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Dinasti International Journal of Education Management and Social Science

DIJEMSS
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Published by Dinasti Publisher

ISSN : 26866358 EISSN : 26866331 DOI : https://doi.org/10.31933/dijemss

Core Subject : Education,

Education

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 1,349 Documents

112 113 114 115 116

Dramaturgy of Green Branding in the Algorithmic Era: A Multimodal Analysis of Ecological Persona and the Politics of Representation Lasmita Nurana
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5426

Green branding involving public figures is increasingly shaped by digital dramaturgy and multimodal strategies that construct ecological personas. In algorithm-driven environments where emotion plays a central role, environmental messaging goes beyond information delivery; it also constructs the ethical image of celebrities and the institutions they endorse of celebrities and the institutions they endorse. This research examines two visual texts Semesta, a documentary, and Jejak BuktiBaktiBCA, a corporate video to investigate how language, imagery, and gesture are orchestrated to establish ecological authenticity. The analysis reveals that public figures tactically manage their visibility, weaving together reflective narratives and emotionally resonant personal stories. These performative strategies highlight how digital dramaturgy, algorithmic patterns, and the attention economy converge. The study contributes to the fields of environmental communication by applying dramaturgical and multimodal frameworks, offering a critical perspective on affect and representation in Indonesia’s digital green branding landscape.

Youth Entrepreneurship Intentions: Insights from Surabaya’s Higher Education Institutions Valentino Limbang Jaya; Helena Sidharta
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5428

This study aims to examine the relationship between entrepreneurship education, entrepreneurial role model, entrepreneurial orientation, and entrepreneurial intention using path analysis. The respondents of this study were 158 students from a university in Surabaya who had completed the entire entrepreneurship curriculum. The researcher used SMART PLS 4 in the data processing. The results showed that entrepreneurship education affects entrepreneurial orientation. This study also showed that entrepreneurial role model affects entrepreneurial orientation. Furthermore, these results indicated that entrepreneurship education also affects entrepreneurial intention. Additionally, entrepreneurial role model influences entrepreneurial intention. Likewise, entrepreneurial orientation affects entrepreneurial intention. This study shows that entrepreneurial orientation acts as a mediating variable in the relationship between entrepreneurial role models and entrepreneurial intention, as well as mediating the relationship between entrepreneurship education and entrepreneurial intention. This indicates that entrepreneurial orientation as a mediating variable can be further explored, as previous studies did not show similar result.

Application of The Balanced Scorecard Method in Formulating Business Strategies to Enhance Sustainable Performance at PT Dedayu Opus Maxima David Rusdianto; Maria Asumpta Evi Marlina
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5438

The telecommunications industry in Indonesia has undergone rapid development in tandem with the proliferation of digital services and internet access. In this context, PT Dedayu Opus Maxima, as a provider of IT payment services, faces challenges in maintaining competitiveness amidst increasingly intense competition. The objective of this study is to formulate a pertinent and quantifiable business strategy that will enhance the company's sustainable performance, utilizing the Balanced Scorecard (BSC) approach. The BSC is a strategic management tool developed by Kaplan and Norton (1992) that integrates four main perspectives: financial, customer, internal business processes, and learning and growth. The present study employs a qualitative approach, utilizing interviews, observations, and company documentation to obtain data on BSC implementation at PT Dedayu Opus Maxima. The analysis is conducted with the objective of evaluating the effectiveness of the implemented business strategy and identifying areas that require improvement. The research findings indicate that the BSC evaluation shows suboptimal implementation, with low profitability, weak customer retention, and minimal reinforcement of learning and growth aspects. The business strategy of PT Dedayu Opus Maxima, formulated using a phased BSC approach, begins with human resource and system development, process optimization, and enhancement of customer loyalty and financial stability.

The Influence of Job Characteristics and Compensation on Work Motivation and Its Impact on Employee Performance at Perumdam Tirta Mayang Jambi Fivanka, Bebi; Zahari, M.; Hapsara, Osrita
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5444

This study aims to describe job characteristics, compensation, work motivation, and employee performance at PERUMDAM Tirta Mayang Jambi, as well as to analyze the influence of job characteristics and compensation on work motivation and their impact on employee performance. The research employs a quantitative approach using a survey method involving all employees as the population, with the sample determined through proportional stratified random sampling. Primary data were collected through questionnaires measuring variables of job characteristics, compensation, work motivation, and employee performance, while secondary data were obtained from the company’s internal reports. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both the measurement and structural models. The findings indicate that job characteristics have a positive and significant effect on work motivation and employee performance. Compensation also has a positive and significant effect on work motivation and employee performance. Work motivation is proven to be a significant mediating variable in the relationship between job characteristics and employee performance, as well as between compensation and employee performance. These results emphasize that well-designed jobs and a fair, competitive compensation system can enhance motivation, which in turn drives employee performance.

Determination of Influencer Marketing and Endorsement Strategies in Encouraging Customer Loyalty Reni Silviah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 2 (2023): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i2.5446

Determination of influencer marketing and endorsement strategies in driving customer loyalty is a scientific article with the aim of analyzing whether influencer marketing and endorsement have an effect on increasing customer loyalty. The literature review method or literature review, which is a systematic approach to identifying, evaluating, and analyzing previous research results that are relevant to the topic being studied. The results of this article are: 1) Influencer marketing has an effect on driving customer loyalty, 2) Endorsement has an effect on driving customer loyalty. Apart from these 2 exogenous variables that affect the endogenous variable of customer loyalty, there are still many other factors including product quality, promotion, celebrity, trust.

