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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,017 Documents
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EFEKTIVITAS DIGITAL MARKETING DALAM PEMASARAN PAKET UMRAH DI PT. ANUGERAH QUBA MANDIRI BENGKULU Qara, Indra Bagas; Asnaini, Asnaini; Setiawan, Adi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15053

Abstract

Era digital saat ini lebih sering disebut dengan era revolusi industri adalah masa dimana hampir sebgaian besar masyarakat menggunakan teknologi dalam kehidupannya. Strategi untuk mencapai keberhasilan pengembangan usaha sangatlah penting karena pelaku usaha harus mampu beradaptasi dan bersaing dengan para pesaingnya. Penggunaan pemasaran digital dalam komunikasi penjualan diperlukan karena bisnis diharapkan dapat tumbuh dan memiliki kinerja yang lebih baik—bahkan mungkin di atas rata-rata industri. Tujuan utama pemasaran digital dalam komunikasi peer-to-peer semacam ini adalah untuk meningkatkan jumlah pelanggan dan menumbuhkan loyalitas pelanggan. Artikel ini bermaksud ingin mengetahui strategi digital marketing yang digunakan PT. Anugerah Quba Mandiri dalam pemasaran paket umrah serta untuk mengetahui efektivitas digital marketing yang digunakan oleh PT. Anugerah Quba Mandiri dalam pemasaran paket umrah. Penelitian ini diharapkan menemukan konsep baru dalam pemasaran digital marketing. Penelitian ini menggunakan metode kualitatif, terutama untuk memperoleh pemahaman mengenai proyek yang diperiksa. Jenis penelitian ini disebut penelitian pustaka. Ini melibatkan analisis dan penyajian fakta secara sistematis agar lebih mudah dipahami dan ditarik kesimpulannya. Hasil penelitian ini membuktikan bahwa Dalam upaya peningkatan penjualan yang lebih efektif maka dari itu PT. Anugerah Quba Mandiri telah mengembangkan strategi digital marketingnya dengan menyesuaikan zaman sekarang dengan adanya program pemasaran digital lebih memudahkan dalam menawarkan produk dengan menggunakan media digital dan orang menggunakan platform media sosial seperti Instagram, facebook dan website, serta media televisi seperti RB tv dan BE tv dan juga media Koran.
ANALISIS IMPLEMENTASI BRAND AWARENESS DAN CUSTOMER RELATIONSHIP MARKETING (CRM) PADA PERBANKAN SYARIAH DI KOTA BENGKULU (Studi Pada Nasabah Bank Syariah Indonesia KCP Panorama Kota Bengkulu) Anggraini, Reza; Wahyuni, Eka Sri; Shar, Aan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15054

Abstract

This research aims to analyze the influence of brand awareness and customer relationship marketing on customer purchasing decisions at BSI KCP Panorama. This research uses a qualitative method with a descriptive approach. Data collection techniques in this research used observation and interviews. This research explores customers' perceptions of a bank's brand image and how ongoing relationships built through relationship marketing influence their trust and purchasing decisions. The research results show that brand awareness plays an important role in strengthening the bank's image and increasing customer trust, while customer relationship marketing is effective in building meaningful and sustainable relationships with customers. Marketing strategies that focus on increasing brand awareness and strong relationships with customers can increase customer loyalty and purchasing decisions at BSI KCP Panorama.
MANAJEMEN BENCANA BADAN PENANGGULANGAN BENCANA DAERAH DALAM MENANGGULANGI BENCANA BANJIR BANDANG DI KABUPATEN LAHAT Aqilah, Fatin Nada; Febriyanti, Doris; Amaliatulwalidain, Amaliatulwalidain
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15055

Abstract

Indonesia is very vulnerable to various types of disasters, including the flash flood disaster experienced by the Lahat Regency. This research aims to determine the disaster mitigation of the Regional Disaster Management Agency (Badan Penanggulangan Bencana Daerah, BPBD) in dealing with flash flood disasters in the Lahat district area. This research used descriptive qualitative methods, with 15 informants. Research data was obtained using interview techniques, observation, and documentation studies so that it could be analyzed using a qualitative data analysis process. This research uses pre-disaster, emergency response, and post-disaster indicators. The research results show that disaster management in Lahat Regency is quite effective in dealing with flash flood disasters. The findings in this research are that even though they have lived in disaster-prone areas for a long time, the community and local government have not demonstrated disaster preparedness, resulting in unavoidable casualties and damage. Therefore, it is necessary to build a better system based on the integration of local wisdom that is adhered to by the local community.
RELEVANSI NILAI PENGUNGKAPAN INFORMASI RISIKO KEUANGAN PADA INSTRUMEN KEUANGAN DI ERA PANDEMI COVID 19 Ramdani, Rahmat Fajar; Sisdianto, Ersi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15066

