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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Suluh Pembangunan: Journal of Extension and Development AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRIMOR Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Agribest AGROMIX WIDYA LAKSANA Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Agriecobis : Journal of Agricultural Socioeconomics and Business Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Dinamika Sosial Ekonomi Jurnal Ilmiah Membangun Desa dan Pertanian AgriMu Jurnal Medika: Medika Jurnal Agribest
M. Zul Mazwan
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : AGRISE

 1 
INTEREST AND DETERMINING FACTORS FOR DIGITAL PRODUCT ADOPTION: A CASE OF TAPE MAKERS IN MALANG, INDONESIA M Zul Mazwan; Livia Widiana; Ratri Wahyu Noviandini
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.2

Abstract

Marketing using digital products is one way to do marketing through social media that uses the internet. The purpose of this study was to determine the interest of tape makers in the use of digital products and the factors that influence them. The sampling method used the survey method and obtained 45 respondents of tape makers on the scale of Micro, Small and Medium Enterprises (MSMEs) in Banjarsari Village, Ngajum District, Malang Regency. The descriptive analysis method is used to analyze the interest of tape makers in the use of digital products. While Partial Least Square (PLS) analysis is used to analyze the factors that influence the interest of tape makers in digital products. The results showed that tape makers have an interest in digital products in marketing tape. However, tape makers are not interested in applying or using digital information products in marketing tape. This is due to several factors that influence significantly, including advances in information technology, the ability of tape makers, environment, competition, and capital.
RISK ANALYSIS OF SHALLOT FARMING IN MALANG REGENCY, INDONESIA M Zul Mazwan; Jabal Tarik Ibrahim; Wahyu A M Fadlan
Agricultural Socio-Economics Journal Vol 20, No 3 (2020): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.020.3.3

Abstract

This study was aims to 1) determine the amount of shallot farming income, 2) analyze the risk of production and income of shallot farming. The location of the research was purposively conducted. The type of data is primary data obtained from 80 samples farmers in the study area. Farming analysis was applied to knowing shallot farming income. Furthermore, coefficient of variation (CV) was applied to knowing the risk of production and income. The results showed that R/C ratio as many as 2.11. With that result, it can be said that shallot farming in Malang Regency is feasible. The level of production risk is 37.54% and the level of risk income is 40%. It can be concluded that the risk of production and income of shallot farming during the dry season in Malang Regency is included in the low category.
INTEREST AND DETERMINING FACTORS FOR DIGITAL PRODUCT ADOPTION: A CASE OF TAPE MAKERS IN MALANG, INDONESIA M Zul Mazwan; Livia Widiana; Ratri Wahyu Noviandini
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.2

Abstract

Marketing using digital products is one way to do marketing through social media that uses the internet. The purpose of this study was to determine the interest of tape makers in the use of digital products and the factors that influence them. The sampling method used the survey method and obtained 45 respondents of tape makers on the scale of Micro, Small and Medium Enterprises (MSMEs) in Banjarsari Village, Ngajum District, Malang Regency. The descriptive analysis method is used to analyze the interest of tape makers in the use of digital products. While Partial Least Square (PLS) analysis is used to analyze the factors that influence the interest of tape makers in digital products. The results showed that tape makers have an interest in digital products in marketing tape. However, tape makers are not interested in applying or using digital information products in marketing tape. This is due to several factors that influence significantly, including advances in information technology, the ability of tape makers, environment, competition, and capital.
Co-Authors Adinata, Restu Eri Agus Eko Purnomo Agus Eko Purnomo Amirusholihin, Amirusholihin Anggara, Muhammad Rafi Anggita, Farusa Aniek Iriany Ary Bachtiar Ary Bakhtiar Aulia Zakia Bachtiar, Ary Dwi Irawan Dyah Erni Widyastuti Elga Imala Fitro, Achmad Gumoyo Mumpuni Gumoyo Mumpuni Ningsih Gunawan Gunawan Hanif Alamudin Manshur Harpowo Husen, Dr. Syarif Ida Ayu Putu Sri Widnyani Iqbal Ramadhani Fuadiputra Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khoirunnisa, Tria Alfiatul Khusnah, Himayatul Lestari Rahayu Waluyati Livia Widiana Livia Windiana Loka, Qinnara Pratita Luinasia Elikunda Kombe Mahdalena, Gigin masmutia, usman affandi Masyhuri Masyhuri Miranda, Irma Muhidin Muhidin Musta’in Islami Imran Nirwanarti, Faulicia Taurudzi Nurfitriani, Rizka Pambudi, Hendra Wahyu Putri, Ravena Meisa Ratri Wahyu Noviandini Robiatul Adawiyah Sa'diyah, Halimatus Sari, Ayu Monica Sendalo, Francis Raphael Shodiq, Wahid Muhammad Suryandari, Ayu Sutawi Sutawi Syarif Husen Toto Suharjanto Toto Suharjanto Vritta Amroini Wahyudi wahdaniati, Nurwahdaniati Wahid Muhammad Shodiq Wahyu A M Fadlan Widyastuti, Yeny Kristina Yeny Kristina Widyastuti Yohana Agustina Ziana, Rafhani