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INDONESIA
Inovator : Jurnal Manajemen
Published by Universitas Ibn Khaldun Bogor
ISSN : 19786387     EISSN : 26147785     DOI : 10.32832/inovator
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal INOVATOR , Jurnal ini memberikan inovasi pada perkembangan teknologi dan ilmu manajemen dengan memberikan informasi praktis hasil pemikiran dan penelitian para pakar manajemen dengan scope : Manajemen Sumber Daya Manusia; Manajemen Keuangan; Manajemen Pemasaran; Manajemen Operasional dan Kewirausahaan. Jurnal ini terbit dua kalai dalam satu tahun yaitu pada bulan Maret dan September.
Arjuna Subject : -
Articles 199 Documents
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The Influence of Brand Image, Positive Word Of Mouth, and Social Media Promotion on Dessert Box Purchase Decisions Harmadi, Desya Natalia; Rizal, Alimuddin
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17655

Abstract

The purpose of this study was to discover the impact of brand image, positive word of mouth, and social media promotion on dessert box purchasing decisions. This study was conducted on consumers of Kamei Kitchen Semarang. This study uses a purposive sampling method with the criteria of people who have bought and consumed the Kamei Kitchen Semarang dessert box. The number of respond- ents who were determined for this study were 95 people. With the help of the SPSS statistical program version 25.0, it can be seen the relationship between variables using multiple linear regression analysis.The results obtained from this study indicate that, firstly, although the brand image variable has a positive regression coefficient value but this variable does not significantly affect purchasing decisions, the second positive word of mouth variable has a positive and significant effect on purchasing decisions, the three variables of social media promotion have a positive and significant effect on purchasing decisions.
Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo Kurniawan, Dhika Amalia; Ramadhan, Rizqa Nuzul; Zarkasy, Muhammad Ridlo
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17656

Abstract

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.
Analysis of Factors Affecting Online Shopping Activities for MSME Products During the COVID-19 Pandemic Himawan, Erry Nugroho; Pasaribu, Popy Novita
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17657

Abstract

The Covid19 pandemic has become a game-changer for human life, including shopping procedures and habits. During this pandemic, there was an increase in online shopping activities, including shopping for MSME products. In this study, an analysis of the factors that influence online shopping activities for MSME products was carried out in the Bogor area and its surroundings. Data was collected through online questionnaires distributed by snowballing. From the results of data processing, 3 variables that significantly influence are Hedonic Motivation, Internal Subject Norm, and Behavioral Intention. For further research, it is recommended to add variable testing of the quality of goods/products, quality of shop/merchant services, satisfaction with services/products, the reputation of merchants, and a sense of security for online transactions in the marketplace.
Instilling the Values of the Five Souls in Realizing Superior Human Resource Management Anggara, Fajar Surya Ari; Harahap, Soritua Ahmad Ramdani; Thoriq, Abdul
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17658

Abstract

This study tries to connect the values in the five spirits that exist in Islamic boarding schools with the progress of their human resources. Seeing the development of problems that occur in our younger generation, ranging from acts of violence, brawls and low morals as well as the role of outside culture greatly affects the growth and development of the younger generation. This needs attention so that the younger generation does not fall into bad things and is able to carry out their duties as a superior generation and have character in accordance with the vision of Indonesia 2045. This research uses descriptive qualitative methods, by taking data from relevant journals and books. The results of this study indicate that the cultivation of the five values of the spirit, namely sincerity, modesty, self-sufficient, Islamic brotherhood and freedom is able to produce a superior and quality generation. This is proven by the implementation of these values for all human resources in it.
The Effect of Promotion Effectiveness on Product Consumer Purchase Intention Erto's Beauty Care Skincare Through Tiktok Social Media Farida, Farida; Anggraeni, Antika
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17659

Abstract

The Government's decision to implement Large-Scale Social Restrictions (PSBB) in April 2020 had a broad impact on the production process, distribution, and other operational activities, thereby changing consumer consumption patterns for online transactions. Erto's Beauty Care utilizes the social media application TikTok in promotional activities to support its business. The purpose of this study was to determine the effect of promotion effectiveness on consumer purchase intentions for Erto's Beauty Care products using the TikTok application. The type of research used is descriptive quantitative. Based on the results of simple linear regression analysis, the results of the regression coefficient are positive numbers, which means the direction of the X and Y variables is positive, i.e. if the effectiveness of promotion in the TikTok application is higher, the consumer's purchase intention is also higher for Erto's Beauty Care products. From the results of the partial test or t test, it can be concluded that the effectiveness of the promotion has an effect on consumers' purchase intentions for Erto's Beauty Care products.
Management of the Management Strategy of the Giwangan Traditional Main Market by the Special Region Government of Yogyakarta Lesmana, Meichio; Fratama, Akbar Zulfia; Rosmitha, Siti Nurma; Suminto, Ahmad
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17660

