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All Journal Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services
Kanchawongpaisan, Sipnarong
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Education Languange, Linguistic, Communication & Media Social Sciences

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DARI DAUN KE PASAR GLOBAL: MBKM WUJUDKAN DUSUN ECOPRINT UNGGULAN EKSPOR MELALUI PEMBERDAYAAN PEREMPUAN DI DESA PEMATANG JOHAR Sinaga, Hommy Dorthy Ellyany; Maryati Manik, Desma Erica; Irawati, Novica; Kanchawongpaisan, Sipnarong; Abd.Rashid, Muhammad Hafiz; Giang, Phan Bao; Afiani, Ayu
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 2 (2025): Desember 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i2.5576

Abstract

Abstract: This Community Service Program aims to broaden the knowledge and awareness of women from PKK groups and the local community of Pematang Johar Village regarding ecoprint as an environmentally friendly creative product based on local resources with economic potential. Pematang Johar Village is an agrarian area with 18 existing flagship products from various hamlets, yet ecoprint has never been introduced or developed. The activity was conducted through several stages, including preparation, socialization, and educational sessions using video presentations to demonstrate the ecoprint production process and digital marketplace platforms for product marketing. This program was implemented as an international community service activity involving collaboration between STIE Eka Prasetya and partner universities from Thailand, Malaysia, and Vietnam. Approximately 30 participants consisting of PKK members and village residents attended the activity. The results indicate that participants gained new cognitive skills, developed a new perspective on utilizing local leaves as creative resources, and showed strong interest in further developing ecoprint as a village-based economic activity. The evaluation results show a participant satisfaction rate of 98 percent. This program represents an initial step toward women empowerment and the development of ecoprint as a potential new flagship product oriented toward the global market.                Keywords: ecoprint; community service; global marketing; village creative economy; women empowerment Abstrak: Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk membuka wawasan dan meningkatkan pengetahuan ibu ibu PKK serta masyarakat Desa Pematang Johar mengenai ecoprint sebagai produk kreatif berbasis potensi lokal yang ramah lingkungan dan bernilai ekonomi. Desa Pematang Johar merupakan desa agraris dengan 18 produk unggulan dari berbagai dusun, namun ecoprint belum pernah diperkenalkan maupun dikembangkan sebelumnya. Metode kegiatan dilaksanakan secara bertahap, dimulai dari persiapan, sosialisasi, dan edukasi melalui pemutaran video proses pembuatan ecoprint serta pengenalan pemasaran produk melalui marketplace digital. Kegiatan ini merupakan PKM internasional yang melibatkan kolaborasi antara STIE Eka Prasetya dengan mitra perguruan tinggi luar negeri dari Thailand, Malaysia, dan Vietnam. Kegiatan diikuti oleh sekitar 30 peserta yang terdiri dari ibu ibu PKK dan masyarakat desa. Hasil kegiatan menunjukkan bahwa peserta memperoleh keterampilan baru secara kognitif, perubahan cara pandang terhadap pemanfaatan dedaunan lokal, serta meningkatnya minat untuk mengembangkan ecoprint sebagai potensi ekonomi desa. Hasil evaluasi menunjukkan tingkat kepuasan peserta sebesar 98 persen. Kegiatan ini menjadi tahap awal dalam upaya pemberdayaan perempuan dan pengembangan ecoprint sebagai produk unggulan baru yang berorientasi pada pasar global. Kata kunci: ecoprint; ekonomi kreatif desa; pemasaran global; pemberdayaan perempuan; pengabdian kepada masyarakat
Innovative Homestays and Eco-Friendly Accommodation as Tourist Attractions Manik, Desma Erica Maryati; Sinaga, Hommy Dorthy Ellyany; Sebayang, Yulvitriyani Br; Abd.Rashid, Muhammad Hafiz; Marwan, Marwan; Kanchawongpaisan, Sipnarong
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.504

Abstract

Rural areas with natural potential and agrarian atmosphere such as Pematang Johar Village present opportunities to be developed into sustainable tourism destinations. However, limitations in lodging facilities and lack of environmentally friendly practices become obstacles in optimizing that potential. Therefore, this community-service activity aims to design and assist the implementation of eco-friendly homestays and lodgings as a new tourist attraction in the village. The implementation methods consist of initial observation and problem identification, training and assistance for lodging managers/owners and community members, and post-implementation evaluation. The results show increased environmental awareness among homestay managers and the community, evidenced by improved building design using local/natural materials, implementation of waste management systems and greening the environment, and establishment of environmentally friendly homestay service standards. These findings indicate that eco-friendly homestay development can serve as an alternative lodging option that strengthens the village’s tourism appeal while supporting environmental preservation and community empowerment. Thus, environmentally conscious lodging innovation is worthy to be adopted as a sustainable tourism model in Pematang Johar Village, with a recommendation that management continues participatively and receives support from the village authority for sustainability.
Human Resource Capacity Building Through Tour Guide and Tourism Management Training Situmorang, Irvan Rolyesh; Pane, Yonson; Situmorang, Frenky; Kanchawongpaisan, Sipnarong; Bao Giang, Phan; Sitepu, Novi Indriyani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.508

