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Dinasti International Journal of Education Management and Social Science

DIJEMSS
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Published by Dinasti Publisher

ISSN : 26866358 EISSN : 26866331 DOI : https://doi.org/10.31933/dijemss

Core Subject : Education,

Education

Dinasti International Journal of Education Management and Social Science (DIJEMSS) is the scientific journal of educational and social science research published since 2019 by Dinasti Publisher. Dinasti International Journal of Education Management and Social Science (DIJEMSS) articles which contribute to the understanding, theoretical development, theoretical concept and implementation of theories of education al any levels. This Journal publishes Original Research Articles, Review, Short Communications, Essays and Case Studies within the whole field of Education and Social Science their related and applied fields.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 1,188 Documents

110 111 112 113 114

The Impact of Influencer Marketing and Price Discounts on Consumer Buying Interest in The Erigo Brand Faiz, Muhamad Nur; Junipriansa, Donni
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5310

This research tends to examine the impactt of influencer marketing and price discounts on consumer purchase intention toward the Erigo brand. The background of this study is derived from the increasing use of digital marketing strategies, particularly through collaborations with influencers and the implementation of discounts to attract consumer attention. Erigo, as a local fashion brand, actively utilizes both strategies, making it a relevant object of study. A quantitative paradigm was employed through a structured survey, obtaining data from 100 followers or consumers of the Erigo brand, which were subsequently analyzed using multiple linear regression analysis. The outcomes indicate that both influencer marketing and price discounts have a significant and positive influence on purchase intention, both partially and simultaneously. These findings underscore the critical imperative of adopting strategically aligned marketing interventions to optimize consumer purchasing decisions, with particular salience for indigenous fashion enterprises such as Erigo.

Analysis of The Influence of Promotion and Electronic Word of Mouth (E-WOM) on Membership Growth (Study of Araya Stable's Instagram Social Media 2025) Agriphani, Agnes Pradipta Dyah; Wibowo, Sampurno
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5311

This analysis investigates the effects of social media promotion and Electronic Word of Mouth (E-WOM) on member expansion at Araya Stable Yogyakarta in 2025. The rapid proliferation of social media and the efficacy of E-WOM as a marketing approach, especially in the expanding post-pandemic equestrian training sector, underpins this investigation. A descriptive quantitative methodology was utilized, with questionnaires given to 100 participants, encompassing prospective and current members of Araya Stable. The gathered data were processed using SPSS 15.0. The results indicate that social media impacts membership growth significantly, while E-WOM does not demonstrate statistically relevant influences. Combined, these two variables explain 25.7% of membership growth, with the balance influenced by other elements. Based on these findings, it is determined that refining social media promotional content is vital for attracting potential members, while E-WOM strategies need additional improvement. This study strives to offer practical suggestions to improve digital marketing effectiveness, consequently aiding the business growth of Araya Stable Yogyakarta.

Re-FLIGHT Model: ESG-Based Strategic Communication to Mitigate Layoffs Issues in the National Aviation Industry Scheffer-Sumampouw, Carly Stiana; Kontessa, Tarrence Karmelia; Butarbutar, Benny Siga; Arrianie, Lely
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5319

A global wave of layoffs has swept across industries such as technology (Google, Amazon, Meta, Microsoft), media (News Corp, BBC), manufacturing, automotive, banking, and higher education. The World Economic Forum (2025) projects that 41% of global companies—including those in aviation—plan workforce reductions within five years, driven by economic slowdown, geopolitical uncertainty, cost pressures, and AI adoption. The aviation sector has been severely affected: Boeing cut 17,000 jobs, Airbus 2,500, and airlines like Southwest and WestJet have also reduced staff. In Indonesia, Lion Air, AirAsia, and Garuda Indonesia collectively laid off thousands of workers between 2020–2021. Though mass layoffs have since slowed, rising costs and fragile finances signal renewed risks that could threaten public welfare and national stability. This study examines how ESG-based strategic communication can mitigate layoff risks in Indonesia’s aviation industry. It proposes the Re-FLIGHT Model—anchored on six pillars: Reskilling, Fair Labour, Innovation, Growth, Human-Centered, and Transition—as a framework for proactive, ethical, and sustainable communication. Integrating ESG principles into corporate and regulatory strategies, the model promotes inclusive dialogue, responsible leadership, and resilience, positioning ESG as a foundation for social transformation in the aviation sector. The World Economic Forum 2025 reports that 41% of global companies project workforce reductions within five years, including the aviation industry. This continuing wave of layoffs in 2025 is driven by global economic slowdown, uncertain geopolitics, corporate restructuring, operational cost pressures, and the implementation of new technologies (AI), which shift workforce demands. The aviation industry, both global and national, has also faced layoffs. Aircraft manufacturers like Boeing reduced 17,000 employees, while Airbus cut 2,500 from its defense and space division. Global airlines followed: Southwest Airlines (USA) laid off 1,750 staff in February 2025; WestJet (Canada) laid off 6,900 employees in 2022. In Indonesia, Lion Group laid off 2,600 employees in 2020; AirAsia laid off or furloughed 882 staff in 2020. Garuda Indonesia Group laid off 2,400 employees (including pilots) between January 2020 and November 2021. These layoffs are a lingering consequence of the COVID-19 pandemic, digital transformation, post-pandemic efficiency, and macroeconomic pressures. Though Indonesia has not experienced another mass layoff wave, signs of stress are evident in rising operational costs, unrecouped international routes, and airline financial vulnerabilities. The potential for further layoffs in Indonesia’s aviation industry poses significant risks to public and national interests. Layoffs here could have systemic impacts on public welfare and national stability. This study explores how ESG-based strategic communication can mitigate layoff risks in Indonesia’s aviation sector. It emphasizes planned crisis communication, multistakeholder dialogue, and human-centered public narratives to build institutional trust and resilience. Through six key pillars—Reskilling, Fair Labour, Innovation, Growth, Human-Centered, and Transition—the study analyzes how strategic communication, leadership, organizational narrative, and public governance can create a more inclusive and adaptive employment ecosystem. The Re-FLIGHT Model integrates ESG values into organizational communication strategies and introduces an innovative communication framework grounded in sustainability, social justice, and inclusive governance. It can be adopted by regulators and national airlines as an anticipatory, proactive, fair, strategic, and sustainable workforce crisis communication model—broadening ESG perspectives in aviation as a driver of meaningful social transformation.

