Majalah Ilmiah Bijak
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Articles
25 Documents
Search results for
, issue
"Vol. 21 No. 2: September 2024"
:
25 Documents
clear
<![CDATA[The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement ]]>
<![CDATA[Jaya, Lalu Aswadi]]>;
<![CDATA[Silitonga, Parlagutan]]>;
<![CDATA[Nugroho, Sigit Dani]]>;
<![CDATA[Reyes, Victor T.]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4042
<![CDATA[Brand image and Service Quality are usually applied as the main variables on the purchase decision. This research aims to include a Reputation Performance Score to influence Purchase Decisions by Customer Engagement as a mediator variable. The analysis of 260 valid respondents was done using PLS-SEM tools Smart-PLS 3.0. The findings indicated that brand image, service quality, and RPS positively and significantly impacted customer engagement. Therefore, customer involvement, brand image, service quality, and RPS have a favourable and considerable indirect effect on purchase decisions. The role of customer engagement as a mediator variable has made a meaningful contribution to the body of knowledge and marketing practitioners in the hotel industry.]]>
<![CDATA[Improving Employee Performance Through the Role of Employee Trust by Considering Employee Engagement and Organizational Culture ]]>
<![CDATA[Hartono, Rahmad]]>;
<![CDATA[Soerjanto, Soerjanto]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.3039
<![CDATA[This study set out to ascertain the relationship between employee trust as an intervening variable and the effects of organizational culture and employee engagement on employee performance. This research uses quantitative methods, namely by analyzing the Least Squares Technique (PLS). There were 120 participants in the study's sample. Saturated sampling was used to get primary data via questionnaires. Path analysis, direct effect, and indirect effect are among the data that are collected through the use of questionnaires and hypothesis testing. The findings demonstrated that while organizational culture and employee engagement had no direct impact on performance, they did have a favorable and considerable impact on employee trust. Employee performance is also positively and significantly impacted by employee trust. Employee engagement and organizational culture have a positive and significant effect on employee performance through employee trust. The relationship between employee engagement, company culture, and employee performance is mediated by the variable of trust. The results of this study can provide practical guidance for management and HRD in designing policies and programs aimed at improving employee performance through the development of trust, engagement, and a healthy organizational culture.]]>
<![CDATA[Impact of Sales Force and Training Hours on Sales Performance: A Case Study of PT. X's Retail Department ]]>
<![CDATA[Yotapditya, Igor]]>;
<![CDATA[Sibarani, Mentiana]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4135
<![CDATA[This study evaluates how sales staff and training hours affect PT.X's retail sales performance from March 2021 to June 2023. The quantitative time series analysis shows that both variables significantly affect monthly gross merchandise value (GMV), with training hours having a greater effect. The regression study shows that each salesperson and training hour improve GMV by IDR 17,890,000 and IDR 168,189,000. The R ² value of 0.645 emphasises the significance of sales training, as well-trained staff can improve sales outcomes and maintain performance during workforce reductions. Strategic managerial decision-making requires a balanced strategy that prioritises quality training to optimise sales success. Future research should consider additional factors such as market conditions and customer satisfaction for a comprehensive understanding.]]>
<![CDATA[The Influence of Social Media Instagram @Coummuterline on Sales of Multi Trip Cards (KMT) at PT. Indonesian Commuterline Train ]]>
<![CDATA[Evitha, Yuli]]>;
<![CDATA[Hidayat, Cindy Maulindra]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.3987
<![CDATA[Instagram social media can be used by all levels of society to carry out daily activities, one of which is marketing activities, one of which is marketing activities. By using Instagram as a promotional strategy you can increase sales and interest in products without spending a lot of money and effort. Apart from that, promoting products on Instagram can make it easier for consumers to buy and find information about the products offered. This research method uses a quantitative method a questionnaire via Google from. The population in this study was 322,000 Instagram followers @commuterline. The number of samples for this research was the total Instagram population using the Slovin formula, so that a sample of 100 respondents was obtained. The results of the research show that the determinant coefficient test (R2) value of R square is 0.604. This value shows that the effectiveness of Instagram media is influenced by 60.4% of sales variables. So it can be concluded that Instagram social media has an influence on sales effectiveness of 60.4% and the remaining 39.6% is influenced by other factors.]]>
<![CDATA[Supervisor Support on Job Satisfaction and Employee Turnover Intention ]]>
<![CDATA[Mariam, Siti]]>;
<![CDATA[Sinaga, Samuel J.]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4116
<![CDATA[This research aims to determine the effect of illegitimate tasks and supervisor support on job satisfaction and turnover intention among PT staff. Sumber Alfaria Trijaya in Tangerang City. Using a type of causality research with a quantitative method approach. The population of this research is PT staff. Sumber Alfaria Trijaya in Tangerang City. The sampling method used was a non-probability sampling method using a purposive sampling technique, with a total sample of 129 Alfamart staff. Data analysis was carried out using SEM-PLS with the help of SmartPLS software. The research results show that illegitimate tasks have no effect on job satisfaction, but have a positive effect on turnover intention. On the other hand, supervisor support has a positive effect on job satisfaction, but has no effect on turnover intention. Apart from that, job satisfaction has a negative effect on turnover intention. ]]>
<![CDATA[Financial Performance Assessment of A Bank: An Analysis of Financial Ratio at PT Bank Pembangunan Daerah Papua Period 2018-2022 ]]>
