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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Kelayakan Finansial dan Strategi Pengembangan Usaha Comfort Zone Cafe Terence, Daniel; Karyani, Tuti; Qanti, Sara Ratna; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14638

Abstract

Comfort Zone Cafe is an MSME located in Bekasi City and was founded in 2021. This cafe has faced challenges over the past year, which was marked by a significant decline in the number of consumers and turnover. One of the main causes of this problem is the absence of a business plan that includes financial feasibility. This research aims to find the right solution to ensure the continuity of Comfort Zone Cafe in the future. The research method used is a qualitative approach with financial ratio analysis, financial feasibility analysis, and SWOT analysis. Financial ratio analysis is used to evaluate business performance, financial feasibility analysis to determine whether Comfort Zone Cafe is worth continuing, and SWOT analysis to formulate the right strategy for the future of this cafe. The research results show that the Comfort Zone Cafe's business performance is still not good, but financially it is still feasible to continue. Therefore, a SWOT analysis was carried out to develop the right strategy to improve the performance and sustainability of the Comfort Zone Cafe business in the future. The results of the financial ratio analysis show that Comfort Zone Cafe is efficient in terms of solvency and activity ratios, but is still not efficient in terms of profitability ratios because sales will decline in 2023 and the costs incurred are very large. The results of the financial feasibility analysis show that Comfort Zone Cafe is worth continuing with an NPV value of IDR 1,978,327, IRR of 8.08%, Net B/C of 1.03, and PP of 1 year 10 months 21 days. The results of the SWOT analysis produced 8 alternative strategies, including developing ideas for attractive branding, maintaining good quality, price and service, using effective promotions, opening cafes earlier, improving financial management, improving product quality, developing more attractive promotions, and improve financial bookkeeping.
Perilaku Pelanggan E-commerce Bahan Makanan Siap Masak dan Katering Sehat dalam Pemenuhan Kebutuhan Makanan Sehat pada Kondisi Pascapandemi Covid-19 Elfa, Muhammad Okiba Jauhari; Utami, Hesty Nurul; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11698

Abstract

The COVID-19 pandemic and the new normal conditions have resulted in changes in the way customers choose to shop for groceries, either physically at stores or online. Additionally, the new normal encourages people to pay more attention to a healthy lifestyle and consume nutritious food to maintain their immune systems. In response to these changes, food retail businesses, especially those offering ready-to-cook ingredients and healthy catering services, need to strive to retain customers by providing an online platform for ordering food, making customers feel more comfortable. This research aims to analyze the behavior of customers who use e-commerce for ready-to-cook ingredients and healthy catering in the post-pandemic condition. The study employs a quantitative research design with a descriptive approach. Data was collected from 300 customers of e-commerce for ready-to-cook ingredients and healthy catering. The research findings indicate that the primary reason for customers to make online purchases of ready-to-cook ingredients and healthy catering is the convenience of finding products that meet their needs and preferences. The majority of customers made their first purchase during the new normal conditions, and the subscription duration was predominantly over 9 months. Other research results show that the average purchase frequency is 2.18 times per week, with an average transaction value reaching Rp263,165.00.
ANALISIS SISTEM PEMASARAN IKAN WADER (Family Cyprinidae) DI KABUPATEN LAMONGAN Suyoto, Suyoto; Sa'adah, Wachidatus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11131

Abstract

This study aims to analyze the marketing channels of wader fish, the marketing system of wader fish, and the marketing efficiency of wader fish in Gondang Lor Village, Sugio District, and the marketing destination area. The research method used a survey method with a research sample of nine wader fish farmers and fishermen in Gondang Lor Village. The data were analyzed using quantitative descriptive analysis. The results showed that the income obtained by fishermen and farmers was Rp. 2,947,000.00 per farmer or fisherman for fresh wader fish and Rp. 2,000,000.00 for fried wader fish. The marketing channel for wader fish in Gondang Lor Village consists of two channels, namely direct channels and indirect channels. Furthermore, the wader fish marketing system, including marketing costs, marketing margins and the largest marketing profits are found in the Pekanbaru Market, namely marketing costs of IDR 1,687.50 / kg, marketing margins of IDR 5,500.00 / kg and marketing profits of IDR 5,812.50 / kg. The results also found that the marketing of wader fish to Lamongan fish market, market in Surabaya, market in Sidoarjo and market in Central Java has been efficient, this is seen from the average farmer's share value of 70% for the four marketing destination areas which is greater than the marketing margin value. Thus, it can be concluded that the marketing of wader fish in Gondang Lor Village is efficient.
Kompetensi Wanita Tani dan Hubungannya dengan Pengambilan Keputusan pada Usahatani Jagung Manis di Lahan Gambut Kecamatan Rasau Jaya Pratiwi, Audi; Dewi Kurniati, Dewi Kurniati; Suyatno, Adi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13000

