Article Per Year (5 Year)
p-Index From 2021 - 2026
4.218
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI ProBisnis : Jurnal Manajemen Journal of Artificial Intelligence and Digital Business Journal Of Computer Science And Technology Jurnal Hukum Bisnis MULTIPLE: Journal of Global and Multidisciplinary Economic: Journal Economic and Business International Journal of Economics, Commerce, and Management Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Journal of Management and Business Analytics
Mhd Ramadhan
Manajemen, Universitas Efarina
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
The Influence of Promotion and Service Quality on Customers' Decisions to Save at PT Bank Negara Indonesia, Balige Branch Jopinus Ramli Saragih; Mhd Ramadhan; Anju Bherna D Nainggolan; Novika Br Pandia
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1348

Abstract

This study aims to analyze the influence of promotion and service quality on customer decisions to save at Bank Negara Indonesia (Persero) Tbk Balige Branch, both partially and simultaneously. This type of research is quantitative with a survey approach. The research sample consisted of 50 respondents taken from a population of 100 customers. Primary data were collected through questionnaires, while data analysis was carried out using validity and reliability tests, t-tests, F-tests, and multiple linear regression analysis with the help of SPSS software. The results showed that the promotion variable had no significant effect on customer decisions to save, while the service quality variable had a positive and significant effect on customer decisions. Simultaneously, promotion and service quality together had a significant effect on customer decisions to save at BNI Balige Branch. These findings emphasize the importance of consistently improving service quality in building customer trust and loyalty, as well as the need for innovation in promotional strategies to more effectively attract public interest in saving.
Strategies for developing competitive advantage to increase customer satisfaction in the logistics business in Indonesia Mhd Ramadhan; Efendi Efendi; Robert Tua Siregar; Randika Saragih; Agus Siswanto
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1573

Abstract

This study aims to analyze competitive advantage development strategies to improve customer satisfaction in the logistics business in Indonesia. Increasingly fierce competition demands logistics companies to be able to create superior value through service quality and customer value. This study uses a quantitative approach with a survey method of logistics service users, with data collection through an online questionnaire. The variables studied include service quality, customer value, competitive advantage, and customer satisfaction. Data analysis was conducted using the Structural Equation Modeling (SEM) method to test the relationship between variables. The results show that service quality and customer value have a positive and significant effect on competitive advantage. In addition, service quality, customer value, and competitive advantage also have a positive and significant effect on customer satisfaction. These findings indicate that improving service quality and creating customer value can effectively enhance a company's competitive advantage. A strong competitive advantage will impact on increasing customer satisfaction with the services received. Therefore, logistics companies need to continue to develop strategies that focus on improving service quality and customer value to maintain competitiveness and increase customer satisfaction sustainably.
Pengaruh Lingkungan Kerja dan Karakteristik Individu terhadap Kinerja Karyawan pada PT. PLN (Persero) UP3 Pematangsiantar Santi Rohdearni Panjaitan; Hadi Panjaitan; Augustinus Suryadi Sitanggang; Ben Setiawan Barus; Ferawati Zendrato; Mhd. Ramadhan
ProBisnis : Jurnal Manajemen Vol. 17 No. 03 (2026): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja terhadap kinerja karyawan, mengetahui pengaruh karakteristik individu terhadap kinerja karyawan, serta mengetahui pengaruh lingkungan kerja dan karakteristik individu secara bersama-sama terhadap kinerja karyawan pada PT. PLN (Persero) UP3 Pematangsiantar. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dan asosiatif. Populasi dalam penelitian ini adalah seluruh karyawan tetap pada PT. PLN (Persero) UP3 Pematangsiantar sebanyak 65 orang, dengan sampel sebanyak 65 orang yang diambil menggunakan teknik sampling jenuh. Teknik pengumpulan data menggunakan wawancara dan kuesioner (angket), sedangkan teknik analisis data menggunakan uji asumsi klasik, regresi linier berganda, uji hipotesis (uji t dan uji F), serta koefisien determinasi dengan bantuan program SPSS versi 22.00. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan (t hitung 5,800 > t tabel 1,998), karakteristik individu berpengaruh positif dan signifikan terhadap kinerja karyawan (t hitung 3,959 > t tabel 1,998), serta lingkungan kerja dan karakteristik individu secara simultan berpengaruh signifikan terhadap kinerja karyawan (F hitung 98,453 > F tabel 3,15). Nilai Adjusted R Square sebesar 0,753 menunjukkan bahwa 75,3% variasi kinerja karyawan dapat dijelaskan oleh lingkungan kerja dan karakteristik individu, sedangkan sisanya dijelaskan oleh variabel lain di luar penelitian ini.
Co-Authors Ade May Luky Harefa Ade May Luky Harefa Adrian K. Tarigan Agus Siswanto Agus Siswanto AKBAR, MAULANA Alamin, Ahmad Jet Amanda Aqilla Andini, Reyna Ariska, Winda Augustinus S. Sitanggang Augustinus Suryadi Sitanggang Ben Setiawan Barus Ben Setiawan Barus Butarbutar, Marisi Carolina, Elisa Daulay, Maswan Dian Maya Sari Diana Butar-butar Diana Florenta Butar-Butar Dwi, Elly Dwianti, Bulan Efendi, Efendi Egi Kurniawan Eka Afgitia Elpina Tanjung Ferawati Zendrato Fitriyah, Disti Hadi Panjaitan Hadi Panjaitan Hendri Mayanta Henny Gultom Hutapea, Vhera Novita Indah Lestari Panjaitan Iqbal Giffari Ritonga Jopinus Saragih Jumadiah Wardati Lilis, Lilis Lubis, Risa Kartika Manalu, Lustiana Elfrida Manik, Demak Margono Margono Muhammad Agil Akbar Muhammad Alfi Nainggolan, Anju Bherna. D. Novika Br Pandia Nurmasdalifah Nurmasdalifah Oktaviani Manurung Pandinata, Benny Sofian Panjaitan, Hadi Parlin Dony Sipayung Perlaban Karo Karo Purba, Mutiara Nur Umairoh Br Purba, Pantro Seni Arjo Purba, Serliana Randika Saragih Renni Sania Risa Kartika Robert Tua Siregar Rosita Simanungkalit Roulina, Devriyani Ryanto Safitri, Tiara Dila Santa Elisabet Santi Rohdearni Panjaitan Saragih, Iyen Rivaldo Saragih, Jayati Taruli Saragih, Jon Martuahman Saragih, Jon Saiganda Saragih, Yosia Stefen Sarumpaet, Nursakinah Silalahi, Indri Lamtio Siska Aulia Lingga Sitanggang, Augustinus Sondang Mangoloi surbakti, Dedy Umairah, Mutiara Nur Yeni Trisna Purba Yudha Andika Zenila Zalukhu