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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Kebijakan Pemerintah terhadap Masyarakat Terdampak Covid-19 Sirait, Bernad Martua; Kusmanto, Heri; Situmorang, Tony P.
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11895

Abstract

The Government's policy on Large-Scale Social Restrictions Guidelines has resulted in many Online Motorcycle Taxi drivers being unable to operate optimally. This paper examines the impact of the Government Policy on Guidelines for Large-Scale Social Restrictions on the operations of Online Motorcycle Taxi drivers, especially in the context of a 68 percent decline in the online transportation sector's revenue in 2020, as reported in the e-Conomy SEA report. This research highlights President Joko Widodo's speech on March 24, 2020 which provides stimulus to MSMEs, including motorcycle taxi drivers and taxi drivers, with a credit restructuring policy as one of its implementations. Using the Top-Down Policy Implementation Theory approach (M.S. Grindle), this paper uses a qualitative descriptive analytical method to analyze the implementation of the policy. The findings of the paper show that although online motorcycle taxi drivers feel helped by the absence of installment payments during credit restructuring, there is still hope to eliminate additional costs such as insurance fees, fiduciary fees, and penalty fees to support the implementation of the policy more effectively.
Kebijakan Pengembangan Pariwisata Bahari di Kawasan Wisata Pelabuhan Lama Sibolga Napitupulu, Marito; Subhilhar; Irmayani, Irmayani
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11912

Abstract

Penelitian ini dilakukan karena menurunnya kunjungan wisatawan ke Kota Sibolga, yang mendorong Pemko Sibolga untuk menerapkan Perda No. 3 Tahun 2020 sebagai dasar pengembangan pariwisata. Meskipun telah dibangun fasilitas pariwisata di Kawasan Wisata Pelabuhan Lama Sibolga, namun penggunaannya belum optimal sehingga pariwisata bahari di kawasan tersebut belum berkembang. Penelitian ini mengidentifikasi faktor-faktor yang mempengaruhi implementasi kebijakan, termasuk aspek standar dan sasaran kebijakan, sumber daya, komunikasi dan disposisi, serta karakteristik agen pelaksana dan dukungan sosial, politik, dan ekonomi. Menggunakan teori implementasi Van Meter Van Horn, penelitian ini menggunakan pendekatan kualitatif dengan wawancara, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa sasaran kebijakan untuk peningkatan kunjungan wisman dan wisnus telah ditetapkan, namun standar kebijakan belum tercantum. Sarana dan prasarana sudah ada, tetapi SDM, anggaran, dan waktu masih menjadi kendala. Koordinasi dengan stakeholder berjalan lancar, meskipun masih ada konflik internal di dalam Dinas Parpora. Dukungan dari anggota DPRD dan masyarakat ada, namun masalah anggaran perlu diatasi untuk mendukung implementasi kebijakan ini. Selanjutnya, perlu upaya lebih lanjut dalam meningkatkan koordinasi antarinstansi dan pengelolaan sumber daya agar pengembangan pariwisata di Kota Sibolga dapat berjalan optimal.
Unlocking The Power of Social Media Marketing: A Comprehensive Overview of Universitas Terbuka Sulawesi’s Strategies and Successes Budiman, Rahmat; Wiradharma, Gunawan; Rahmawati, Dwi; Riady, Yasir
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11943

Abstract

Social media marketing presents its prospects to engage in direct communication with customers, increase brand recognition, increase customer loyalty, and increase sales. Social media platforms offer a wide array of data and analytics that can help brands understand user behavior, tendencies, and needs. Social media allows students to access a wide range of social networking sites at less cost (time and effort) to develop and maintain existing relationships. The practice of social channels of student takeovers is becoming more popular and has increased by 11% since 2017. The purpose of this study was to analyze the activity and content in Instagram social media managed by Universitas Terbuka regional offices located on Sulawesi Island. Socialbakers' professional social media analytics tool is used to monitor the social media activity of selected Instagram accounts and collect data for analysis. The data analyzed includes the content of the selected post and user interaction with the post. Among all Instagram accounts owned by UT in Sulawesi, Makassar has the highest number of followers and vice versa UT Gorontalo has the lowest number of followers, the highest engagement rate is achieved by UT Kendari with an engagement rate of  3.61%.  UT Gorontalo creates interactive content on their Instagram page by doing regular Instagram live to interact with their audience, thus allowing the audience to ask questions directly to the host. The landing page was created specifically to receive traffic from campaigns among all UT Sulawesi only UT Majene has attractive images on their landing page  
Pengaruh Efektivitas Organisasi terhadap Kinerja Pegawai (Studi Kasus dalam Penerapan E-Lppd Di Sekda Kota Binjai) Harahap, Ayani Putri Asa Walidaini; Irmayani, Tengku; Ridho, Hatta
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11986