Abstract

Farmers have long used peatlands, especially shallow peat, as agricultural areas. Sweet corn is the second vital commodity after paddy or rice in Indonesia which can grow on peatlands. Rasau Jaya District is one of the areas that produces the largest sweet corn in Kubu Raya Regency, but the amount of production tends to be unstable. Farmers are required to be able to make the right decisions regarding the management of their farming business because it can affect the production of the farming business. Decision making on sweet corn farming also involves women farmers. Even so, the competence of women farmers in making farming decisions is still often doubted. This research aims to: 1) Identify the level of competence of women farmers and decision making, 2) Analyze the relationship between women farmers' competence and decision making in sweet corn farming on peatlands, Rasau Jaya District. This research uses quantitative methods. The analysis used is interval class analysis via Microsoft Excel 2010 and Spearman rank correlation analysis via the SPSS 25.0 for Windows application. Primary and secondary data were collected through interviews, questionnaires and observations. The results of the research show that the level of competency of women farmers in sweet corn farming in the peatlands of Rasau Jaya District is included in the medium category. Then, the competence of women farmers has a significant relationship with decision making in sweet corn farming on peatlands, Rasau Jaya District.
Performa Finansial Koperasi Serba Usaha Tandangsari Kabupaten Sumedang Sebelum dan Selama Penyakit Kuku dan Mulut Firman, Achmad; Mauludin, Mochamad Ali; Kusmayadi, Tendy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14193

Abstract

Tandangsari Multipurpose Cooperative (KSU) is the only dairy cooperative in Sumedang Regency. The cooperative is a forum for dairy farmers to distribute their milk production. Along with the outbreak of foot and mouth disease (FMD), milk production has decreased at the farm level. Therefore, the purpose of this study is to analyze milk productivity and cooperative financial performance in 2021 (before FMD) and 2022 (during FMD). The analysis method of this research consists of two, namely the financial performance analysis method using the Regulation of the Deputy for Supervision of the Ministry of Cooperatives and Small and Medium Enterprises (KUKM) of the Republic of Indonesia Number 06/Per/Dep.6/IV/2016 and the key performance index (KPI). The results of this study indicate that the performance of milk production has decreased by 24.75% in 2022 where in that year the FMD outbreak has lasted for eight months.  The financial performance of KSU Tandangsari has a KPI value before and during FMD of 57% and 63%, respectively. Both values are still included in the sufficient category. Even this cooperative was able to improve its KPI during the FMD outbreak.
KINERJA SOSIAL INDUSTRI KECIL AGRO DI PRIANGAN TIMUR Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10811

Abstract

In line with increasing global pressure to contribute to a sustainable world, many contemporary businesses are starting to express awareness of social practices in their business. This study aims to explore social performance in agricultural small industry in East Priangan. Using a qualitative approach, data was collected by interviewing 20 agricultural small industry owners who carry out social practices in their business. Thematic analysis with N-vivo version 12 software was used to analyze the data obtained. This study reveals that normative values and Islamic values are the basic motives behind the social performance of small agro industries. Types of social performance carried out by small agro industries include: involving the community in business, providing social and health security for employees, participating in business associations/networks and providing routine compensation to the community.
Implementasi Diversifikasi Konsumsi Pangan Lokal dan Faktor-faktor Yang Mempengaruhinya dalam Menu Keluarga untuk Menunjang Ketahanan Pangan Heryadi, D.Yadi; Rofatin, Betty; Tedjaningsih, Tenten; Nurcahya, Intan
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12612

