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Hasanuddin Journal of Applied Business and Entrepreneurship
Published by Universitas Hasanuddin
ISSN : 25980882     EISSN : 25980890     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for professionals and researchers to contribute innovative work in the field. HJABE carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of business, management and entrepreneurship. The journal is published in both print and online versions.
Arjuna Subject : -
Articles 164 Documents
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THE EFFECT OF TRUST AND PRICE ON PURCHASE DECISIONS THROUGH BRAND IMAGE AS INTERVENING VARIABLES (CASE STUDY OF SHOPEE USERS IN MAKASSAR CITY) Abdul Rahman Azis; Muhammad Asdar; Abdul Razak Munir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.421

Abstract

This study aims to explain the effect of trust and price on purchasing decisions through brand image as an intervening variable (a chase study of Shopee users in Makassar). The research sample of 100 Shopee users. The analytical method used is path analysis with the help of SPSS ver 25 application. The results showed that the trust and price variables had a positive effect on purchasing decisions through brand image.
Strategy to Increase Competitiveness of Tourism Sector MSMEs in Parepare Firmasyah Firmasyah; Abdul Rahman Laba; Mursalim Nohong
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.422

Abstract

The research aims to identify internal and external factors as well as strategies to increase the competitiveness of the tourism sector in the tourism sector in Parepare City. The research was conducted in the City of Parepare. The number of samples is 30 MSMEs managers in the tourism sector and informants in the tourism industry in the City of Parepare. Data collection was carried out through observation, documentation, interviews, and questionnaires. Data were analyzed by using a qualitative descriptive approach with SWOT and AHP analysis. The results show that the highest score is on the strength factor of a technology-based room reservation system, the quality of raw materials, and the characteristics of local products. Weakness factors are not having a tourism business certification, product prices are less affordable, and the minimal use of technological tools. Opportunity factors are synergy among hoteliers, increasing tourists, and developing marketing locations. The threat factors for tourism competition among regions, the number of competitive processed products, and product competition. The results of the AHP method show the priority criteria to achieve the main focus. The factor level is human resources, the actor level, namely the Department of Manpower. The level of priority objectives, namely, the quality and productivity of the tourism MSMEs in the tourism sector. The alternative priority strategy that is implemented is to form a training forum for MSMEs in the tourism sector, utilize training and production equipment assistance, and develop tourism packages and digital technology so that it will have an impact on increasing the competitiveness of SMEs in the tourism sector in the city of Parepare.
The Effect of Discipline, Work Motivation, Work Expenses on Employee Performance Through Work Satisfaction Catharina Theo; Idayanti Nursyamsi; Musran Munizu
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.423

Abstract

The ability of human resources is a significant determinant of organizational performance and competitive advantage, HR is a determining factor for organizational success obtained from employee performance. This study aims to determine and analyze the effect of work discipline, work motivation, and workload on employee performance through job satisfaction. This research was conducted at the General and Equipment Section, Hasanuddin University. The research method used is the descriptive survey method with primary data collection in the form of questionnaires to the respondents. The research sample was 109 respondents. The data analysis technique used descriptive statistical analysis and path analysis. The results of the study found that work discipline and work motivation had a positive and significant effect on job satisfaction and employee performance, the workload variable had a negative and significant effect on employee satisfaction and performance. Furthermore, job satisfaction has a positive and significant effect on employee performance. The results of mediation testing show that job satisfaction can partially mediate the effect of work discipline, work motivation, and workload on employee performance.
The Influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on Brand Equity and Its Impact on Purchasing Decisions Case Studies on Briton English Education Magfira Amalia; Haris Maupa; Dian Parawansa
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.424