Abstract

The occurrence of the COVID-19 pandemic led to a decline in economic performance both on a micro and macro level, resulting in a higher risk of embedded financial instruments. Therefore, it became necessary to disclose information regarding financial risks associated with financial instruments through financial statements. This study aims to prove that the disclosure of financial risk information in financial instruments is relevant to investors' decisions. The research uses 16 companies in the consumer financing sub-sector as study objects, analyzed using a value relevance model proven through multiple linear regression analysis. This study uses observational data from the COVID-19 period, specifically the years 2020, 2021, and 2022 as the observation period. To measure the disclosure of financial risk information, the study employs a disclosure index based on PSAK 107. The results have shown that the disclosure of financial risk information in financial instruments did not significantly affect the stock prices of companies in the consumer financing sub-sector during the COVID-19 period. Therefore, it can be concluded that the disclosure of financial risk information does not have value relevance for investors' decisions.
THE EFFECT OF TALENT MANAGEMENT AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE Jaya, Umban Adi; Priyana, Indarta; Herlina, Elin; Gusyana, Dadang; Febriyanti, Intan Rike
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15068

Abstract

A Likert-scale questionnaire was used to gather data from 100 randomly selected employees, and SPSS 25 was used to calculate path analysis, t test, f test, and coefficient of determination. The purpose of this research is to look at the impact of talent management and knowledge management on employee performance at PT Pampas Electric. This study's research strategy is descriptive verification using a quantitative approach. The results showed that the talent management variable (X1) had both good validity (all valid statement items) and excellent reliability (Alpha Cronbach score of 0.809). The knowledge management variable (X2) is highly valid and reliable (α = 0.839). Path analysis revealed a substantial positive impact of talent management (X1) on employee performance (β = 0.562, p < 0.05) and knowledge management (X2) on employee performance (Y) (β = 0.481, p < 0.05). These findings suggest that PT Pampas Electric's staff performance may be improved through effective talent management and knowledge management. The study concludes that talent and knowledge management play an important role in boosting employee performance. The practical implications of this research include the significance of firms successfully managing and developing personnel and knowledge in order to attain peak performance.
ANALISIS BREAK EVEN POINT SEBAGAI PERENCANAAN LABA PADA UMKM AYCA OPAK GAMBIR DI KECAMATAN KANIGORO BLITAR Nofitasari, Dian; Pravitasari, Dyah
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15071

Abstract

MSME businesses have a major contribution to the economy of Indonesian society, because this type of business has a role in providing employment opportunities. Every entrepreneur definitely wants his business to run well and produce maximum profits, just like MSME Ayca Opak Gambir. However, the owner's profit planning is still limited to estimates with the assumption that the more products sold, the more profits he will receive.The aim of the research is to carry out calculations break even point so that find out the break even point and margin of safety to know percentage reducing sales to safe limits and trying to plan the desired profit, but before that, first separate costs which have not been done before. The method used is a descriptive quantitative method. The data sources used are primary data in the form of interviews with business owners and documentation in the form of financial reports. The results of this research are break even point will be achieved at a sales volume of IDR 286,139,344 or 5,752 units. for safe limits o rmargin of safety is 32% or IDR 133,860,656. If you want a profit increase of 110%, the owner can make sales of IDR 429,222,295 or a total of 8,628 units. Keywords : Break Even Point, Margin Of Safety, Profit Planning
MENILAI DAMPAK EKONOMI DARI FAKTOR MICE TERHADAP PERTUMBUHAN PARIWISATA: WAWASAN DARI GEOPARK KALDERA TOBA Siagian, Desmon Gunadi; Sirait, Katrin Jenny
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15082

