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Hasanuddin Journal of Applied Business and Entrepreneurship
Published by Universitas Hasanuddin
ISSN : 25980882     EISSN : 25980890     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for professionals and researchers to contribute innovative work in the field. HJABE carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of business, management and entrepreneurship. The journal is published in both print and online versions.
Arjuna Subject : -
Articles 164 Documents
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INTERNAL AND EXTERNAL ANALYSIS IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE IN SULSELBAR BANK MAROS BRANCH Aldo Barik Risal; Abdul Rahman Kadir; Nuraeni Kadir
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.434

Abstract

The competitive conditions in the banking sector are also getting tougher, especially with the onset of the era of free trade today, companies must exercise a sustainable competitive advantage which can be seen from the extent to which the company is able to unite various activities that match each other, making the company different and unique from its competitors so as to continuously outperform them. This study aims to analyze the internal and external conditions in SWOT Analysis, as well as to determine the strategy used by PT. Bank Sulselbar Maros Branch in building a competitive advantage in a sustainable manner. Data collection techniques through observation, questionnaires, and documentation. While the data analysis technique used SWOT analysis. The results of the study found that the results of the analysis of internal conditions and external conditions at PT. Bank Sulsebar, Maros Branch, show that in a SWOT analysis the strengths and opportunities are greater than the weaknesses and threats faced. This means that the position of PT. Bank Sulselbar Maros branch has been in an advantageous position thus encouraging aggressive growth policy. Determination of a suitable strategy used by PT. Bank Sulsebar, Maros Branch in building a sustainable competitive advantage is a market penetration strategy, namely a growth strategy by increasing market share in the marketing of bank service products, increasing market growth by expanding the bank's product marketing network to remote areas in order to add new customers.
BUSINESS DEVELOPMENT STRATEGY OF SIMPLE AND HEALTHY CLASS HOUSING INDUSTRY (CASE STUDY PT. MANDIRI PRATAMA PUTERA) Hendriadi Hendriadi; Jusni Jusni; Erlina Pakki
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.435

Abstract

This study aims to analyze the right strategy for PT. Mandiri Pratama Putera for the development of a simple and healthy class housing business. This type of research is development research through descriptive analysis with a qualitative approach. The study population was the directors and employees of PT. Mandiri Pratama Putra, amounting to 120 people. The research sample consisted of 16 people who were determined by the purposive sampling method. Collecting data in this study using participatory observation data, in-depth interviews, documentation data, and combining various data collection techniques in a study of a problem or triangulation. Data were analyzed using BMC analysis, Steeple, Five Forces, SWOT, EFE & IFE matrix, IE Matrix, SWOT Matrix, and QSPM. The results showed that the SWOT matrix analysis resulted in five alternative strategies, namely developing commercial products at low prices for low-income non-community segments, expansion to other areas for market development, making mortgage-free customer programs, making customer payment schemes that can be paid in installments every month to the company. without charging interest, market penetration by increasing the promotional cost budget. The results of the QSPM matrix analysis or the appropriate strategy decision-making stage implemented by PT. Mandiri Pratama Putra is to develop commercial products at low prices for low-income non-community segments or the general public who have incomes above the minimum wage, so they don't depend on selling subsidized low-cost housing products only.
Effect of Earning Assets, Liquidity, and Equity on Profitability and Company Value at State-Owned Banks Listed on the Indonesia Stock Exchange 2009-2018 Mutmainna Amalia; Syamsu Alam; Erlina Pakki
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.436