Book Sales Forecasting with Bidirectional LSTM: Outlier Handling and Overfitting Reduction Using Clipping and Early Stopping Hendriansyah Santosa; Kusrini Kusrini
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5449

This study aims to predict book sales using a Bidirectional Long Short-Term Memory (LSTM) model combined with clipping and early stopping techniques to handle outliers and reduce overfitting. The dataset consists of daily book sales records with temporal and categorical variables. The preprocessing process includes feature engineering, logarithmic transformation, standardization, and clipping on the target variable. The dataset is formed in time-series format with a sliding window approach. The model is evaluated using MSE, MAE, RMSE, and R². The results show that the integration of clipping and early stopping provides optimal prediction performance, with an R² value of 0.87 and an RMSE of 0.44. These findings demonstrate the effectiveness of the Bidirectional LSTM approach in forecasting complex and dynamic book sales. This paper is part of the author’s undergraduate thesis at Universitas Amikom Yogyakarta.

Design of Progress Logbook for Operational and Watchroom Logbook Recording at YIA Airport Dirgantarum Ratri Fakhriyyah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5450

Aviation safety is a crucial aspect that requires the support of a reliable information system, particularly in the Airport Rescue and Fire Fighting (ARFF) unit, which plays a key role in handling airport emergencies. At Yogyakarta International Airport (YIA), activity reports and watchroom monitoring are still recorded manually, making the process prone to errors, delays, and inefficiencies. This study aims to design and develop ARFF Progress Logbook, a web-based portal that facilitates daily report recording and real-time, integrated monitoring of watchroom activities. The research method used is Research and Development (R&D) with the Waterfall model, covering the stages of needs analysis, system design, implementation, as well as testing and evaluation based on ISO 25010 standards. System testing was conducted through a functionality checklist and by distributing questionnaires to ARFF personnel and IT experts, focusing on aspects of functional suitability, usability, compatibility, and performance efficiency. The results show that all main features of the Progress Logbook system have functioned well, with the system obtaining an average score above 85% across all ISO 25010 evaluation aspects, thus being categorized as highly feasible for implementation. The system improves recording efficiency and monitoring effectiveness in ARFF operations, supporting integrated, responsive, and modern aviation safety standards.

Sustainable Construction Practices: A Green Transformational Leadership Perspective Jatmiko Murdiono; Hamidah Hamidah; Tuty Sariwulan; Dewi Susita; Siti Hafsah Zulkarnain
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5454

With the growing awareness of climate change?and environmental degradation, sustainable construction practices have become more relevant than ever. Therefore, green leadership is one of the approaches known to promote sustainability in the construction industry. This paper investigates the implementation of green leadership in sustainable construction, focusing on its significance, challenges, strategies, and advantages. This paper also aims to map green transformational leadership in construction as a guide for industry?players by examining the interaction between a sustainable leadership style and the competencies of sustainable construction practices. It is concluded from this analysis that specific competencies and styles of leadership that are goal-oriented, involving, and?engaging will determine construction project sustainability and effectiveness. Thus, construction executives should embed sustainability into the purpose, strategy, and operation of their?businesses. In addition, the acquisition of green leadership skills and sustainability drives organizations toward a sustainable future for ?construction practices.

Customer Relationship Management (CRM) Analysis in Customer Retention Rudy Haryanto; Yovita Yulia M. Zai; Ardi Azhar Nampira; Ana Yuliana; Eva Desembrianita
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5461

The purpose of this study is to analyze Customer Relationship Management (CRM) in customer retention. This research approach collects data through a literature study, which involves reading literature from various sources including books, reports, articles, and journals through qualitative and deductive approaches. The findings of this study are that Customer Relationship Management (CRM) is an important strategy in increasing customer retention. By utilizing precise segmentation, personalized service, consistent multi-channel interactions, and real-time satisfaction monitoring, CRM helps companies build stronger and more sustainable relationships with customers. Systematic CRM implementation has been proven to increase loyalty, satisfaction, and operational efficiency, as well as reduce marketing costs. Case studies of global companies such as Amazon and Starbucks demonstrate the success of this strategy in encouraging repeat purchases and strengthening emotional bonds with customers. However, CRM implementation also faces challenges such as lack of system integration, poor data quality, internal resistance, limited technical human resource capabilities, and high implementation costs.

Hedonic Value in Customer Satisfaction: A Bibliometric Analysis Radina Noorsahadita; Lissa Rosdiana Noer
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5462

This study systematically maps research on hedonic value and customer satisfaction using a bibliometric approach, in order to identify dominant themes, research gaps, and key contributions in the field. Bibliometric analysis was conducted using the Scopus database, focusing on articles discussing "hedonic value" and "customer satisfaction" between 2002 and 2025. The PRISMA protocol was applied in the screening and selection process, resulting in 55 relevant articles. The analysis shows an increase in research interest since 2018, with keywords such as "customer satisfaction," "perceived enjoyment," and "emotional value" as the focus. Two main clusters identified include a focus on sales and consumer behavior. These findings also reflect the high level of international collaboration and the dominance of recent literature, confirming the topic's relevance in current academic discourse. This study contributes to the consumer behavior literature by providing a structured overview of the relationship between hedonic value and customer satisfaction, as well as identifying directions and opportunities for further research in marketing and consumer psychology.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location Kota tangerang selatan, Banten INDONESIA

Abstract

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Contact Name
Ebit Bimas Saputra

Contact Email
-

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA