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INDONESIA
EQIEN - JURNAL EKONOMI DAN BISNIS
Published by STIE DR. KHEZ MUTTAQIEN Purwakarta
ISSN : 25034413     EISSN : 26545837     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.
Arjuna Subject : -
Articles 1,162 Documents
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REWARD AND PUNISHMENT ANALYSIS ON O-RANGER MOBILE PT. POS INDONESIA SURABAYA 60000 Muchammad Hasyim; Nur Cahyadi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1171

Abstract

The purpose of this research is to find out the rewards and punishments that occur in o-ranger employees at PT. Pos Indonesia Surabaya 60000. Rewards can be in the form of salary, incentives, welfare, benefits, social, development, career, and psychological rewards. While punishment can be in the form of light punishment, moderate punishment, and severe punishment. Rewards that have been carried out by PT. Pos Indonesia Surabaya 60000 for o-ranger employees, namely giving bonuses in the form of credit money once every 1 month and given to employees whose income reaches the target. While punishment is carried out if the employee commits a criminal offense or does not make a rate deposit for 3 days. The punishment given is in the form of a verbal warning and deactivating the o-ranger employee's account. This study uses a qualitative descriptive approach, and uses data collection techniques in the form of in-depth interviews. The results of this study indicate that the provision of reward and punishment greatly affects the work productivity of employees so that it can increase the company's income.
Pengaruh Customer Relationship Marketing, Brand Awareness dan Price Perception Terhadap Buying Decision (Studi Kasus Konsumen Brand Skincare Somethin C) Made Mulyadi Mulyadi; Ni Luh Putu Rahayu Mardiana Sari; I Nyoman Rasmen Adi; Luh Gede Elvina Adi Saputri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1172

Abstract

The growth and development of beauty and skin care products from Indonesia has advanced, therefore there are more and more competitors from well-known local brands from Indonesia. This can be seen from the competition offered such as the price offered, the quality and benefits offered and so on. The purpose of this study was to determine the effect of customer relationship marketing, brand awareness, price perception on buying decisions on consumers of the SomethinC skincare brand. This research method uses quantitative research methods on 95 consumers of the SomethinC skincare brand in the Badung district, Bali Province. The results of this study state that customer relationship marketing has a positive and significant effect on buying decisions, brand awareness has a positive and significant effect on buying decisions, price perception has a positive and significant effect on buying decisions and simultaneously customer relationship marketing, brand awareness, price perception have a positive effect. and significant to the buying decision.
PENGARUH KUALITAS PRODUK DAN PROMOSI PRODUK TERHADAP KEPUTUSAN PEMBELIAN LEM KUNING FOX (STUDI KASUS PADA KONSUMEN PT. AICA INDRIA) Hasti Pramesti Kusnara; Mariati Tirta Wiyata
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1173

Abstract

The purpose of this writing is to find out how much influence the product quality and promotion of products on consumer purchasing decisions PT. Aica Indria. The research conducted was by distributing questionnaires using the Slovin formula. From the results of multiple linear regression analysis, the results of the equation Y = 16.435 + 0.359X1 + 0.282X2 and the correlation coefficient, which is equal to 0.224 for Product quality (X1) and 0.287 for Product Promotion (X2), which means the percentage contribution of the Product quality effect is 22.4% while the rest 77.6% is influenced by other variables. If joint testing is carried out between the Product quality and Product Promotion variables, then the correlation value of determination is 0.287, which means the effect of Product quality and Product Promotion has a percentage of 28.7% and the remaining 71.3% is influenced by other variables. Based on the results of the hypothesis test obtained t count for product quality of 4,328, t count for product promotion amounted to 2,290, with t table of 1,660 obtained from t distribution table for df = 100-2 and level of significant 0.05. In other words, Ha was accepted and Ho was rejected because tcount> ttable. Based on hypothesis testing for product product quality and promotion of purchasing decisions, the fcount value of 19,491 is obtained with a significant level of 0,000 where 0,000 <0.05 and also Fcount> Ftable or 19,491> 3.09, thus Ho is rejected and Ha is accepted. Based on the results of this study it can be concluded that there is a relationship between product product quality and promotion of purchasing decisions, if product product quality and promotion can be improve properly it can increase purchasing decisions.
PENGARUH DAYA TARIK DAN PROMOSI TERHADAP MINAT BELI KONSUMEN Markiz Yudiawan Yudiawan; Asmanih Asmanih
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1174

