market failure of cassava because the market structure is not perfectly competitive (oligopsony). Therefore, the divergence effect of cassava did not reach the target because it caused the transfer of inputs prices from traders to farmers due to the fertilizer subsidy and the transfer of income from consumers to farmers due to the determination of cassava minimum price (Rp900/kg). However, cassava farming has a competitiveness with the value of comparative advantage (DRCR = 0.3091) which is smaller than the value of competitive advantage (PCR = 0.5865). The changes from comparative to competitive advantage require government policies to control market failure and to reduce the high transaction cost economy. Keywords: divergence effect, market failure, cassava, oligopsony, agribusiness system
Co-Authors Abriani, Dwika Mutiara Achdiansyah Soelaiman Adia Nugraha Adia Nugraha Adia Nugraha Agum Muhammad Iqbal Agus Hudoyo Aji Prayoga Wibowo Akbar, Tegar Ramadhan Ali Ibrahim Hasyim Alifp Bayu Santoso Amanda Putra Seta Ani Suryani Ani Suryani Ani Suryani Anitha Andarrini T Annisa Elvaretta Insani Annisa Parastry Ariansah Saputra Dinata Aristiyani, Ririn Aurora Afifah Yasmin Ayu Nirmala Lutfie Syarief Bazai, Fadhilah Ismi Belliani Belliani Berliantara Berliantara Bustanul Arifin Bustanul Arifin Cahya Nisa Diach Maharani Cindy Hosiani Dhea Putri Sormin Clara Yolandika Dewa Ayu Puspa Aprillya Dewi Lestari Putri Dian Martiani Diana Lestari, Diana Dimash Septian Adi Putra Dita Nastiti Saputri Dwi Febrina Dwi Haryono Dwi Haryono Eka Kasymir Eka Kasymir Eka Wahyu Rahmawati Elisa Ramanda Elisa Sijabat Ellis Nurhidayati Elvany Oktaviana Evelyn Faviana Evelyn Faviana Evi Yuniarti Fadhilah Ismi Bazai Fadilla Sari Fembriarti Erry Prasmatiwi Fenti Gasanova Fikri Syahputra Firdasari Firdasari Fitri Yuni Lestari Fitria Meriza Fitriani Fitriani Fitriani Haliana Ghaida Sanjaya Handayani, Rahmawati Hani Fitria Anggraini Hanung Ismono Hanung Ismono Hari Murti Helvi Yanfika Hurip Santoso Ibrohim Saputra Saputra Indah Nurmayasari Indah Septiani Indah, Iva Mutiara Intan Thahara Putri Iqbal Lazuardi Pranoto Ishmah Nurhidayati Iva Mutiara Indah Jangkung H. Mulyo Jangkung H. Mulyo, Jangkung H. Joni Parulian Kifah Soleha Kordiyana K Rangga, Kordiyana K Ktut Murniati Ktut Murniati Kurniati Mahasari Kuswadi, Didik Lestari, Fitri Yuni Lina Marlina Lina Marlina lina marlina, lina Lussy Nurfitasary M Irfan Affandi Maria Marina Herawati Masyhuri Masyhuri Masyhuri Masyhuri Maulina Tunjungsari Maya Riantini, Maya Megi Adi Guna Meliani Indah Sari Meyka Yulita Misrianti, Nunik Miswati, Ayu Sari Mubarok, Muhammad Rizqi Muhamad Irfan Affandi Muhammad Iqbal Kasogi Muhammad Irfan Affandi Muhammad Irfan Affandi Muhammad Rizqi Mubarok Muher Sukmayanto Mutiara Fadhila Sari Ni Nyoman Tri Santiasih Niken Wiandhani Novi Rosanti Nugrahanti, Desmarita Nurul Fajri Indah Lestari Panji Hirawan Paramita Wisnuwardhani Perdana, Aricha Dian Pradila, Ulfa Devi Putri S, Ayu Permata Quen Tia Mona R Hanung Ismono Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rabiatul Adawiyah Rahayu, Sari Rahmat Sepriadi Rahmawati Handayani Rani Satiti Rania A.S. Yasmin Rania Alisa Syifawanda Yasmin Reki Candra Renaldi Renaldi Ridho Elghani Rindika Haliza Oktarina Rini Mega Putri Roni Mustofa Roni Mustofa, Roni Rosa, Atha Nadhila Roylando P Togatorop Saputri, Dita Nastiti Sari, Firda Sayekti , Wuryaningsih Dwi Shafira, Fadila Sheila Fathia Aldhariana Simanjuntak, Sara Gracia Soraya Alaini Sri Puji Lestari Sri Puji Lestari Sudarma Widjaya Suriaty Situmorang Susi Susanti Sutarni Sutarni Sutarni Sutarni Tegar Ramadhan Akbar Teguh Endaryanto Tiara Shinta Anggraeni Tika Leoni Putri Titis Widyawati Sholeha Tri Uli Jalika Tyas Sekartiara Syafani Tyas Sekartiara Syafani, Tyas Sekartiara Vani Sintiya Dewi Varingan Prianando Tambunan Vina Anggraini Safitri Wan Abbas Zakaria Wan Abbas Zakaria Wawan Bagus Santoso Wike Novia Windi Ariesta Wuryaningsih Dwi Sayekti Yaktiworo Indriani Yanti, Denti Fitri Yasmin, Rania A.S. Yohana Julina Sinaga Yuliana Saleh Yundari, Yundari Yuni Arda Br Saragih Yuni Elmita Sari Zainal Abidin