Abstract

The Government of Indonesia strives to improve effectiveness and efficiency in governance by implementing the Electronic-Based Government System (SPBE) as stipulated in Presidential Regulation Number 95 of 2018. One of its implementations is the Electronic-Report on Local Government Administration (E-LPPD), which replaces manual reports. This study aims to examine the effect of the implementation of E-LPPD on employee performance at the Binjai City Regional Secretariat. The research method used is quantitative with the population of all authorized apparatuses and has implemented E-LPPD in Binjai City, totaling 87 people. The sampling technique uses saturated samples. The results showed that environmental characteristics in the implementation of E-LPPD had a significant effect on employee performance, while organizational characteristics, employees, and management policies and practices did not show a significant influence. Overall, implementing E-LPPD positively affects employees' performance at the Binjai City Regional Secretariat. These findings emphasize the importance of adequate environmental adjustments and support to optimize performance through electronic systems in local government.
Kerja Sama Luar Negeri oleh Pemerintah Daerah (Sister City) antara Kota Medan dengan Kota Gwangju Damanik, Anne F.; Ridho, Hatta; Nasution, Indra Kesuma
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.12016

Abstract

This study aims to understand how the sister city partnership between Medan and Gwangju is implemented in the development of Medan and to identify the factors influencing the execution of this partnership which, over 26 years, has not significantly impacted Medan's development. The approach used is based on Discursive Institutional theory. This research employs a qualitative methodology that addresses and resolves research problems using normative and empirical approaches. The data analysis techniques include data reduction, data presentation, and conclusion drawing. The findings indicate that institutional functions within the international city-to-city cooperation, specifically between Medan and Gwangju, have not been effectively executed by the institutions acting as partners in the sister city cooperation. These functions include: (1) Coordinative Function, consisting of factors such as Commitment to Link, Leadership, Structure and Management, Communication, and Monitoring and Evaluation; (2) Communicative Function.
Analisis Kebijakan Sistem Rekapitulasi pada Pemilihan Kepala Daerah dan Wakil Kepala Daerah Serentak Tahun 2020 di Indonesia Al Alamudi, Arifin; Situmorang, Tonny P.; Fauzan, Indra
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.12241

Abstract

The 2020 Simultaneous Regional Head Election (Pilkada Serentak) in Indonesia was a landmark moment with the introduction of the Recapitulation Information System (Sirekap) by the General Election Commission (KPU). Despite facing challenges such as complicated installation and activation, network constraints, and lack of user understanding, this study examines how the KPU implemented Sirekap. Using qualitative methods, data were collected through interviews, observations, documentation, and literature review. The results show that KPU conducted a comprehensive policy analysis in using Sirekap. First, the problem is defined by emphasizing the importance of information technology to increase public trust and speed up recapitulation. KPU conducted academic studies and collaboration with universities. Second, future forecasting shows Sirekap as a trial for the 2024 elections with a series of simulations to convince the legislature. Third, the House of Representatives approved the use of Sirekap as a trial in the 2020 Regional Elections. Fourth, policy monitoring is carried out through the issuance and refinement of operational and technical guidelines up to two days before the election. Finally, policy evaluation resulted in the book “Sirekap Road Map 2024” in 2021 as a guide for organizing the 2024 elections. This research concludes that the KPU has taken detailed and organized steps in the implementation of Sirekap in the 2020 Simultaneous Regional Elections, in order to increase effectiveness, efficiency, and transparency in elections in Indonesia.
Implementasi Program Bedah Rumah Tidak Layak Huni Di Dinas Perumahan Dan Kawasan Pemukiman Serta Pertanahan Kabupaten Deli Serdang Buari, Syafril; Humaizi, Humaizi; Kusmanto, Heri
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.12250

