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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Suluh Pembangunan: Journal of Extension and Development AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRIMOR Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Agribest AGROMIX WIDYA LAKSANA Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Agriecobis : Journal of Agricultural Socioeconomics and Business Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Dinamika Sosial Ekonomi Jurnal Ilmiah Membangun Desa dan Pertanian AgriMu Jurnal Medika: Medika Jurnal Agribest
M. Zul Mazwan
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Agro Ekonomi

 1 
Factors Affecting Farmer’s Exchange Rate of Sugar Cane Farmer Plasma in PTPN XI Muhammad Zul Mazwan; Masyhuri Masyhuri
Agro Ekonomi Vol 29, No 2 (2018): DECEMBER 2018
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.126 KB) | DOI: 10.22146/ae.36525

Abstract

This study aimed to determine the exchange rate and its affecting factors of plasma cane farmers in PTPN XI. This research involved 95 farming land cane farmers and 95 moor land cane farmers. The concept on this research are the concept of subsistence and multiple linear regression analysis method. The result showed, the exchange rate of plasma cane farmers of PTPN XI is 90.87% while that of moor land plasma cane farmers is 90.01%. This means that the average welfare status of cane farmers can be said to be not prosperous. Factors increasing the plasma cane farmers’ exchange rate on farming land are cane farm productivity, land area and rendement of cane, while on dry land are land area and the yield of sugarcane. On the other hand, factors descreasing the plasma cane farmers’ exchange rate on farming land are farmer’s experience, price of seed, price of inorganic fertilizer and price of labor, while on dry land are number of family members and cost of labor. The government needs to raise the Highest Retail Price of sugar. Government programs to support the production facility incentive in sugarcane farming activities are required, intended to decrease the production cost of sugarcane and provide motivation to improve the FER of plasma sugarcane. Agricultural intensification efforts are conducted by adding the inputs that are able to increase the FER.
Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction? Mazwan, M. Zul; Windiana, Livia; Mahdalena, Gigin; Widyastuti, Dyah Erni
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82199

Abstract

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.
Co-Authors Adinata, Restu Eri Agus Eko Purnomo Agus Eko Purnomo Amirusholihin, Amirusholihin Anggara, Muhammad Rafi Anggita, Farusa Aniek Iriany Ary Bachtiar Ary Bakhtiar Aulia Zakia Bachtiar, Ary Dwi Irawan Dyah Erni Widyastuti Elga Imala Fitro, Achmad Gumoyo Mumpuni Gumoyo Mumpuni Ningsih Gunawan Gunawan Hanif Alamudin Manshur Harpowo Husen, Dr. Syarif Ida Ayu Putu Sri Widnyani Iqbal Ramadhani Fuadiputra Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khoirunnisa, Tria Alfiatul Khusnah, Himayatul Lestari Rahayu Waluyati Livia Widiana Livia Windiana Loka, Qinnara Pratita Luinasia Elikunda Kombe Mahdalena, Gigin masmutia, usman affandi Masyhuri Masyhuri Miranda, Irma Muhidin Muhidin Musta’in Islami Imran Nirwanarti, Faulicia Taurudzi Nurfitriani, Rizka Pambudi, Hendra Wahyu Putri, Ravena Meisa Ratri Wahyu Noviandini Robiatul Adawiyah Sa'diyah, Halimatus Sari, Ayu Monica Sendalo, Francis Raphael Shodiq, Wahid Muhammad Suryandari, Ayu Sutawi Sutawi Syarif Husen Toto Suharjanto Toto Suharjanto Vritta Amroini Wahyudi wahdaniati, Nurwahdaniati Wahid Muhammad Shodiq Wahyu A M Fadlan Widyastuti, Yeny Kristina Yeny Kristina Widyastuti Yohana Agustina Ziana, Rafhani