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Hasanuddin Journal of Applied Business and Entrepreneurship
Published by Universitas Hasanuddin
ISSN : 25980882     EISSN : 25980890     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for professionals and researchers to contribute innovative work in the field. HJABE carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of business, management and entrepreneurship. The journal is published in both print and online versions.
Arjuna Subject : -
Articles 164 Documents
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PENGARUH CORPORATE IMAGE, USER IMAGE, DAN PRODUCT IMAGE TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA PADA PT HADJI KALLA TOYOTA CABANG ALAUDDIN Sitti Hartini Rachman; Otto Randa Payangan; Amiruddin Amrullah
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.293

Abstract

Lifestyle community growth accompanied by increased purchasing power makes income-increasing. This research aims to know the influence of Corporate Image, User Image, and Product Image against a Calya Toyota cars buying decision on PT Hadji Kalla Toyota branch of Alauddin. The data used in the study was obtained from questionnaires. Methods of analysis used is by the method of multiple linear regression analysis, using the test hypothesis that is a test of the F test and t. The results showed that variable Corporate Image, User Image, and Product Images are jointly significant influence on purchasing decisions of consumers with a level of significance of 5 percent. 74.6% of the variation in consumer purchasing decision variable can be explained by the variable Corporate Image, User Image, and Product Image, while the rest i.e. 25.4% of consumer purchase decisions are influenced by other variables not examined in this study.
KNOWLEDGE MANAGEMENT DAN ASPEK KEWIRAUSAHAAN TERHADAP KINERJA MELALUI KEUNGGULAN BERSAING UKM DI KOTA MAKASSAR Maharani Maharani; Haris Maupa; Andi Aswan
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.294

Abstract

One form of decentralized and diverse populist economic activities is to increase SME development activities. This study aims to analyze how much influence (i) knowledge management and entrepreneurship aspects of SMEs performance; (ii) knowledge management and entrepreneurship aspects of SME performance through competitive advantage; and (iii) competitive advantage over SME performance. This study uses a quantitative approach that emphasizes the analysis of data. This research was conducted in Makassar City, with two months research period. This research data consists of primary data in the form of questionnaires, and secondary data in the form of reports or data of SMEs. The study population is small and medium enterprises in Makassar City. Sampling method is probability random sampling with simple random sampling technique that is random sampling proportionally for each sector of SME sector. Analysis technique used is path analysis to identify direct and indirect influence between variables. The results showed that the variable knowledge management and entrepreneurship aspects significantly influence the performance of SMEs. Knowledge management and entrepreneurship aspects have a significant effect on the performance of SMEs through competitive advantage. Competitive advantage significantly influences SME performance. All hypotheses in this study are accepted.
The Influence Of Trust And Service Quality On Loyalty Through Customer Satisfaction At State-Owned Banks In Makassar City Litami Aprilia; Jumidah Maming; Erlina Pakki
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.295

Abstract

The Banking Industry is one of the industries in the service sector that collects funds from the public and channels them back in the form of credit to the public, so the need to provide trust, quality of service, satisfaction so as to increase loyalty to state-owned banks in Makassar. This study aims to determine the effect of trust on satisfaction, service quality on satisfaction, trust on customer loyalty, service quality on customer loyalty, satisfaction on customer loyalty, trust on customer loyalty through customer satisfaction, and service quality on customer loyalty through customer satisfaction. Data was collected through observation, questionnaires, and documentation and analyzed through validity, reliability, classic assumption tests, path analysis and multiple tests. The results showed that trust had a positive and significant effect on customer satisfaction. Service quality has a positive and not significant effect on customer satisfaction. Trust has a positive and not significant effect on customer loyalty. Service quality has a positive and not significant effect on customer loyalty. There is a positive and significant influence on customer loyalty in state-owned banks in Makassar. Trust has a positive and significant effect on customer loyalty through customer satisfaction. Quality of service affects customer loyalty through customer satisfaction at state-owned banks in Makassar.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA (SATUAN POLISI PAMONG PRAJA PROVINSI SULAWESI SELATAN) Ahmad Muwaffaq; Muhammad Yunus Amar; Ria Mardiana Yusuf
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.296

