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eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 590 Documents
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Does Festival Quality Effect Psychological Well-being Through Festival Value and Festival Satisfaction? Fadhilah Jihan Faezha; Titik Rosnani; Ramadania Ramadania; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1785

Abstract

  This study investigates the impact of festival quality on the psychological well-being of attendees at The Eras Tour in Indonesia, emphasizing the mediating roles of festival value and satisfaction. The background highlights the increasing significance of large-scale music events, which necessitate high-quality experiences to enhance attendee satisfaction and well-being. The research aims to explore how festival quality influences psychological well-being through perceived value and satisfaction. A questionnaire was administered to 190 Indonesian respondents who attended the concert, using a 5-point Likert scale for measurement. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate the relationships among variables. Results indicate that festival quality positively affects both festival value and psychological well-being, confirming that higher quality leads to greater perceived value and emotional responses. While festival satisfaction did not significantly mediate this relationship, festival value emerged as a crucial mediator. These findings suggest that enhancing festival quality can improve attendees' psychological well-being, offering practical implications for event organizers to focus on aspects such as venue selection and service quality to foster a more satisfying experience. Future research should explore the long-term effects of these variables and develop validated measurement scales for better empirical comparisons.
The Influence of Work Motivation and Career Development on Employee Loyalty, Case Study of PT Delta Indonesia Pranenggar Sulistianto, R. Hario; Haikal, Fahri; Priyono, Agung; Johardi, Musdalifa Ramdhani
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1797

Abstract

This study dives into the qualities companies seek in their workforce, highlighting the need for employees who are not only skilled but also dedicated to their tasks. By examining PT Delta Indonesia Praneggar's employees, it focuses on how work motivation and career development influence employee loyalty. The research draws from a sample of 36 permanent employees who have worked for at least two years. Data was collected using questionnaires—distributed either online or offline—and secondary sources like company records and documentation. The findings reveal an interesting pattern. Work motivation alone does not have a notable impact on employee loyalty. In contrast, career development significantly strengthens employee commitment. When examined together, work motivation and career development both contribute to fostering loyalty among employees. This indicates that while motivation is important, structured career growth plays a more substantial role in retaining a committed workforce.
Pengaruh Brand Love Terhadap Purchase Intention Melalui Brand Jealousy Shafa' Annisa Puspasari; Arief Noviarakhman Zagladi
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1802

Abstract

The consumption of luxury goods in the world is currently increasing. However, for some people, purchasing luxury branded goods is not only to meet basic needs, but also to show their exclusivity and social class in front of the public. The purpose of this study was to determine the factors that can influence purchasing interest such as brand love and brand jealousy. This study uses a quantitative method with descriptive and explanatory research types. To determine this influence, a survey was conducted using a questionnaire distributed to 100 respondents. The data analysis technique was carried out using Partial Least Square (PLS) using SmartPLS software. The results of the study showed that brand love has a direct and indirect effect on purchasing interest mediated by brand jealousy. Brand love was also found to have a positive effect on brand jealousy. In addition, brand jealousy also has a positive effect on purchase intention.
Pengaruh Nilai-Nilai Agama dan Nilai-Nilai Budaya Lokal Terhadap Niat Berkunjung Generasi Z ke Destinasi Wisata Ramah Lingkungan Yerizal Yerizal; Mandra Adrika Putra
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1807

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh nilai-nilai agama dan nilai-nilai budaya lokal terhadap niat berkunjung Generasi Z ke destinasi wisata ramah lingkungan di Kabupaten Solok Selatan, Sumatera Barat. Generasi Z merupakan kelompok yang memiliki karakteristik unik dalam perilaku berwisata, khususnya terkait minat terhadap destinasi yang mengusung konsep ramah lingkungan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei yang melibatkan 250 responden dari kalangan Generasi Z di Kabupaten Solok Selatan. Teknik pengumpulan data dilakukan melalui kuesioner yang disebarkan secara purposive sampling. Data yang diperoleh dianalisis menggunakan metode regresi linear berganda dengan bantuan software Smart PLS untuk menguji hubungan antara variabel independen (nilai-nilai agama dan budaya lokal) dan variabel dependen (niat berkunjung ke destinasi wisata ramah lingkungan). Hasil penelitian menunjukkan bahwa nilai-nilai agama memiliki pengaruh signifikan terhadap niat berkunjung Generasi Z ke destinasi wisata ramah lingkungan. Hal ini mengindikasikan bahwa semakin tinggi tingkat internalisasi nilai-nilai agama, semakin besar niat individu untuk mengunjungi destinasi wisata yang menjaga kelestarian lingkungan. Selain itu, nilai-nilai budaya lokal juga terbukti berpengaruh positif dan signifikan terhadap niat berkunjung Generasi Z. Penghargaan terhadap budaya lokal, seperti adat istiadat dan tradisi yang terkait dengan pelestarian alam, meningkatkan minat generasi muda untuk memilih destinasi wisata yang sejalan dengan nilai-nilai tersebut. Implikasi manajerial yang dapat ditarik dari temuan ini adalah bahwa pengelola destinasi wisata perlu lebih memperhatikan aspek-aspek religius dan kultural dalam strategi pemasaran dan pengembangan produk wisata. Mengintegrasikan unsur-unsur nilai agama dan budaya lokal ke dalam pengalaman wisata dapat menjadi kunci untuk menarik minat dan loyalitas pengunjung dari kalangan Generasi Z.
Pengaruh Celebrity Endorser, Kualitas Produk, dan Gaya Hidup Terhadap Keputusan Pembelian Pada Skincare (Studi Pengguna Skincare Skintific di Kota Cirebon) Siska Viora; Oryz Agnu Dian Wulandari; Yuningsih Yuningsih
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1812