Abstract

Diversification based on local food is the most feasible alternative to increase food security. Currently the dominant food consumed by the people of Tasikmalaya city is rice with consumption/capita/month of 8.25 kg, so it requires 5,964 tons per month. Only 73.50 percent can be fulfilled by yourself, the rest is imported from outside the region. Until now, it is not yet known whether families in Tasikmalaya City have diversified local food-based consumption into their daily menus in order to reduce dependence on rice. The specific aim of this research is to determine the implementation of diversification of local food consumption and the factors that influence it in the family menu to support food security. The research method used a survey of households in Tasikmalaya City with a sample size of 100 households from 170,486 households in Tasikmalaya City. Sampling used the Slovin method and applied proportional random sampling in 10 sub-districts in Tasikmalaya City. The data used consists of primary data and secondary data. Data analysis use descriptive and multiple regression analysis. The research results show that of the 100 household respondents studied, 31 percent regularly consume it, 59 percent of respondents only consume it on certain occasions and 10 percent never consume local food in their daily menu. Meanwhile, simultaneously the variables Household Characteristics, Income, Knowledge, Tastes about Rice, influence Implementation. Meanwhile, partially only characteristics have a significant effect on implementation, while other variables have no effect on implementation.
Analisis Dampak Covid-19 Terhadap Perubahan Perilaku Konsumen Hypermart Yudha, Eka Purna; Nurrahman, Iqbal; Modjo, Andhika Rangga Kusuma; Benyamin, Gamaliel
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14010

Abstract

The Covid-19 pandemic has put pressure on various sectors in the world, including in Indonesia. Since the entry of the COVID-19 virus into Indonesia in March 2020, the government's efforts to prevent the spread of COVID-19 have been Large-Scale Social Restrictions (PSBB) which have had a significant impact on the Indonesian economy on the retail business in Indonesia. This study aims to see if there has been a change in Hypermart consumer behavior before and after the covid-19 pandemic, ranging from spending, shopping frequency, shopping time, to the vehicle used by using a research design in the form of a descriptive research design that uses a quantitative approach. Changes in Hypermart consumer behavior before and after covid-19, especially in average spending and shopping frequency. Where the average expenditure and frequency of shopping for Hypermart consumers after the pandemic tends to decrease when compared to before the covid-19 pandemic.
NILAI TAMBAH KOPI ARABIKA PEGUNUNGAN DIENG Azizi, Ernes Septina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10541

Abstract

Coffee is one of leading export commodities in Indonesia. Banjarnegara is one of the regencies in Central Java that has been increase coffee production, particularly the type of coffee grown in the Dieng Mountains. Farmers in the Dieng Mountains have not been able to process the coffee properly, resulting in them selling it in the form of cherry coffee. As a result, the significant profits are gained by coffee processors or shops. This research was conducted with the aim of analyzing the added value of Arabica coffee in the Dieng Mountains, which includes Ratamba, Babadan, Senggani, and Kalibening coffee. The research was conducted using the Hayami method. The results showed that the average profit level for the four types of coffee was 95%, or Rp 17,493/kg output. The average margin obtained was Rp 22,967, which can be considered quite significant. 3% margin percentage was obtained by labor income, 25% by other input contributions, and 72% by processors. The average price of powdered coffee was Rp 310,000/kg, and the average raw material price was Rp 6,000/kg. Currently, coffee supply chain actor are concerned about the increase in raw material prices, which is expected to cause consumer prices to rise and decrease demand.
Hubungan antara Faktor Sosiodemografi dan Frekuensi Kunjungan Agroedutourism pada Tanikota Rosyadilla, Assyifa; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14745

Abstract

One form of business development from the agricultural sector is agroedutourism. Agroedutourism is a combination of agrotourism and edutourism. The increasing need for community recreational tourism encourages agroedutourism to develop further. Apart from that, agroedutourism activities can also be an effort to arouse the interest of the younger generation in agriculture. One of the agroedutourism destination located in Bandung City is Tanikota. However, Tanikota still faces one problem in running its agroeducational tourism program, which is the fluctuating visitors. Apart from marketing factors, we need to know that there are other factors that can influence visits, such as sociodemographic factors. Sociodemographic factors are age, gender, education and income. Therefore, this research wants to know the relationship between sociodemographic factors of Tanikota visitors and the frequency of visiting in Tanikota. Primary data used in this research was obtained from questionnaires distributed online and offline. The number of samples used in this research was 97 people obtained using the Lemeshow formula. The research results in this study were analyzed using descriptive analysis and cross tabulation analysis with Chi-Square calculations. This research found that there was a relationship between age, gender, education and income and the frequency of visits to Tanikota as an agro-tourism location.

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