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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 168 Documents
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Peran Word of Mouth dan Purchase Retention dalam Memediasi Hubungan Persepsi Konsumen terhadap Brand Image Studi Kasus pada Pabrik Tahu Pak Tikno Bandar Lampung Auliya Wanikmah; Andhyka Tyaz Nugraha; Rizqi Wahyudi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25400

Abstract

This study aims to examine the effect of consumer perception on brand image at Tahu Pak Tikno MSME in Bandar Lampung, with word of mouth and purchase retention as mediating variables, as well as to identify priorities for product quality improvement. Data from 115 customers were collected through questionnaires using purposive sampling and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) and Importance-Performance Map Analysis (IPMA) with the assistance of SmartPLS 4. The results show that consumer perception has a positive and significant effect on word of mouth and purchase retention, but does not have a direct effect on brand image. Word of mouth and purchase retention have positive and significant effects on brand image and mediate the relationship between consumer perception and brand image. The IPMA results indicate that purchase retention is the most important construct in shaping brand image. Among the product attributes, color has the highest importance, while taste is the priority for improvement based on the combination of importance and performance. These findings provide a basis for developing quality control measures for taste, color, and size, as well as strengthening word of mouth and purchase retention to enhance the brand image of Tahu Pak Tikno MSME.
Gen Z Rela Berkonstribusi Lebih pada Perusahaan yang Menerapkan WLB Nurul Safikah; Agus Purnomo Sidi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25568

Abstract

Generation Z has emerged as the largest segment of today’s workforce, prompting organizations to recognize the factors that encourage employees to perform discretionary behaviors beyond their prescribed job responsibilities. This study aimed to investigate the effects of job position and work–life balance on organizational citizenship behavior (OCB) among Generation Z employees at Hoki Pancing Malang. A saturation sampling technique involving 35 employees and a quantitative approach were applied in this study. Data were collected via a Likert-scale questionnaire comprising five statements for the variables of job position, organizational citizenship behavior, and work-life balance. Subsequently, the data were analyzed through tests for validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, partial and simultaneous tests, and the coefficient of determination. The findings demonstrated that all measurement items met the required validity and reliability standards. In addition, the regression model satisfied the assumptions of normality, showed no evidence of multicollinearity, and was free from heteroscedasticity. Both job position and work–life balance exerted positive and statistically significant effects on organizational citizenship behavior. Together, these variables accounted for 71.6% of the variation in OCB. These results confirm that job clarity and support for work-life balance are crucial in enhancing the voluntary contributions of Generation Z employees
Analisis Pengaruh Tingkat Pendidikan Terhadap Kinerja Bendahara Di Pemerintah Kota Madiun Ika Pratiwi Wahyudiana; Pudjo Sugito; Bambang Supriadi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25595

Abstract

Penataan keuangan daerah yang akuntabel sangat bergantung pada kompetensi bendahara sebagai garda terdepan penatausahaan kas, khususnya pada era integrasi Sistem Informasi Pemerintahan Daerah (SIPD). Penelitian ini bertujuan untuk menganalisis pengaruh kualifikasi pendidikan terhadap kinerja bendahara di lingkungan Pemerintah Kota Madiun. Menggunakan pendekatan kuantitatif kausal, data dikumpulkan melalui kuesioner terstruktur dan dokumentasi resmi pada sampel jenuh sebanyak 135 bendahara SKPD dan unit kerja. Data diolah menggunakan uji asumsi klasik dan analisis regresi linier sederhana via SPSS. Hasil penelitian menunjukkan bahwa pendidikan berpengaruh positif dan signifikan terhadap kinerja bendahara (), dengan koefisien determinasi () sebesar 0,340. Analisis indikator mengungkap temuan unik berupa fenomena educational mismatch; meskipun 72% responden berpendidikan Sarjana, indikator relevansi bidang pendidikan mencatatkan skor terendah (3,62), terutama pada unit sekolah yang mendominasi sampel (50%). Kondisi ini memicu asimetri kinerja, di mana bendahara memiliki integritas dan kepatuhan regulasi sangat tinggi (skor 4,32 dan 4,30), namun kapabilitas teknis akuntansi dan ketepatan data menjadi titik terlemah (skor 4,02). Penelitian ini menyimpulkan bahwa digitalisasi sistem keuangan daerah memerlukan kesesuaian keilmuan teknis di samping integritas moral. Disarankan agar BKPSDM dan BPKAD Kota Madiun melakukan pemetaan formasi berbasis right man on the right place serta menyelenggarakan bimbingan teknis akuntansi praktis secara berkelanjutan.
Pengaruh Tourist Engagement, Cultural Contact Dan Memorable Tourism Experience Terhadap Niat Berkunjung Ulang Pada Wisata Religi Yang Dimoderasi Religiusitas Pada Mahasiswa Universitas Ma’arif Lampung Finny Ligery; Hanif Amrullah; Ummu Habibah Rahma
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25741