Abstract

UMKM is an abbreviation of the word Micro, Small and Medium Enterprises. The growth of Micro, Small and Medium Enterprises (MSMEs) in Indonesia is increasing every year. According to data from the Ministry of Cooperatives and Small and Medium Enterprises, currently SMEs in the country have reached 60 million. This number is predicted to continue to grow in line with technological advances and the potential for human resources is growing. The high growth of MSMEs provides fresh air for the economy in Indonesia, one of which is by successfully opening many new jobs. The purpose of this research is to determine the effect of attractiveness on consumer buying interest in micro-enterprises around the Cawang sub-district. Micro around Cawang Village research on micro businesses around Cawang Village, with a total population of 218 Micro Business Units / 218 people. With a total sample of 37 people obtained from using the slovin formula with an error rate of 15%. Based on the results of data analysis using the SPSS program, the attractiveness variable obtained a significance value of 0.038 <0.05 and a t-count value of 2.162 > a t-table value of 2.032, then Ho was rejected and Ha1 was accepted. meaning that there is a significant effect of attractiveness on consumer buying interest. The promotion variable gets a significance value of 0.000 <0.05 and a t-count value of 4.146 > a t-table value of 2.032, then Ho is rejected and Ha2 is accepted. meaning that there is a significant influence of promotion on consumer buying interest. Meanwhile, to determine the effect simultaneously obtained a significance value of 0.000 <0.05, and F count 28.803 > F table value of 3.28, this proves that Ho is rejected and Ha3 is accepted. This means that there is a significant effect of price (X1) and promotion (X2) on consumer buying intentions (Y).
PENGARUH BEBAN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN BANK BRI UNIT KANCA SIMPANG EMPAT KABUPATEN PASAMAN BARAT GUS ANDRI ANDRI; Riska Anggraini; Henny Sjafitri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1175

Abstract

Tujuan Penelitian ini untuk mengetahui dan menganalisa pengaruh beban kerja dan motivasi kerja terhadap kinerja karyawan Bank BRI Unit Kantor Cabang (KANCA) Simpang Empat Kabupaten Pasaman Barat. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif. Teknik pengambilan sampel adalah total sampling dengan sampel sebanyak 90 responden. Teknik analisis data adalah regresi linear berganda, uji t, uji F dan koefisien determinasi. Teknik analisis regresi linear berganda Y = 13,160 – 0,011 X1 + 0,374 X2 + e. Hasil uji t diketahui beban kerja berpengaruh negative terhadap kinerja karyawan sedangkan motivasi kerja secara parsial berpengaruh positif dan siginifikan terhadap kinerja karyawan Bank BRI Unit Kanca Simpang Empat. Dari hasil uji F diketahui beban kerja dan motivasi kerja secara simultan berpengaruh secara positif dan signifikan terhadap kinerja karyawan Bank BRI Unit Kanca Simpang Empat. Hasil pengujian koefisien determinasi diketahui nilai Adjusted R-Square sebesar 34,8% sedangkan sisanya 65,2% dijelaskan oleh variabel lain yang tidak dibahas dalam penelitian ini.
PENGARUH DESAIN PRODUK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA UD. SATRIA MUDA PRATAMA DI KOTA MAKASSAR Nuha Fauziyah Hanim; Mustari Mustari; Muh. Ihsan Said Ahmad; Muhammad Hasan; Nurdiana Nurdiana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1180

Abstract

This study aims to determine how the influence of product design, product quality, and price on the purchase decision of Calligraphy products at UD. Satria Muda Pratama in Makassar City. UD. Satria Muda Pratama in marketing its products has made various efforts so that its products are in demand by the public. Calligraphy wall decoration product from UD. Satria Muda Pratama has various shapes, sizes, and verses taken from the Qur'an. The method that the researchers used in this study was quantitative, in collecting data here based on a questionnaire. The sample of this research is 83 respondents, analyzed using multiple linear regression. Based on the research results, customers of UD. Satria Muda Pratama in Makassar City who made the purchase, simultaneously the three independent variables had a significant effect on their decision to buy calligraphy products. The independent variable, namely the price variable, has a significant effect on the decision to purchase calligraphy products at UD. Satria Muda Pratama in Makassar City, but the product design and product quality variables have no effect and are partially significant on the purchasing decision of calligraphy products at UD. Satria Muda Pratama in Makassar City.
PENGUATAN ENTREPRENEURIAL ORIENTATION PADA UMKM PRODUK PERALATAN RUMAH TANGGA DI INDONESIA Ratih Indriyani Indriyani; Jonathan Jonathan Jonathan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1181

