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Journal of Humanities and Social Studies
Published by Universitas Pakuan
ISSN : 2598117X     EISSN : 2598120X     DOI : https://doi.org/10.33751/jhss
Core Subject : Economy, Humanities, Education, Art, Social,
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences
Journal of Humanities and Social Studies is an academic journal that publishes scientific papers in the field of humanities and social studies. This journal is published two times a year (March and September) by Lembaga Penelitian dan Pengabdian Pada Masyarakat, Universitas Pakuan Bogor since 2017. The scope of journal are: humanities; Social studies; Management; Education; Teaching; Learning
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Articles 1,292 Documents
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The Brand Image Of Tebing Tinggi City On Government Public Relations’ Social Media: Efforts To Maintain Its Status As The “City Of Lemang” Putri, Ainisa; Sazali, Hasan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12210

Abstract

Tebing Tinggi City in North Sumatra has a close history with the Padang Kingdom and Datuk Bandar Kajum, which later developed into a city with a distinctive culinary identity, namely lemang. Since being introduced by the Minangkabau ethnic group in 1947, lemang has become a widely known city icon, even getting the nickname "Lemang City" since 1958. This study aims to analyze the communication strategy implemented by the Tebing Tinggi City Government Public Relations in building and maintaining the city's image through social media. With a qualitative descriptive approach, this study examines the effectiveness of digital strategies that include creating visual content, storytelling, and interacting with the community. The results of the study show that branding efforts through social media and culinary festivals have succeeded in increasing the appeal of lemang as a culinary icon and strengthening Tebing Tinggi's identity as a gastronomic tourism destination. However, challenges such as content competition and managing public perception remain the main concerns in building a sustainable city brand image.
Analysis Of Marketing Strategy For Multi-Purpose Fund Products Umrah Loan Increasing The Number Of Customers Saragih, Arif Kusnedi; Syarvina, Wahyu; Indra, Ahmad Perdana
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11768

Abstract

The purpose of this study is to analyze how the marketing strategy of the umrah advance fund product increases the number of customers. This research method uses a descriptive qualitative approach, with data collection techniques through interviews, observations, and documentation. The collected data is then analyzed descriptively qualitatively to identify and group relevant information. The results of this study indicate that PT. Bank Pembiayaan Rakyat Syariah Al-Wasliyah has succeeded in implementing an effective marketing strategy in marketing the umrah advance fund product. Through a marketing mix that includes aspects of product, price, promotion, location, and cross-selling, this bank can attract customers, especially ASN, who want to perform the umrah pilgrimage but are constrained by financial problems. Product advantages, such as ease of payment without penalties and cooperation with quality umrah travel, are the main attractions for customers. Competitive pricing strategies and promotions carried out through word of mouth, distribution of brochures, and a personal selling approach further strengthen the marketing of this product. In conclusion, PT Bank Pembiayaan Rakyat Syariah Al-Wasliyah has succeeded in implementing a marketing strategy by increasing the number of customers. 
Analysis of the Impact of Green Accounting Implementation on the Profitability of Pak Udin's Fried Meatball Factory in Jati Baru Village, Pagar Merbau District, Deli Serdang Regency, North Sumatra Saragih, Siti Ramadhani; Nasution, Yenni Samri Juliati; Nasution, Muhammad Lathief Ilhamy
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12101

Abstract

This study aims to examine the application of Green Accounting in waste management by Pak Udin Fried Meatball Factory located in Jati Baru Village, Pagar Merbau District, Deli Serdang Regency, North Sumatra. The main focus of this study is to assess how the application of green accounting affects operational costs and its impact on business profitability. The method used is a qualitative descriptive approach with primary data sources obtained through field observations, interviews, documentation, and direct surveys at the factory location. The results of the study indicate that the application of Green Accounting in the factory is still not optimal. Solid waste management has been carried out by utilizing the remaining production dregs as animal feed and compost. However, liquid waste has not been handled optimally due to limited facilities, namely only two inadequate reservoirs, so it has the potential to pollute the surrounding environment during heavy rain. In addition, there is no specific cost recording for the construction of waste processing facilities, which makes it difficult to assess its impact on profitability. This study provides an important contribution to enriching the literature on Green Accounting, especially in the household industry sector, and offers practical insights for small business actors in implementing environmental-based accounting.
Digital Transformation, Capital Structure, And Liquidity: Implications For Return On Assets (ROA) Andriani, Nini; Utami, Ayu Putri; Farid, Erwan Sastrawan; Samudra, Suryadi; R, Abdul Azis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12036