Abstract

This study aims to analyze the influence of tourist engagement, cultural contact, and memorable tourism experience on the intention to revisit pilgrimage-based religious tourism, as well as to test the role of religiosity as a moderator variable in the relationship between tourist engagement and revisit intention. The study used a quantitative approach with a survey of 99 students of Ma'arif University Lampung who had participated in a pilgrimage field trip, selected through purposive sampling with the criteria of having direct visit experience. Data were analyzed using Structural Equation Modeling (SEM) assisted by LISREL 8.80. The results showed that tourist engagement had a significant positive effect on revisit intention, while cultural contact and memorable tourism experience were not significant on revisit intention. Religiosity was shown to moderate the relationship between tourist engagement and return intention negatively, indicating that the higher the religiosity of tourists, the weaker the influence of involvement on their intentions. These findings extend the framework of tourist engagement to the context of pilgrimage and provide practical implications for destination managers and educational institutions.
Pengaruh Harga, Content Marketing, e-WOM, dan Online Customer Review Terhadap Minat Beli Ulang Voucher Outlet Momoyo 2 Pada Platform TikTok Di Kota Madiun Dela Rahmayani Agustianingsih; Hendra Setiawan; Sulthan Misbahul Ghifaari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25746

Abstract

Abstract: This study aims to analyze the influence of price, content marketing, e-WOM, and online customer reviews on the repurchase intention of Momoyo 2 outlet vouchers on the TikTok platform in Madiun City. This study employed a quantitative method with a purposive sampling technique. A total of 385 respondents were selected using the Lemeshow formula. Data were collected through questionnaires and analyzed using SPSS version 23. The results indicate that price, content marketing, e-WOM, and online customer reviews each have a positive and significant effect on the repurchase intention of Momoyo 2 outlet vouchers on the TikTok platform in Madiun City.Keywords: Price, Content Marketing, e-WOM, Online Customer Reviews, Repurchase Intention.
Pengaruh Kontrak Psikologis dan Kesenjangan Digital terhadap Keterlibatan Pegawai (Employee Engagement) Dimoderasi Budaya Organisasi pada Kantor Bea Cukai Edi Suwandi; Mokhamad Natsir; Umu Khouroh
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25750

Abstract

Penelitian ini menguji bagaimana kontrak psikologis dan kesenjangan digital memengaruhi keterlibatan pegawai (employee engagement), dengan melibatkan budaya organisasi sebagai variabel moderasi pada Kantor Bea dan Cukai. Masalah utama dalam riset ini bertumpu pada masifnya perubahan sistem kerja digital di lingkungan pemerintahan yang menuntut kesiapan mental dan komitmen nyata dari para pegawai di lapangan. Kami menggunakan pendekatan kuantitatif kausal dengan analisis data berbasis Partial Least Squares Structural Equation Modeling (PLS-SEM). Pengumpulan data dilakukan dengan menyebar kuesioner kepada seluruh pegawai di Kantor Bea Cukai Madiun dan Kediri, sehingga diperoleh 124 responden yang valid melalui teknik sensus. Hasil olah statistik membuktikan bahwa pemenuhan kontrak psikologis dan penguatan budaya organisasi terbukti memberikan pengaruh positif yang signifikan dalam menaikkan keterlibatan kerja pegawai. Sebaliknya, masalah kesenjangan digital sama sekali tidak memperlihatkan pengaruh yang signifikan terhadap tinggi rendahnya keterikatan kerja pegawai di kantor pabean ini. Dari sisi efek interaksi, kami menemukan bahwa budaya organisasi berfungsi sebagai penguat hubungan antara kontrak psikologis dan keterlibatan pegawai, namun tidak terbukti memoderasi dampak kesenjangan digital. Secara teoretis, temuan lapangan ini memperkuat argumentasi Social Exchange Theory dalam organisasi pelayanan publik. Rekomendasi praktis dari studi ini menyarankan agar manajemen lebih fokus merawat budaya kerja positif dan menjaga kesepakatan tidak tertulis dengan pegawai, daripada menghabiskan energi organisasi hanya untuk menyembuhkan ketimpangan penguasaan teknologi informasi.
Eksplorasi Pengalaman Penerbang Tempur TNI Angkatan Udara dalam Mengelola Stres Kerja dan Keseimbangan Kehidupan Kerja (Work-Life Balance) adam nur fadly
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25776

