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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Suluh Pembangunan: Journal of Extension and Development AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRIMOR Agro Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) MATAPPA: Jurnal Pengabdian Kepada Masyarakat Jurnal Agribest AGROMIX WIDYA LAKSANA Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Agriecobis : Journal of Agricultural Socioeconomics and Business Studi Kasus Inovasi Ekonomi Jurnal Abdi Insani Jurnal Dinamika Sosial Ekonomi Jurnal Ilmiah Membangun Desa dan Pertanian AgriMu Jurnal Medika: Medika Jurnal Agribest
M. Zul Mazwan
Universitas Muhammadiyah Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction? Mazwan, M. Zul; Windiana, Livia; Mahdalena, Gigin; Widyastuti, Dyah Erni
Agro Ekonomi Vol 34, No 2 (2023): DECEMBER 2023
Publisher : Department of Agricultural Socio-Economics Faculty of Agriculture Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/ae.82199

Abstract

Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sampling method with a sample size of 100 customers of Starbucks in Malang, Indonesia. The analytical method used is PLS (Partial Least Square). The findings show that green marketing strategies positively and significantly influence lifestyle, purchasing interest, and consumer satisfaction. The mediation variable (lifestyle) also positively and significantly influences purchasing interest and consumer satisfaction. Better green marketing strategy used will impact on how the community behaving in a healthy lifestyle, undoubtedly affecting the increase in buying interest and consumer satisfaction.
Pemberdayaan BUMDes Sejahtera Ponokawan melalui Budidaya Hidroponik Berbasis IoT untuk Ketahanan Pangan Desa Amirusholihin, Amirusholihin; Fitro, Achmad; Mazwan, M. Zul; Adinata, Restu Eri
Jurnal Medika: Medika Vol. 4 No. 4 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/9824bn95

Abstract

Pertanian hidroponik telah muncul sebagai solusi inovatif untuk meningkatkan ketahanan pangan di masyarakat pedesaan. Artikel ini menjelaskan program pemberdayaan masyarakat dengan Badan Usaha Milik Desa (BUMDes) Sejahtera Ponokawan yang bertujuan untuk meningkatkan ketahanan pangan lokal melalui pertanian hidroponik berbasis IoT. Program ini mengatasi masalah-masalah utama yang dihadapi masyarakat, termasuk lahan pertanian yang terbatas, kurangnya pengetahuan teknis dalam hidroponik, dan manajemen organisasi yang belum optimal. Metode yang digunakan melibatkan langkah-langkah partisipatif: penyuluhan dan sosialisasi awal, pemasangan sistem hidroponik yang efisien dengan dukungan IoT, pelatihan praktik teknik budidaya hidroponik, pelatihan manajemen sumber daya manusia untuk organisasi pertanian, serta pendampingan dan evaluasi berkelanjutan. Hasil menunjukkan keberhasilan pemasangan sistem hidroponik cerdas yang dikendalikan melalui NodeMCU ESP8266, disertai dengan peningkatan pengetahuan dan keterampilan di antara anggota BUMDes dalam pertanian hidroponik. Peserta masyarakat menunjukkan peningkatan kemampuan dalam mengelola larutan nutrisi dan kontrol IoT, yang mengarah pada pertumbuhan tanaman yang lebih sehat. Diskusi tersebut menyoroti bahwa hidroponik dapat menghemat hingga 70–90% air dibandingkan dengan pertanian konvensional dan dapat mempercepat siklus tanaman tanpa mengurangi hasil panen. Hasil program pemberdayaan meliputi peningkatan kemampuan teknis tim BUMDes, peningkatan produksi sayuran yang diharapkan, dan penguatan manajemen kelembagaan. Kesimpulannya, inisiatif pengabdian masyarakat ini secara efektif memberdayakan masyarakat pedesaan untuk memanfaatkan teknologi hidroponik untuk produksi pangan berkelanjutan, sejalan dengan tujuan nasional ketahanan pangan pedesaan dan Tujuan Pembangunan Berkelanjutan
Tingkat Adopsi Petani pada Penggunaan Teknologi Biofarm (Studi Kasus Petani Padi Organik GAPOKTAN Sulek Raya Kabupaten Bondowoso) Suryandari, Ayu; Mazwan, M. Zul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.19947

Abstract

Organic rice cultivation in Indonesia has experienced rapid development due to increasing healthy lifestyle patterns among the population, yet faces various constraints such as limited availability of organic fertilizers and biopesticides. This research aims to evaluate the level of farmer adoption of biofarm technology as a solution in organic rice cultivation. This study was conducted using a qualitative approach whereby data were obtained through offline questionnaire distribution to 30 respondents who participated in the biofarm technology pilot program. Sampling was conducted using census technique, and the obtained data were analyzed statistically using descriptive analysis and Structural Equation Modeling based on Partial Least Square (SEM-PLS) method. Results showed that mentoring effectiveness (X1) positvely influenced the level of biofarm tecnology adoption with a path coefficient of 0,51, while farmes’ technological readiness (X2) had no significant effect and teknological advancement (X3) has a significant influence with a path coefficient of 0,38. Overall, the three independent variabels explained 43% of the variation in farmers’ innovation adoption levels regarding biofarm technology. This research recommends the importance of farmers’ consistency in using biofarm tecnology to overcome fertilizer and biopesticide scarcity, as well as government support through policies and incentives for organic rice rafmers.   
Unlocking Indonesia's dairy potential: assessing the role of fresh milk imports in achieving self-sufficiency Baroh, Istis; Lveyre, Eugestin Jions; Mazwan, M Zul; Relawati, Rahayu
Agriekonomika Vol 14, No 1: April 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i1.25232

