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All Journal SEGMEN Jurnal Manajemen dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL EKONOMI MANAJEMEN AKUNTANSI INTEGRITAS : Jurnal Pengabdian Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Ekonomika dan Bisnis Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Abdimas Bina Bangsa Jurnal Bingkai Ekonomi (JBE) Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Prosiding Seminar Nasional Manajemen dan Ekonomi E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) ADIMA Jurnal Ekonomika dan Bisnis Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Asmara Green Economics: International Journal of Islamic and Economic Education Journal of New Trends in Sciences Proceeding of The International Conference on Management, Entrepreneurship, and Business
Nurdiyanto, Ahmad Dwi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANALISIS PENGARUH BEAUTY VLOGGER DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MS GLOW DI KABUPATEN SEMARANG Nurfika; Ahmad Dwi Nurdiyanto; Teti Safari
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 1 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains: Mei 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i1.316

Abstract

Penelitian ini dilatar belakangi oleh perkembangan beauty vlogger sebagai keunikan yang dapat mempengaruhi pelanggan dalam berpikir dan dalam keputusan pembelian. Hal ini didasarkan pada perusahaan sebagai peluang untuk mendapatkan minat dari konsumen dengan memanfaatkan kekuatan atau daya tarik figur endorser. Keunikan ini digunakan sebagai bantuan oleh pembuat di setiap gerakan periklanan untuk menyampaikan citra dan struktur karakter mereka dan mencirikan merek gambar barang atau produk yang dipromosikan. Maka dari itu dalam penelitian ini bertujuan untuk mengetahui beauty vlogger dan citra merek terhadap keputusan pembelian. Metode penelitian yang digunakan adalah penelitian pendekatan kuantitatif, dengan model pengumpulan data kuesioner melalui google form. Dengan menggunakan 100 sampel pembeli produk MS Glow yang ada di daerah Kabupaten Semarang. Hasil penelitian ini menunjukan bahwa beauty vlogger (X1) berpengaruh dan signifikan pada keputusan pembelian.
PENGARUH DISKON, PROMOSI, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA TOKO EFABRIC DI KOTA SEMARANG Anis Fatmawati; Heru Yulianto; Ahmad Dwi Nurdiyanto
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 2 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains : November 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i2.319

Abstract

Tujuan dari penelitian ini adalah untuk mengetajui dan menganalisis pengaruh diskon, promosi dan kepercayaan konsumen terhadap keputusan pembelian online pada toko Efabric di kota semarang secara parsial. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian online di Toko Efabric di Kota Semarang, sebanyak 100 responden. Jenis penelitian yang digunakan adalah kuantitatif. Pengambilan sampel menggunakan teknik simple random sampling, teknik analisis yang digunakan regresi linier berganda metode skala likert. Hasil penelitian ini menunjukkan bahwa: (1) variabel Diskon berpengaruh positif dan signifikan terhadap Keputusan Pembelian online pada toko Efabric Semarang; (2) variabel Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian online pada toko Efabric di Kota Semarang; dan (3) variabel Kepercayaan Konsumen berpengaruh positif dan signifikan terhadap Keputusan Pembelian online pada toko Efabric di Kota Semarang.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN : Studi pada Angkringan JeDua Di Kabupaten Semarang) Sulis Setiyo Ningsih; Nurdiyanto, Ahmad Dwi; Dimas Adi Wicaksono
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 2 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains : November 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i2.320