Abstract

This community service program was conducted in Pematang Johar Village, Deli Serdang Regency, North Sumatra, which holds strong potential as a community-based tourism destination but faces challenges due to limited human resource capacity. The main objective was to enhance local residents’ knowledge and skills in tourism management and tour guiding. Using a participatory approach, the program involved three stages: observation and problem identification, training and mentoring, followed by evaluation and reflection. The program was collaboratively implemented with local government and community participation. The results indicated improved understanding of tourism management, the emergence of local tourism groups, and growing community awareness of sustainable tourism practices. Overall, this initiative strengthened local capacity toward developing Pematang Johar Village as an independent and sustainable tourism destination.
Community Empowerment Through Transparency and Accountability of Village Funds as an Effort to Increase Resource Potential and Independence in Pematang Johar Village Marpaung, Linda Wahyu; Jefri, Jefri; Siahaan, Yannuke Patricia; Abd.Rashid, Muhammad Hafiz; Kanchawongpaisan, Sipnarong; Bao Giang, Pan; Lohart, Thierry Charlson
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.510

Abstract

This community service activity aims to strengthen transparency and accountability in the management of Village Funds as an effort to increase the potential of resources and independence of Pematang Johar Village, Deli Serdang Regency. The program is implemented through observation, socialization, implementation, and evaluation stages, which are designed to identify village needs, increase the capacity of officials, and strengthen technology-based village governance. The results of the activities show that Pematang Johar Village has a strong commitment to realizing good governance through the use of the Siskeudes application, the implementation of digital village services, and the capacity building of village officials in administrative and financial management. In addition, the potential for rice field ecotourism that is developing in the village contributes greatly to strengthening the local economy and empowering the community. Through strengthening transparency, accountability, and community participation, this program contributes to promoting village independence and supporting sustainable development.
Mentoring Management Tourism Village Finance Johar Embankment for Increase Accountability and Independence of Village- Based Economy Technology Afrida, Fenny; Siregar, Fachrul A.; Taufiqurrahman, Taufiqurrahman; Abd.Rashid, Muhammad Hafiz; Kanchawongpaisan, Sipnarong; Kosasi, Cindi
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.511

Abstract

Tourism Village Johar Embankment is experiencing improvement activity economy along increase visit tourists, but governance​ his finances Still face constraint like manual recording, low competence managers, and the lack of transparency. Devotion This aim increase accountability and independence economy village through mentoring management finance-based technology. The method used is studies case with approach descriptive qualitatively equipped​ observation, interviews, documentation, and mentoring directly. Activities done through five stages: assessment initial, SOP preparation, training application finance, implementation digital recording, and evaluation impact. The results show improvement competence management, implementation of new SOPs, use more digital recording orderly, and increasing transparency reporting finance. Mentoring This push change behavior administration, emergence leader local, and strengthening potential independence economy village tour.
Pelatihan Pemasaran Digital Berbasis Green Economy Untuk Meningkatkan Nilai Tambah Produksi Hasil Tani Desa Pematang Johar Gultom, Pesta; Sianturi, Jeudi Agustina Taman Parulian; Kanchawongpaisan, Sipnarong; Ihsan, Mhd.
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.513

Abstract

Dalam rangka melaksanakan salah satu pilar penting pendidikan tinggi Indonesia di kancah internasional, Sekolah Tinggi Ilmu Ekonomi Eka Prasetya berkolaborasi dengan, Universitas Methodist Indonesia, Shinawatra University Thailand,  dan mahasiswa melaksanakan Pengabdian kepada Masyarakat (PkM) Internasional.  Yang menjadi mitra PkM internasional ini para ibu-ibu PKK desa Pematang Johar. Kegiatan PkM Internasional ini sudah menjawab kebutuhan ibu-ibu PKK desa Pematang Johar, khususnya untuk memperkenalkan produk kreatif hasil  keterampilan para ibu-ibu PKK dan memasarkannya secara online melalui penggunaan platform digital yang berbasis ekonomi hijau (green economy).
Creation of Attractive Digital Marketing to Improve the Branding of Pematang Johor Community Businesses Purba, Rahmad Dianta; Marpaung, Linda Wahyu; Abd.Rashid, Muhammad Hafiz; Halim, ⁠Hendra; Kanchawongpaisan, Sipnarong; Giang, Phan Bao; Sari, Nabila Dwi Puspita
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.516