Abstract

Indonesia exhibits significant potential for the development of dairy cows agribusiness; however, the country continues to register notable levels of fresh cow's milk imports. This study aims at scrutinizing the trajectory of Indonesia's fresh cow's milk imports spanning the years 2010 to 2019, delineating the origins of these imports and elucidating the determinants affecting the volume of fresh cow's milk imports. Secondary data sourced from the Center for Agricultural Data and Information Systems of the Ministry of Agriculture in 2019 form the basis of this inquiry. Methodologically, the data underwent trend analysis, quantitative descriptive analysis, and multiple linear regression. The findings reveal a downward trend in fresh milk imports across Indonesia during the period under examination. Notably, New Zealand emerges as the foremost contributor to Indonesia's fresh milk imports. The study identifies income variables, domestic fresh cow milk production, and consumption levels as collectively influencing the volume of fresh cow's milk imports. Furthermore, the import price of fresh cow's milk manifests a significant impact on import volumes, whereas the production and consumption metrics of fresh cow's milk exhibit no discernible influence on import quantities within Indonesia.
Feasibility Analysis of Large Red Chili (Capsicum Annum L.) Farming in Tawangargo, Karangploso, Malang, Indonesia, Across Wet and Dry Seasons Irma Miranda; Dyah Erni Widyastuti; M. Zul Mazwan
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 6 No. 02 (2023): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v6i02.29218

Abstract

This study investigates the financial feasibility of large red chili (Capsicum annum L.) farming during both the rainy and dry seasons in Tawangargo, Karangploso, Malang, Indonesia. Many farmers in this region do not thoroughly evaluate the costs and revenues associated with their farming practices, leading to uncertainty regarding the financial feasibility of large red chili farming. The primary aim of this research is to assess the financial feasibility of such farming practices across seasons and to compare their financial viability. The research employs the analysis of the Revenue-to-Cost (R/C) ratio and a paired sample t-test to evaluate the financial feasibility of large red chili farming. Our findings reveal that large red chili farming in both rainy and dry seasons is financially feasible. The R/C ratio for the rainy season is 2.12, and for the dry season, it is 1.51, both of which exceed the critical threshold of 1, indicating the financial feasibility of farming and developing large red chili in this region. The results of the Paired Sample Test demonstrate significant differences in the financial feasibility of large red chili farming between the rainy and dry seasons in Tawangargo, Karangploso, Malang, Indonesia. The average of income per-hectare for large red chili farming is IDR 101,573,764 during the rainy season and IDR 45,393,331 during the dry season.
SELERA PENDUDUK KOTA TERHADAP FAST FOOD (STUDI KASUS KONSUMEN 7SEVENCHICKEN MALANG, INDONESIA) Mazwan, M. Zul; Imran, Musta’in Islami; Mumpuni , Gumoyo
Jurnal Agribisnis Indonesia Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.2.289-298

Abstract

The current era of information technology and globalization brings many changes in people's lives, including changes in life style, especially in consumption patternsso that the concept of serving food instantly emerged, that is practical and efficient in time, taste and affordable prices, namely fast food. The aims of this study are (1) knowing the characteristics of fast-food consumers in Malang, (2) knowing the main factors that are considered the most important by consumers in consuming fast food in Malang, (3) knowing consumer preferences for fast food in Malang. The sampling technique used a combination of accidental sampling and purposive sampling methods to obtain 100 respondents. The analytical method used descriptive analysis and conjoint analysis. Consumers who consume fast food dominated by male gender and the majority are students, they are in the age range of 20 to 24 years old and come from the East Java region. Most consumers have an allowance of Rp1.000.000 to Rp1.500.000 per month. Based on the conjoint analysis, it is known that the main factors that are considered the most important by consumers in making a purchase are the product factor, packaging, facilities and price factor. Consumer preferences choose prices ranging from Rp20.000 to Rp30.000. Regarding to the packaging variable, consumers prefer large packages. The facility which is preferred by consumers is co-working space facility and the product that is most favored by consumers is processed chicken products.
Co-Authors Adinata, Restu Eri Agus Eko Purnomo Agus Eko Purnomo Amirusholihin, Amirusholihin Anggara, Muhammad Rafi Anggita, Farusa Aniek Iriany Ary Bachtiar Ary Bakhtiar Aulia Zakia Bachtiar, Ary Dwi Irawan Dyah Erni Widyastuti Elga Imala Fitro, Achmad Gumoyo Mumpuni Ningsih Gunawan Gunawan Hanif Alamudin Manshur Harpowo Husen, Dr. Syarif Ida Ayu Putu Sri Widnyani Imran, Musta’in Islami Iqbal Ramadhani Fuadiputra Irma Miranda Istis Baroh Jabal Tarik Ibrahim Jangkung Handoyo Mulyo Khoirunnisa, Tria Alfiatul Khusnah, Himayatul Lestari Rahayu Waluyati Livia Widiana Livia Windiana Loka, Qinnara Pratita Luinasia Elikunda Kombe Lveyre, Eugestin Jions Mahdalena, Gigin masmutia, usman affandi Masyhuri Masyhuri Muhidin Muhidin Mumpuni , Gumoyo Nirwanarti, Faulicia Taurudzi Nurfitriani, Rizka Pambudi, Hendra Wahyu Putri, Ravena Meisa Rahayu Relawati Ratri Wahyu Noviandini Robiatul Adawiyah Sa'diyah, Halimatus Sari, Ayu Monica Sendalo, Francis Raphael Shodiq, Wahid Muhammad Suryandari, Ayu Sutawi Sutawi Syarif Husen Toto Suharjanto Toto Suharjanto Vritta Amroini Wahyudi wahdaniati, Nurwahdaniati Wahid Muhammad Shodiq Wahyu A M Fadlan Widyastuti, Yeny Kristina Yeny Kristina Widyastuti Yohana Agustina Ziana, Rafhani