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Jurnal Media Agribisnis (MeA)
Published by Universitas Batanghari Jambi
ISSN : 25487027     EISSN : 25416898     DOI : -
Core Subject : Education,
Other
Jurnal Media Agribisnis (MEA) dipublikasikan dalam Bahasa Indonesia dan diterbitkan dua kali dalam setahun. Jurnal ini mempublikasikan paper ilmiah hasil penelitian dan review bidang ilmu ekonomi pertanian dan agribisnis secara luas meliputi ekonomi produksi agribisnis, efisiensi dan risiko agribisnis, perubahan teknologi dan kelembagaan agribisnis, penyuluhan dan pengembangan kapasitas pelaku agribisnis, pembiayaan agribisnis dan usaha kecil, perdagangan produk agribisnis, agroindustri dan rantai pasok agribisnis serta aspek penting lainnya yang terkait dengan pengembangan agribisnis.
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Articles 12 Documents
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Search results for , issue "Vol 11, No 1 (2026): April" : 12 Documents clear
Analisis Efisiensi Proses Produksi Kopi Biji Salak Menggunakan Lean Manufacturing dengan Pendekatan Value Stream Mapping (VSM) pada UD Bunda Arum Sholikhatul, Laila; Dawud, Moh Yusuf; Djohar, Noor
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.408

Abstract

Penelitian ini bertujuan menganalisis efisiensi proses produksi kopi biji salak pada UD Bunda Arum dengan menggunakan Lean Manufacturing dengan pendekatan Value Stream Mapping (VSM). Penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik observasi, wawancara, dokumentasi, dan kuesioner. Analisis dilakukan melalui Current State Mapping (CSM), identifikasi pemborosan dengan konsep 3M (Muda, Mura, Muri) dan 5W+1H, penyusunan Future State Mapping (FSM) serta perhitungan Process Cycle Efficiency (PCE). Hasil menunjukkan total lead time produksi sebesar 168 jam (7 hari) dengan value-added time 19 jam. Sehingga diperoleh nilai PCE sebesar 11,31% yang mengindikasikan rendahnya proporsi aktivitas yang bernilai tambah. Pemborosan yang hampir seluruh tahapan proses berupa waiting dan inventory. Meskipun persepsi pekerja terhadap tingkat efisiensi tergolong baik (83%), hasil pengukuran objektif menunjukkan perlunya perbaikan sistematis. Usulan perbaikan melalui penjadwalan kedatangan bahan baku, pembuatan Solar Dryer, penjadwalan perawatan mesin, dan penyeimbangan tenaga kerja diharapka mampu menurunkan lead time dan meningkatkan efisiensi produksi
Strategi Pengembangan Usaha Keripik Tempe (Studi Kasus: Keripik Tempe Ziyaada di Desa Sri Agung Kecamatan Batang Asam Kabupaten Tanjung Jabung Barat) Syafrianti, Ria; Kemala, Nida; Wulandari, Siti Abir
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.394

Abstract

The purpose of this study is to describe the production process, analyze internal and external conditions, determine suitable development strategies, and identify priority strategies for the Ziyaada tempe chips business in Sri Agung village. The research method applied was a survey using SWOT and QSPM analysis. The findings reveal that the Ziyaada tempe chips business, owned by Mrs. Muslikhatin, is located on Sedap Malam Street, Sri Agung Village. Production is conducted three times a week with an output 0f 17 kg per frying process. Products are sold offline to nearby stalls and restaurants at prices of IDR 2.000, IDR 8.000, and IDR 50.000. internal strengths include to have employees, self-funded capital, reinvested profits, routine production, ability to meet demand, continuous supply of soybeans, and stable prices. Weaknesses consist of limited worker skills, traditional tools, non-premium soybeans, conventional marketing, restricted sales to nearby stalls, and relatively higher prices compared to competitors. External opportunities involve untapped market potential. Meanwhile, threats comprise unsold products despite high demand, lack of digital skills, absence of government support, and more than two competitors in the market. Strategic analysis positions the business in Quadrant VIII, indicating a Growth. Based on the QSPM matrix, the priority strategy is product innovation and cost management, which are expected to strengthen competitiveness and ensure sustainability.
Kelayakan Usahatani Dan Pengaruh Biaya Operasional Terhadap Pendapatan Petani Kelapa Sawit Di Kelurahan Tebing Tinggi, Kecamatan Tebing Tinggi, Kabupaten Tanjung Jabung Barat Asmaida, Asmaida; Marpaung, Indra; Alawiyah, Wiwin
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.400

