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Aptisi Transactions on Technopreneurship (ATT)
Published by Asosiasi Perguruan Tinggi Swasta Indonesia
ISSN : 26558807     EISSN : 26568888     DOI : https://doi.org/10.34306
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
APTISI Transactions on Technopreneurship (ATT) is an international triannual open access scientific journal published by  Pandawan Sejahtera Indonesia. ATT publishes original scientific researchers from scholars and experts around the world with novelty based on the theoretical, experimental, and numerical framework. The Journal aims to make noteworthy contributions to knowledge across the globe through the publication of original, high-quality research articles in the area of entrepreneurship and the impact of emerging technologies on it. In addition to original research articles, APTISI Transactions on Technopreneurship (ATT) publishes reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a platform for reports and discussions on cutting edge perspectives in the domain of entrepreneurship. All submitted papers will undergo the strict single-blind peer-reviewing process. The Journal is dedicated to publishing manuscripts via a rapid, impartial, and rigorous review process. Once accepted, manuscripts are approved free online open-access instantly upon publication, allowing users to read, download, copy, distribute, print, search, or link to the full texts, thus providing access to a broad readership.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 300 Documents
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Integrating Green Banking into Sustainable Development Strategies for Commercial Bank Efficiency Siswanti, Indra; Riyadh, Hosam Alden; Nawangsari, Lenny Christina; Cahaya, Yohanes Ferry; Putra, Yananto Mihadi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.759

Abstract

Digital banking is rapidly transforming commercial bank operations by improving efficiency, service quality, and sustainability orientation. Banks face increasing pressure to balance financial performance with environmental and social responsibility. In Indonesia, this transformation is closely linked to Green Banking (GB) practices and operational efficiency to support sustainable business performance. This study examines the effect of digital banking on the sustainable business performance of Indonesian commercial banks and investigates the mediating roles of GB and efficiency, as well as the moderating role of foreign ownership. The population includes all KBMI 3 and 4 banks, totaling 13 commercial banks. A saturated sampling technique was used, and the data were analyzed using EViews 12. Digital banking significantly enhances sustainable business performance and promotes GB and efficiency. GB positively affects sustainability and mediates the digital banking sustainability relationship. Efficiency (measured by BOPO) improves sustainability but does not mediate the effect. Foreign ownership does not moderate the relationship. Digital banking contributes to sustainability mainly through strengthening GB rather than efficiency alone. The absence of mediation by efficiency and moderation by foreign ownership represents an important boundary condition and a key contribution of this study.
Short Video Marketing and Collaboration Brand Network Configuration in Indonesia Skincare Market Sukarnadi, Natalia; Lemy, Diena Mutiara; Kho, Ardi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.811

Abstract

This study explores how brand network configuration, collaboration, and short video content marketing impact purchase intention within Indonesia's skincare market. The research is grounded in the Theory of Reasoned Action while examining the roles of brand attitude and subjective norms as mediating factors and gender's moderating effect. Using a quantitative survey method, data were collected from 260 Indonesian consumers who were actively engaged with local skincare brands and short video platforms. With brand attitude and with subjective norms considered as critical mediators, results coming from Partial Least Squares Structural Equation Modelling (PLS-SEM) reveal that collaboration brand networks, along with short video content marketing, do significantly increase purchase intention. Furthermore, the effect is more substantial within female consumers. Thus, a prominent gender moderation is indicated here. Local skincare brands should collaborate tactically, leverage short-form video content, improve consumer engagement, and make strategic purchases to highlight the findings' importance. This study applies the Theory of Reasoned Action more broadly, not only to digital and collaborative marketing contexts, but also provides brands with actionable managerial insights as they seek competitive advantage in emerging markets.
Adoption of AI Driven Ecological Preaching Systems using SEM PLS Analysis Rusmiati, Elis Teti; Febrina, Laila; Sari, Yunita; Sakti, Essy Malays Sari
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.838

Abstract

This study investigates the factors influencing the acceptance of AI-based ecological preaching and its impact on individuals' intention for ecological awareness. Although AI has been widely applied in various fields, limited studies have examined its role in ecological preaching, indicating a research gap in understanding how technology-driven da’wah shapes environmental awareness. Leveraging a quantitative approach, the research employs structural equation modeling with partial least squares (SEM-PLS) using SmartPLS 4 to analyze data from 147 respondents. The proposed model examines the roles of Clarity of Information (CLR), Relevance (REL), Trust (TRUST), and Technology Suitability (SPFIT) as key determinants of Attitudes towards AI Da'wah (ATT), and subsequently, how these attitudes shape the Intention for Ecological Awareness (INT). Findings indicate that clarity of information, relevance, and trust in the AI system significantly influence attitudes toward AI-based preaching, with technology suitability also playing a crucial role. Furthermore, attitudes towards AI da'wah were found to be a strong predictor of individuals' intention to embrace ecological awareness. The main findings highlight the relevance of this study to sustainable development and digital ethics, offering valuable insights for developers and religious institutions. The results contribute to the growing literature on the intersection of AI, religion, and environmentalism, providing a foundational understanding of user acceptance in this emerging field.
Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty Maduwinarti, Ayun; Mahendra, I.G.N. Andhika; Cahyono, Dwi; Gusmao, Cristino
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.693