Abstract

- Penelitian Ini Di Latar Belakangi Oleh Fenomena Rumah Tidak Layak Huni Yang Masih Sangat Banyak Ditemukan. Masih Banyak Nya Rumah Tidak Layak Huni, Masih Banyak Masyarakat Yang Belum Mendapatkan Bantuan Bedah Rumah Dan Program Bedah Rumah Belum Berjalan Dengan Optimal Di Kabupaten Deli Serdang. Penelitian Ini Penting Dilakukan Untuk Dapat Mengetahui Kekurangan Dan Kelebihan Dari Program Bedah Rumah Untuk Mengurangi Rumah Tidak Layak Huni. Penelitian Ini Menggunakan Metode Penelitian Deskriptif Dengan Pendekatan Kualitatif. Teknik Pengumpulan Data Dilakukan Melalui Wawancara, Observasi, Dokumentasi Dan Studi Pustaka. Informan Penelitian Terdiri Dari Aparatur Sipil Negara (Asn) Dinas Perumahan Dan Kawasan Pemukiman Serta Pertanahan Yaitu Kepala Dinas, Kabid Perumahan, Penata Kelola Perumahan, Sekretaris Parkimtan Dan Pengawas. Penelitian Ini Menggunakan Indikator Implementasi Dari Van Met Dan Van Horn Yaitu, Standard Dan Tujuan Kebijakan/Program, Sumber Daya, Karateristik Organisasi Pelaksana, Sikap Para Pelaksana, Komunikasi Anrar Pelaksana Dan Kondisi Sosial Ekonomi Politik. Program Bedah Rumah Memberikan Perubahan Dan Dampak Yang Baik. Program Bsps Dan Dak Meningkatkan Kualitas Tempat Tinggal Warga Dan Meningkatkan Kesejahteraan. Meski Demikian, Masih Ada Saja Masyarakat Yang Mengeluh Mengenai Dana Bantuan Yang Mereka Terima. Mereka Merasa Keberatan Dengan Jumlah Dana Yang Mereka Anggap Sedikit. Dapat Dikatakan Program Bedah Rumah Ini Sangat Efektif Untuk Mengurangi Jumlah Rumah Tidak Layak Huni Di Kabupaten Deli Serdang. Kebijakan Atau Program Yang Dikeluarkan Oleh Pemerintah Tentu Saja Memiliki Kekurangan Dan Kelebihan Tersendiri. Oleh Karena Itu Diperlukan Adanya Saran Untuk Memperbaiki Kualitas Program Yang Sedang Berjalan Maupun Yang Akan Datang.
Komunikasi Keluarga Dalam Memotivasi Mahasiswa Rantau Asal Papua Menempuh Pendidikan Tinggi di Jakarta Wowor, Hana Aviela Fedria; Sary, Marisa Puspita; Putri, Maulina Larasati
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.11408

Abstract

This article aims to determine the role of family communication in motivating higher education. Public education in Papua is not yet evenly distributed as a whole due to constraints on facilities, means, or understanding the importance of education itself. This research was conducted by conducting in-depth interviews with overseas students from Papua who were continuing their higher education (or studying) in Jakarta. Based on the Symbolic Interaction theory, an action will do something because there is an understanding of the meaning. This research shows that the five students interviewed have the same sense of the meaning of education, that education is important for a better future. So they consider college (thing) as something that must be done to achieve a good future. Therefore, they chose to study in Jakarta as a form of action (act). In the end, the meaning of the importance of education and what motivates them to study in Jakarta is the family, especially parents. Parents, as the smallest institution, who have been together since childhood, have been involved in providing education and giving them views on good education and the goals of education.
Ide dalam Dinamika Kebijakan Kekerasan Anak di Provinsi Lampung Febriani, Anita
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.11720

Abstract

Inevitably, policies to eliminate violence against children in Lampung Province often change. These changes lead to continuous efforts to make improvements. These changes were deemed necessary because the results achieved did not meet the desired expectations. Policies that continue to change cannot be separated from the basic ideas. Ideas will become basic guidelines for developing changes to existing policies. This is the main aim of this research. This research will look at the basic ideas that influence policy changes. This research does not look at the efforts or role of local stakeholders. This research attempts to look at the historical context to see and analyze the basic ideas behind the dynamics of policies to eliminate violence against children in Lampung Province so far.  The research results show that the idea of ​​the dynamics of policies to eliminate violence against children in Lampung Province was influenced by the 1989 Convention On The Rights Of The Child agreement.
Diplomasi Publik Arab Saudi Dalam Mencapai Visi 2030: Studi Kasus Pengembangan Liga Sepak Bola Profesional Saudi Alfarizi, Surya Maldini; Triantama, Febry
PERSPEKTIF Vol. 13 No. 4 (2024): PERSPEKTIF October
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i4.11804

Abstract

This research discusses Saudi Arabia's public diplomacy efforts through the development of its professional football league which aims to achieve the 2030 vision. As one of the most popular and historic sports in the world, football has become an important instrument in a country's foreign policy, this is because Football has a big influence in influencing the public and establishing international relations. This research began by collecting and carefully examining all aspects of the public diplomacy efforts carried out by the Saudi Arabian government in its aim of achieving Vision 2030, which it launched in 2016. Based on the concept of Public Diplomacy and the theory of National Interest, this research focuses on The Saudi Arabian government's initiative in carrying out its public diplomacy activities through the development of its professional football league. The research also further analyzes Saudi Arabia's national interests that underlie its public diplomacy efforts. In this case, economic interests and national image interests are significant motivations that drive Saudi Arabia's ambitions in its public diplomacy efforts through the massive development of its professional football league. All the public diplomacy efforts have been placed under the interests of Saudi Arabia to make its professional football league a hope in achieving its 2030 vision.

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