Abstract

This study aims to analyze the financial feasibility of oil palm farming and the effect of operational costs on farmers’ income in Tebing Tinggi Village, Jambi Province. A quantitative approach was used with primary data collected from 50 farmers. The analysis included income analysis, feasibility analysis (BCR, BEP, sensitivity), and multiple linear regression. The results indicate that average production was 2,416 kg/month with a price of IDR 2,800/kg, generating revenue of IDR 6,764,800 and income of IDR 4,490,776 per month. The R/C Ratio and BCR of 2.97 indicate that the farming is feasible and profitable. The BEP production of 812 kg and BEP price of IDR 941/kg indicate a high margin of safety. Regression results show that maintenance costs have a negative and significant effect, while harvesting costs have a positive and significant effect on income. The Adjusted R² of 0.920 indicates a strong explanatory model.
Strategi Kelompok Tani Padi Dalam Implementasi Teknologi Pertanian di Lembang Kepe Tinoring Kecamatan Mengkendek Kabupaten Toraja Randanan, Elviani; Mahmud, Musdalifa; Ibrahim, Helda; Nursaman, Herman
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.410

Abstract

Farmer groups are a forum for farmers to obtain non-formal education and obtain facilities from the government that can support the rice farming activities carried out, such as farmers are given training, insight into market access, obtain subsidized fertilizer, seeds, tools and agricultural machinery. This study aims to analyze the strategic role of farmer groups in the implementation of agricultural technology in rice farming. This study uses a qualitative analysis method, namely a method of in-depth data processing with data from observations, interviews and literature. The technique of analyzing qualitative data by summarizing categorizing and interpreting. Qualitative analysis is an analysis method using interviews and observations by answering questions such as what, why or how. The results of this study are in the form of technology implementation in rice farming cultivation which is implemented by 72.24% which means that in carrying out rice farming activities, farmers have utilized agricultural technology to facilitate in carrying out farming activities and reduce production process costs. Farmer groups as a forum for farmers to obtain non-formal education, a place for farmers to solve problems and express their opinions about what is found in the field related to their rice farming. Therefore, the government and extension workers should be more active in providing training and education to farmers so that they can broaden their horizons to current developments, thus enabling them to accept and embrace change in managing their farming businesses more effectively and efficiently.
Studi Kearifan Lokal Petani Lembang Tumbang Datu Dalam Proses Usaha Tani Padi Albertinhennyranteallo, Albertinhennyranteallo; Yunus, Awaluddin; Bakri, Suardi; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.388

Abstract

Farmers in Lembang Tumbang Datu apply environmentally friendly agricultural practices, such as the use of organic fertilizers and efficient traditional irrigation systems. However, despite its significant potential, this local wisdom is often underrecognized by authorities, who tend to prioritize modern agricultural technologies that are not always suitable for local conditions. This study employs a qualitative research design aimed at understanding social phenomena from the participants’ perspectives. The sampling technique used is purposive sampling, in which informants are selected based on their relevance and in-depth knowledge of the village context being studied. In addition, snowball sampling is applied to identify additional participants through recommendations from initial key informants. The key informants in this study include traditional leaders and farmers who are familiar with the cultural practices in Lembang Tumbang Datu and are directly involved in these activities. The total number of participants in this study is 16 individuals.The results of the study show that several applications of local wisdom of the Lembang Tumbang Datu community in rice farming demonstrate a close relationship between culture, spirituality, and environmental sustainability. Each stage of farming, from Mangrara Banne, Manglammak Banne, Mantanan, to Mangrakan, is carried out with meaningful traditional rituals, reflecting gratitude, togetherness, and respect for nature and ancestors. These rituals serve to maintain harmony between humans and nature, while also regulating sustainable agricultural management. Customary prohibitions, the use of natural materials, and determining planting times based on natural signs demonstrate the high ecological value of this traditional knowledge. Thus, the agricultural system in Lembang Tumbang Datu is not only a means of food production, but also a manifestation of cultural identity that affirms food independence through spiritual, social, and ecological balance.
Analisis Keberagaman Input Produksi Usahatani Tembakau Kabupaten Bojonegoro dengan Pendekatan Multivariat Cluster Naim, Jannatun; Dawud, Moh Yusuf; Djohar, Noor
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.403