Abstract

Tujuan dari penelitian ini: 1). Mengetahui pengaruh produk terhadap keputusan pembelian, 2). Mengetahui pengaruh harga terhadap keputusan pembelian, 3.) Mengetahui pengaruh tempat terhadap keputusan pembelian, 4). Mengetahui pengaruh promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah seluruh pembeli yang melakukan pembelian di Angkringan JeDua. Pengambilan sampel dengan teknik Accidental sampling dan rumus Lemeshow diperoleh sampel sebanyak 100 responden. Teknik analisis yang digunakan adalah regresi linear berganda. Hasil penelitian dapat disimpulkan bahwa: 1). Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, 2). Harga berpengaruh positif dan signifikan terhadap keputusan pembelian, 3). Tempat berpengaruh positif dan signifikan terhadap keputusan pembelian, 4). Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. 4). Produk, harga, tempat dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Angkringan JeDua Kabupaten Semarang.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan (Studi pada Cuci Motor Pojok Berkah 024) Sari, Noni Yutinda; Sutomo, Y; Nurdiyanto, Ahmad Dwi
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.221

Abstract

Tujuan dari penelitian ini : 1) Untuk menganalisa dan mengetahui pengaruh pelayanan terhadap kepuasan konsumen, 2) Untuk menganalisa dan mengetahui pengaruh harga terhadap kepuasan konsumen. Penelitian ini adalah menggunakan metode purposive sampling, diperoleh sampel sejumlah 88 orang. Teknik analisis yang digunakan adalah regresi linier berganda. Hasil penelitian dapat disimpulkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, harga berpengaruh positif dan signifikan terhadap kepuasan konsumen.
PENGARUH STORE ATSMOSPHERE, VARIASI PRODUK, DAN KUALITAS PELAYANAN, TERHADAP MINAT BELI KONSUMEN VAPE STORE SVS KARANGJATI, KECAMATAN BERGAS, KABUPATEN SEMARANG: KARANGJATI, KECAMATAN BERGAS, KABUPATEN SEMARANG Ahmad Dwi Nurdiyanto; Puji Pangestu , Wahyu; Riyono
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 2 (2024): Agustus 2024: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i2.444

Abstract

the purpose of this research to determine and analyze the influence of Store Atmosphere (X1), product variety (X2), service quality (X3) on consumer buying interest (Y). The population in this study were all potential SVS Karangjati consumers, totaling 100 respondents. The type of research used is Non Probability sampling because the population is not yet known. Researchers then used purposive sampling focusing on consumers who bought at SVS Karangjati, with a quantitative approach. The analysis technique used is multiple linear regression using the Likert scale method. The research results can be concluded that : 1). Store Atmosphere has a positive and significant effect on consumer buying interest, 2). Product variety has a positive and significant effect on consumer buying interest, 3). Service quality has a positive and significant effect on consumer buying interest. Based on the results of this research, it would be better for the owner of SVS Karangjati to continue to maintain and improve his business, especially the store atmosphere, product variety and service quality so as to increase interest in buying among more potential consumers.
Pengaruh Kualitas Produk, Kualitas Pelayanan, Dan Suasana Kafe Terhadap Kepuasan Pelanggan di Arus Balik Coffee And Space Kota Semarang Eni Lutfiani; Nurdiyanto, Ahmad Dwi; Mohamad Toha
Jurnal Bingkai Ekonomi (JBE) Vol 10 No 2 (2025): Agustus 2025: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v10i2.635

Abstract

The objectives of this research is knowing and explaining the influence of product quality, service quality, café atmosphere on customer satisfaction at the Arus Balik Coffee and Space in Semarang City. The population in this research is the general public, both those living in Semarang City and outside Semarang City who make purchases at the Arus Balik Coffee and Space cafe. The research was carried out by sampling using a purposive sampling technique and the number was determined using the Lemeshow formula because the target population was too large and the numbers changed. A sample of 96 respondents was obtained. Research data was obtained through questionnaires given to respondents. Next, testing was carried out on the data including instrument testing using validity tests and reliability tests. Then analyzed using multiple linear regression, F test, and individual test (t test) with SPSS 25. The research results can be concluded that: 1) Product quality has a positive and significant effect on customer satisfaction, 2) Service quality has a positive and significant effect on customer satisfaction, and 3) Cafe atmosphere has a positive and significant effect on customer satisfaction.
PENDAMPINGAN PERHITUNGAN BREAK EVEN POINT PADA PETERNAK AYAM “MASTER PITUNG” KABUPATEN KENDAL Utami Puji Lestari; Ahmad Dwi Nurdiyanto; Ika Susanti; Rita Andini; Fada’ Rafsanjani; Saidatun Hana
ADIMA Jurnal Awatara Pengabdian Kepada Masyarakat Vol 3 No 1 (2025): Januari
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/adima.v3i1.260