Abstract

This study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical framework integrates service quality dimensions, digital transformation concepts, and loyalty models to provide a comprehensive understanding of how these factors shape students' loyalty in the digital era. Utilizing a Grounded Theory approach, data were collected through in-depth interviews with students, faculty members, and administrative staff. Data analysis involved open coding, axial coding, and selective coding to develop Digital-Service Synergy Theory explaining the loyalty reconstruction process. Findings indicate that while both service quality and digital transformation significantly influence student loyalty, their interaction creates a more complex dynamic that determines overall satisfaction and loyalty. Key factors influencing effectiveness include e-learning system quality, instructor responsiveness, technical support, and digital anxiety management. The study provides insights into optimizing the synergy between traditional service quality and digital transformation to enhance student loyalty and offers practical solutions for implementation challenges in higher education institutions.
Maturity Level Measurement Model of MSMEs for Sustainable Economic Growth Lukita, Chandra; Chandra, Aditya Kurniawan; Fahrudin, Rifqi; Agatha, Niken Maria; Suci, Dina Perme
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.781

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in regional economic development, particularly in the culinary sector. However, culinary MSMEs in secondary urban areas such as Cirebon City face persistent challenges in adapting to digital transformation, including limited digital literacy, weak financial management, and low integration with digital business ecosystems. The absence of a contextual and measurable framework to assess digital readiness further constrains strategic decision-making and long-term competitiveness. This study aims to develop a digital maturity measurement model for culinary MSMEs in Cirebon City to systematically evaluate their level of digital readiness and support sustainable economic growth. A mixed-method research design was applied using a sequential explanatory approach. Quantitative data were collected through Likert-scale questionnaires distributed to 150 culinary MSMEs, measuring three core dimensions: Financial Health, Market Capitalization, and Local Digital Mapping. Instrument reliability was confirmed using Cronbach’s Alpha. Qualitative data were obtained through in-depth interviews and field observations to validate and contextualize the quantitative findings. The findings reveal that approximately 65% of MSMEs remain at the Survival stage, characterized by minimal adoption of digital accounting, digital marketing, and e-commerce platforms. Financial Health emerged as the weakest dimension, followed by Market Capitalization. Based on empirical evidence, MSMEs were classified into three maturity stages: Survival, Momentum, and Expansion. The proposed model offers a valid and practical tool for MSMEs and policymakers to assess digital maturity and design targeted empowerment strategies. This study contributes to the literature on MSME digital transformation and supports the achievement of SDG 8 and SDG 9.
Sustainable Business Innovation in Indonesian Firms ESG Disclosure Profitability and Greenwashing Ferli, Ossi; Achsani, Noer Azam; Andati, Trias; Asikin, Zenal
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.854

Abstract

This paper aims to investigate the relationships among ESG disclosure score and profitability. The sample consist of sustainable companies in Indonesia, based on the Sustainalytics and Bloomberg databases. Panel regression analysis was employed to test the study hypotheses. The results indicate that ESG disclosure has a negative effect on firm profitability. Specifically, environmental and governance disclosures are negatively associated with profitability. Moreover, both the combined ESG score and the Squared ESG variable exhibit a negative effect on profitability. Net sales show a positive effect on profitability across all models. In contrast, the COVID-19 period was found to reduce firm profitability. This study is limited by the number of samples due to data availability, yet it provides implications for stakeholders by offering insights into how ESG disclosure influences profitability in the long term, particularly in the context of sustainability practices within developing countries. The findings also have significant implications for policymakers, firms, and investors, as these findings offer guidance on managing ESG disclosure to support financial performance while mitigating greenwashing effects. Finally, this study raises a critical question about whether ESG compliance and standards will remain instruments for capital market stakeholders or evolve into a transformative paradigm that reshapes stakeholder behaviour. This research contributes to the growing body of literature exploring the relationship between ESG disclosure and profitability by employing a self-developed index from annual report content analysis, thus providing a localized perspective on sustainability performance. Furthermore, it complements the literature on the non-linear relationship between sustainability and profitability.
Visualizing the Adoption of Circular Economy Practices in Emerging Apparel Industry through Rich Picture Sitio, Rike; Jahroh, Siti; Harianto, Harianto; Suprehatin, Suprehatin
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.874

