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All Journal Jurnal Ilmu Pertanian Indonesia AGRIPITA: Jurnal Agribisnis dan Pembangunan Pertanian Jurnal Lahan Suboptimal AGRARIS: Journal of Agribusiness and Rural Development Research AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Pertanian Agros Seminar Nasional Lahan Suboptimal AGROVITAL : Jurnal Ilmu Pertanian Journal of Tropical Marine Science Agriecobis : Journal of Agricultural Socioeconomics and Business Agrica: Journal of Sustainable Dryland Agriculture Jurnal Dinamika Sosial Ekonomi Jurnal Pengabdian kepada Masyarakat Oryza: Jurnal Agribisnis dan Pertanian Berkelanjutan PESHUM Jurnal Pengabdian Masyarakat Manage
Agustina Bidarti
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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Digitalisasi Marketing Produk Songket Desa Limbang Jaya, Ogan Ilir untuk Penguatan Ekonomi Kreatif di Pedesaan Agustina Bidarti; Eka Mulyana; Azqia Wardana; Dedi Irwanto
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 1 (2026): Februari
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i1.4520

Abstract

Limbang Jaya Village, Tanjung Batu District, Ogan Ilir Regency, is one of Sriwijaya University's fostered villages, boasting creative economic potential based on local culture, particularly Palembang songket crafts. The goal: This activity aims to change the attitudes and behaviors of participants by providing training in packaging, branding, and pricing songket products. Furthermore, increasing the capacity of business actors in digital marketing through WhatsApp Business, Instagram, and local marketplaces, as well as creating digital catalogs and promotional content, will lead to the formation of a songket craftsman business group in Limbang Jaya Village. Method: Face-to-face outreach activities, visits, mentoring, and developing digital marketing for songket products in Limbang Jaya Village, Ogan Ilir. The activity, attended by 20 songket artisans from Limbang Jaya Village, will take place from July to November 2025. Results: The results of the digital marketing assistance program for songket products were able to strengthen and improve the rural creative economy of Limbang Jaya Village, Ogan Ilir. Through this digital innovation, songket produced by Limbang Jaya Village craftsman can increase not only songket production but also songket marketing, which has been a major obstacle for artisans. Thus, digital songket marketing has become a strategy for artisans to market their products through online platforms such as social media, marketplaces, and websites while simultaneously improving and strengthening the rural creative economy of Limbang Jaya.
P Pendampingan Implementasi Peningkatan Pengetahuan Sejarah Lokal melalui Workshop Manajemen E-Megazine Berbasis Wakelet bagi Guru Sejarah Dedi Irwanto; Agustina Bidarti; Farida R. Wargadalem; Syafruddin Yusuf; M. Taofik Kurohman
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 2 (2026): Agustus
Publisher : Universitas Muhammadiyah Jember

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Abstract

Para guru SMA/MA yang tergabung dalam MGMP Sejarah di Kabupaten Ogan Ilir, Sumatera Selatan, menghadapi kendala dalam menyusun materi sejarah lokal. Kesulitan tersebut terutama disebabkan oleh sulitnya mengakses sumber-sumber sejarah yang ada. Akibatnya, ketersediaan materi sejarah lokal masih terbatas, termasuk belum adanya e-megazine berbasis Wakelet, sehingga proses pembelajaran masih sangat bergantung pada buku teks. Program ini bertujuan untuk meningkatkan pengetahuan dan keterampilan guru sejarah di Kabupaten Ogan Ilir melalui alih teknologi materi ajar sejarah lokal dalam bentuk e-megazine berbasis wakelet. Metode yang diterapkan meliputi penyuluhan tatap muka, kunjungan lapangan, pendampingan, serta pengembangan alih teknologi untuk pembuatan materi ajar e-megazine berbasis Wakelet. Hasil dari kegiatan ini adalah munculnya guru-guru sejarah yang memanfaatkan materi ajar digital berupa e-megazine berbasis wakelet mengenai sejarah lokal Kabupaten Ogan Ilir, Sumatera Selatan, khususnya sejarah Marga Sakatiga dan Pangeran Sido ing Rejek.
Co-Authors Ajeng Rahmatika Putri Al Faris, Luthfi Naufal Andhika Mustika Rini Ayu Sartika Putri Azqia Wardana Bambang Suprihatin Dedi Irwanto Defy Angrainy H Desliana Opie Harliani DESSY ADRIANI Desyandri Desyandri Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Eka Mulyana Eka Mulyana Eka Susanti Erise Anggraini Erni Purbiyanti, Erni Farida R. Wargadalem Gatot Priyanto Gilang Wahyudhi Gusti Rahma Dianti Indah Listiana Jamhari Jamhari Jamhari, Jamhari Janna, Miftahul Junaidi, Yulian Livia Vinota Livia Vinota M. Taofik Kurohman M. Yamin Maryadi Maryadi Maryadi Maryanah Hamzah Maya Riantini, Maya Mirza Antoni Mirza Antoni Muhammad Yazid NEYSA ADIRATNA AGMI MASYITHAH Novi Rustiana Dewi Rinaldi Bursan Riswani Riswani Riswani SINTA ELPATRIKA ABELIA Slamet Hartono Slamet Hartono Sriati Sriati Syafruddin Yusuf Yuliani, Ega Yulius sosek, Yulius Yunita Yunita yunita Yusuf, Syafruddin