Abstract

This study aims to determine the effect of Social Media Marketing on Brand Equity, the effect of Electronic Word of Mouth on Brand Equity, the influence of Brand Equity on Purchasing Decisions, the influence of Social Media Marketing and Brand, and the Electronic Word of Mouth. Purchase Decisions via Brand Equity as a variable. Intervention. This study uses a path analysis model. The sample in this study were 340 students of Briton English Education. The data in this study were obtained by distributing questionnaires. The results showed that the Social Media Marketing (X1), Electronic Word of Month (X2) variable had a significant effect on Purchasing Decisions (Z). This can be seen from the coefficient which is positive and the significance value is smaller than 0.05. The results also show that Social Media Marketing (X1), Electronic Word of Mouth (X2), and Brand Equity (Y) have a positive and significant effect on Purchasing Decisions (Z). This can be seen from the coefficient which is positive and the significance value is smaller than 0.05. In this study, it is also known that there is no mediating effect of the Brand Equity variable between the independent variables consisting of Social Media Marketing (X1) and Electronic Word of Mouth (X2) on the dependent variable of Purchase Decision (Z). This can be seen from the value of the indirect effect on the path coefficient which is smaller than the value of the direct effect.
THE EFFECT OF ACCOUNT REPRESENTATIVE PERFORMANCE, SELF ASSESSMENT SYSTEM, AND TAX SERVICE QUALITY ON TAXPAYER COMPLIANCE (Empirical Study of Individual Taxpayers on KP2KP Sidrap) Sri Dewi Puspitasari; Muhammad Asdar; Musran Munizu
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.425

Abstract

Indonesia has made various efforts to optimize all types of revenue as a source of state revenue that is used to finance all public interests, one of which is needed and most important is the active participation of its citizens to contribute to the country in the form of taxes so that all development needs can be financed. Taxes are compulsory contributions to the state that are owned by private persons or entities that are compelling based on law, without receiving direct compensation, and are used for state needs for the greatest prosperity of the people. The purpose of this study was to analyze the effect of account representative performance, self-assessment system, and service quality on individual taxpayer compliance at KP2KP Sidrap. This research is a quantitative study by taking samples, namely individual taxpayers who are registered at KP2KP, considering that there are quite a lot of taxpayers, the Slovin formula is used so that the total sample size is 98 respondents. The data collection technique is through observation and questionnaires, while the data analysis technique uses multiple linear regression analysis. The findings show that the performance of the Account Representative has a significant effect on taxpayer compliance at KP2KP Sidrap. Self Assessment System has a significant effect on taxpayer compliance at Sidrap KP2KP, and the quality of Tax Service has a significant effect on taxpayer compliance at KP2KP Sidrap.
Analysis of the Business Position of PT MHE Demag Indonesia Makassar Branch Using the Typology Miles and Snow Strategy Lufthansa Ardian; Abdul Rahman Kadir; Abdullah Sanusi
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.426

Abstract

This study aims to identify the business position of PT MHE Demag Indonesia in the Makassar Branch. This research is designed to direct the strategic decisions of the new branch in Makassar. The managerial strategy decisions in this study are in the scope of GE (general electric) analysis and Miles & Snow typology analysis. Location or place of research in Makassar, Sulawesi. The data collected includes secondary data. The population and sample in this study include general managers, managers, and assistant managers to the board of directors totaling 30 people. Data analysis techniques using SWOT analysis, TOWS, BCG, General Electric, and Miles & Snow. The results showed that the business of PT MHE Demag Indonesia in the Makassar branch was generally in a profitable position with sufficient potential resources. Efforts to increase the competitive advantage of Branch Offices by maximizing all the strengths and opportunities they have, while simultaneously minimizing weaknesses and threats. Based on the analysis of Miles and Snow used, based on the People and Marketing indicators, the Makassar Branch implements the Prospector strategy, the customer care, and products indicators apply the analyzers strategy, while the process and financial indicators apply the defender strategy.
MERGER ANALYSIS ON GLOBAL AUTOMOTIVE INDUSTRY A CASE STUDY AT DAIMLER-CHRYSLER AUTOMOTIVE COMPANY Nur Fitriani; Syamsu Alam; Muhammad Sobarsyah
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.427

