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All Journal Among Makarti Syi'ar Iqtishadi Al-Khidmah JMS : Jurnal Manajemen Sinergi Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Diklat Review : Jurnal manajemen pendidikan dan pelatihan International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Universitas Bung Hatta Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences AMAR (Andalas Management Review) Journal of Islamic Economic and Business Research ProBisnis : Jurnal Manajemen Jurnal Ekonomika Dan Bisnis Asian Journal of Community Services (AJCS) Relevance: Journal of Management and Business International Journal of Entrepreneurship and Business Management e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Azliyanti, Elfitra
Universitas Bung Hatta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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SWOT Analysis of Padang City MSMEs in the Pandemic Era Covid-19 Irda Irda; Reni Yuliviona; Elfitra Azliyanti; Dahliana Kamener
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3761

Abstract

This study aims to analyze a competitive strategy for small and medium business actors in the city of Padang during the Covid-19 pandemic. The observation process was carried out on small and medium enterprises spread across eleven sub-districts in the town of Padang. Respondents in this study were small and medium enterprises in Padang with a total sample of 131 with a sampling technique using the quota sampling method. The analysis technique used is IFA, EFA, SWOT, and QSPM analysis. Based on the study results, it can be concluded that the first quadrant looks to be prioritized and used as a strategy (SO). Strategy (ST) improves product quality to anticipate competitors from within the province and other regions. Strategy (WO) is implemented by encouraging business stability. Strategy (WT) in participating in banking programs to increase creative business.
Co-Authors Akmal Akmal Akmal Akmal Almauli, Rizki Aprilio, Kevin Dores, Dedi Dwi Putri, Tyara Dzakiratul Jannah, Suci Flora, Anisa Septa Dwi Hadrus, Azizah Juwita Irda Irda Irda Irda Irda Irda Jadmiko, Purbo Julia Julia kamener, dahliana Kevin Aprilio Lala Irviana Linda Wati Linda Wati Linda Wati LISTIANA SRI MULATSIH Muhammad Rizky Prima Sakti Nikmah, Irma Muhimmatun Putri, Nindy Yudita Putri, Refallis Alya Putri, Tyara Dwi Reni Yuliviona, Reni Rosha, Zeshasina Rosha, Zhesasina Safnedi, Sefnedi Siswadhi, Ferry Sugiarti, Titin Surya Dharma T. Hani Handoko Trianita, Mery Tyara Dwi Putri Tyara Dwi Putri Utami, Wiry Wiry Utami Wiry Utami Wiry Utami Yuliza, Mai Zeshasina Rosha