Abstract

Masalah pada pengebdian masyarakat ini ialah (1) Mitra belum memahami dengan baik arti penting dan manfaat menghitung BEP dalam usaha mereka. (2) Mitra belum mampu menghitung BEP dalam usaha mereka dan tidak mengetahui pada jumlah berapa (volume dan rupiah) usaha mereka tidak mendapatkan keuntungan dan tidak menderita keruagian. (3)Mitra belum bisa membuat perencanaan laba yang ingin dicapai terkait usaha mereka.Tujuan dari pengabdian Masyarakat ini ialah (1) Memahami dengan baik arti penting dan manfaat menghitung BEP dalam usaha peternakan ayam. (2) Mampu menghitung BEP dalam peternakan ayam dan mengetahui pada jumlah berapa (volume dan rupiah) usaha peternakan ayam tidak mendapatkan keuntungan dan tidak menderita kerugian. (3) Mampu menyusun perencanaan laba yang ingin dicapai terkait usaha peternakan ayam. Metode pengabdian dilakukan dengan metode ceramah dan diskusi. Kegiatan ini pelaku peternak ayam “Master Pitung” Kendal memberikan apresiasi yang baik memahami dan dapat menghitung Break Event Point. Kegiatan ini sangat bermanfaat dan harapannya dapat berkesinambungan agar dalam menjalankan usaha lebih tertata dan terstruktur. Perkembangan usaha lebih meningkat serta berdampak pada pendapatan laba yang meningkat.
PENINGKATAN KOMPETENSI MANAJEMEN SUMBER DAYA MANUSIA UNTUK PENGUATAN KINERJA KOPERASI DI KOTA SEMARANG Andini, Rita; Nurdiyanto, Ahmad Dwi; Mohklas, Mohklas; Hidayati, Salma Aprilia; Pangesti, Vivi Setyo
Aspirasi Masyarakat Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/cy71yj16

Abstract

This community service activity aims to improve human resource (HR) management competency to strengthen the performance of cooperatives in Semarang City. The main problems faced by cooperatives are low managerial skills, a lack of HR development planning, and the absence of an objective performance evaluation system. The activity was implemented through a participatory approach that included interactive training, field mentoring, and applied evaluation. The program targets cooperative administrators and staff directly involved in organizational management. The results of the activity showed a 78% increase in participants' managerial competency, a 65% increase in work planning capabilities, and a 23% increase in operational efficiency. In addition, the Semarang City Cooperative HR Communication Forum was established as a form of sustainability for the activity. This training successfully shifted the paradigm of cooperative HR management from merely administrative to a strategic, competency-based system. This community service activity made a real contribution to increasing cooperative competitiveness, strengthening a collaborative culture, and establishing a HR development model that can be replicated in other regions.
Psikologi Kognitif dalam Pembelajaran Matematika Modern untuk Mengatasi Math Anxiety dan Meningkatkan Kreativitas Numerik Generasi Digital Adji Seputro; Ahmad Dwi Nurdiyanto
Journal of New Trends in Sciences Vol. 1 No. 3 (2023): Agustus: Journal of New Trends in Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jnts.v1i3.776

