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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN DI ERA SOCIETY 5.0: SEBUAH LITERATURE REVIEW Haryanto, Rudy; Setiawan, Arief; Nurhayati, R.; Mertayasa, I Gede Agus; Nugraha, Aat Ruchiat
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13093

Abstract

Rapid technological developments have changed business paradigms and interactions with consumers, encouraging the emergence of the concept of Society 5.0. This era emphasizes technological integration and collaboration between humans and machines. In the era of Society 5.0, digital marketing is the key to success for companies in achieving business goals. This article discusses basic digital marketing concepts, key marketing strategies, successful implementation, challenges, and solutions in running digital promotions. Through qualitative literature study methods, this article analyzes various sources to understand these concepts. The results show that identifying the target audience, creating relevant content, using digital channels, and digital analytics are the keys to success in digital marketing. In the Society 5.0 era, companies need to adopt a business strategy that includes advanced technology, a focus on user experience, collaboration, sustainability, and transformation to a platform-based business model. Nevertheless, companies are faced with challenges such as technological complexity, fierce competition, data security, changing trends, and limited resources. To overcome these challenges, companies need to have a deep understanding of trends and technology, creativity in strategy development, commitment to data security, and flexibility in adapting. In this way, companies can run digital marketing promotions more effectively and achieve marketing goals in today's digital era.
ANALYSIS OF ENVIRONMENTAL ACCOUNTING ACTUALIZATION ON ENVIRONMENTAL COSTS AS AN EFFORT FOR SOCIAL RESPONSIBILITY AT PT. PN XIV SOUTH SULAWESI Gaffar, Andi Nurrahma; Ikram. S, Muhammad; Kusumawati, Indra; Imam, Muh. Abdi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13096

Abstract

The objective of this study is to examine the Company's Environmental Accounting Actualization by identifying, acknowledging, quantifying, presenting, and reporting environmental expenses in financial statements. The study was carried out at PT. PN XIV South Sulawesi. This study employs primary qualitative data via interviews and secondary quantitative data derived from firm financial records. The findings indicate that corporations acknowledge the operational expenses associated with trash management (environmental costs) as a part of their production costs, taking into account that waste is generated as a by-product of the manufacturing process. Currently, there are no explicit regulations in accounting standards for the disclosure of environmental concerns in financial reports. Therefore, each firm has the freedom to apply its own policy in this regard.
STRATEGI PENGEMBANGAN WISATA ALAMI DALAM ERA DIGITALISASI Wijianto, Wijianto
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13101

Abstract

Abstrak Strategi pengembangan pariwisata dan pengembangan wisata alami dalam era digitalisasi menjadi subjek utama penelitian ini. Pendekatan penelitian ini mengumpulkan data melalui studi literatur, yang melibatkan pembacaan literatur dari berbagai sumber termasuk buku, jurnal, dan laporan dengan menggunakan pendekatan kualitatif dan deduktif. Temuan penelitian menunjukkan bahwa Indonesia sudah mampu mengembang wisata alam yang dimilikinya dalam era digitalisasi saat ini, dilihat dari beberapa destinasi wisata di berbagai daerah sudah menerapkan digitalisasi wisata sehingga memudahkan wisatawan untuk mengakses lokasi wisata yang ingin dikunjunginya dan membuat planning perjalanan wisata dengan mudah tanpa batas ruang dan waktu. Salah satu hal yang harus diperhatikan oleh pemerintah, pengelola dan masyarakat yaitu bagaimana rencana pemasaran pariwisata secara efektif dengan tetap mempertimbangkan kepentingan pengunjung lainnya. Serta begaimana rencana pemerataan digitalisasi wisata di berbagai daerah untuk memudahkan pengunjung mengetahui keberadaan wisata tersebut. Kata Kunci: Strategi Pengembangan Pariwisata, Wisata Alami, Era Digital
PEMASARAN DIGITAL ENDORSEMENT INFLUENCER DI MEDIA SOSIAL TERHADAP PAJAK PENGHASILAN INFLUENCER Samosir, Hendrik ES
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13102