Abstract

This study aims to empirically analyze the implications of digital transformation, capital structure, and liquidity on corporate financial performance. Digitalization in this study is measured through the proportion of intangible assets in the form of software, capital structure is measured through Debt to Asset Ratio (DAR) and Debt to Equity Ratio (DER), liquidity is represented by current ratio and quick ratio, while financial performance is represented by Return on Assets (ROA) ratio. The research method used is quantitative research with the help of SPSS 25 statistical software. The population is technology sector companies listed on the IDX with a total of 47 companies. The sample amounted to 17 companies, with the sampling method being purposive sampling. Data is taken from the company's financial statements for 2020-2024. The results showed that simultaneously, the variables   digital transformation, DAR, DER, current ratio, and quick ratio had a significant effect on ROA. Partially, digital transformation and quick ratio have a significant positive effect on ROA, while DAR, DER, and current ratio show a significant negative effect on ROA.
Knowledge Sharing In Improving Police Human Resources (Study On Police Language School) Ningrum, Rina Widya; Atmoko, Andreo Wahyudi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11734

Abstract

Knowledge sharing is an important element in human resource development in the contemporary era. Sebasa Polri, as a language education institution for police officers, requires a knowledge sharing strategy to improve coordination of student recruitment, competence of teaching staff, and optimization of student placement after education. This study aims to analyze the implementation of knowledge sharing with the SECI model at Sebasa Polri. The research method uses a literature study with secondary data sources from academic journals, publications, and other relevant sources. The results show that the implementation of the SECI model can increase the effectiveness of coordination and knowledge sharing, but its implementation has challenges in terms of coordination, collaboration in improving learning, and post-education evaluation systems. The implications of this research focus on the need for a structured strategy within Sebasa Polri to support the implementation of more integrated and adaptive knowledge sharing.
The Concept of Ibn Sina's Educational Thought Adidarma, Ridha Nestu; Choiriyah, Irma; Darmawan, Dicky; Salsabila, Noni; Suryadi, Rudi Ahmad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12348

Abstract

Ibn Sina, known in the Western world as Avicenna, was a prominent intellectual figure in the Islamic tradition of the 10th and 11th centuries. His thoughts on education reflect a holistic approach that integrates intellectual, spiritual, and moral dimensions. Ibn Sina perceived education not merely as a process of knowledge transfer but also as a means of character building and the comprehensive development of human potential. This study employs a qualitative method with a historical-descriptive approach to explore the ideas and implementation of Ibn Sina's educational philosophy within the context of Islamic education. The findings indicate that Ibn Sina emphasized the importance of educational objectives, teaching methods, curriculum, and developmental stages of learners. He advocated for a balance between worldly and spiritual knowledge, as well as the alignment of education with children's psychological development. His integrative and progressive ideas have significantly contributed to shaping the paradigm of Islamic education and remain relevant for modern educational systems. 
Influence of Mobile Marketing on Customer Purchase Intentions in Emerging Market Arifin, Andi Harmoko; Khotimah, Khusnul; Supriyadi, Asep; Fauzi, Rizal Ula Ananta; Sinaga, Hommy Dorthy Ellyany
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.12303

Abstract

This study aims to analyze the influence of mobile marketing on consumer purchase intent in emerging markets through a meta-analysis approach. As mobile technology penetrates and the use of the internet on mobile devices, mobile-based marketing strategies are becoming increasingly important, especially in developing countries. The study synthesizes 10 empirical research results published between 2022 and 2025 that meet inclusion criteria, such as topic relevance, completeness of statistical data, and focus on emerging market contexts. The analysis was conducted using a random effects model, which showed that mobile marketing had a significant positive influence on consumer purchase intent (Hedges' g = 1.029; p 0.001), with a moderate effect size. The moderator's analysis showed that factors such as ad personalization, interactivity, and digital literacy levels were variables that strengthened the relationship. The results of this study provide evidence that contextually designed mobile marketing strategies can increase marketing effectiveness in emerging markets, as well as be an important contribution to the digital marketing literature in the digital economy era.
Implementation Of The Genre Program In Preventing Early Marriage Among Teenagers In Sidoarjo Hani, Risa Pramestia; Wibawani, Sri
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11976