Abstract

The plantation sector plays a strategic role in the national economy. Tobacco is one of the leading commodities that contributes to national economic development. This is evidenced by the tobacco industry, which employs an average of 47,840 people. Bojonegoro Regency is one of the largest tobacco producers in East Java Province, but crop productivity tends to fluctuate. This is due to the diversity of production inputs used by farmers. This study aims to group tobacco farmers based on their patterns of production input use. The approach used in this study is multivariate cluster analysis with the K-means algorithm. The method used in this study is descriptive quantitative with primary data collection through questionnaires to 100 tobacco farmer respondents from six sub-districts using the Simple Random Sampling technique. The sub-districts were selected based on the largest tobacco production in descending order, starting from Kepohbaru, Kedungadem, Baureno, Sugihwaras, Sukosewu, and Temayang. The variables analyzed included land area, number of seedlings, amount of fertilizer, labor, pesticides, and capital. The data were processed through Z-score standardization and analyzed using the K-Means Clustering algorithm with the help of SPSS software. The determination of the optimal number of clusters was validated using the Elbow and Silhouette Coefficient methods. The characteristics of the farmers revealed that the majority of tobacco farmers in Bojonegoro were of productive age (51-60 years) with considerable farming experience (16-25 years), but in terms of education, they were predominantly elementary school graduates with relatively small land holdings (≤0.5 Ha). The grouping of tobacco farmers using K-means clustering is expected to form groups of farmers based on patterns of production input use so that the results of this study can be used as a reference in the formulation of agricultural policies.
A Nation of Cane, A Nation of Imports: An Analysis of the Determinants of Sugar Import Dependency in Indonesia Rachman, Muhamad Emil; Zainuddin, Zainuddin
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.414

Abstract

Indonesia, once a major global sugar producer, has become increasingly dependent on imports to meet domestic demand. This study analyzes the determinants of sugar import dependency in Indonesia using an econometric approach. The research utilizes time-series data from 2000 to 2024 and applies model economic Indonesian sugar to examine the effects of key variables, including domestic sugar production, consumption, international sugar prices, exchange rates, and government policies. The findings show that domestic production has a significant negative effect on sugar imports, while consumption and international prices have a positive and significant impact. Exchange rate depreciation is also associated with higher import values. In addition, inconsistent government policies contribute to structural inefficiencies in the sugar sector, further reinforcing import dependency. These results indicate that Indonesia’s reliance on sugar imports is driven not only by the imbalance between domestic supply and demand but also by broader economic and institutional factors. Therefore, policy efforts should focus on increasing agricultural productivity, modernizing sugar processing industries, and ensuring consistent trade regulations. Strengthening these aspects is essential to reduce import dependency and enhance the competitiveness and sustainability of Indonesia’s sugar industry.
Strategi Pemberdayaan Kelompok Wanita Tani Untuk Mewujudkan Pekarangan Pangan Lestari di Kabupaten Tana Toraja (Studi Kelompok Wanita Tani Kalolok Kelurahan Batupapan Kecamatan Makale Kabupaten Tana Toraja) Rante, Damaris; Rahman, Syamsul; Yunus, Awaluddin; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.389

