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Aptisi Transactions on Management
Published by Pandawan Sejahtera Indonesia
ISSN : 26226812     EISSN : 26226804     DOI : 10.33050/atm
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Aptisi Transactions on Management (ATM) adalah jurnal ilmiah yang diterbitkan oleh APTISI (Asosiasi Perguruan Tinggi Swasta Indonesia), guna memfasilitasi hasil jurnal ilmiah Civitas Akademika dalam bidang teknologi informasi, komunikasi, dan manajemen dalam menghadapi era digital di Indonesia. ATM terbit tengah tahunan (2 kali dalam setahun, periode Januari dan Juli).
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)" : 10 Documents clear
Digital Branding on Instagram and TikTok Driving Engagement for Cardboard Box Products Mochamad Heru Riza Chakim; Mulyati; Nasution, Erni Juliana Al Hasanah; Perez, Carlos; Septiani, Nanda
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2511

Abstract

This study examines how digital branding on Instagram and TikTok, digital pro- motion, and product quality shape customer engagement and purchase intention in the packaging sector, using nuansa box indonesia Indonesia as the focal case. Gap research predominantly explores fashion, cosmetics, and F&B industries, leaving limited evidence on B2B/B2C packaging where products are often per- ceived as merely functional. We provide an in-depth case of a packaging brand and model the mediating role of customer engagement between digital strat- egy (branding, promotion) and purchase intention, estimated via PLS-SEM. The measurement model is robust (all loadings > 0.70; AVE > 0.50; Cronbach’s Alpha and Composite Reliability > 0.70). The structural model shows substan- tial explanatory power for purchase intention (R2 = 0.748). Product Quality is the strongest driver of Purchase Intention (β = 0.401), while Customer Engage- ment positively influences Purchase Intention (β = 0.288) and is significantly driven by Digital Branding (β = 0.489) and Digital Promotion (β = 0.375). The direct path from Digital Promotion to Purchase Intention is not significant (p = 0.060). Results indicate that compelling digital branding cultivates en- gagement that converts to purchase intention, but promotion alone is insufficient without strong product fundamentals. Managerially, firms should prioritize con- sistent, aesthetic branding to build engagement, leverage targeted promotions to activate trials, and sustain investment in product excellence as the ultimate lever of conversion and loyalty.
13th Floor Family Hub Strategy to Boost Weekend Occupancy and Attendance Rahardja, Untung; Viktor A Sin, Muhamad
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2518

Abstract

The rising demand for family-friendly entertainment highlights a gap in the market for innovative, interactive recreational spaces. Many current hubs focus on traditional arcade games, overlooking immersive and diverse experiences for all age groups. Transforming the 13th floor into a family entertainment hub aims to address this gap. The main objective of the project is to repurpose the space into an interactive hub that boosts weekend occupancy, attracts local families and staycation guests, and creates a signature brand experience through unique, engaging features. This project employs market research, customer insights, and financial analysis to design the layout and entertainment zones. The strat- egy includes branding, interactive design, and diverse activity areas tailored to both children and adults. Development stages cover concept design to full-scale renovation, blending modern technology with traditional games to appeal to a wide audience. The expected outcomes include a 25% increase in weekend occupancy and a 30% rise in staycation bookings. The unique ”TIME-VERSE” branding is projected to generate 50% of brand awareness, while the variety of activities ensures appeal to families with different interests. Financial forecasts predict profitability with a break-even point within six months of launch. Ulti- mately, this transformation will fill a key gap in the local market by offering an engaging, memorable experience for families. With its strong financial potential and distinctive branding, the 13th-floor hub is positioned to become a premier destination for both local residents and tourists, enhancing the area’s reputation as a weekend getaway spot.
Leveraging Artificial Intelligence for Competitive Advantage in Indonesian SMEs Jaya, Aswadi; Cahyono, Dwi; Maria, Lily
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2524

Abstract

Artificial Intelligence (AI) has emerged as a transformative force in modern business, offering significant opportunities to enhance operational efficiency, improve customer engagement, and foster innovation. In Indonesia, Small and Medium Enterprises (SMEs) play a crucial role in driving economic growth and employment, yet their adoption of AI technologies remains limited due to resource constraints, lack of expertise, and uncertainty about return on investment. This study aims to investigate how AI adoption can be leveraged to achieve competitive advantage in Indonesian SMEs. Using a mixed-methods approach, data were collected through surveys and in-depth interviews with SME owners across various sectors. The findings indicate that AI applications such as predictive analytics, chatbot-based customer service, and demand forecasting have contributed to increased productivity, cost efficiency, and market competitiveness. The study provides a practical framework for AI implementation tailored to the needs and capacities of Indonesian SMEs, offering insights for business practitioners, policymakers, and researchers seeking to advance digital transformation in the SME sector.
Organizational Readiness and Barriers to Digital Transformation in Indonesian SMEs Lutfiani, Ninda; Wijono, Sutarto; Dwi Purnomo, Hindriyanto; Zakaria, Noor Azura
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i3.2541

Abstract

Digital transformation (DT) is essential for enhancing competitiveness, ef- ficiency, and innovation in the digital era. However, Small and Medium En- terprises (SMEs) in Indonesia face significant barriers to adopting digital tech- nologies due to limited resources, lack of digital skills, and environmental con- straints. This study aims to assess the organizational readiness and identifybarriers to DT adoption among Indonesian SMEs using the Technology Organization Environment (TOE) framework. A survey of 210 SMEs from various sectors was conducted to evaluate their readiness levels and perceived barriers. The results indicate that while SMEs show moderate technological readiness, organizational readiness remains low, primarily due to inadequate human re- source competencies, resistance to change, and limited financial capacity. Addi- tionally, environmental factors such as regulatory uncertainty and weak institu- tional support further impede progress. This study contributes to the existing literature by highlighting the specific challenges faced by SMEs in emerging economies, particularly Indonesia. Based on the findings, the study offers prac- tical recommendations for policymakers, industry associations, and SME own- ers to enhance organizational readiness and mitigate barriers, accelerating the digital transformation process for SMEs in Indonesia.
Integrating Edupreneurship and Digital Transformation to Enhance Creative Thinking in Learning Design Handoko, Hendri; Budi Waluya, Stevanus; Sugiman; Wardono; Vaher, Kristina
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/z209am98

