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Aptisi Transactions on Technopreneurship (ATT)
Published by Asosiasi Perguruan Tinggi Swasta Indonesia
ISSN : 26558807     EISSN : 26568888     DOI : https://doi.org/10.34306
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
APTISI Transactions on Technopreneurship (ATT) is an international triannual open access scientific journal published by  Pandawan Sejahtera Indonesia. ATT publishes original scientific researchers from scholars and experts around the world with novelty based on the theoretical, experimental, and numerical framework. The Journal aims to make noteworthy contributions to knowledge across the globe through the publication of original, high-quality research articles in the area of entrepreneurship and the impact of emerging technologies on it. In addition to original research articles, APTISI Transactions on Technopreneurship (ATT) publishes reviews, mini-reviews, case reports, letters to the editor, and commentaries, thereby providing a platform for reports and discussions on cutting edge perspectives in the domain of entrepreneurship. All submitted papers will undergo the strict single-blind peer-reviewing process. The Journal is dedicated to publishing manuscripts via a rapid, impartial, and rigorous review process. Once accepted, manuscripts are approved free online open-access instantly upon publication, allowing users to read, download, copy, distribute, print, search, or link to the full texts, thus providing access to a broad readership.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 284 Documents
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Integrating Green Banking into Sustainable Development Strategies for Commercial Bank Efficiency Siswanti, Indra; Riyadh, Hosam Alden; Nawangsari, Lenny Christina; Cahaya, Yohanes Ferry; Putra, Yananto Mihadi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.759

Abstract

Digital banking is rapidly transforming commercial bank operations by improving efficiency, service quality, and sustainability orientation. Banks face increasing pressure to balance financial performance with environmental and social responsibility. In Indonesia, this transformation is closely linked to Green Banking (GB) practices and operational efficiency to support sustainable business performance. This study examines the effect of digital banking on the sustainable business performance of Indonesian commercial banks and investigates the mediating roles of GB and efficiency, as well as the moderating role of foreign ownership. The population includes all KBMI 3 and 4 banks, totaling 13 commercial banks. A saturated sampling technique was used, and the data were analyzed using EViews 12. Digital banking significantly enhances sustainable business performance and promotes GB and efficiency. GB positively affects sustainability and mediates the digital banking sustainability relationship. Efficiency (measured by BOPO) improves sustainability but does not mediate the effect. Foreign ownership does not moderate the relationship. Digital banking contributes to sustainability mainly through strengthening GB rather than efficiency alone. The absence of mediation by efficiency and moderation by foreign ownership represents an important boundary condition and a key contribution of this study.
Short Video Marketing and Collaboration Brand Network Configuration in Indonesia Skincare Market Sukarnadi, Natalia; Lemy, Diena Mutiara; Kho, Ardi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.811

Abstract

This study explores how brand network configuration, collaboration, and short video content marketing impact purchase intention within Indonesia's skincare market. The research is grounded in the Theory of Reasoned Action while examining the roles of brand attitude and subjective norms as mediating factors and gender's moderating effect. Using a quantitative survey method, data were collected from 260 Indonesian consumers who were actively engaged with local skincare brands and short video platforms. With brand attitude and with subjective norms considered as critical mediators, results coming from Partial Least Squares Structural Equation Modelling (PLS-SEM) reveal that collaboration brand networks, along with short video content marketing, do significantly increase purchase intention. Furthermore, the effect is more substantial within female consumers. Thus, a prominent gender moderation is indicated here. Local skincare brands should collaborate tactically, leverage short-form video content, improve consumer engagement, and make strategic purchases to highlight the findings' importance. This study applies the Theory of Reasoned Action more broadly, not only to digital and collaborative marketing contexts, but also provides brands with actionable managerial insights as they seek competitive advantage in emerging markets.
Adoption of AI Driven Ecological Preaching Systems using SEM PLS Analysis Rusmiati, Elis Teti; Febrina, Laila; Sari, Yunita; Sakti, Essy Malays Sari
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 1 (2026): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i1.838

Abstract

This study investigates the factors influencing the acceptance of AI-based ecological preaching and its impact on individuals' intention for ecological awareness. Although AI has been widely applied in various fields, limited studies have examined its role in ecological preaching, indicating a research gap in understanding how technology-driven da’wah shapes environmental awareness. Leveraging a quantitative approach, the research employs structural equation modeling with partial least squares (SEM-PLS) using SmartPLS 4 to analyze data from 147 respondents. The proposed model examines the roles of Clarity of Information (CLR), Relevance (REL), Trust (TRUST), and Technology Suitability (SPFIT) as key determinants of Attitudes towards AI Da'wah (ATT), and subsequently, how these attitudes shape the Intention for Ecological Awareness (INT). Findings indicate that clarity of information, relevance, and trust in the AI system significantly influence attitudes toward AI-based preaching, with technology suitability also playing a crucial role. Furthermore, attitudes towards AI da'wah were found to be a strong predictor of individuals' intention to embrace ecological awareness. The main findings highlight the relevance of this study to sustainable development and digital ethics, offering valuable insights for developers and religious institutions. The results contribute to the growing literature on the intersection of AI, religion, and environmentalism, providing a foundational understanding of user acceptance in this emerging field.
Technopreneurial Strategies Using Digitalization and Innovation to Strengthen Student Loyalty Maduwinarti, Ayun; Mahendra, I.G.N. Andhika; Cahyono, Dwi; Gusmao, Cristino
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.693

Abstract

This study aims to explore the interaction between service quality and digital transformation in reconstructing students' loyalty in higher education, with a specific focus on academic and non-academic services at Indonesian universities. The theoretical framework integrates service quality dimensions, digital transformation concepts, and loyalty models to provide a comprehensive understanding of how these factors shape students' loyalty in the digital era. Utilizing a Grounded Theory approach, data were collected through in-depth interviews with students, faculty members, and administrative staff. Data analysis involved open coding, axial coding, and selective coding to develop Digital-Service Synergy Theory explaining the loyalty reconstruction process. Findings indicate that while both service quality and digital transformation significantly influence student loyalty, their interaction creates a more complex dynamic that determines overall satisfaction and loyalty. Key factors influencing effectiveness include e-learning system quality, instructor responsiveness, technical support, and digital anxiety management. The study provides insights into optimizing the synergy between traditional service quality and digital transformation to enhance student loyalty and offers practical solutions for implementation challenges in higher education institutions.

Page 29 of 29 | Total Record : 284

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