Abstract

Mathematics anxiety has long been recognized as a barrier to student achievement, particularly in an era where digital technologies are reshaping education. This study aims to investigate the role of cognitive psychology in modern mathematics learning as a means of reducing math anxiety and enhancing numerical creativity among digital generation learners. Employing an experimental classroom design informed by neuroeducation principles, the research explored how interventions rooted in cognitive regulation, emotional control, and cognitive load management influence student outcomes. Data were collected through pre-test and post-test instruments measuring levels of math anxiety and creativity in numerical problem-solving. The findings demonstrate a significant reduction in mathematics anxiety following the implementation of the neuroeducation-based intervention. Simultaneously, students exhibited marked improvements in creative approaches to numerical challenges, indicating that addressing psychological factors is essential to unlocking mathematical potential. These results highlight the importance of integrating cognitive psychology into mathematics instruction, moving beyond procedural learning toward a holistic approach that considers students’ emotional and cognitive states. The implications extend to educators, curriculum designers, and policymakers, suggesting that modern mathematics education should balance cognitive development, emotional well-being, and creative problem-solving skills to prepare students for the challenges of a rapidly evolving digital world.
Green Entrepreneurship in Islamic Perspective: Building Sustainable Innovation Based on Ethical and Environmental Values Andreas Tigor Oktaga; Ahmad Dwi Nurdiyanto; Gulrukh Tukhlieva
Green Economics: International Journal of Islamic and Economic Education Vol. 1 No. 3 (2024): July: Green Economics: International Journal of Islamic and Economic Education
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v1i3.422

Abstract

This research explores the integration of Islamic values into sustainable entrepreneurship, focusing on Muslim entrepreneurs who incorporate green innovation practices in their businesses. Despite growing awareness of sustainability, many Muslim entrepreneurs face challenges in aligning Islamic ethical principles with modern green business practices. This study aims to identify key Islamic values that guide sustainable entrepreneurship and analyze how faith-based motivations foster a culture of eco-conscious innovation. A qualitative descriptive research design, using a phenomenological approach, was employed to explore the experiences of Muslim entrepreneurs in environmentally sustainable sectors, including organic farming, renewable energy, and eco-friendly product manufacturing. Data was collected through semi-structured interviews, and thematic analysis was used to identify patterns of Islamic ethical influence on decision-making and innovation practices. The study found that Islamic entrepreneurship is rooted in values such as justice, stewardship, and social responsibility, which guide environmentally responsible innovation. These values encourage long-term sustainability, with a focus on community welfare and ecological preservation. The study also identified that Muslim entrepreneurs face barriers such as limited access to Sharia-compliant financing and financial literacy. The conclusions suggest promoting Sharia-based sustainable business frameworks, developing Islamic green financing instruments, and incorporating environmental education within Islamic entrepreneurship programs to foster more eco-conscious innovations. These findings offer valuable insights for policymakers, financial institutions, and entrepreneurs looking to integrate Islamic principles with sustainable development.
Co-Authors Adji Seputro Andreas Tigor Oktaga, Andreas Anis Fatmawati Atika Lia Safitri Bayu Kurniawan Cahyaningrum, Allyssa Ayu Devi Dwi Kurniawan Dimas Adi Wicaksono Dwi Astarani Aslindar Endro Pramono Eni Lutfiani Fada’ Rafsanjani Gulrukh Tukhlieva Heru Yulianto Heru Yulianto Hesti Respatiningsih Hidayati, Salma Aprilia Ika Susanti Malik, Dwi Ludjita Mochamad Purnomo Mochamad Purnomo Mochamad Purnomo Mochammad Purnomo Mohamad Toha Mohklas Mohklas, Mohklas Ninik Dwi Atmini Noni Yutinda Sari Nurfika Pangesti, Vivi Setyo Puji Pangestu , Wahyu Raden Mohamad Herdian Bhakti Ristanto, Hesti RITA ANDINI Riyono Riyono Riyono Riyono Riyono Safari, Teti Saidatun Hana Sanniyah Apriyani Sari, Noni Yutinda Sirojul Huda Siti Helmyati Siti Rofikoh Sukirman Sukirman Sulis Setiyo Ningsih Sutomo, Y Tatik Lis Mustofiyah Utami Puji Lestari Wahyu Puji Pangestu Y Sutomo Yoto Yunike Ameliasari Zanuarisna Slamet Nur Ubaidillah