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International Journal of Social Science and Business
Published by Universitas Pendidikan Ganesha
ISSN : 26146533     EISSN : 25496409     DOI : -
Core Subject : Social,
Social Sciences
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
Arjuna Subject : -
Articles 891 Documents
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The Use of Social Media as a Water Tourism Destination Promotional Media at Banjar Hot Spring: Digital Marketing Perspective Putu Nata Kusuma; Trianasari Trianasari; Putu Indah Rahmawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44073

Abstract

This research aimed at exploring how social media was used to promote a tourist destination and how tourists perceive the related content of the social media. The study was conducted at the Tourism Department of Buleleng Regency and the tourism site of Banjar Hot Spring. To meet the fistt research objective, data were collected from three officers and a head of maketing division. The participants were recruited using purposive sampling technique with the criteria of having involvement in the management of social media. Data were collected using observation, interview, and focus group discussion. For the second research question, 38 tourists voluntarily participated. Data were gathered using open-ended-questions method. A qualitative approach was employed for data analysis. The findings suggested that the Tourism Department has demonstrated an optimal utilisation of social media to promote Banjar Hot Spring. However, the use of story telling and type writing may enhance the performance of social media. The second data analysis revealed that tourists perceived the social media was satisfactory.
Influential Factors of Online Shopping Decision I Putu George Budiananta Merta; N. Trinanasari; I Wayan Bagia
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44077

Abstract

With the technology advances, online shopping has experienced a phenomenal growth. In line with such phenomenon and its relevancy, a considerable number of studies have shown an interest within this area. Although recent researches have particularly addressed the online consumer’s behavior, findings were inconsistent. Thereby, further researches have been called for. The present study aims to investigate the effect of few variables derived from existing literature which are price, trust, promotion, easiness, service quality, and product on online consumers’ buying decision. A survey method was employed to gather data from 84 university’s students. They were recruited using purposive sampling technique in which previous online shopping experiences was required. Data were then analyzed using multiple regression. The results of data analysis showed that the six factors significantly affect consumer’s buying decision. Moreover, this study revealed that the largest contributor of these influences was price. Further discussion and managerial implications are presented.
Does Affinity Country Really Matter? Re-examining the Effect of Consumer Affinity on Consumer Purchase Intention Zaid Zaid; Katon Pratondo; Anggraeni Pratama Indrianto; Ikhsan Nurahman
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44078

Abstract

Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.
The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic I Nyoman Nurcaya; I Ketut Rahyuda; Gusti Ayu Ketut Giantari; Ni Wayan Ekawati
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44260

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.
Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination I Ketut Sutapa; Ni Luh Putu Agustini Karta; Ni Made Christine Dwiyanti; Ni Made Manik Prasanthi Bendesa
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44268

Abstract

During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values ​​​​has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.
The Role of the Hobi Kayu Padang in Developing Talent for Obtaining Business Opportunities Selvi Zola Fenia; Yeki Candra
International Journal of Social Science and Business Vol. 6 No. 3 (2022): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i3.44544

Abstract

Wood artisans have not been able to get business opportunities. Most handicrafts of the HKP community are still used privately, and artisans who try to market their products have been unable to attract the market. The purpose of this study is to analyze the role of the Hobi Kayu Padang (HKP) community in developing the talents of members to obtain opportunities, as well as what are the supporting and inhibiting factors of the Hobi Kayu Padang (HKP) community in developing the talents of members to obtain opportunities. This type of research is qualitative research with a descriptive approach. The research subjects were the chairman and four members of the HKP community. Subjects were taken by purposive sampling. The data collection technique is by observation, interviews, and questionnaires conducted to the chairman and members of the HKP as data supporters. Data analysis consists of data reduction, data presentation, and data leveraging. The result of the research is that the role of the community in developing talent to obtain business opportunities is good, seen from the ability of the community to provide adequate facilities and infrastructure for artisans and help develop and become media interactions. The supporting factors for the Hobi Kayu Padang (HKP) community in obtaining business opportunities are environmental support, self-motivation, and economic benefits. In contrast, the inhibiting factors include shortages, difficulty seeking expert guidance, and a weak funding sector.
Women and Coffee Shops: Negotiation of The Identity of Modernity and Piety in the Sharia Public Space Mawardi Siregar
International Journal of Social Science and Business Vol. 7 No. 1 (2023): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i1.44732