<![CDATA[Murib, Pendison]]>;
<![CDATA[Susanto, Heri]]>;
<![CDATA[Wahidhani, Eha Hasni]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4454
<![CDATA[This research aims to analyze financial ratios to assess the financial performance of PT Pembangunan Daerah Papua for the 2018-2022 period. The research method is quantitative analysis with liquidity ratios, solvency ratios and profitability ratios, with the data used in this research being secondary data obtained from the company's official website. The results of this research reveal that the liquidity ratio results do not meet financial performance standards, while the company's solvency ratio and profitability ratio meet standards, although overall financial performance is still below the banking industry average.]]>
<![CDATA[Service Quality and Promotion Impact on Purchasing Decisions and Consumer Satisfaction in Using Aqua Bottled Water by PT Tirta Investama in Gebang Purworejo District ]]>
<![CDATA[Lestari, Tri Wahyu]]>;
<![CDATA[Nurjaya, Nurjaya]]>;
<![CDATA[Merdiani, Wentri]]>;
<![CDATA[Nova Putra, Aditya]]>;
<![CDATA[Rizky, Nur Ainiyah Dini]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4330
<![CDATA[This research aims to determine the influence of service quality and promotion on purchasing decisions which have an impact on consumer satisfaction in using Aqua bottled water produced by PT Tirta Investama in the Gebang Purworejo District Area. The method used is explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this research are that service quality has a significant positive effect on purchasing decisions by 29.1%, the hypothesis test shows a significance of 0.000 <0.05. Promotion has a significant positive effect on purchasing decisions by 46.2%, hypothesis testing obtained a significance of 0.000 < 0.05. Service quality and promotion simultaneously have a significant positive effect on purchasing decisions by 49.6%, the hypothesis test obtained a significance of 0.000 <0.05. Purchasing decisions have a significant positive effect on consumer satisfaction of 30.1%, hypothesis testing obtained a significance of 0.000 <0.05.]]>
<![CDATA[Personal Selling Communication Strategy of Oemah Tahu Purwokerto for Increasing Brand Awareness Through Entrepreneurial Tourism Program ]]>
<![CDATA[Aliyyah, Hanifah Nur]]>;
<![CDATA[Turistiati, Ade Tuti]]>;
<![CDATA[Sari, Rida Purnama]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.3285
<![CDATA[The level of competition in the culinary world is becoming increasingly competitive, making marketing activities highly necessary for various culinary business actors, including Oemah Tahu Purwokerto, to enhance brand awareness through entrepreneurial tourism programs. This study aims to identify and analyze the personal selling communication strategies implemented by Oemah Tahu to increase brand awareness through entrepreneurial tourism programs. The research method used is descriptive qualitative, utilizing the Elaboration Likelihood Model theory by Richard E. Petty and John T. Cacioppo. Data collection techniques include observation, in-depth interviews, and documentation studies. The research results show that Oemah Tahu uses personal selling to directly promote their products and programs to potential customers. This strategy is effective in creating closeness, benefiting both parties and achieving the level of brand recall. These findings are related to the Elaboration Likelihood Model theory, where the majority of informants prioritize the clarity of the message content through Central Route Processing, which is more dominant and important compared to Peripheral Route Processing.]]>
<![CDATA[Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia ]]>
<![CDATA[Erlangga, Heri]]>;
<![CDATA[Setiawati, Tita]]>;
<![CDATA[Riadi, Farid]]>;
<![CDATA[Hindarsah, Ida]]>;
<![CDATA[Riani, Dini]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4334
<![CDATA[The development of digital technology has significantly changed consumer behavior, including in Indonesia. This research aims to qualitatively analyze consumer online shopping patterns in Indonesia. Using in-depth interview methods and content analysis, this research explores the factors that influence consumer decisions in online shopping, e-commerce platform preferences, as well as the challenges and obstacles they face. The research results show that ease of access, product variety and price promotions are the main factors that encourage consumers to shop online. Apart from that, trust in transaction security and product quality also plays an important role in purchasing decisions. This research also found that social media plays a significant role in influencing consumer shopping behavior through product recommendations and reviews. However, several challenges such as limited internet infrastructure and lack of technological knowledge among certain consumers remain obstacles to wider adoption of online shopping. The findings from this research provide insights for e-commerce companies and policymakers to develop more effective strategies for promoting online shopping and improving consumer experiences. This research also suggests the need for education and infrastructure improvements to support the growth of e-commerce in Indonesia.]]>
<![CDATA[Assesstment of Working Capital in the Plantation Sector Based on ROI, ROA and ROE Management Analysis ]]>
<![CDATA[Haryanto, Lenawati]]>;
<![CDATA[Mastina, Fransiska Rosa]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4170
<![CDATA[The purpose of this study was to analyze Working Capital Management to assess ROI, ROA, and ROE in the Plantation Sector. This study consists of three independent variables consisting of ROI, ROA, and ROE, and one dependent variable, namely Working Capital. In this study there were 27 companies that met the criteria from a total of 32 observations with the object of research in the plantation sector plantation companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2022. the results of this study indicate that the ROI variable has a negative effect on working capital. ROA variable has a positive effect on working capital. ROE variable has a positive effect on working capital. This research can also be taken into consideration for investors and shareholders to be more careful in receiving financial statement information provided by the company in making decisions.]]>