The Symbolic and Aesthetic Value of Traditional Tableware: A Systematic Review M I Mambraku, Victor; Damayanti, Nuning Yanti; Pasaribu, Yannes Martinus; Nugraha, Adhi
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5322

Traditional tableware reflects significant symbolic and aesthetic values that help maintain cultural identity in the era of globalization. However, the shift towards modern products has reduced the role of traditional tableware, leading to a decline in people's understanding of its cultural significance. The study analyzed the literature that highlights the role of traditional tableware in various cultures, focusing on its spiritual, social, and ecological aspects. Using a systematic approach, this study identifies sustainable education and design-based preservation strategies that uphold the symbolic meanings of traditional tableware. Our methods include the analysis of literature and cross-cultural perspectives of different ethnicities. We highlight the importance of integrating traditional tableware into modern education and design to strengthen people's connection to their cultural identity. Our findings suggest that cultural preservation can be enhanced by promoting aesthetics, revitalizing symbolic values, and adopting an ecology-based approach that supports the sustainability of local cultural identity. The study proposes a conceptual framework that guides cultural preservation strategies in the face of the challenges of globalization, offering practical implications for education and product design relevant to modern society.

Analysis of Navigation Technology Acceptance as a Supporting Facility in The Barito River Estuary Shipping Channel Using The Technology Acceptance Model (TAM) Matondang, Alexander Volta; Gurning, Raja Oloan Saut; Handani, Dhimas Widhi
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5340

The Barito River is a strategic shipping lane facing various safety challenges. The use of navigation technology such as the Automatic Identification System (AIS) can improve shipping safety and efficiency, but its adoption among ship operators is still limited. This study analyzes the acceptance of navigation technology in the Barito River Channel using the Technology Acceptance Model (TAM), which involves five variables: Perceived Usefulness (PU), Perceived Ease of Use (PEU), Attitude Toward Using (ATU), Behavioral Intention (BI), and Actual System Use (AU). The results of the analysis using PLS-SEM show that PEU has a positive effect on PU (t-statistic = 10.056, p-value = 0), PEU has a significant effect on ATU (t-statistic = 4.131, p-value = 0), and ATU has a significant effect on BI (t-statistic = 5.059, p-value = 0). PU has a significant effect on BI (t-statistic = 5.875, p-value = 0) and BI has a positive effect on AU (t-statistic = 8.898, p-value = 0). The results of the hypothesis test indicate that most of the relationships between variables in the TAM are significant, with positive influences between PEU and PU, PEU and ATU, ATU and BI, and BI and AU. However, the relationship between PU and ATU does not show significance, indicating that perceived usefulness does not directly influence attitudes towards technology use. This acceptance contributes to the development of policies and strategies for the acceptance of navigation technology in the shipping sector.

The Effect of Motivation and Competence on Employee Performance with Job Satisfaction as a Mediating Variable (Case Study at The Cidadap District Office of Bandung City) Admaja, Firma Agustin Dwi; Yuningsih, Salsa Billa Putri; Ismail, Gurawan Dayona; Sofiati, Nunung Ayu; Sumawidjaja, Riyandi Nur
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5346

This study aims to analyze the influence of motivation and competence on employee performance directly and indirectly through job satisfaction as a mediating variable at the Cidadap Subdistrict Office in Bandung City. The research employs a quantitative approach and utilizes survey data collected from 52 employees through structured questionnaires measured on a Likert scale. Data analysis is conducted using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate measurement validity, reliability, and the hypothesized relationships. The findings reveal that motivation significantly affects employee performance both directly and through job satisfaction. Competence influences job satisfaction positively and substantially but does not have a direct significant impact on performance. Job satisfaction serves as a critical mediator enhancing the relationship between motivation and competence toward performance. The results highlight that fostering motivation and developing competence with supportive job satisfaction mechanisms are essential strategies for improving employee outcomes in public sector institutions. This research provides practical implications for management in promoting effective human resource development and enhancing service quality in local government offices.