Abstract

Women often get discriminatory treatment in public spaces. Especially in a still strong patriarchal culture, women cannot move in public spaces. There are several studies on the image of Muslim women and their lifestyles, defending the argument about their resistance to the hegemony of religious culture to express a social identity in line with modernity. This paper intends to put forward a different argument. Based on a case study in Langsa, Aceh, this paper discusses how Muslim women negotiate a pious identity and lifestyles based on social practices at coffee shops. Data were collected through observation, interviews, and focus group discussions (FGD) with female consumers, business owners, and coffee shop staff. Using the docile agency proposed by Saba Mahmood, this paper argues that the implementation of Sharia law in Aceh causes young women to have creativity in seeking a synthesis between piety, lifestyle, and modernity. This finding challenges the views of several feminists who claim that the increasing religious performance in the public sphere impacts the marginalization of Muslim women's social identity and autonomy. In contrast to this view, the current study shows the ability of Muslim women in Aceh to find a creative combination of piety, modernity, and a lifestyle that fits their era.
The Effect of Capital Factors on Resilience and Sustainability of the Homestay Business in Facing the Covid-19 Pandemic I Made Adi Suwandana; I Made Sumada; Nyoman Diah Utari Dewi; Putu Eka Trisna Dewi; Anak Agung Putu Gede Bagus Ari Susandya
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.44755

Abstract

The Covid-19 pandemic has placed great attention on leaders in business and other sectors. The scale and uncertainty it faces can be tricky. The resilience of homestays in the face of the Covid-19 pandemic cannot be separated from the forming factor, namely the approach to capital factors. The purpose of this study is that resilience analysis plays a role in mediating the influence of human capital, economic capital, and physical capital on the sustainability of the homestay business in the face of the Covid-19 pandemic in the implementation of the Covid-19 green zone in the Sanur Region. This research type uses quantitative methods to design research variables and formulate hypotheses. This research was conducted on 63 homestay units implementing the Covid green zone in Sanur City, Denpasar City. The research sample was determined purposively as many as 124 homestay business actors. Data was collected using a questionnaire. Data analysis using path analysis. The analysis results show that human capital, economic capital, social capital, and physical capital have a positive and significant effect on homestay resilience and the sustainability of the homestay business. Homestay resilience plays a role in mediating the influence of human capital, economic capital, and physical capital on the sustainability of the homestay business but does not mediate social influences.
The Role of Coercive Intellectual Leadership in Improving the Performance of Study Programs Through 6C Characters of Lecturers in Central Java Ratih Pratiwi; Marno Nugroho; Heri Prabowo; Nanang Yusroni
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.45050

Abstract

The facts show that the performance of the Study Program has not been achieved optimally. It can be seen from the accreditation results, quality of learning, scientific publications, and collaboration between institutions. Some study programs still have a low accreditation score (C), even regarding adequate resources. This study aims to analyze the effect of Communication, Collaboration, Compassion, Critical Thinking, Creative Thinking, and Computational Logic in improving the quality of graduation on organizational performance with the Coercive Intellectual Leadership approach. The census technique determined the research sample, meaning that the entire population was used as a sample. This study involved 21 Faculties of Economics and Business in Private Universities in Semarang, Central Java. Data analysis using statistical analysis software SEM-PLS. This research results show that 6C Management has a positive and significant effect on performance. From the data analysis results, coercive intellectual leadership inevitably moderates the effects of collaboration, critical thinking, and logic on performance. However, it cannot affect creativity, communication patterns, and compassion in improving performance.
The Effect of Non-Physical Work Environment and Work Stress on Employees’ Performance at Bank BNI Jailolo Unit, West Halmahera Glorian Stevani Hallo; Caecilia Tri Wahyanti
International Journal of Social Science and Business Vol. 6 No. 2 (2022): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i2.45092

Abstract

Performance is an increase of results achieved by employees in terms of quality or quantity with the existing working hours. Employees’ performance must be considered to determine the company's existence to ensure the company's profitability. The factors that cause employees’ performance to decline are the non-physical work environment and work stress which the company still does not pay attention to. This study aims to examine the effect of non-physical work environment and work stress on employees’ performance partially and simultaneously at Bank BNI Jailolo Unit, West Halmahera. This research was conducted at Bank BNI Jailolo Unit which has 40 people including a leader and employees. Data were collected by distributing questionnaires directly to employees of Bank BNI Jailolo Unit. The results of the study show that a non-physical work environment affects the employee’s performance but work stress does not affect the employee’s performance. However, simultaneously non-physical work environment and stress affect employee performance. This is because the work environment is good enough to help employees cope with work stress and can improve the employees’ performance.

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