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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 402 Documents
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Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program Syahban, Khofifah Rahmat; Marsasi, Endy Gunanto
Jurnal Manajemen Bisnis Vol. 11 No. 1 (2024): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i1.625

Abstract

This study delves into a plantation industry company operating with B2B and B2C marketing but needs more digital marketing expertise. Their production base is situated in Wonosobo Regency, known for supplying raw materials to market leaders, positioning them as market followers. PT. Perkebunan Teh Tambi introduced the "Volka" brand's Tea Artisan program. The primary aim of this research is to formulate the company's digital marketing strategy. Qualitative research methods such as in-depth interviews, direct observations, document collection, and secondary data analysis within the company's marketing division are utilized. The ultimate goal is to aid the company's market expansion through digital marketing, improving Purchase Intention via Integrated Marketing Communication theory, with an anticipated optimization of digital marketing's utility.
Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach Latief, Fitriani; Asniwati, Asniwati; Akram, Yafi Nur
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.631

Abstract

The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was ​​3.29 and EFAS matrix was ​​3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength
The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions Rombe, Yusuf
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.632

Abstract

Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.
Difference Analysis of Digital Marketing Implementation in Enterprises Performance: Balanced Scorecard Perspective Slamet, Slamet; Adhim, Muhammad Maslukil; Azmala, Ilya
JURNAL MANAJEMEN BISNIS Vol 8 No 2 (2021): September - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i2.642

Abstract

This study aims to measure the differences Micro, Small, and Medium Enterprises (MSMEs) performance before and after implementation digital marketing. The research paradigm is a quantitative with primary data sources. The research instrument was a questionnaire designed to measure MSMEs' performance in the balanced scorecard perspective on customer and internal business processes. The number of samples was 107 respondents. Data were collected directly from MSMEs in Malang City. Determination of respondents using judgment sampling approach. Data analysis used descriptive analysis (categorization index) and hypothesis testing (sample paired t-test). The study results show that before and after implementing digital marketing, there are differences in the performance of MSMEs. This difference is evidenced by the results of data analysis, both descriptively and hypothesis testing.
Leadership in Muhammadiyah: A Case Study of the Muhammadiyah Organisation in Kudus Regency Saputra, Viant Anggi; Mas'ud, Fuad
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.646

Abstract

Muhammadiyah, the world's largest Islamic organisation, grows by preaching amar ma'ruf nahi mungkar and non-profit Islamic leadership programmes that empower communities. Islamic leadership differs from western leadership, which is frequently the mecca of organisations. The Kudus branch of Muhammadiyah has grown rapidly, as shown by its charities in different community areas. Methods of research The qualitative case study method collects data through interviews, observation, and documentation across time. The strategy was used to focus and deepen study on Muhammadiyah leadership in Kudus organisations. Results of research Muhammadiyah leaders understand leadership well. The success of Muhammadiyah's collective-collegial leadership in the Kudus region is attributed to its persistence in applying seven Islamic leadership principles: justice, amar ma'ruf nahi munkar, ihsan, wisdom, humility, service to the people, visionary, and deliberation.
Cost Analysis of Promotion Mix to Increase Sales Nurlina, Nurlina; Semmaila, Baharuddin; Murfat, Moh Zulkifli
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.665

Abstract

The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth
Factors that influence buying houses for consumers Beddu, Hartina; Abdul, Hayun; Semmaila, Baharuddin; Nasir, Munawir; Hajar, Sitti
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v1i1.666

Abstract

This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions
Analysis of CSR Performance and Welfare of PT NHM's Mining Circle Community Lesmana, Denny; Sirat, Abdul Hadi; Soleman, Marwan Man
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.669

Abstract

This study analyzes PT NHM's CSR performance and the factors that support its implementation for the welfare of mining communities. CSR programs, including PPM and HRP, have a positive impact by improving income, education, health, housing, environment, and socio-cultural aspects. PT NHM's CSR performance is measured by the achievement of the PPM program in 2021, reaching 127% of the planning target, indicating satisfactory performance. Success factors for CSR programs include supportive company policies, good relationships with stakeholders, effective CSR performance, and improvement of CSR programs. This research is a descriptive qualitative research with data collection through interviews with 25 selected informants. In order to improve the welfare of the community around the mine, PT NHM has implemented a CSR program that focuses on providing benefits that are directly felt by the community, especially through the philanthropic HRP program. This proves the company's commitment in supporting the development and welfare of the local community. In conclusion, PT NHM's CSR performance is very positive, supported by the factors mentioned, and has the potential to have a sustainable positive impact on the communities around the mine.
Market and Entrepreneurial Orientation Affect Marketing Performance in Small and Medium-Sized Businesses Through Competitive Advantage Masuku, Djunaid; Jannang, Abdul Rahman; Haji, Sulfi Abdul
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.670

Abstract

This study examines the effect of market orientation and entrepreneurial orientation on marketing performance in SMEs in Ternate City. It uses explanatory research to analyze the cause-and-effect relationship between variables and test hypotheses. The sample consisted of 85 respondents from the food sector, selected using proportional stratified random sampling. Data analysis was conducted through path analysis using SmartPLS version 4.0. The results showed that market orientation, entrepreneurial orientation, competitive advantage, and marketing performance have a significant influence. However, market orientation does not directly impact marketing performance, especially through competitive advantage. This study suggests the need for increased market orientation activities to improve marketing performance. This can be achieved by understanding consumer preferences, monitoring competitor products, and improving organizational structure. By implementing these strategies, SMEs in Ternate City can achieve better competition and marketing performance.
Integrated Marketing Communication on Visiting Decisions at the Festival Teluk Jailolo, West Halmahera North Maluku Simabur, Lisda Ariani; Triandika, Lulus Sugeng; Bailussy, Wahyuni; Zainuddin
Jurnal Manajemen Bisnis Vol. 10 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i2.673

Abstract

The promotion mix activities carried out by the West Halmahera Regency Tourism Office were carried out to attract attention so that tourists would come to visit the Festival Teluk Jailolo, West Halmahera Regency. This study was conducted to know and analyze the influence of integrated marketing communications proxied with variables advertising, public relations, personal selling, direct marketing, and interactive marketing on the decision to visit the Festival Teluk Jailolo, West Halmahera Regency. This research is a type of survey research by taking a sample of tourists who visit the Festival Teluk Jailolo held annually by the local government of West Halmahera Regency. The samples in this study were tourists who were or had visited the Festival Teluk Jailolo which was taken by a simple random sampling method with a total of 96 respondents. Data collection techniques using questionnaires and analysis methods used using multiple linear regression analysis with the help of the smart PLS program. The results showed that the variables of advertising, personal selling, and direct marketing had a positive and significant effect on the decision to visit the Festival Teluk Jailolo while the variables of public relations and interactive marketing did not affect the decision to visit the Festival Teluk Jailolo.

Page 4 of 41 | Total Record : 402

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