The Influence of Digital Transformation, Logistics Transformation and Digital Literacy on Business Process Innovation and its Implications on Company Performance PT POS INDONESIA Sirait, Realyta; Waskito, Saptono Kusdanu; Lestiani, Melia Eka
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5359

Transformation is a fundamental and comprehensive change in an entity, be it an individual, organization, system, or even an object, which results in different conditions. Transformation has been described by various names, digital transformation, logistics transformation and some also call it leadership transformation. COVID-19, which hit the world, has brought many changes to various business landscapes. In several business sectors this has become the starting point for transformation and PT POS Indonesia is also not free from this. The purpose of this study is to determine and analyze the implementation of digital transformation and logistics transformation that have been implemented by PT POS Indonesia. This research was conducted at the Head Office of PT POS Indonesia located at Jln Cilaki No. 73. This study uses a descriptive quantitative method involving 140 employees with a total population of 215, samples were obtained using the Slovin method with an error rate of 5%, employees work in the logistics courier business directorate and the business development and portfolio management directorate. Data collection was carried out by distributing questionnaires via google form to respondents. The results showed that the average value of each indicator was below 3,400, meeting the requirements for research. Digital transformation with an average value of 3.01, Logistics transformation with an average value of 3.04, Digital Literacy with an average value of 3.05, Business Process Innovation with an average value of 2.95, Company Performance with an average value of 3.27. Research proves that Digital Transformation, Logistics Transformation, and Digital Literacy have a positive and significant effect on Business Process Innovation. Business Process Innovation also has a positive and significant effect on Company Performance. In addition, Digital Transformation, Logistics Transformation and Digital Literacy have been proven to have a positive and significant direct effect on Company Performance. By utilizing technology, work processes in the Logistics sector will be increasingly assisted

The Effect of Social Environment Quality on Affective Resident Commitment Through Place Attachment of Manado City Residents Pratama, Agung; Ernawadi, Yadi
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5360

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas lingkungan sosial terhadap komitmen afektif penduduk melalui tempat penduduk Kota Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 160 penduduk yang telah tinggal di Kota Manado minimal lima tahun. Sinergi kewarganegaraan kultural , secara signifikan mempengaruhi komitmen afektif penduduk , baik secara langsung maupun tidak langsung melalui ekosistem tempat . Di sisi lain, interaksi sosial dan kepercayaan sosial tidak menunjukkan pengaruh yang signifikan, sehingga direkomendasikan untuk dianalisis lebih lanjut menggunakan pendekatan mediasi atau moderasi lebih lanjut. Penelitian ini memperkuat relevansi teori kohesi relasional (RCT) sebagai kerangka teori, di mana interaksi sosial yang menguntungkan membentuk emosi positif yang menciptakan emosional dan komitmen masyarakat terhadap kota. Temuan ini diharapkan dapat menjadi dasar bagi penyusunan kebijakan partisipatif oleh Pemerintah Kota Manado untuk membangun kota yang layak huni secara sosial dan berkelanjutan.

Design and Simulation of VPN based Private Network with Regulatory Compliance and Economic Feasibility Analysis in Government WAN Infrastructure Yasir, Dara Kusumawati Ramadani; Munadi, Rendy; Jumhur, Helni Mutiarsih
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5361

The increasing reliance on private networks in modern enterprise highlights the need for efficient and reliable network performance to support business operations. WAN is a backbone for connecting branch offices, enabling data exchange and coordination across geographically dispersed locations. However, maintaining optimal performance amidst growing traffic demands, latency issues, and packet loss remains a significant challenge. This study focuses on developing VPN technol ogy integrated with QoS management to enhance network reliability, scalability, and efficiency in WAN environments. By employing a simulated network emulator, the research evaluates key performance indicators such as latency, bandwidth utilization, and packet loss under varying network conditions. The study further integrates technoeconomic analysis to assess the feasibility of the proposed solution, considering capital expenditures, operational costs, and the financial viability of the implementation. Regulatory compliance is also considered, with a focus on ensuring that the proposed framework aligns with national and international laws and policies, particularly those governing private networks and WAN operations. The results aim to provide enterprises with a strategic approach to optimizing VPN and WAN performance while balancing operational demands, cost efficiency, and legal adherence. This comprehensive framework is expected to contribute to the development of sustainable network solutions for modern enterprise, ensuring improved productivity and business continuity in an increasingly connected digital landscape.

Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Sujatmika, Dendi; Rimayani, Rimayani; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Sumawidjaya, Riyandi Nur; Mubarok, Dadan Abdul Aziz
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.

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Contact Name
Ebit Bimas Saputra

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+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan

Location
Kota tangerang selatan,

Banten

INDONESIA