Abstract

The research was conducted at state-owned banks listed on the Indonesia Stock Exchange for the period 2009-2018. The focus of the study is the firm value (Y2) with the predictor variable earning asset quality (X1), liquidity (X2), and equity (X3) with the intervening variable profitability (Y1). Used secondary data obtained from documentation by sample companies and also the Indonesian Financial Services Authority. The data analysis technique used path analysis. The purpose of this study was to examine the direct effects of X1, X2, X3 on Y1 and Y2 and to examine the indirect effects of X1, X2, X3 on Y2 through Y1. The results showed that X1, X2, X3 had a direct and significant positive effect on Y1, and X1, X3, Y1 had a significant positive effect directly on Y2. While X2 has no significant effect on Y2, but still has a positive direction. This is due to the liquidity risk borne by the bank and affects the net profit after tax. For the indirect effect, the results obtained by X1, X2, X3 have no significant effect on Y2 through Y1. The use of capital structures with high costs weakens the indirect relationship of each variable.
ANALYSIS OF THE EFFECT OF SERVICE QUALITY AND PRICE ON LOYALTY THROUGH CUSTOMER SATISFACTION IN PADANG RESTAURANT IN MAKASSAR Nurul Lathifah; Sumardi Lasise; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.437

Abstract

This study aims to analyze the effect of service quality and price on customer loyalty through customer satisfaction with Padang restaurants in the city of Makassar. This study takes data directly from the number of customers who eat at several Padang restaurants, especially in the city of Makassar by taking 100 customers from 3 different restaurants as samples in this study. To implement the objectives of this study used analysis techniques using path analysis. The results of the analysis prove that service quality (X1) on customer loyalty (Z) through customer loyalty (Y) has a positive and significant effect. The effect of price (X2) on customer loyalty (Z) through customer loyalty (Y) has a positive and significant effect, but the effect of service quality (X1) on customer satisfaction (Z) has a negative and insignificant effect.
THE INFLUENCE OF BRAND EQUITY, QUALITY OF SERVICE, LOYALTY AND WORD OF MOUTH ON PURCHASE DECISION OF XPANDER CAR AlQadri Ilham; Otto Randa Payangan; Andi Nur Bau Massepe
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.438

Abstract

This study aims to determine and analyze the effect of marketing strategies partially influencing the purchase decision of a Mitsubishi Xpander car. This writing uses a random sampling technique, used a sample of 130 respondents. To apply these objectives, data collection techniques through questionnaires are used, with multiple linear regression analysis, and hypothesis testing. Based on the results of multiple linear regression analysis, it shows that the variables Brand equity, Service Quality, Loyalty, Word of Mouth significantly affect the purchasing decision of the Mitsubishi Xpander Car. Thus, there is a partially influencing marketing strategy on the purchasing decision of the Mitsubishi Xpander Car.
The Influence of Leadership Style and Organizational Culture on Employee Performance through Organizational Commitment as Intervening Variable Torang Purba; Sumardi Lasise; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.439

Abstract

This study aims to examine and analyze the influence of leadership and organizational culture on employee performance through organizational commitment as an intervening variable of the Makassar New Port Project of PT. PP (Persero) Tbk. Data was collected by a survey method, using direct observation and questionnaire instrument made on the paper and distributed to 103 employees with three job divisions, namely finance & administration, engineering, and operational. Of the 103 employees, 103 responded. Data is then analyzed using the IBM SPSS Statistics 25 program. The results showed that leadership styles and organizational culture have a positive and significant direct effect on organizational commitment, leadership styles and organizational culture have a positive and significant direct effect on employee performance, Organizational commitment has a positive and significant direct effect on employee performance. The results of the analysis also show that leadership styles and organizational culture have no significant effect on employee performance through organizational commitment. This implies that leadership style, organizational culture, and organizational commitment play a key role in increasing employee performance.
THE EFFECT OF PERSON JOB FIT AND TRAINING ON EMPLOYEE PERFORMANCE THROUGH JOB SATISFACTION AT PT. PLN (PERSERO) UP3 MAKASSAR UTARA Khayrunnisa B Muhammadia; Nurdin Brasit; Sumardi Lasise
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.441