Abstract

The success or failure of an organization depends on the activity and creativity of its human resources. For this reason, the main thing to consider is the role of a leader. The role of leadership is very large in motivating employees to work in accordance with work programs that have been set by the organization, in achieving the goals and objectives set by the organization. This study aims to determine and analyze the effect of transformational leadership style, and work environment on job satisfaction, to know and analyze the effect of transformational leadership style and work environment on employee performance, to find out and analyze the effect of job satisfaction on employee performance, and to find out and analyze the influence of transformational leadership style and work environment on employee performance through employee job satisfaction in the Civil Service Police Unit of South Sulawesi Province. To achieve these objectives, data collection techniques are carried out through observation and questionnaire distribution, using data analysis techniques namely descriptive analysis, validity and reliability testing, classical assumption tests, and path analysis. The results prove that the transformational leadership style and work environment have a positive and significant effect on employee job satisfaction. The effect of transformational leadership style and work environment on employee performance. The effect of job satisfaction provides a significant influence in improving employee performance. Mediation test results of the influence of transformational leadership style and work environment on employee performance through job satisfaction which shows that employee job satisfaction can mediate the influence of transformational leadership style and work environment on employee performance of the South Sulawesi Province Civil Service Police Unit.
The Impact of Mutation and Organizational Culture on Performance through Job Satisfaction of Hasanuddin University Employees Marliati Marliati; Nurdjanah Hamid; Ria Mardiana Yusuf
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.297

Abstract

This study aims to analyze; (i) the influence of work mutation variables and organizational culture on employee performance; (ii) the influence of work mutation variables and organizational culture on performance through job satisfaction; and (iii) the effect of job satisfaction variables on employee performance. The quantitative approach is used to test and analyze the factors that influence job satisfaction and employee performance. Research location at Hasanuddin University, Makassar. The population in this study were all employees who had been mutation in 2018 by 114 people. Withdrawal the number of samples in this study using saturated sampling. Data collection techniques using a questionnaire. The measurement scale used is a Likert scale with five components. Data analysis techniques in this study used path analysis. The results showed that the variable of work mutation and organizational culture had a positive and significant effect on employee performance. Work mutation variables and organizational culture have a positive and significant effect on performance through job satisfaction. Job satisfaction variable has a positive and significant effect on employee performance.
Analisis Pengaruh Intellectual Capital terhadap Keputusan Investor (Studi pada Perusahaan Asuransi yang Terdaftar di Bursa Efek Indonesia) Arlistria Muthmainnah; Muhammad Ali; Andi Reni
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.298

Abstract

This study aims to determine the effect of intellectual capital on investor decisions in choosing shares in insurance companies listed on the Indonesia Stock Exchange (IDX). This study uses a descriptive quantitative approach using insurance companies on the Stock Exchange in the 2013-2017 period as a population. The sampling method used purposive sampling, so that there are 10 companies that meet the criteria as a sample. Intellectual capital variables are measured using the Value Edded Intellectual Coefficient (VAICTM) method, whose components consist of VACA, VAHU, and STVA. And investor decisions are measured by Price to Book Value (PBV). As for testing the hypothesis using panel data regression methods and path analysis which is processed through Microsoft Excel software and Eviews 10. The results of this study indicate that intellectual capital does not directly influence investor decisions (PBV), VACA and VAHU have Prob values <0.05, which means that VACA and VAHU have a significant effect on PBV. While STVA has a value of Prob> 0.05, it means that STVA has no significant effect on PBV. This is because in the Indonesian capital market there are still many short-term investors who make decisions based on performance and have not utilized how intellectual capital can increase the company's potential. In addition, the shares of Indonesian insurance companies are less liquid in the capital market, and there are market psychological factors that influence investors' decisions.
The Impact of Compensation, Work Environment, and Commitment towards Job Satisfaction on Private High School Teachers Performance in Makassar City Rasmi Rasmi; Mahlia Muis; Maat Pono
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.299

