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Strategi Pengembangan Infrastruktur Pariwisata Berbasis Budaya di Pulau Serangan Mutria Farhaeni; Sri Martini
Society Vol 12 No 1 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i1.669

Abstract

This research analyzes the strategy for developing culture-based tourism destinations on Serangan Island. The method used was interviews with a purposive sampling approach to determine key informants. The research results show that the culture-based tourism destinations on Serangan Island are Sakenen Temple, As-Syuhada Mosque, Fisherman’s Village, Marine Tourism, and Turtle Breeding. Then, it was analyzed using SWOT analysis, where the results were that the Serangan Island tourism destination had a strong internal and external position because it could maintain its existing culture. An alternative strategy that can be implemented according to the current conditions of tourism destinations is the S-O strategy, meaning that the management of tourism destinations on Serangan Island can use its strengths to attract tourists. This study concludes that Serangan Island has cultural-based tourism destinations: Sakenan Temple, Asy-Syuhada Mosque, Fisherman’s Village, Turtle Conservation, and Marine Tourism. In addition, a SWOT analysis is needed to determine internal development strategies (strengths and weaknesses) and external development strategies (opportunities and challenges). Support is needed from the government and the private sector to facilitate, market, and support the surrounding community. Prohibition signs are needed to prevent environmental damage and pollution. Protection of customs, traditions, and arts and culture of the Serangan community through regional or village regulations. Better transportation access, such as piers, small bridges, or local transportation, supports visitor accessibility and comfort. Strengthening the marketing of Serangan Island as a cultural destination through social media and digital tourism platforms.
The Analysis Prospects for Future Development of Silk Sari because of Agrotourism Activities, Abiansemal, Badung Mutria Farhaeni; Elsita Lisnawati Guntar; Sri Martini
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 9 No. 2 (2022): Jurnal Ekonomi & Bisnis JAGADITHA
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.9.2.2022.139-153

Abstract

This study aims to analyze the prospects and strategies for future development of Silk Sari Segara Agrotourism, the obstacles faced. The method used was interviews with a purposive sampling approach to determine key informans, followed by the snowball method to obtain as much data and information as possible from other informants. From the results of the interview, it was then studied using a SWOT analysis and narrated in descriptive form. The results of this study revealed that the prospects and future development strategies of the Sari Segara silk agro tourism activity have the potential to be developed in the world of tourism in Bali which has a variety of businesses, especially in the process of quantity, quality of production and marketing which is carried out with traditional looms besides that it is very useful to use. Weaving processes that still use non-machine weaving tools (ATBM), namely in the form of traditional weaving tools as a superior activity of local wisdom. Thus, support from the government and the private sector are needed to help facilitate, market and support the surrounding communities. Signs are needed to prevent environmental damage and pollution. It needs to be socialized to silkworm breeders in order to maintain the balance of environment. Entrepreneurs/managers are expected to maintain harmony and culture in the community around the agro-tourism business site. The constraints faced in managing agro-tourism businesses today must be immediately addressed so that the quality of production can compete both nationally, regionally and internationally and sustainable.
Kompetensi SDM dan Kinerja Karyawan: Mediasi Kesenjangan Kompetensi di Keraton Jimbaran Beach Resort Ni Putu Widiastuti; Mutria Farhaeni; Putu Suweca Nata Udayana
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 1 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i1.3405

Abstract

This study aims to analyze the effect of HR Competence on Employee Performance with Competency Gap as a mediating variable at Keraton Jimbaran Beach Resort. The dynamic nature of the hospitality industry demands a match between employee capabilities and four star service standards. The research method used is quantitative, with questionnaires distributed to the employees of Keraton Jimbaran Beach Resort. Data analysis utilized Partial Least Squares (PLS) to test the relationships between variables. The results show that: (1) HR Competence has a positive and significant effect on Employee Performance; (2) HR Competence has a negative and significant effect on Competency Gap; (3) Competency Gap has a negative and significant effect on Employee Performance; (4) Competency Gap significantly mediates the influence of HR Competence on Employee Performance. These findings imply that the management of Keraton Jimbaran Beach Resort needs to focus on reducing employee capability gaps through targeted training programs to achieve optimal organizational performance
CREATING E-COMMERCE CUSTOMER SATISFACTION: THE EFFECT OF SHOPPING SAFETY AND TRUST-MEDIATED PRODUCT QUALITY ON SHOPEE USERS Luh Kadek Budi Martini; Mutria Farhaeni; Nurfihan
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1840

Abstract

The rapid growth of e-commerce has encouraged companies to enhance customer satisfaction as a crucial factor in maintaining business competitiveness. This study aims to analyze the effect of shopping security and product quality on customer satisfaction, with trust serving as a mediating variable among Shopee users. A quantitative approach with a survey method was employed in this research. Data were collected through questionnaires distributed to Shopee users who had previously conducted online purchasing transactions using a purposive sampling technique. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that shopping security has a positive and significant effect on trust, and product quality also has a positive and significant effect on trust. Product quality was found to have a positive and significant effect on customer satisfactio. However, shopping security does not significantly affect customer satisfaction, and trust does not significantly affect customer satisfaction.
Community Empowerment Strategy In Muntigunung Village, Indonesia Mutria Farhaeni; Elsita Lisnawati Guntar; Sri Martini
MIMBAR : Jurnal Sosial dan Pembangunan Volume 40, No. 1, (June 2024) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.vi.2484

Abstract

This article examines community empowerment strategies in Muntigunung village, which is the poorest village in Bali. To alleviate the basic problems faced by local communities, the Muntigunung Environmental Development Program was developed with a special focus on the air, economic, health and education sectors. With the aim of improving the economy and creating productive jobs, products were developed from natural resources that already exist in Muntigunung, such as cashew nuts and palm sugar. This was then continued with the development of new products made from rosella, mango and moringa. The aim of this research is to determine the empirical problems that occur. The author emphasizes the role of the Company in empowering the community in Muntigunung village in terms of the forms and obstacles in carrying out its activities. The method in this research is a qualitative method to produce descriptive data, both in the form of written and verbal expressions from people and observed behavior. The author also intends to understand the meaning contained so that he can find the essence conveyed in this empowerment. It is hoped that this essence can find sources of prosperity contained in the community empowerment strategy in improving welfare in Muntigunung Village. The community empowerment strategy in Muntigunung Village has brought significant changes in various aspects of community life. Economic development, improving education and health, infrastructure development, as well as women's empowerment and environmental conservation are some of the areas that have experienced improvement. This success shows that with the right approach, community empowerment can create sustainable change and improve the overall quality of life.