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All Journal E-Journal Of Cultural Studies Jurnal Ekonomi dan Bisnis Jagaditha ETNOSIA : Jurnal Etnografi Indonesia Cetta: Jurnal Ilmu Pendidikan An1mage Jurnal Studi Kultural GANEC SWARA Jurnal Abdi Insani Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Penelitian Agama Hindu Synergy and Society Service Journal of Applied Management Studies Majalah Ilmiah Widyacakra Jurnal Ilmu Sosial dan Ilmu Politik MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Sains Terapan Pariwisata Society Jurnal Pendidikan Bahasa, Sastra, dan Pengajaran Seminar Nasional Pariwisata dan Kewirausahaan (SNPK)
Farhaeni, Mutria
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PERAN WANITA NELAYAN DALAM PENGEMBANGAN INDUSTRI KRUPUK IKAN: PEMBERDAYAAN UNTUK PENINGKATAN PRODUKSI DI KELURAHAN SERANGAN Farhaeni, Mutria; Martini, Luh Kadek Budi; Lestari, Putu Astri
Jurnal Abdi Insani Vol 11 No 3 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i3.1851

Abstract

Fish cracker UMKM is an inseparable part of the fishermen's family, has an important role in the family economy. Increasing the role of women through the development of productive economic businesses is one of the efforts to empower women in utilizing fishery resources, which has implications for increasing the income of fishermen's households. With the involvement of women in supporting the family economy, difficulties in meeting the needs of life can be reduced. This community service activity aims to improve knowledge and skills in processing fish cracker products. Community service activities were carried out in Serangan Village, South Denpasar District. The total number of participants who attended this activity was 7 (seven) people. The method used to solve the problem was to conduct socialization activities, training and mentoring of fish crackers as well as packaging, product labeling and content creation. The results achieved were an increase in knowledge, understanding and skills of participants in the field of fish skin cracker production process and packaging, attractive labeling and content creation on Instagram social media. Partners stated that this activity was in accordance with the needs of partners, namely being able to empower the community, especially fish skin cracker business owners in Serangan Village.
PEMBERDAYAAN UMKM MELALUI PRODUKSI KRIPIK KULIT AYAM DAN KRIPIK TEMPE SEBAGAI ALTERNATIF USAHA RUMAHAN DI KELURAHAN RENON Widiastuti, Ni Putu; Farhaeni, Mutria; Prastyandhari, I Gusti Ayu Ika Monika; Martini, Luh Kadek Budi
Jurnal Abdi Insani Vol 12 No 10 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i10.2916

Abstract

Renon Village is located in the South Denpasar District, Denpasar City, Bali. Renon Village has a fairly extensive livestock sector with significant potential for business development, both in the livestock sector and in the livestock sector. One of the livestock products found in Renon Village is skin crackers. The purpose of this community service project was to empower Micro, Small, and Medium Enterprises (MSMEs) and the community in Renon Village, Denpasar, through the development of chicken skin chips and tempeh chips production businesses as alternative home-based businesses. The background to this activity was the high potential of local raw materials that had not been optimally utilized, as well as the community's need for business opportunities that could improve family finances. The implementation methods included socialization, training in raw material processing, production process mentoring, and the handover and use of production equipment. The results of the activity showed an increase in participants' skills in processing raw materials into marketable products, the emergence of entrepreneurial motivation, and an increase in knowledge related to business management and simple marketing strategies. Through this activity, the community is expected to be able to independently develop chicken skin chips and tempeh chips businesses, thereby enhancing the competitiveness of local SMEs and driving economic growth in Renon Village, Denpasar.
MINAT BERKUNJUNG WISATAWAN KE OBYEK WISATA KAYU PUTIH DESA TUA MARGA DITINJAU DARI DAYA TARIK WISATA DAN BAURAN PROMOSI Luh Kadek Budi Martini; Mutria Farhaeni; Ni Putu Widiastuti; Putu Diah Mayanti
Seminar Nasional Pariwisata dan Kewirausahaan (SNPK) Vol. 1 (2022): April
Publisher : Sahid University Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/snpk.vol1.2022.11

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata dan bauran promosi terhadap minat berkunjung wisatawan ke Obyek Wisata Kayu Putih Desa Tua Marga. Sampel dari penelitian ini adalah sebanyak 92 responden dengan menggunakan rumus slovin. Prosedur pengumpulan data dalam penelitian ini menggunakan teknik wawancara, dokumentasi, dan kuesioner dengan menggunakan skala likert. Dalam melakukan penelitian ini penulis menggunakan analisis regresi linier berganda, analisis korelasi berganda, analisis determinasi dan uji t serta uji f. Dari hasil analisis penulis memperoleh hasil sebagai berikut, dari regresi linier berganda diperoleh persamaan Y = 6,393 + 0,211X1 + 0,232X2, dimana artinya setiap peningkatan atau penurunan daya tarik wsiata sebesar 1 poin maka minat berkunjung kembali akan mengalami peningkatan atau penurunan sebesar 0,211, sedangkan peningkatan atau penurunan bauran promosi sebesar 1 poin maka minat berkunjung kembali akan mengalami peningkatan atau penurunan sebesar 0,232. Dari analisis hubungan korelasi berganda ditunjukkan oleh nilai koefisien korelasi berganda sebesar 0,735, maka dapat disimpulkan bahwa daya tarik wsiata dan bauran promosi berpengaruh positif terhadap minat berkunjung kembali ke Obyek Wisata Kayu Putih Desa Tua Marga. Hasil analisis determinasi sebesar 0,67 atau 67,0% dapat diartikan bahwa pengaruh daya tarik wisata dan bauran promosi terhadap minat berkunjung kembali sebesar 67,0% sedangkan sisanya 33,0% dipengaruhi oleh variabel lain yang tidak dibahas dalam penelitian ini. Dari hasil uji t diperoleh thitung daya tarik wisata sebesar 1,671 dengan nilai sig 0,002 < 0,05 mengidentifikasikan bahwa H0 ditolak dan H1 diterima. Hasil uji t bauran promosi sebesar 5,227 dengan nilai sig 0,000 < 0,05 mengidentifikasikan bahwa H0 ditolak dan H1 diterima. Dari hasil uji f diperoleh fhitung sebesar 17,833 dengan sig 0,000 < 0,05 mengidentifikasikan bahwa H0 ditolak dan H1 diterima. Sehingga terdapat pengaruh yang signifikan antara daya tarik wisata dan bauran promosi secara simultan terhadap minat berkunjung.
Co-Authors Ardjani, Ni Luh Dwianita Conny Palar, Dwianita Conny Guntar, Elsita Lisnawati I Komang Sagra Mita I Nyoman Dhana I Nyoman Suarka I Wayan Astawa Indrya, Dewa Ayu Giovany Angga Katarina Mariana Yaas KOJONG, MAXI Lestari, Putu Astri Luh Kadek Budi Kartini Luh Kadek Budi Martini Luh Komang Candra Luh Putu Desy Aryati Lulu Nur Muazmi Milka Taebenu Nailun Ni’mah Ni Kadek Lakamiati Ni Ketut Widiyasari Ni Komang Prasiani Prami, Anak Agung Istri Ngurah Dyah Prastyandhari, I Gusti Ayu Ika Monika Putu Ade Wijana Putu Diah Mayanti Sembiring, M.Si, Dr. Ejasa Sri Martini Sri Martini Sri Martini UDAYANA, PUTU SUWECA NATA Widiastuti, Ni Putu Wijana, Putu Ade Yanti Elena Sari