Abstract

Penerbang tempur Tentara Nasional Indonesia Angkatan Udara (TNI AU) menjalankan tugas operasional dengan tuntutan fisik dan psikologis yang sangat ekstrem, mencakup risiko keselamatan penerbangan, kesiapsiagaan tempur tanpa henti, serta ketidakpastian rotasi penugasan yang memicu stres kerja dan menyulitkan keseimbangan kehidupan kerja (work-life balance). Penelitian ini bertujuan mengeksplorasi secara mendalam pengalaman subjektif (lived experiences) penerbang tempur TNI AU dalam mengenali sumber stres kerja, menerapkan strategi koping, serta memaknai work-life balance dalam konteks militer berisiko tinggi. Penelitian kualitatif ini menggunakan pendekatan Fenomenologi Interpretatif dengan teknik analisis tujuh langkah Colaizzi. Data dikumpulkan melalui wawancara mendalam terhadap tujuh penerbang tempur aktif TNI AU yang dipilih secara purposive sampling. Hasil penelitian mengungkapkan empat sumber stres utama: risiko keselamatan penerbangan, ketidakpastian kesiagaan operasional, dinamika hierarki organisasi, dan ketegangan peran keluarga-dinas. Strategi koping yang diterapkan merupakan kombinasi adaptif antara problem-focused coping (kepatuhan Prosedur Standar Operasi/SOP, simulasi, dan persiapan matang) serta emotion-focused coping (spiritualitas dan penerimaan emosional), dengan dukungan sosial rekan sejawat dan pasangan sebagai faktor protektif utama. Uniknya, work-life balance dimaknai bukan sebagai pembagian waktu kuantitatif yang seimbang (50%:50%), melainkan sebagai kualitas kehadiran psikologis (psychological presence) secara utuh saat bersama keluarga. Temuan ini berimplikasi strategis bagi pengembangan manajemen sumber daya manusia militer, program ketahanan mental Dinas Psikologi TNI AU, serta kebijakan dukungan keluarga militer.
Financial Literacy, Financial Condition, Self- Control, and Consumption Behavior in Shopee Paylater Usage: a Comparative Analysis of Generation Z and Millennials Yohana Sjeni Melindasari; Liliek Nur Sulistiyowati; ririh anggraini setyahety; Jay Pee Ilacas
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 10 No. 01 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v10i01.25828

Abstract

This study was conducted to compare the effects of financial literacy, financial status, self-control, and consumer behavior on the decision to use Shopee PayLater among Generation Z and Millennials in the Madiun Regency. This phenomenon is crucial to study given the rapid growth of the fintech sector, which is accompanied by the risks of debt accumulation and excessive consumption among young people. This study employs an explanatory quantitative approach. Data were collected through a questionnaire survey of 384 respondents, determined using Cochran’s formula and selected via purposive sampling. Data analysis was performed using SPSS 25 software through a series of tests, including data quality checks, classical assumptions, multiple linear regression, and hypothesis testing (t-test). The results indicate that all independent variables have a significant effect on Generation Z’s Shopee PayLater usage decisions, whereas among Millennials, consumptive behavior does not have a significant effect. This study concludes that high levels of financial literacy and self-control serve as internal regulatory mechanisms that encourage individuals to use digital credit services more wisely and in a planned manner to maintain long-term financial stability.

Page 17 of 17 | Total Record : 168

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