Abstract

Tujuan studi ini ialah untuk memiliki pengetahuan dalam menganalisis dampak celebrity endorser, kualitas produk, dan gaya hidup pada keputusan pembelian pada skintific khususnya pada pemakai skintific di Kota Cirebon. Penelitian berikut sifatnya aspiratif yang mana bisa merumuskan permasalahan penelitian perihal menemukan klausaitas diantara variabel ketika mencari suatu dampak terkait pada  variabel independen dan dependen. Studi yang dilaksanakan mempergunakan metode quantitative dengan menyebarluaskan kuesioner terhadap pengguna skincare skintific di Kota Cirebon dengan sampel 100 responden. Penilaian yang dipergunakan pada research ini ialah uji validitas, reliabilitas, asumsi klasik, uji analisis regresi berganda, uji parsial, uji simultan dan koefisien determinasi. Studi ini dinilai menggunakan alat analisis SPSS 26. Variabel Variabel independet dalam studi ini yaitu celebrity endorser (x1), kualitas produk (x2), gaya hidup (x3) serta variabel dependen ialah  keputusan pembelian (y). Perolehan studi mengindikasikan jika variabel celebrity endorser tidak signifikan, variabel kualitas positif dan signifikan, variabel gaya hidup berdampak positif serta signifikan. Variabel celebrity endorser, kualitas produk, dan gaya hidup berdampak signifikan secara simultan kepada keputusan pembelian.
Strategi Pengembangan Bisnis Supplier Ikan Beku Hasil Tambak di PT Mekar Berseri Sempurna Gresik Mohammad Hammas Ainurroyyan El Falih; Rahmi, Vembri Aulia; Kurniawan, Aries
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1819

Abstract

This study employs qualitative methods to identify internal and external factors through observations, interviews, and documentation. The analysis results of internal and external factors were analyzed using the SOAR matrix (strengths, opportunities, aspirations, results). The practical knowledge gap in the context of research on frozen farmed fish supplier business development strategies refers to the lack of understanding or application of relevant innovative marketing strategies to improve the competitiveness and sustainability of the business. While there is existing theory and research on marketing and business development, further research is needed to identify specific tactics and approaches that frozen farmed fish suppliers can implement. The purpose of this study is to investigate the business growth strategies of PT. Mekar Berseri Sempurna's frozen aquaculture fish suppliers. The expansion of the frozen fish industry is associated with shifts in consumer preferences. These changes facilitate the simplification of household activities in preparing food. Hence, there is a growing need for food that is healthy, safe, nutritious, practical, and saves processing time. The research employs a descriptive qualitative analysis method, utilizing data collection techniques such as interviews, observations, and documentation. This increasing demand provides great opportunities for frozen fish food companies. The results of this study are (1) Creating market mapping to determine potential demand (2) Collaborating with other companies (3) Certifying and improving product quality standards
Pengaruh Influencer Marketing, Perceived Quality, dan Bundling Product terhadap Keputusan Pembelian Produk Daviena Skincare di Tiktokshop (Studi pada pengguna Tiktok) Adilah Nur Fadilah; Rama Chandra Jaya
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1820

Abstract

The ultimate goal of this research is to assess the level of impact of Influencer Marketing, Perceived Quality and Bundling Product on Purchasing Decisions. The approach used is quantitative using a test sample of 100 sources. The results of this observation state that Influencer Marketing causes purchasing decisions and sig score 0.000 < 0.05 then t score of 8.559 > t distribution table 1.985. The Perceived Quality causes purchasing decisions and sig score 0.031 < 0.05 then t score of 2.193 > t distribution table 1.985. The Bundling Product causes purchasing decisions and sig score of 0.035 < 0.05 then t score of 2.134 > t distribution table 1.985. And simultaneously F count 103.231 > F distribution table 2.47 along with relevant scales of 0.000 < 0.05. This condition proves that the Influencer Marketing, Perceived Quality, and Product Bundling causes purchasing decisions. The squared correlation coefficient score in this research is 0.763 or 76.3% and 23.7% are other components not analyzed in this research.
Identifikasi Faktor Penentu Profitabilitas BPR di Kota Batam Poniman; Hermaya Ompusunggu
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1826

