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Jurnal Manajemen Perhotelan dan Pariwisata
Published by Universitas Pendidikan Ganesha
ISSN : 26549719     EISSN : 27147835     DOI : http://dx.doi.org/10.23887/jmpp.v2i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
The journal is committed to a broad range of topics including tourism and travel management, leisure and recreation studies and the emerging field of event management. It contains both theoretical and applied research papers, and encourages the submission of the results of collaborative research undertaken between academia and industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 346 Documents
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ANALISIS PERAN DINAS PARIWISATA KOTA PALEMBANG DALAM PENGEMBANGAN WISATA MICE Anggraini, Meisya; Iqbal, Muhammad; Pratama, Handika Fikri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101542

Abstract

The MICE (Meeting, Incentive, Convention, and Exhibition) industry contributes significantly to economic growth at both national and regional levels. As a metropolitan city in western Indonesia, Palembang holds great potential for MICE tourism development, supported by adequate infrastructure, rich cultural heritage, and an increasing number of events and tourist visits. This study aims to analyze the role of the Palembang City Tourism Office in MICE tourism development, specifically in its functions as a motivator, facilitator, and dynamizer. The study using a descriptive qualitative approach, using in-depth interviews with selected internal informants. The findings show the Palembang City Tourism Office has actively promoted awareness and public participation, established regulations, improved infrastructure, and provided human resource training. It also fosters collaboration among stakeholders and initiates major MICE events. These efforts highlight the government's strategic role in strengthening Palembang’s position as an emerging MICE destination. Keywords: MICE, Role of the government, Motivator, Facilitator, Dynamizer
STRATEGI PENGELOLAAN HOMESTAY UNTUK MENINGKATKAN KEPUASAN WISATAWAN DI KABUPATEN PALI, SUMATERA SELATAN Putri, Vania Okky; Stiawan, Mulkan; Morena, M. Rian Ahdian; Hariman; Permatasari, Mustika
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101629

Abstract

Perkembangan positif sektor pariwisata Indonesia pasca pandemi ditandai dengan peningkatan peringkat Indonesia ke posisi ke-22 dari 119 negara dalam Travel and Tourism Development Index (TTDI) tahun 2024 dirilis oleh World Economic Forum (WEF). Kontribusi terhadap tren ini terlihat pada tingkat daerah, salah satunya di Kabupaten Penukal Abab Lematang Ilir (PALI), Sumatera Selatan, yang tengah mengoptimalisasi potensi desa wisata. Salah satu elemen krusial dalam pembangunan desa wisata berupa akomodasi homestay, berperan sebagai penginapan dan media interaksi budaya dan sosial bagi wisatawan. Namun, pengelolaan homestay di kabupaten PALI masih menghadapi berbagai tantangan dari segi kualitas layanan dan keterlibatan masyarakat secara profesional. Oleh karena itu, penelitian ini bertujuan menyusun rekomendasi strategi pengelolaan homestay dalam rangka meningkatkan kepuasan wisatawan sebagai bagian dari pembangunan desa wisata. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif dan kuantitatif. Data penelitian dikumpulkan melalui wawancara, observasi, dokumentasi, dan penyebaran kuesioner. Hasil penelitian menunjukkan pengelolaan yang efektif secara optimal dapat dilakukan melalui peningkatan kapasitas sumber daya manusia, pengembangan atraksi wisata dan penguatan infrastruktur. Adapun strategi ini diharapkan mampu meningkatkan kepuasan wisatawan, memperpanjang durasi kunjungan, serta memberikan dampak ekonomi positif bagi komunitas lokal.
PENGALAMAN WISATAWAN DALAM STORYTELLING WISATA HOROR BANDROS BRAGA MYSTERY Rahmawati, Dini; Retnasary, Maya; Fhaturahim, Iqbal
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.101931

Abstract

Bandros Braga Mystery is a ghost tour conducted on Thursday night. The tour walks along an abandoned old building with dark history. This research aimed to analyse tourist experience storytelling as the main component. This is a qualitative research using observation, interview and documentation as well as literature study. Observation was conducted by becoming the tourists. Interview used semi-structured technique and purposive sampling as the base of selecting informants. Documentation was conducted by taking pictures and literature study was conducted by reading related articles and websites references of this article. The result showed that storytelling can make tourists imagine past events in the location.  Tourists are emotionally connected to the story by feeling sad and terrified during the storytelling. Story about ghosts provides creepy feeling, although sometimes it is not well organized. Scary and tense are felt, supported by dark and cold as well as the remains and relics.
PENGARUH LINGKUNGAN KERJA TERHADAP LOYALITAS KARYAWAN MELALUI MOTIVASI KERJA DI SHERATON BALI KUTA RESORT Ni Kadek Anjeli; Heryanda, Komang Krisna
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.102788