Abstract

The increasing urgency to address climate change has positioned Sustainable Development Goal 13 (Climate Action) as a priority for governments and businesses worldwide. Technological innovations such as Artificial Intelligence (AI), the Internet of Things (IoT), and Blockchain have emerged as transformative tools for reducing environmental impacts, improving energy efficiency, and promoting ethical and sustainable business practices. However, the extent to which these technologies contribute to climate action remains underexplored. This study aims to investigate the role of AI, IoT, and Blockchain in helping businesses achieve SDG 13 by optimizing resources, reducing waste, and enhancing supply chain transparency. A mixed-methods approach was adopted, combining qualitative and quantitative techniques. Semi-structured interviews were conducted with key stakeholders from businesses implementing these technologies, while a survey of 150 businesses was administered to capture broader adoption patterns. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses. The findings reveal that AI and IoT have significant positive effects on energy management and sustainability outcomes, while Blockchain plays a supportive role by improving transparency and ethical practices, though its adoption remains limited. The combined integration of these technologies yields the most substantial impact. This study concludes that businesses should adopt a holistic strategy to fully leverage technological innovations for advancing SDG 13 and combating climate change.
Framework for Implementing Green Supply Chain Practices in Indonesian Small and Medium Enterprises Aini, Qurotul; Hardini, Marviola; Hikam, Ihsan Nuril; Green, Thomas
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/23c5gv23

Abstract

The urgent need to address climate change, environmental degradation, and resource depletion has driven the adoption of sustainable business practices globally. For Small and Medium Enterprises (SMEs), particularly in developing countries such as Indonesia, transitioning toward sustainability presents both challenges and opportunities. Green Supply Chain Management (GSCM) offers a comprehensive approach to integrating environmental considerations into every stage of the supply chain, from sourcing raw materials to end-of-life product management. This study develops a practical GSCM framework tailored for Indonesian SMEs, using a qualitative multiple-case study method across three sectors: food, handicrafts, and logistics. Data collection methods included semi-structured interviews, on-site observations, and document analysis, followed by thematic coding and cross-case synthesis. The resulting framework identifies five interrelated components: supplier collaboration, eco-friendly material selection, waste reduction strategies, energy efficiency optimization, and sustainability performance monitoring. The framework is validated through triangulation of data sources and feedback from SME stakeholders. By aligning with the United Nations Sustainable Development Goals (SDGs), particularly Goals 12 and 13, this study provides actionable insights for policymakers, SME owners, and practitioners seeking to enhance sustainability while maintaining operational efficiency.
Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era Rizky, Agung; Gunawan, Ahmad; Santiago Ikhsan, Ramiro
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/522w1t49

Abstract

The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.
AI Adoption Barriers in SMEs Analyzing Through the Technology Organization Environment TOE Framework Syahidun; Susetyono, Eko; Adiwijaya, Alfri; Madani, Muchlisina; Mustafa Kareem, Yasir
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/h6qyfk21

Abstract

Artificial Intelligence (AI) has become a key driver of innovation, improving efficiency, decision-making, and competitiveness in businesses worldwide. However, the adoption of AI tools among Small and Medium Enterprises (SMEs), especially in developing countries like Indonesia, remains limited. This study aims to explore the barriers hindering AI adoption in SMEs in Indonesia using the Technology Organization Environment (TOE) framework. A survey was conducted among Indonesian SMEs across various sectors to capture their perceptions regarding AI implementation. The survey focused on technological, organizational, and environmental factors that influence AI adoption. The findings reveal that technological barriers, such as high implementation costs and system complexity, are significant challenges for SMEs. Organizational barriers, including limited digital literacy, a lack of skilled workforce, and resistance to change, also hinder AI adoption. Furthermore, environmental barriers like insufficient government support, regulatory uncertainty, and low market pressure constrain SMEs' adoption readiness. This study extends the TOE framework to the context of AI adoption in SMEs in developing economies. Addressing the identified barriers is essential for accelerating digital transformation and enabling SMEs to leverage AI for sustainable growth in the digital economy.
Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Workplace Digitalization and HR Innovation in the Era of Industry 5.0 Meria, Lista; Sunarjo, Richard Andre; Andayani, Dwi; Toh Hua, Chua
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/86sbgy17

Abstract

This study investigates the impact of workplace digitalization on human resource (HR) innovation within the context of Industry 5.0. While Industry 4.0 empha- sized automation, Industry 5.0 highlights the synergy between advanced tech- nologies and human-centric practices. To analyze this relationship, a survey was conducted involving 150 HR professionals across multiple industries in Indonesia, focusing on the adoption of digital HR tools and innovative practices. The findings reveal that workplace digitalization has a positive and significant ef- fect on HR innovation (β = 0.52, p < 0.01), particularly in recruitment, digital training, and performance management. However, barriers such as employee resistance and cybersecurity risks negatively moderate this relationship. This re- search contributes to the literature by linking digital transformation to HR prac- tices in the Industry 5.0 era and offers practical implications for managers in improving organizational readiness through digital HR innovation.

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