Abstract

This community service and research project aims to enhance the digital capabilities of the Pematang Johar Rice Field Tourism Village community through strengthened branding and digital marketing. The activity was motivated by the significant decline in tourist visits during the COVID-19 pandemic, which highlighted the need for more adaptive promotional strategies. The study employed a descriptive-participatory approach consisting of observation, socialization, training, and mentoring activities. A total of 60 participants were involved in training sessions covering visual content production, social media management, Google Maps optimization, and village website development. Pre-test results indicated low levels of digital literacy (40/100), while post-test scores increased sharply to 90/100 after the mentoring sessions. Beyond technical improvements, the program also led to social transformation, including the formation of a village digital team, increased collaboration among MSMEs, and the establishment of a new branding identity: “Pematang Johar – Rice Field Tourism on the Outskirts of Medan City.” The outcomes demonstrate that digital marketing is an effective strategy for promoting tourist villages and supporting sustainable local economic growth.
Training Tourism Business Budgeting for MSME Actors in Pematang Johar to Improve Operational Effeciency Nainggolan, Susan Grace; Napitupulu, Junika; Januarty, Widalicin; Riyaldi, Muhammad Haris; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd.; Handayani, Putri
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.517

Abstract

Budgeting training for tourism MSME entrepreneurs in Pematang Johar aims to improve their operational cost management and business efficiency. This activity involved 20 MSME entrepreneurs from the culinary, handicraft, and tourism service sectors. The training methods included lectures, discussions, case studies, and budgeting practice. The training results showed an increase in participants' understanding of budgeting concepts, their ability to prepare financial plans, and their awareness of controlling operational costs. Post-training monitoring showed a reduction in cost waste, prioritization of expenditures, and the use of cost-effective promotions. Thus, this training contributed to improving the efficiency and sustainability of tourism MSMEs in Pematang Johar.
Education on Making Processed Snack Food Products from Local Ingredients to Increase Family Income Januarty, Widalicin; Nainggolan, Elisabeth; Nainggolan, Susan Grace V; Nizam, Ahmad; Kanchawongpaisan, Sipnarong; Rashid, Muhammad Hafiz Abd; Riskyandana, Haykal
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.519

Abstract

The limited economic capacity of rural families often stems from minimal knowledge about local resource utilization and weak home-based business management. This program aimed to enhance family income through education on the production of processed snack foods using locally available ingredients. A service-learning and participatory empowerment approach was implemented with 40 housewives, youth representatives, and micro-entrepreneurs. Training included product innovation, hygiene practices, packaging techniques, and basic financial management. Results indicated a 65% increase in participants’ knowledge of snack processing techniques, and 75% began producing or selling snack products within one month post-training. Proper education accompanied by mentoring can effectively transform local agricultural commodities into marketable food products, thereby contributing to household income enhancement and sustainable community-based entrepreneurship.
Co-Authors Abd.Rashid, Muhammad Hafiz Afiani, Ayu Afrida, Fenny Bao Giang, Pan Bao Giang, Phan Giang, Phan Bao Gultom, Pesta Halim, ⁠Hendra Ihsan, Mhd. Irawati, Novica Jefri Jefri Junika Napitupulu Kosasi, Cindi Lohart, Thierry Charlson Manik, Desma Erica Maryati Marpaung, Linda Wahyu Marwan Marwan Maryati Manik, Desma Erica Muhammad Haris Riyaldi, Muhammad Haris Nainggolan, Elisabeth Nainggolan, Susan Grace Nainggolan, Susan Grace V Nizam, Ahmad Pane, Yonson Putri Handayani Rahmad Dianta Purba Rashid, Muhammad Hafiz Abd Rashid, Muhammad Hafiz Abd. Riskyandana, Haykal Sari, Nabila Dwi Puspita Sebayang, Yulvitriyani Br Siahaan, Yannuke Patricia Sianturi, Jeudi Agustina Taman Parulian Sinaga, Hommy Dorthy Ellyany Siregar, Fachrul A. Sitepu, Novi Indriyani Situmorang, Frenky Situmorang, Irvan Rolyesh Taufiqurrahman Taufiqurrahman Widalicin Januarty