Abstract

This research aims to analyze mergers in global automotive industries to find out the causes of merger failure in the global automotive industry. This research used a case study at Daimler-Chrysler automotive company. The decision to committed a merger strategy had an impact on the Daimler-Chrysler company, mainly in cultural differences between Germany and the United States of America, where the Daimler-Benz and Chrysler Corporation originated. This research used a literature study research method by using library research related to the Daimler-Chrysler merger, with qualitative descriptive analysis techniques. The results of this research indicated that the agreement to do a merger strategy between Daimler-Benz and Chrysler Corporation was caused by cultural differences as a new Daimler-Chrysler company. It makes Daimler-Chrysler must be able to collaborate and synergized with each other for merger integration can be successful. However, this was not able to be done by Daimler-Chrysler, so the merger between Daimler-Chrysler was failed in the end.
THE INFLUENCE OF THE 4.0 INDUSTRIAL REVOLUTION ERA ON HUMAN RESOURCE COMPETENCE AND PERFORMANCE (CASE STUDY AT PT. SERMANI STEEL IN MAKASSAR) Eben Haezer B. Patandean; Sumardi Lasise; Wardhani Hakim
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.428

Abstract

This research is a study that is in the direction of knowing the influence of the industrial revolution era 4.0 on human resources competence and performance. The sample in this study is all permanent employees of PT Sermani Steel company in Makassar City which numbered 95 employees, the size of the sample that can represent the population to be studied is as many as 83 respondents. The method of analysis used is simple regression analysis, with the t-test as a research hypothesis test. Based on the results of the research that has been done, it can be known partially the free variables that exist in the industrial revolution era 4.0 had a significant effect on competence and h e r performance, the industrial revolution era 4.0 had a significant effect on h e r performance and the results of the study also proved there was an influence of competence on hr performance in PT. Sermani Steel in Makassar City.
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT STATE-OWNED BANKS OF SINJAI BRANCH Annisa Nawawi; Andi Reni; Andi Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 1 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i1.430

Abstract

This study aims to determine the effect of product quality on customer satisfaction, service quality on customer satisfaction, customer satisfaction on customer loyalty, product quality on customer loyalty, service quality on customer loyalty, product quality on customer loyalty through customer satisfaction, service quality on customer loyalty through customer satisfaction. This research includes a quantitative descriptive study with conclusions through statistical analysis. The population in this study were customers of State-Owned Banks of Sinjai Branch. The samples were taken as many as 100 customers based on the Slovin formula with proportional stratified random sampling technique. Data was collected through questionnaires and documentation and analyzed through validity, reliability, classic assumption test, path analysis, and Sobel test. The results of the analysis obtain a regression line equation: Z = 2.443 + 0.972X1 + 0.072X2 and Y = -0.3395 + 0.505X1 + 0.085X2 + 0.596Z. The equation shows that customer loyalty is influenced by the product quality and service quality through customer satisfaction. The results showed that product quality has a positive and significant effect on customer satisfaction, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant on customer loyalty, product quality has a positive effect and there are significant customer loyalties, service quality has a positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer loyalty if through customer satisfaction. customer loyalty through customer satisfaction at state-owned banks Sinjai Branch.
The Influence of Leadership and Work Environment on Organizational Commitment and Employee Performance of PT. Bank Mega, Tbk Regional Makassar during the Covid-19 pandemic Gary Leonard Hendrik; Djabir Hamzah; Andi Reni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.433

Abstract

This study aims to determine the influence of leadership and work environment on organizational commitment and employee performance at PT Bank Mega, Tbk Regional Makassar during the Covid-19 pandemic. This research was conducted at Bank Mega Regional Makassar by taking information from permanent employees who have worked for more than 3 (three) years using a questionnaire, with a total sample of 158 employees. The data were analyzed using a quantitative approach and processed using the SPSS version 22 application. The results of this study indicate that leadership has no significant effect on employee performance during the Covid-19 pandemic, in contrast to the work environment and organizational commitment which have a significant effect on employee performance during the Covid pandemic. -19. This shows that during the Covid-19 pandemic, companies should pay more attention to the quality of the employee's work environment and focus on the process of increasing employee organizational commitment to the company.

Page 13 of 17 | Total Record : 164

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