Abstract

This study uses quantitative research that aims to determine the effect of the work environment on employee loyalty through work motivation at Sheraton Bali Kuta Resort. The population in this study amounted to 43 people from all employees in the Front Office department at Sheraton Bali Kuta Resort. The sample taken for this study used nonprobability sampling with saturated sampling techniques. The data collection technique used was a questionnaire measured using a Likert scale. The data analysis technique used path analysis with the help of the Statistical Package for The Social Science (SPSS) version 25 program. The results of the study indicate that (1) The work environment has a positive and significant effect on employee work motivation at Sheraton Bali Kuta Resort, (2) The work environment has a positive and significant effect on employee loyalty at Sheraton Bali Kuta Resort, (3) Work motivation has a positive and significant effect on employee loyalty at Sheraton Bali Kuta Resort, and (4) The work environment has a significant effect on employee loyalty through work motivation or work motivation mediates the effect of the work environment on employee loyalty.
PERAN MEDIASI ASOSIASI MEREK PADA PENGARUH KESADARAN MEREK DAN CITRA MEREK TERHADAP MINAT BELI KOPI DI ARMATA COFFEE & TEA Ananda jaya; Suci, Ni Made
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.102325

Abstract

Penelitian ini bertujuan untuk menguji peran mediasi asosiasi merek pada pengaruh kesadaran merek dan citra merek terhadap minat beli kopi di Armata Coffee & Tea Bar. Penelitian ini menggunakan metode kuantitatif dengan pendekatan eksplanatori. Sampel pada penelitian ini berjumlah 160 responden yang merupakan konsumen yang pernah berkunjung ke coffee shop. Pengumpulan data dilakukan menggunakan kuesioner yang disebarkan secara offline dan dianalisis dengan teknik Structural Equation Modeling (SEM-PLS) menggunakan software SMART-PLS 4.0. Instrumen penelitian diuji validitas dan reliabilitasnya melalui uji pilot study terhadap 30 responden. Hasil penelitian menunjukkan bahwa (1) kesadaran berpengaruh positif dan signifikan terhadap minat beli, (2) citra merek berpengaruh positif dan signifikan terhadap minat beli, (3) Kesadaran merek berpengaruh positif dan signifikan terhadap minat beli, (4) citra merek berpengaruh positif dan signifikan terhadap minat beli, (5) asosiasi merek berpengaruh positif dan signifikan terhadap minat beli, (6) kesadaran merek berpengaruh positif signifikan terhadap minat beli melalui asosiasi merek, (7) citra merek berpengaruh positif signifikan terhadap minat beli melalui asosiasi merek. Temuan ini mengindikasikan bahwa semakin tinggi tingkat kesadaran dan citra positif terhadap merek Armata Coffee and Tea Bar, maka semakin besar pula minat beli konsumen. Asosiasi merek berperan penting dalam memperkuat hubungan tersebut, sehingga dapat menjadi strategi yang efektif dalam meningkatkan daya tarik dan keputusan pembelian konsumen.
PERANAN TELEPHONE OPERATOR DALAM MENINGKATKAN KUALITAS PELAYANAN DI FRONT OFFICE DEPARTEMENT HOTEL NOVOTEL LAMPUNG Aprilia, Anggita; Ermawati, Kris Cahyani; Larasati, Arinta Destri
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.103371

Abstract

Penelitian ini membahas peranan telephone operator dalam meningkatkan kualitas pelayanan di Front Office Department Hotel Novotel Lampung. Sebagai garda depan komunikasi, telephone operator tidak hanya bertugas menerima dan mengalihkan panggilan, tetapi juga menyampaikan informasi penting serta layanan tambahan seperti wake-up call. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa telephone operator berperan penting dalam membentuk persepsi awal tamu terhadap layanan hotel. Namun, masih terdapat kendala seperti keterlambatan merespons panggilan dan kurangnya ketelitian dalam menyampaikan informasi. Pihak manajemen berupaya mengatasinya melalui pelatihan dan evaluasi rutin. Dengan demikian, dapat disimpulkan bahwa kinerja telephone operator memiliki pengaruh signifikan terhadap kualitas pelayanan hotel, sehingga peningkatan kompetensi dan supervisi terhadap posisi ini sangat diperlukan.
PENERAPAN PARIWISATA HIJAU DI KEMENUH MONKEY RIVER,GIANYAR,BALI Widiantara, Ida Bagus; Murni, Ni Gst Nym Suci; Oka, I Made Darma
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 2 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i2.103604