Abstract

The Sustainable Food Yard (P2L) Program is a strategic initiative to enhance household food security while promoting women’s empowerment through the utilization of home gardens. Despite its potential, the implementation of this program still faces various challenges, particularly in Kalolok Village, Batupapan Subdistrict, Makale District, Tana Toraja Regency, which has distinct geographical and social conditions. This study employs a qualitative case study approach to explore in depth the empowerment process experienced by the Women Farmers Group (KWT) in implementing the P2L program. The research is descriptive-exploratory in nature, aiming to understand the dynamics, strategies, and challenges faced by the group. The findings indicate that the level of empowerment of KWT members is relatively high, as reflected in active participation in planning (72%), training (80%), mentoring (84%), and group deliberation (100%). Supporting factors include the availability of yard land (96%) and strong group cohesion (88%), while inhibiting factors consist of limited capital (68%), uneven technical knowledge (76%), unstable water supply during the dry season (52%), pest and disease attacks (64%), and limited market access (40%). The study also shows that the P2L program contributes to improved household food security, including increased availability of fresh vegetables (92%), reduced household food expenditure (88%), diversified food consumption (84%), and year-round food stability (88%). In addition, the program enhances household economic independence through savings, opportunities for product sales (76%), increased entrepreneurial motivation (80%), and improved welfare expectations (84%). Therefore, program sustainability should integrate P2L with micro-enterprise development and strengthen cross-sector collaboration in agriculture, cooperatives, and trade to maximize economic value added.
Perilaku Konsumen Dalam Pembelian Buah Durian (Studi Kasus Pada Durian By Reza) Alawiyah, Wiwin; Fauziah, Gina; Dany, Ahmad
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.405

Abstract

This study provides an overview of consumer preferences and behavior in consuming durian, both in fresh and processed forms, which are influenced by various product and service attributes. The objective of this research is to analyze the characteristics and purchasing behavior of consumers at Durian Jambi By_Reza in Jambi City. The method used in this study is a survey of consumers who have previously made purchases. This business was established in 2021 by Reza, relying on direct supply from local farmers and marketing through both a physical outlet and social media. The results show that most consumers prefer durian priced below IDR 50,000 per fruit, with a preference for medium-sized durians, greenish-yellow in color, and having a sweet and rich taste, along with fast and friendly service. Service is the most important factor influencing purchasing decisions, with an importance value of 36.13%, followed by taste (17.33%), color (16.50%), size (15.23%), and price (14.80%). In addition, consumers perceive the outlet as clean, with prompt and friendly service and a comfortable atmosphere. The conjoint analysis results indicate that the best combination of attributes achieved the highest score of 3.18, while the lowest score was 2.67. The Pearson’s R correlation (0.990) and Kendall’s Tau (0.877) show a very strong relationship between observed and estimated consumer preferences. The model is also significant (0.000 < 0.05), indicating that it can accurately predict consumer preferences
Analisis Preferensi Konsumen Dalam Menentukan Strategi Pemasaran Produk Tempe di Kabupaten Tana Toraja, Sulawesi Selatan Allo, Aguinalty Sofia Rante; Sumange, La; Syamsinar, Syamsinar; Ibrahim, Helda
Jurnal MeA (Media Agribisnis) Vol 11, No 1 (2026): April
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v11i1.391

Abstract

. In Lapandan Village, Makale District, tempeh entrepreneurs such as Jeslyn Tempeh Business face various challenges in maintaining and developing their business amidst increasingly dynamic changes in consumer preferences. One of the main problems faced is the lack of a structured marketing strategy based on consumer data, so that the tempeh products offered are less attractive to the wider market. In addition, product promotion is still carried out conventionally through limited distribution channels without the use of digital media and without paying attention to the characteristics of the target market segment. The type of research used SWOT analysis in this study is used to identify internal and external factors that influence the development of the tempeh business, as a basis for developing a strategy based on consumer preferences. The results of the study Based on the SWOT analysis, the IFAS value of 3.56 and EFAS of 3.36 places Jeslyn Tempeh Business in Quadrant I (SO-Aggressive Strategy), which means it has high strengths and opportunities. The most appropriate strategy is to utilize internal strengths to capture external opportunities, through product innovation, digital promotions, expansion of distribution networks, and partnerships with local business actors. The SO strategy is the primary choice for increasing business growth and competitiveness, as it strengthens Tempe Jeslyn's market position and supports the sustainable development of local food

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