Abstract

Abstrak Berbagai cara dilakukan oleh para produsen untuk memperkenalkan produknya. Kemajuan teknologi yang pesat di era digital ini menuntut para produsen untuk mempromosikan produknya secara online di media sosial seperti dengan menggunakan strategi pemasaran online dengan jasa endorsement. Endorsement merupakan promosi yang dilakukan oleh seseorang atau kelompok melalui media sosial seperti Instagram dan Tiktok. Pemberian testimoni ataupun ulasan dengan tujuan mempromosikan suatu barang atau jasa di Instagram dan Tiktok dilakukan oleh influencer. Influencer atau selebritis merupakan istilah bagi para pengguna akun Instagram dan Tiktok yang terkenal di media sosial tersebut. Pemasaran digital endorsement dilakukan oleh ifluencer untuk menambah penghasilan atau sebagai mata pencaharian. Pemungutan pajak terhadap influencer dapat dikenakan pajak penghasilan. Kata kunci: Pemasaran Digital Endorsement, Influencer, Pajak Penghasilan
THE EFFECT OF SERVICE QUALITY ON PORT OPERATIONAL PERFORMANCE AND SATISFACTION: A STUDY OF TRANSPORTATION AND PASSENGER COMPANIES AT LUWUK PORT IN BANGGAI DISTRICT Wibowo, Wahyu; Setiawan, Edhie Budi; Agusinta, Lira; Ikhsan, Ridho Bramulya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13115

Abstract

Understanding the behavior of freight and passenger transport companies as users of port services is essential to evaluate service quality performance because it will have an impact on port operational performance and also port service user satisfaction (companies and passengers). Therefore, this study aims to examine the impact of service quality on port operational performance and customer satisfaction from the perspective of port service users. This research uses qualitative and quantitative methods. The quantitative method uses PLS-SEM, while the qualitative method uses IPMA. Data were collected from two sample groups by distributing questionnaires to 50 freight transportation companies and 50 passengers of Luwuk Port in Banggai Regency. The results prove that service quality positively and significantly affects port operational performance and satisfaction in the sample group of freight and passenger transportation companies. The results of the IPMA analysis on both research samples still require improvement to improve port operational performance and port service user satisfaction.
PENGARUH KUALITAS AUDIT, OPINI AUDITOR, PROFITABILITAS TERHADAP AUDIT REPORT LAG DENGAN UKURAN DEWAN KOMISARIS SEBAGAI VARIABEL MODERASI Luxviasah, Artrisca Tya; Bawono, Andy Dwi Bayu
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13116

Abstract

This study aims to determine the influence of audit quality, audit opinion, and profitability on the delay in issuing audit reports, while considering the size of the board of commissioners as a moderating variable. The study is conducted on manufacturing firms that are publicly traded on the Indonesian Stock Exchange from 2019 to 2021. Purposive sampling procedures were employed, resulting in a sample size of 378. The research incorporates three independent variables, namely audit quality, audit opinion, and profitability. The study employs dummy variables to assess the audit quality, a dummy variable to represent the auditor's viewpoint, and the return on asset ratio (ROA) to measure profitability. The audit report lag is the dependent variable utilized. The findings of this study indicate that the audit report is delayed by the quality of the audit, the auditor's viewpoint, and profitability. The moderating effect of board of commissioners size on the link between audit quality and audit lag report is not significant.
PENGARUH CITRA MEREK, KEPERCAYAAN RELIGIUS, DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI PERILAKU TERHADAP PRODUK DAN KESADARAN HALAL SEBAGAI VARIABEL INTERVENING (STUDI PADA PRODUK KOSMETIK) Putri, Nadia Alesiana; Utami, Christina Whidya
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13120

Abstract

Indonesia is one of the countries with largest muslim population in the world. The growth of halal industry in Indonesia has a very high potential in line with the high need for halal products, especially in the cosmetics industry. This research aims to determine the influence of brand image, religious beliefs, halal label, halal awareness, and behaviour towards products on consumer purchasing decisions. The research was conducted quantitatively. The samples for this research were muslim female respondents, cosmetics user, live in Wiyung West Surabaya, and must be in age range of 20 to 44 years old. The data were analysed using SEM-PLS method to explain the mediating relationship of the research variables. The results stated that brand image, religious beliefs, halal label, halal awareness of products can directly influence consumer purchasing decisions. Meanwhile, behaviour towards products does not directly influence consumer purchasing decisions. Behaviour towards products was unable to mediate brand image, religious beliefs and halal label on consumer purchasing decisions. Halal awareness was able to mediate religious beliefs and halal label on consumer purchasing decisions. However, halal awareness was not able to mediate brand image on consumer purchasing decisions
STRATEGI PEMASARAN BERDASARKAN KONSEP PRODUCT LIFE CYCLE (PLC) PADA WEDDING ORGANIZER (WO) SALMA WEDDING CONCEPT DI KOTA BANDUNG Purwanti, Yanti; Diana, Reja Agung
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13126