Abstract

P This research was conducted to examine the influence of financial ratios that influence the financial performance of Return on Assets (ROA) at Rural Credit Banks in the city of Batam, such as Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Operational Costs, Operational Income (BOPO), Loan to Deposit Ratio (LDR) and Net Interest Margin (NIM). This research is explanatory research with a quantitative approach. The population in this study is all BPRs in the city of Batam for the 2020-2023 research period. The sample for this research was 21 BPRs determined using a purposive sampling method. The research data is in the form of secondary data and the data collection technique is documentation techniques. The analysis technique in this research uses multiple linear regression analysis with the help of the Eviews 10 statistical application. The results of the analysis show that partially CAR and BOPO have a significant negative influence on ROA, LDR and NIM have a significant positive influence on ROA and NPL has no influence on BPR's ROA. is in Batam city.
Pengaruh Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), dan Debt to Equity Ratio (DER) Terhadap Harga Saham pada PT Bank KB Bukopin Tbk Periode 2014 - 2023 Tiara Nanda Salsabilla; Erna Herlinawati
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1859

Abstract

Tujuan dari adanya penelitian ini adalah menganalisis bagaimana dampak yang akan terjadi terhadap ROA, ROE, EPS, serta DER pada harga saham PT Bank KB Bukopin Tbk selama 10 tahun terakhir. Metode kuantitatif dengan analisis deskriptif dan verifikatif digunakan sebagai metrik penelitian. Laporan keuangan yang telah diperoleh melalui metode sampling yang tepat berasal dari data sekunder yang telah dianalisa berdasarkan pada website resmi dari PT Bank KB Bukopin Tbk. Pengujian data dilakukan melalui uji hipotesis (parsial maupun simultan). Hasil parsial menunjukkan hanya variabel EPS dan DER yang berdampak signifikan pada harga saham PT Bank KB Bukopin Tbk, dengan EPS yang mempunyai dampak positif dan DER memberikan dampak bagi harga saham. Sedangkan ROA dan ROE tidak berdampak pada harga saham PT Bank KB Bukopin Tbk. Hasil simultan menyatakan tidak terdapat variabel independen yang berdampak pada harga saham. Temuan ini menjelaskan bahwa investor lebih tertarik pada kinerja laba per saham (EPS) dan rasio utang terhadap ekuitas (DER) dalam penentuan harga saham, sedangkan ROA dan ROE kurang relevan.
Model Peningkatan Kinerja Dosen Melalui Penerapan Organizational Happiness Character dan Komitmen Organisasi Granit Agustina; Riztrya Novedliani; Feby Febrian
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1896

Abstract

Kondisi kelembagaan merupakan aspek penting dalam peranannya mendongkrak peringkat perguruan tinggi dimana kondidi kelembagaan sanganlah mepengruhi kinerja dosen. Banyak factor yang diasumsikan dalam peningkatan kinerja dosen salah satunya adalah organizational happiness character (OHC). Penelitian ini bertujuan untuk mengetahui peran organizational happiness character dalam mempengaruhi kinerja dosen dimediasi oleh komitmen organisasi. Penelitian dilakukan keada para dosen dilingkungan perguruan tinggi swasta di wilayah Bandung timur. Jumlah sample penelitian sebanyak minimal 200 dosen yang diperoleh dari 5 perguruan tinggi swasta di Bandung timur. Data penelitian dikumpulkan dengan menggunakan kuesioner menggunakan skala semantic differensial. Teknik analisis data yang digunakan yaitu analis SEM-AMOS. Penelitian ini dilakukan untuk melihat persepsi dosen terhadap organizational happiness character, komitmen organisasi dan kinerja dosen dengan menguji 4 hipotesis penelitian. Dari hasil pengjuin hipotesis diperoehl hasil bahwa organizational happiness character memiliki ubungan positif signifikan terhadap kinerja dosen. organizational happiness character (OHC) dan komitmen organisasi juga telah terbukti memberikan pengaruh positif dan signifikan dan komitmen organisasi juga memberikan pengaruh positif signifikan terhadap peningkatan kinerja dosen. Dari hasil penelitian ini juga dapat diperlihatkan bahwa komitmen organisasi memberikan pengaruh mediasi secara parsial dalam peningkatan kinerja dosen sehingga dapat dikatakan bahwa komitmen organisasi merupakan variable yang dapat memediasi organizational happiness character terhadap kinerja dosen

Page 45 of 59 | Total Record : 590

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