Abstract

Sidoarjo Regency is the smallest and most populous area in East Java, with 23% of the population being teenagers aged 10-24 years. Sidoarjo Regency has quite a lot of early marriages among teenagers. In 2023, around 201 marriage dispensations will be recorded, most of which are due to marriage by accident. Therefore, the Sidoarjo Regency government continues to strive to reduce the number of early marriages. Through Department of Women's Empowerment, Child Protection and Family Planning, Sidoarjo Regency, prevention of early marriage is carried out with the Generasi Berencana (GenRe) program. This program provides knowledge to change adolescent behavior patterns for the better. This research aims to describe the implementation of the GenRe program in preventing early marriage in Sidoarjo. The research method used in this research is descriptive with a qualitative approach. This research focuses on the implementation of the GenRe program in preventing early marriage among teenagers in Sidoarjo using Merilee S. Grindle's approach which consists of Content of Policy and Context of Implementation. The research results show that the GenRe Program in Sidoarjo has been implemented considering that the marriage dispensation is slowly decreasing. However, its implementation is considered to have not been optimal due to the fairly wide reach and lack of funding and support from several parties to provide outreach. In conclusion, the GenRe Program in Sidoarjo was able to bring about change even though there were obstacles in its implementation.
The Use of Social Media by UINSU Students, Faculty of Ushuluddin and Islamic Studies Reviewed from Hadith Ar Rahman, M Rifai; Harahap, Hotmatua Peralihan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12099

Abstract

This study explores the use of social media among students of the Faculty of Ushuluddin and Islamic Studies (FUSI) UINSU with a phenomenological approach and hadith analysis. Although social media has great potential as a means of learning and digital da'wah, the results of the study show that the majority of students use it more for entertainment. This has an impact on academic productivity, quality of worship, and balance of students' social lives. With data collection techniques through in-depth interviews, observations, and documentation studies, this study identifies factors that influence students' behavior in using social media, and examines the relevance of hadiths related to time management and Islamic digital ethics. The main findings show that uncontrolled use of social media, especially at night, causes sleep pattern disturbances and decreases academic concentration. From an Islamic perspective, hadiths on time management and the importance of maintaining digital communication ethics offer guidance in forming more responsible social media habits. Therefore, this study emphasizes the improvement of Islamic digital literacy and the active role of educational institutions in building students' awareness of the more productive use of social media. This study contributes to the study of Islamic digital literacy and social media-based da'wah strategies, and opens up opportunities for further research on the effectiveness of digital da'wah in shaping student behavior in the digital world.
The Effectiveness of The Governor's Communication In The Synchronization Of Regional Development In West Java: Study of West Java Governor's KOPDAR Activities Setiawan, Egy Herdiansyah; Rusli, Budiman; Susanti, Elisa
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.10201

Abstract

This research is motivated by the problem of the Provincial Government and Regency/City Government not being in sync in implementing regional development for the community. To overcome this problem, the Governor of West Java created a government communication pattern in the form of Regional Development Communication Activities called “Komunikasi Pembangunan Daerah (KOPDAR)” as an effort to synchronize regional development for the community. The aim of this research is to determine the effectiveness of government communication carried out by the governor during West Java Governor's KOPDAR activities in the context of synchronizing regional development in West Java. In this research, the author used a descriptive method with a quantitative approach. Research data was obtained through distributing questionnaires to 55 respondents who were participants in West Java Governor's KOPDAR activities, interviews, field studies along with observations and literature studies. The research results obtained show that the assessment of the effectiveness of government communication in West Java Governor's KOPDAR activities in the context of synchronizing regional development in West Java is based on indicators of the quality of communicators, information conveyed and media or communication channels in the very high category, while communication indicators and indicators of the communication atmosphere between communicators and communication is in the high category. The conclusion obtained from the results of the research carried out is that the assessment of the effectiveness of the governor's communication in synchronizing regional development in West Java Governor's KOPDAR activities seen from all indicators is in the high category. Thus, government communication carried out during West Java Governor's KOPDAR activities in the context of synchronizing regional development in West Java is said to be effective government communication.

Page 103 of 130 | Total Record : 1292

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