Abstract

This study analyzes the impact of MICE (Meeting, Incentive, Convention, Exhibition) factors on the economic growth of the Toba Caldera Geopark tourism destination. To support the economic growth of the Geopark, it is essential to have robust infrastructure, including adequate accessibility, convention centers with quality accommodation options, three to five-star hotels, attractive destinations with numerous facilities, parking areas, and skilled local PCOs (Professional Conference Organizers). The research background highlights issues related to the impact of MICE factors on the economic development of tourism destinations. Besides infrastructure, the products offered must have value and can be packaged to provide added value. This includes not only competitive pricing but also packaging and the product's connection to the local environment. Data collection methods used in this research include observation and questionnaires. Informants comprised various stakeholders in the MICE industry, such as the Medan City Tourism Office, event organizers, and businesses involved in tourism, including hotels, restaurants, ATMs, money changers, travel agencies, souvenir shops, transportation providers, guides, meeting organizers, congress organizers, and incentive travel organizers. The results show that accessibility does not have a direct and significant impact on the economic growth of the Toba Caldera Geopark tourism destination. Similarly, accommodation facilities do not directly and significantly influence economic growth. However, information has a positive and significant impact on the economic growth of the Toba Caldera Geopark tourism destination.
PENGARUH PELATIHAN DAN PENGEMBANGAN SDM TERHADAP KINERJA KARYAWAN PT. POS INDONESIA CABANG PALOPO Muhlis, Puji Hastuti; Dirham, Dirham; Dewi, Sari Ratna
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15087

Abstract

Getting ready is an organized course of developing points of view, data or lead that produces abilities. Meanwhile, HR improvement is standard and accurate work to increment delegate information both ethically, cleverly, undeniably and theoretically according to work needs. The impact of delegates who have fittingly partaken in HR getting ready and improvement programs is extended laborer execution. Delegate execution is a victory factor that an association anticipates. This investigation hopes to conclude the effect of HR planning and progression on delegate execution at PT. Pos Indonesia Palopo Branch. This sort of investigation uses quantitative assessment by flowing surveys directly to 49 respondents. By utilizing full scale examination methodology. The data source in this assessment is fundamental which was gotten directly from survey respondents. The procedure uses the SPSS version 23 program. The investigation brings about perspective on the results of t assessment show that HR inventive work influences PT Agent Execution. Pos Indonesia Palopo Branch. In light of the affirmation of R square of 0.366, and that suggests 36.6% can be gotten a handle on by various variables associated with this survey.
Analisis Komparatif Disimiliaritas Parameter Audit Perpajakan dan Audit Komersial Anugraheni, Bernadetha Desy; Okfitasari, Antin
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15098

Abstract

The phenomenon of inaccurate information in the business and financial world is a common thing but has an influence on the presentation of precise and accurate information and can be accounted for the truth to information users. This factor is the background for the need for an examination or audit as a form of follow-up. Audit is an important part and process to ensure transparency, accountability, and regulatory compliance in the business and financial world. Although they have the same activities such as checking documents for data inaccuracies, tax audits and commercial audits have different specific objectives. The research method used is literature review. The data source used is data. Data collection using literature study. The data analysis technique used is descriptive qualitative. There are similarities in the general objectives between tax audits and commercial audits, namely wanting to ensure that the information, data, and information reported is in accordance with the provisions and is accurate, but there are still different parameters in several aspects of tax audits and commercial audits Kata Kunci : audit pajak, audit komerisal, akuntanbilitas informasi, pemeriksaan
IMPLEMENTASI MANAJEMEN RISIKO PADA PERBANKAN SYARIAH DI INDONESIA Mahardika, Swadia Gandhi; Zulfikar, Akbar Lufi; Ain Fitriah, Rinna Ramadhan
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15108

Abstract

Untuk menjamin stabilitas keuangan dan kepatuhan terhadap prinsip Syariah, perbankan syariah di Indonesia harus menerapkan manajemen risiko. Penelitian ini menyelidiki metode dan masalah manajemen risiko dalam konteks keuangan Islam. Studi ini melihat bagaimana metode manajemen risiko yang sesuai dengan Syariah dikombinasikan dengan metode manajemen risiko konvensional, dengan penekanan pada perubahan yang diperlukan untuk memenuhi persyaratan undang-undang dan sejalan dengan prinsip-prinsip etika Islam. Studi ini juga mengevaluasi seberapa efektif metode yang digunakan pada bank syariah di Indonesia untuk mengidentifikasi, menilai, dan mitigasi risiko, dengan menekankan betapa pentingnya transparansi dan tata kelola untuk mengurangi risiko keuangan. Penelitian ini juga membahas bagaimana badan pengawas berkontribusi pada pengembangan budaya manajemen risiko yang kuat di sektor perbankan syariah untuk meningkatkan ketahanan dan kepercayaan para pemangku kepentingan. Pada akhirnya, penelitian ini memberikan pemahaman yang lebih baik tentang bagaimana bank syariah di Indonesia menangani risiko sambil mempertahankan prinsip Syariah, dan menawarkan wawasan tentang metode manajemen risiko yang paling efektif dalam industri keuangan Islam di seluruh dunia. Kata Kunci: Bank Syariah, Manajemen Risiko, Prinsip Syariah

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