Abstract

Salma Wedding Concept is a company engaged inwedding service. Established in December 2020, but Salma Wedding Concept just confirmed focus and have office in january 2021. Salma Wedding Concept also hastagline separate ie “Concept Your Wedding Dream With Us” where is salma Wedding Concept this will help the aspirantsclient to make your dream wedding come true with attitude, responsibility, sincerity, and millenials idea. The purpose of this research was conducted: to find out the general description of Salma Wedding Concept, to find out the application analysis Product Life Cycle (PLC) on Salma Wedding Concept, and to find out the right marketing strategy to develop Salma Wedding Concept in the city of Bandung based on the concept PLC. The research method used is descriptive with a qualitative approach. Primary data collection techniques are carried out by observation, in-depth interviews (in depth interview) and documentation. As well as secondary data collection techniques obtained from sources of books and journals. Based on the results of this study, it shows Salma Wedding Concept are in the maturity stage (maturity) according to Philip Kotler's theory, namely this period the sales growth tends to be slower and even from October 2022 to February 2023 the revenue decreases. This is marked by the emergence of new competitors that have sprung up and many competitors who have lowered their prices below standard so that there are many devotees, with that the interest of the public is starting to diminish in Salma.Wedding Concept this and cause the earned income to decrease.
THE INFLUENCE OF TALENT MANAGEMENT ON EMPLOYEE PERFORMANCE WITH EMPLOYEE INVOLVEMENT AS A MODERATING VARIABLE Mooy, Dikky; Wibowo, Teguh Setiawan; Karyono, Karyono; Tawil, Muhammad Risal; Titin, Titin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13127

Abstract

Abstract This research is quantitative research with an exploratory approach which uses a number of previous studies such as Talent Management, Employee Performance and Employee Involvment. The data used in this research was obtained from 300 Ms-Glow employees spread throughout Indonesia. These data were obtained from distributing a questionnaire containing 5 questions containing strongly agree, disagree, normal/average, disagree and strongly disagree. The result in this research show the Talent Management variable has a positive and significant relationship to Employee Performance because the P-Values value is positive and is below the 0.05 significance level, namely 0.022.. Apart from the above related to the hypothesis, researchers also believe that Employee Engagement is part of good Telelent Management. Therefore, Employee Engagement can influence Talent Management and can also influence Employee Performance. On this basis, the researcher assumes that it is also the second hypothesis in the research that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. The results of the second row of the third table of path coefficients show that the Employee Engagement variable can moderate the influence of the Talent Management variable on Employee Performance. This is because the P-Values value is positive and is below the significance level of 0.05, which is 0.000, which is more significant than direct testing. Therefore, the first and second hypotheses in this study can be accepted.
IDENTIFIKASI KEANEKARAGAMAN SERANGGA PADA TANAMAN LEMON (Citrus limon L.) DI PT. AL-FATIH PORANG INDONESIA Agussalim, Nilam Cahya; Syarifuddin, Rifni Nikmat; Asra, Reza
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13128

Abstract

Abstract Lemon plantations (Citruslimon L.) are popular fruit plantations because they have benefits and nutritional content of various vitamins so that demand for lemons in the community increases. One of the factors that influences the growth, development and production of lemons is the presence of various types of insects, both beneficial and detrimental. PT. Al-Fatih Porang Indonesia is a company operating in the agricultural sector that cultivates lemons with a plantation area of 80 Ha. The aim of this research is to find out the types of insects that are in lemon plantations and to identify types of insects that have the potential to become natural enemies of pests in lemon plantations. The research that will be used is descriptive research by describing the types of insects in lemon plantations. Insects were collected using absolute methods (direct observation) and relative methods (20 pitfall traps, 8 yellow traps, 5 attractants with methyl eugenol, sweep net) with collection times, namely every day for three days every week for 6 weeks. Insect collection is carried out at diagonal points in the lemon garden. There are 19 types of insect species found in lemon plantations, namely ants (tapinoma sp.), bedbugs (S. Coarctata), mealybugs (P. Citriculus), orange leaf caterpillars (Papilio sp.), crickets (Gryllus sp.), fruit fly (Bactrocera Dorsalis), beetle (C. Transversalis), house fly (M. Domestica), wasp moth (A. Huebneri), longhorned beetle (P. Punctate), skipper butterfly (C. Tripuctus), cockroach asia (B. Asahinai), volucella zonaria (V. Zonaria), Chlaenius, dragonfly (O. Sabina), bark beetle(D. Maculatus), night beetle(Adoretus), carpenter bee(Xylocopa), woodhopper (V. Nigricornis). There are three types of insect species that have the potential to be natural enemies of lemon plantation pests, namely ants (tapinoma sp.), crickets (Gryllus sp.), zonaria bee flies (V. Zonaria). The output of this research is a research report and scientific article which will be published in accredited journal (synta 4). Keywords: Diversity Of Insects, Lemons, Order

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