Abstract

Government management and strategy in managing traditional markets is very necessary, seeing the conditions of traditional markets which if not considered, will have an impact and reduce public interest in conducting transactions in traditional markets due to the influence of modern markets. The purpose of this study was to describe the management strategy of the Giwangan wholesale market by the government of the Special Region of Yogyakarta (DIY). This type of research uses descriptive-qualitative with a SWOT analysis approach. The data used are primary data obtained through observation, interview, observation, Focus Group Discussion (FGD) and documentation. This study also uses a phenomenological approach to case studies. The results showed that the implementation carried out by the government of the Special Region of Yogyakarta in the management of the Giwangan traditional wholesale market was quite effective, namely the implementation of several market management programs in terms of planning, structuring, organizing, field action, as well as monitoring and evaluation. In market management, the DKI government takes a two-way approach. First, an infrastructure approach with infrastructure improvements and additions, a program to rearrange market conditions in 2022, greeting traders once a week, gotong royong with associations, and exercising with market traders. Second, the non-physical approach is the application of regional regulations and mayoral regulations. This has an impact on the welfare of the people of Yogyakarta.
The Influence of Leadership and Conflict on Employee Performance Firdaus, Muhammad Aziz; Rinda, Rachmatulaily Tinakartika; Megawati, Dewi; Rahmawati, Rika
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17661

Abstract

This research was conducted at PT Sonoco Indonesia, performance is the result of quality and quantity of work achieved by an employee in carrying out his duties in accordance with the responsibilities given to him. Performance is influenced by factors including leadership and conflict. In this study, what will be discussed is the Influence of Leadership and Conlic on Employee Performance. The population of this study is employees of PT. Sonoco Indonesia, so that the total population in this study is 150 employees. The sampling method used in this study is probability sampling based on stratified random sampling, so that a sample of 57 employees was obtained. Based on the results of the study, it can be concluded that leadership has a positive influence on employee performance, the relationship of leadership strength and conflict on employee satisfaction of PT. Sonoco Indonesia Value r = 0.822 this shows that the relationship between the variables Leadership and (X1) Conflict(X2) and Y (Performance) is very strong and positive with a determination coefficient result of 0.663 or 66.3%. The results of regression analysis Y = 4.546 +0.847 X1 + 0.047 X2 and F test Partial hypothesis with t count = 56.064 > F table = 3.17, then Ho was rejected (Ha was accepted), meaning that there was a significant influence between leadership and conflict on performance Respondents' perception of performance (Y).
Islamic Economic Analysis Reviewing Top Up Transparency Practices and Effective Flat Installment Systems in Banking Astuti, Rahma Yudi; Wijanarko, Royhan Muhammad Iqbal
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17662

Abstract

The background of the writing is because there are customers who are stuck with the facilities provided by the bank, namely top up (addition of loans) and Effective Flat Installments which it is not known what exactly the two facilities are. by the bank first, the customer will receive a new schedule and a new loan limit. Of course, the bank will choose the criteria for customers who will be given top up facilities, namely the history of installment payments is relatively smooth, this is precisely the root of the problem that many customers experience who do not understand about top ups and an effective flat installment system. Lack of transparency about what will be done by the customer in the future imposed by the bank to the customer so that the customer bears a lot of losses caused by the top up and the effective flat installment system. This research is a qualitative research with an evaluative-normative approach. The purpose of this study was to determine the extent to which the transparency applied by the banking sector for top-up loans, as well as the application of the flat installment system was effectively implemented. application of the principle of transparency in implementing Bank Indonesia regulations and how the practice of transparency is viewed from the Islamic economy.
Portfolio Performance Analysis Using the Treynor Model in the Early Period of the Covid-19 Pandemic Suharti, Titing; Yudhawati, Diah; Kusumah, Anuraga; Fatimah, Berliani
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17663

Abstract

This study aims to determine portfolio performance using the Treynor model for companies listed on IDX30 in the early period of the COVID-19 pandemic (February-July 2020). This research method is a quantitative descriptive method which in this study tries to analyze, describe and explain the performance of a stock portfolio using the Treynor method in companies listed on IDX30-BEI. The sampling method was purposive sampling method in order to obtain 5 issuers, namely PT. Aneka Tambang Tbk, PT Bank Negara Indonesia Tbk, PT. Erajaya Swasembada Tbk, PT. Indofood Sukses Makmur Tbk and PT. Kalbe Farma Tbk. The results showed that the beta portfolio or the highest investment risk was found in the portfolio composition 22. The lowest risk was in the portfolio composition 12. The highest rate of return in portfolio composition is 28. The lowest rate of return is portfolio 16. Optimal portfolio performance using the Treynor method is found in the 18th portfolio.
Analysis of the Quality of Package Delivery Services in the Decision to Use Postal Services Nurhaliza, Aida; Zaini, Oktori Kiswati; Wihartika, Doni
INOVATOR Vol 13 No 1 (2024): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v13i1.17665

Abstract

The purpose of this research are find out the service quality at PT. Pos Indonesia Cibinong and the decision customers to use package delivery services at PT. Pos Indonesia Cibinong. The kind of research used is exploratory descriptive. This study uses qualitative primary data and quantitative secondary data. The Determination of the sampling method of sample uses the method accidential. The method of analysis that used descriptive analysis that is data using application SPSS 22. Furthermore, using tabulation analysis. The result show that the service quality at PT. Pos Indonesia Cibinong already good, but for reliability of package delivery it is still not good because it produces 70.20% and it’s so small when compared to other statements, and then customers decide to use package delivery services at PT. Pos Indonesia Cibinong because of the distributors regarding the location and ease of accessing package information.

Page 17 of 20 | Total Record : 199

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