Abstract

The purpose of this study was to examine the effect of social network on entrepreneurial orientation owned by household appliance business actors. This study also aims to examine the influence of entrepreneurial opportunity recognition and entrepreneurial self-efficacy as mediating variables. The type of research used is quantitative research in the survey category with a sample of 100 respondents. Collecting data using a research questionnaire. Data processing techniques use SmartPLS version 3.0. The results of the study show that social network has a positive and significant influence on entrepreneurial orientation through entrepreneurial opportunity recognition and entrepreneurial self-efficacy, while entrepreneurial self-efficacy and entrepreneurial opportunity recognition do not mediate social networks on individual entrepreneurial orientation.
ANALISIS TINGKAT PENGANGGURANaTERBUKAaDANaINDEKS PEMBANGUNAN MANUSIA TERHADAPaKEMISKINAN PROVINSIaSUMATERA UTARA Abd Halim Dalimunthe Dalimunthe; M.Faqih Aldiansyah Aldiansyah; Khairani Tambunan Tambunan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1183

Abstract

Poverty is a common problem in the Indonesian economy in the North Sumatra region, where poverty is a complex and multidimensional problem. The aim of this research is to analyze the impact of open unemployment for people aged 15 years and over and the Human Development Index on poverty in North Sumatra. The population data used is secondary data obtained from a trusted government agency, namely the Central Bureau of Statistics for North Sumatra Province. Data analysis from 2019 to 2021 uses a simple linear regression analysis technique. The test method uses a simple linear regression analysis technique with a tadan test to test the Coefficient of Determination using the IBM SPSS tool. The results of this study are that the open unemployment rate has no effect on poverty and is significant, while the Human Development Index has an effect on poverty and is significant.
UPAYA MENINGKATKAN KOMITMEN ORGANISASI MELALUI PERAN KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI: SEBUAH KAJIAN PUSTAKA syaiful bakhri; Dede Harjadisastra; M. Zain Khiswari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1184

Abstract

High commitment from employees is what the company really wants. The more highly committed employees, the overall company productivity will increase, and the company can survive in its business competition. Commitment to the organization is an important behavioral dimension that can be used to evaluate the strength of workers to stay in an organization. Therefore, the management of an organization or company needs to continue to encourage the creation of commitment from members of the organization. Several factors that can increase organizational commitment are carried out through the role of transformational leadership and organizational culture. The purpose of this research is to analyze the role of transformational leadership and organizational culture on organizational commitment. This research is a qualitative research by searching the literature on the variables discussed. Considering that this research is a qualitative research, further research is recommended to use quantitative methods where researchers seek data directly in the field and use statistical tests, especially on variables that still have different results
PEMILIHAN KUALITAS BIJI KOPI YANG TEPAT DALAM MENINGKATKAN USAHA BISNIS KOPI DENGAN MENGGUNAKAN METODE RETINEX DAN LOGIKA FUZZY firdaus firdaus
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1185

Abstract

Coffee is a drink that has a high taste, not only used as a commodity but now coffee has become a way of life because the greater the demand for coffee by consumers, the greater the demand for the quality of the coffee produced. therefore the standard of coffee processing in various places is currently of great concern, starting from the planting process to the brewing stage. shape, color and other characteristics as for the research conducted, image processing was carried out first, the image obtained was an image taken using a webcamera from coffee beans to be selected after taking pictures of coffee beans, then image processing was carried out using the retinex method whereby In this method, the image quality improvement process will be carried out by explaining the quality of the image, and after the image processing is carried out, information about the image that has been processed will be obtained, then the analysis process will be carried out using the logic f method. uzzy in this method will analyze whether the beans have good characteristics based on the information obtained from the image if in the analysis process good results are obtained then the good coffee beans will be used to be processed and served to consumers but coffee that is of poor quality will not will be used to maintain the quality of coffee. As for all the processes and stages of information processing are carried out using Matlab because Matlab has a function that makes it easy to carry out all the stages and processes.

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