Abstract

The study aimed to visualize and understand how circular economy practices had been adopted within emerging apparel industry by employing the Soft Systems Methodology (SSM) through Rich Picture analysis. Qualitative data were collected from interviews, focus group discussions, and policy document reviews. The study explored interactions among key stakeholders within the apparel industry ecosystem, which consisted of government institutions, apparel producers ranging from large brands to Small and Medium Enterprises (SMEs), associations, recyclers, and consumers. The analysis applied SSM through Rich Picture to visualize technological readiness, entrepreneurial innovation, stakeholder relationships, and socio-political dynamics that shape the adoption process. The finding revealed that the adoption of circular practices was still at an early and fragmented stage. Limited technological capacity, weak policy coordination, and unequal power relations between dominant brands and smaller producers created significant barriers to progress. Several emerging initiatives led by ethical brands and community-based recyclers demonstrated a growing entrepreneurial creativity and moral commitment toward sustainable production. The Rich Picture captured these dynamics visually, connecting technological constraints, regulatory gaps, and market perception that influenced the system’s current state. This study concluded that accelerating circular adoption required systemic collaboration among entrepreneurs, policymakers, and technology actors. By extending SSM to the context of sustainability-driven innovation, this research provided practical insights for policymakers and industry practitioners to strengthen technological capacity, financial incentives, and partnership mechanism in building a more circular and inclusive apparel ecosystem.
Developing 21st Century Creative Writing Competencies through Edupreneurship and Creativepreneurship in Journalism Education Nufus, Hayatun; Subyantoro, Subyantoro; Mardikantoro, Hari Bakti; Pristiwati, Rahayu
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.685

Abstract

This study focuses on the development of creative writing enrichment books that incorporate 21st-century competencies within journalism courses, aligning with the principles of edupreneurship and creativepreneurship. The enrichment books are designed to enhance students' creative writing abilities while equipping them with critical skills such as problem-solving, creativity, communication, and digital literacy key competencies required in the modern media landscape. Employing a Research and Development (R&D) approach, the study implemented the enrichment books across multiple universities. Initial assessments (pre-tests) indicated that students’ creative writing proficiency was at a "Fair" level, with an average score of 46%. However, after utilizing the enrichment books, post test results showed a significant improvement, with an average score rising to 91%, classified as "Very Good". These findings highlight the effectiveness of integrating creative writing enrichment books with 21st-century competencies in enhancing students' writing skills. Additionally, the study underscores the crucial role of technology and innovative learning approaches in preparing students for the evolving demands of the media and creative industries. The study's findings provide insights into how educational tools, such as enrichment books, can be pivotal in improving students' writing skills while also supporting the development of competencies that are essential for success in the modern workforce. This research is relevant for educators, curriculum developers, and policymakers looking to enhance the quality of journalism education by integrating creative and entrepreneurial skills into academic programs.
Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship Alexandrina, Elke; Sumarwan, Ujang; Yuliati, Lilik Noor; Nurhayati, Popong
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.738

Abstract

This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey method involving 233 respondents who had purchased skincare products through various channels (both online and offline). Data analysis was conducted using Structural Equation Modeling (SEM) with LISREL to examine the relationships among variables within the developed conceptual model. The findings indicate that perceived product quality and perceived risk significantly influence perceived value, whereas price perception does not directly impact consumers' perceived value. Additionally, online trust plays a crucial role in enhancing customer satisfaction but does not directly influence repurchase intention. Conversely, repurchase intention is the primary factor shaping customer loyalty, whereas customer satisfaction does not have a direct effect on loyalty. These findings emphasize that customer loyalty is not solely dependent on satisfaction but is more closely linked to repurchase intensity, which is influenced by trust and positive omnichannel shopping experiences. The implications of this study highlight the importance of customer experience-based marketing strategies, including product quality enhancement, information transparency, responsive customer service, and the implementation of loyalty programs to encourage repurchase intention. By understanding the key factors driving loyalty within the omnichannel ecosystem, skincare companies can design more effective marketing strategies to enhance customer retention and strengthen competitiveness in an increasingly dynamic market.
Profiling Critical Thinking and AI Attitudes in Management Education Using a Factor-Cluster Approach for the Digital Business Era Saibaba, S.
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.593

Abstract

This paper investigates the relationship between critical thinking skills and attitudes toward artificial intelligence among postgraduate management students in southern India. Data were collected through an online survey from 325 postgraduate management students from various business schools in southern India. An empirical research design was used to identify four dimensions through exploratory factor analysis, Confidence in Critical Thinking, Valuing Critical Thinking, Misconceptions of Critical Thinking, and Attitudes Toward AI. These dimensions have guided the K-means clustering, grouping students into three distinct clusters, Critical Thinkers & AI Optimists, Developing Thinkers & AI Moderates, and Novice Thinkers & AI Skeptics. The findings reveal notable gender differences across the clusters and distinct demographic patterns that are valuable for tailoring education strategies. Overall, the results emphasize the important role of both critical thinking and AI literacy in preparing management students for success in the digital business era. This study will contribute to the theoretical understanding of these dynamics while providing practical recommendations for better curriculum design in management education that equips students with cognitive and technological skills required to navigate complex, technology-driven business environments.

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