Abstract

Kemenuh Monkey River is one of tourism destination that located in Sukawati district, Gianyar regency, Bali. It is a nature-based tourism destination rich in biodiversity and cultural heritage. The area is characterized by a pristine river ecosystem, the presence of long-tailed macaques (Macaca fascicularis), and local communities that maintain strong traditional and spiritual practices. However, increasing environmental pressure from tourism development highlights the urgent need for a shift toward sustainable practices through the implementation of green tourism. This study aims to analyze the implementation green tourism at Kemenuh Monkey River through a multidimensional framework encompassing environmental, social, cultural, and economic aspects. And also, to analyse the model of green tourism implementation at Kemenuh Monkey River. This study uses a descriptive qualitative design. Data were collected through observation, interviews, focus group discussions, and literature review. From the research results, it is known that efforts have been made to implement green tourism. The implementation of green tourism is also in line with the local wisdom of the community, Tri Hita Karana. The philosophy includes a harmonious relationship between humans and God (parahyangan), fellow humans (pawongan), and the natural environment (palemahan) which become strong foundation in forming a green tourism model rooted in local wisdom. Environmentally, the area requires integrated waste management and ecological conservation. Socially and culturally, community participation and the preservation of local wisdom are essential to ensure identity-based tourism development. The implementation of green tourism is also outlined in traditional regulations/awig-awig. Economically, green tourism has the potential to enhance local economic growth through employment opportunity, profit sharing to the village, and eco-friendly businesses and community based enterprises. Preliminary findings indicate that Kemenuh Monkey River holds significant potential to serve as a model for green tourism in Bali. Effective implementation requires cross sector collaboration to raise awareness among all stakeholders to implement green tourism in accordance with the tri hita karana philosophy
PENERAPAN KONSEP GREEN HOSPITALITY PADA HOMESTAY DI DESA WISATA PANJI, KABUPATEN BULELENG I Kadek Teddi Anggastia; I Gede Putra Nugraha; Ni Made Ary Widiastini
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112291

Abstract

This study aims to explain the implementation of green hospitality in homestays in Panji Tourism Village and to identify the barriers to its implementation using a descriptive qualitative method. Data were collected through observation, interviews, and documentation. Interviews were conducted with homestay owners and the head of the tourism awareness group (Pokdarwis) of Panji Tourism Village. The results show that environmentally friendly practices—such as waste segregation, plastic reduction, the use of energy-efficient lighting, natural ventilation, utilization of local food ingredients, and environmentally based tourism activities—have been implemented, but not optimally. This is due to the absence of standard operating procedures (SOPs), limited education for guests and managers, and constraints in facilities, technology, and funding. Nevertheless, the implementation of green hospitality has generated positive environmental, social, and economic impacts for the local community and has enhanced the attractiveness of Panji Village as a sustainable tourism destination. Panji Village has strong potential to further develop sustainable tourism through the green hospitality concept by strengthening education, village policies, and green homestay standards. Therefore, the findings of this study can serve as a reference for homestay managers, village governments, and stakeholders in the development of sustainable tourism in tourism villages.
GREEN TOURISM EXPERIENCE PADA SANGGRALOKA FARM DI DESA BRESELA, GIANYAR Ni Nyoman Tri Anggreni; Ni Made Ary Widiastini; AA Ngurah Yudha Martin Mahardika
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 1 (2026)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i1.112691

Abstract

This study aims to examine the implementation of green tourism experiences at Sanggraloka Farm, Bresela Village, Gianyar, and describe tourist perceptions and identify challenges and opportunities in developing sustainable tourism. The study used a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation. The results show that Sanggraloka Farm implements the concept of green tourism through environmental conservation, nature-based educational activities, environmentally friendly facilities, and active involvement of the local community. Tourist perceptions of green tourism experiences are very positive, especially regarding aspects of natural authenticity, direct involvement in agricultural activities, and comfort of facilities. Challenges faced include managing human resources and road access, while opportunities lie in strengthening environmental education, the development of a butterfly park and empowering the local community. This study has implications for the importance of integrating green tourism experiences in developing sustainable destinations.
PENGEMBANGAN MICROCONTENT DI BIDANG FOOD & BEVERAGE PRODUCT UNTUK MAHASISWA D4 PENGELOLAAN PERHOTELAN Gede Esa Putra Putra; A A Ngurah Yudha Martin Mahardika; Trianasari
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.113018

Abstract

This study aimed to develop a Microcontent-based learning media integrated with English for Food and Beverage in the Food and Beverage Product course for students of the Applied Bachelor of Hotel Management program. The study employed a development research method with a descriptive qualitative approach, consisting of four stages: needs analysis, Microcontent video prototype development, classroom trial, and evaluation. The participants were 19 seventh-semester students of the Applied Bachelor of Hotel Management program. Data were collected through open-ended questionnaires, observations, and documentation. The results showed that the Microcontent was perceived as clear, engaging, and easy to understand. It helped students improve their understanding of practical procedures and English vocabulary related to Food and Beverage operations. Students identified the main strengths of the media as its concise presentation, flexibility, and accessibility for repeated learning. However, some students noted that the short video duration limited the depth of explanation for certain topics. These findings suggest that Microcontent has the potential to enhance the effectiveness of practical learning and support independent learning in hospitality vocational education.

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