Abstract

This paper aims to determine and analyze the impact of compensation, work environment, and organizational commitment towards job satisfaction on the performance of private high school teachers in the city of Makassar. The method used in this research is Descriptive Analysis method using path analysis regression. The population in this study were private high school teachers in the city of Makassar. The sample in this study was 88 teachers. Data collection using a questionnaire, while for testing the hypothesis using a simultaneous test and partial test and Path Analysis. The results of this study indicated that first, compensation has a positive and significant impact on job satisfaction. Second, the work environment has a positive and significant impact on job satisfaction. Third, organizational commitment has a positive and significant impact on job satisfaction. Fourth, compensation has a positive and significant impact on teacher performance. Fifth, the Work Environment has a positive and significant impact on teacher performance. Sixth, Organizational Commitment has a positive and significant impact on teacher performance. Seventh, Job Satisfaction has a positive and significant impact on teacher performance. Eighth, Compensation affects the performance of teachers who are mediated by job satisfaction. Ninth, Work Environment affects teacher performances that mediated by job satisfaction. And Tenth, Organizational Commitment influences teacher performance through job satisfaction.
THE EFFECT OF MARKET ORIENTATION AND ENTERPRENEURAL ORIENTATION ON BUSINESS PERFORMANCE WITH MARKETING CAPABILITIES AS A MEDIATION VARIABLE (CASE IN PUBLIC BANK OF MAKASSAR CITY) Liliya Novita; Dian AS Parawansa; Jumidah Maming
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.300

Abstract

Business performance is an aspect that must be considered for the sustainability of a business. This type of research is quantitative research with SEM (Structural Equation Model) method that looks for relationships between variables. While the steps taken consisted of determining the structural model, followed by setting the measurement model, combining data and checking, pretest validity and reliability, determining the path analysis model, collecting models and analyzing with IBM-SPSS AMOS 23, testing the fit test model, if possible to re-checking the model, and then interpreting the results of data processing. The results showed that market orientation and entrepreneurial orientation had a positive and significant effect on marketing capabilities, marketing capabilities had a positive and significant effect on business performance, and, market orientation and entrepreneurial orientation does not have a positive and no significant effect on business performance.
ANALYSIS OF SERVICE QUALITY AND TRUST ON CONSUMER LOYALTY WITH SATISFACTION AS AN INTERVENING VARIABLE (CASE STUDY OF P.O BORLINDO) Abdul Razak Sabara; Otto Randa Payangan; Muhammad Ismail
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.314

Abstract

This research aims to determine the effect of service quality and trust on the consumers' loyalty through consumer satisfaction directly and indirectly. The research was conducted at PO Borlindo by taking passengers as a research object. This research draft uses quantitative descriptive research with direct observation in the field. Research data form primary and secondary data from the company. Data is processed and analyzed by path analysis methods with IBM-SPSS. The results showed that the Service quality and trust positively affect consumer satisfaction and consumer loyalty directly. Trust had a positive effect on consumers' loyalty through consumer satisfaction. The hypothesis testing shows that the service quality variable is the variable with the lowest level of influence among other variables on consumer loyalty at PO Borlindo.
THE EFFECT OF COMMUNICATION ON EMPLOYEE PERFORMANCE AT CENTER OFFICE OF HASANUDDIN UNIVERSITY WITH MOTIVATION AS INTERVENING VARIABLES Herlina Irad; Mahlia Muis; Wahda Rasjid
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 2 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i2.315

Abstract

National education institutions should be able to compete in this globalization era. This study aims to determine the effect of communication on performance with motivation as an intervening variable at the Center Office of Hasanuddin University. This research is a quantitative descriptive using primary data in the form of a questionnaire. The population in this study were 214, of the population taken by using the Slovin technique of 139 people with random sampling. Data were analyzed using path analysis with SPSS version 25. Structural equation test results show that all variables have a positive or direct effect because all beta values ​​are positive. The results of partial testing (T-test) showed that all the variables had a significant effect because all variables had t-counts greater than t-table. Simultaneous test results (F test) found that communication, motivation, and discipline simultaneously influence (simultaneously) on employee performance because the value of F-count is greater than F-table. The conclusion from this study is that the variables of communication and motivation have a positive and significant effect on employee performance.

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