Abstract

Every company is required to always survive in the face of all challenges, both existing challenges, and challenges that will come. In facing challenges, it is necessary to use human resources who can improve performance in the implementation of work. This study aims to identify and analyze (1) the influence of person-job fit and training on job satisfaction and employee performance at PLN (Persero) UP3 Makassar Utara (2) Satisfaction with the performance of employees, (3) Person Job Fit and training to performance through satisfaction at PLN (Persero) UP3 Makassar Utara. Data collection techniques through questionnaires using Structural Equation Modeling (SEM) with a variance-based or component-based approach with Partial Least Square (PLS). In determining the samples used were 58 respondents. The results of the study found that (1) person-job fit and training have an effect on job satisfaction and employee performance (2) Job satisfaction has a positive and significant effect on employee performance (3) Job satisfaction cannot mediate the effect of person-job fit on employee performance (4) Satisfaction work cannot mediate the effect of training on employee performance.
The Effect of Liquidity and Profitability on Share Prices (Case Study on Food and Beverage Companies Listed on Indonesia Stock Exchange) Sri Haryani; Muhammad Ali; Mursalim Nohong
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.442

Abstract

The purpose of this study was to determine and analyze the effect of liquidity and profitability on stock prices in food and beverage companies listed on the Indonesia Stock Exchange. The population in this study were 27 food and beverage industrial manufacturing companies listed on the Indonesia Stock Exchange. The sample used is 10 companies using the purposive sampling technique. Data were collected by means of observation, literature study, and documentation of liquidity (current ratio and earning per share) and profitability (return on investment and return on equity) and stock prices in food and beverage industry companies listed on the Indonesia Stock Exchange and analyzed by using multiple regression. The results showed that liquidity had no effect on stock prices, while profitability had a positive and significant effect on stock prices.
THE EFFECT OF THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE PRINCIPLES ON EMPLOYEES’ PERFORMANCE AT PERUMDA AIR MINUM MAKASSAR Ismail Ismail; Syamsu Alam; Musran Munizu
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 2 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i2.443

Abstract

This research is aimed at examining and analyzing the effect of the implementation of the principles of Good Corporate Governance (GCG) on the employees’ performance at the drinking water regional company Makassar. Data of the research was collected by distributing questionnaires to 98 employees. Data was then analyzed by using Pearson Product Moment coefficient correlation to examine the positive effect of the principles of transparency, accountability, responsibility, independence, and fairness towards the employees’ performance. The results of the research indicated that all they have a significant effect on the employees’ performance. However, based on the results of the study obtained that the five variables of GCG namely transparency, accountability, responsibility, independence, and fairness do not have an influence simultaneously with the performance of employees in Perumda Air Minum Makassar. This is because one of the principles, namely responsibility does not affect the performance of employees in Perumda Air Minum Makassar (simultaneously) with the performance of employees in Perumda Air Minum Makassar.
The Influence of Work Motivation and Training on the Competence of Pharmaceutical Workers in Makassar City Irfan Kurniawan; Siti Haerani; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 4 No 3 (2021)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v4i3.463

Abstract

Motivation is a desire in a person that causes the act of that person. Meanwhile, training is an effort to improve the performance of the employee in their current job or in other jobs that they will hold. The aim of this study is to find out how much motivation and training affect the competence of pharmacists in Makassar City. There is 150 personnel of pharmacy (pharmacist) as the respondents of this study, which are 43 men and 107 women. Data collection techniques using a questionnaire with a descriptive quantitative method. Questions in the questionnaire are in the form of questions that uses scale of Likert 1-5. The analysis step of the research is preceded by an instrument of research, which is collecting data and processing the data obtained in the questionnaire by giving the score of each statement based on a scale of Likert, and conduct test validity, test reliability, test for normality and test regression. The test regression was multiple regression. The data processing is conducted by using SPSS 22. The results of the study indicate (1) the motivation is positively and significantly affected to competence; (2) training has a positive and significant effect on competence; (3) motivation and training have a positive and significant effect on competence.

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