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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Suluh Pembangunan: Journal of Extension and Development Jurnal Sosio Agribisnis Agro Ekonomi AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Pengabdian Pada Masyarakat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) MATAPPA: Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat PRIMA: Journal of Community Empowering and Services INTEGRITAS : Jurnal Pengabdian AgriHealth: Journal of Agri-food, Nutrition and Public Health IJECS: Indonesian Journal of Empowerment and Community Services Agroradix : Jurnal Ilmu Pertanian Jurnal Solusi Masyarakat (JSM)
Ulfa, Amalia Nadifta
Program Studi Agribisnis, Fakultas Pertanian, Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Agroradix : Jurnal Ilmu Pertanian

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ANALISIS SALURAN PEMASARAN GEMBILI DI KABUPATEN SUKOHARJO Ulfa, Amalia Nadifta; Helbawanti, Octaviana; Dewati, Rosita; Saputro, Wahyu Adhi
AGRORADIX : Jurnal Ilmu Pertanian Vol 8 No 1 (2024): Desember 2024
Publisher : Agroteknologi Fakultas Pertanian Universitas Islam Darul 'Ulum (UNISDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/agroteknologi.v8i1.8151

Abstract

The community's staple food reliance on rice needs to be reduced through food diversification. Efforts to diversify food can be realized by utilizing local tuber-based foods. One type of tuber that has potential for development is gembili. This research aims to analyze the marketing channels of gembili in Sukoharjo Regency, from the farmer level to the end consumer. This study uses a descriptive qualitative approach to analyze the marketing channels of gembili in Sukoharjo Regency. The respondents of this study consisted of 34 farmers, 7 intermediary traders, 5 wholesalers, 7 retailers, and 20 end consumers who were sampled for the research. Data were collected through in-depth interviews, participatory observations, and document analysis. Data analysis was conducted by analyzing channels, margins, and marketing efficiency. There are 4 marketing channels for gembili in Sukoharjo Regency: Marketing Channel 1: Farmer – Consumer, Marketing Channel 2: Farmer - Collector Trader – Consumer, Marketing Channel 3: Farmer - Collector Trader – Retailer Trader – Consumer, Marketing Channel 4: Farmer - Wholesaler Trader – Retailer Trader – Consumer, with marketing efficiency values for channels 1-4 respectively: 100%, 77.27%, 56.67%, and 57.14%. Efforts are needed to improve farmers' access to accurate and up-to-date market information, infrastructure improvements such as roads and storage facilities must be prioritized to enhance distribution efficiency, and strengthening farmers' institutional capacity is a step towards improving the gembili marketing system.
Co-Authors Abdul Mutolib Agustono Agustono Agustono Agustono Agustono Agustono, Agustono Ayu Hapsari, Adinda Vinka Azzahra, Atika Maulida Candra Nuraini, Candra Danang Purwanto Darsono Darsono Endang Siti Rahayu Evi Irawan Hapsari, Adinda Haryani Saptaningtyas Helbawanti, Octaviana Indah Nurhidayati Indah Nurhidayati Indah Nurhidayati Indah Nurhidayati, Indah Joko Sutrisno Joko Sutrisno Khairiyakh, Refa'ul Khairiyakh, Refa’ul Khairiyakh, Refa’ul Masyhuri Masyhuri Masyhuri Masyhuri Noor Zahrani, Adhias Nabilla Putri Permatasari Putri Permatasari Putri Permatasari Refa'ul Khairiyakh Refa’ul Khairiyakh Rhina Uchyani F Rhina Uchyani Fajarningsih Rhina Uchyani Fajarningsih Rhina Uchyani Fajarningsih Rosita Dewati, Rosita Santosa, Fajar Julian Savitri, Nurul Siregar, Riadi Syafutra Siti Rahayu, Endang sri marwanti Suprapti Supardi Umi Barokah Wahyu Adhi Saputro Wardani, Raden Roro Ilma Kusuma Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto Widiyanto