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JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Published by Universitas Ngurah Rai
ISSN : 24433934     EISSN : 27231704     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Dan Bisnis Equilibrium (MBE) adalah jurnal ilmiah elektronik yang menerbitkan hasil studi manajemen dan bisnis. MBE diterbitkan secara berkala setiap 6 bulan sekali dengan format online. Editor MBE menerima hasil studi tertulis di bidang ekonomi, manajemen, bisnis dan kewirausahaan, baik studi empiris dan teoritis yang dianalisis secara kualitatif dan kuantitatif dan belum pernah dan tidak akan dipublikasikan di media lain. Naskah yang masuk akan dievaluasi dan diedit untuk keseragaman format, istilah, dan prosedur lainnya sesuai dengan gaya lingkungan yang berlaku untuk Jurnal Manajemen dan Bisnis Equilibrium (MBE) Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar. Selanjutnya naskah akan di lakukan review dan analisis kelayakan oleh Dewan Mitra Bestari yang terdiri dari 6 Perguruan Tinggi Negeri dan Swasta, dan terdiri dari 1 orang Professor dan 9 orang Dosen bergelar Doktor dan telah memiliki Scopus ID. Jurnal Manajemen dan Bisnis Equilibrium (MBE) diterbitkan dan dikelola oleh Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai Denpasar.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 344 Documents
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PENGARUH KELANGKAAN DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN FEAR OF MISSING OUT (FOMO) SEBAGAI VARIABEL MEDIASI PADA MYKIKSTORE JEPARA Afrina Syahla Isti Rahayu; Mohamad Rifqy Roosdhani
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1883

Abstract

This study aims to analyze the effects of scarcity and product design on purchase decisions with Fear of Missing Out (FOMO) as a mediating variable among Mykikstore Jepara consumers. A quantitative approach with a correlational design was employed. The sample consisted of 250 Mykikstore Jepara consumers selected using purposive sampling. Data were collected through a questionnaire using a 1–10 Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that scarcity and product design have positive and significant effects on FOMO. Product design and FOMO also have positive and significant effects on purchase decisions, while scarcity has no significant direct effect on purchase decisions. Furthermore, FOMO significantly mediates the effects of both scarcity and product design on purchase decisions. These findings support the Stimulus–Organism–Response (SOR) Theory, which explains that marketing stimuli can influence consumers’ psychological states before generating behavioral responses. Practically, Mykikstore should enhance product design attractiveness and implement scarcity strategies proportionally to stimulate FOMO and encourage purchase decisions.
KEPUTUSAN PEMBELIAN PADA G. WALAT CAFÉ: PERAN ONLINE CONSUMER REVIEW DAN KEPERCAYAAN KONSUMEN Shofy Ashfiyah; Endang Silaningsih; Yulianingsih
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1910

Abstract

This study set out to answer one question: to what extent do online consumer reviews and consumer trust drive purchasing decisions among G. Walat Café's customers? The researcher pursued this through a quantitative method that blends descriptive and verification approaches, drawing 150 respondents via purposive sampling, a form of non-probability sampling. Data came from a five-point Likert-scale questionnaire, with multiple linear regression in IBM SPSS Statistics version 26 serving as the analytical tool. The analysis surfaced two consistent findings. Online consumer reviews carry a positive, statistically significant influence on purchasing decisions, and consumer trust exerts much the same influence. Even when the two variables are examined jointly, their positive and significant effect on G.Walat Café's customer purchasing decisions holds steady. Given these results, G. Walat Café would do well to sustain strong product and service quality while actively encouraging positive, credible customer reviews, since the two work hand in hand to strengthen purchasing decisions.
PENGARUH WORK-LIFE BALANCE DAN KOMPETENSI DIGITAL TERHADAP KINERJA ASN DKPUS BANGKA BELITUNG Nurdiya Khairani Awwaliyyah; Zunaidah; Lina Dameria Siregar; Yomeini Margareth Sagala; Nia Meitisari
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1925

Abstract

Developments in public service organizations require employees to possess adequate digital competencies and maintain a balance between work demands and personal life to support performance. In line with this condition, this study aims to analyze the effect of work-life balance and digital competence on employee performance at the Department of Archives and Library of the Bangka Belitung Islands Province. This study employed a quantitative approach with an explanatory research design involving 72 civil servants selected using a saturated sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The results show that, partially, work-life balance has a positive and significant effect on employee performance, as does digital competence. Simultaneously, both variables have a significant effect on employee performance. These findings highlight the importance of strengthening work-life balance and developing employees’ digital competence to support performance in the public sector.
PENGARUH LITERASI KEUANGAN PERSEPSI KEMUDAHAN DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN QRIS PADA USAHA MIKRO KECAMATAN BANGLI Ni Komang Latri Yudani; Ade Maharini Adiandari; Made Ayu Desy Geriadi
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1932

Abstract

The development of digital technology has accelerated the transformation of payment systems toward cashless transactions through the use of the Quick Response Code Indonesian Standard (QRIS). Although QRIS adoption continues to increase, its utilization among micro enterprises is still influenced by several factors, including financial literacy, perceived ease of use, and perceived risk. This study aims to analyze the influence of financial literacy, perceived ease of use, and perceived risk on the decision to use QRIS among micro enterprises in Bangli District. This study employed a quantitative approach with a causal associative research design. The population consisted of micro enterprises in Bangli District that use QRIS. The sampling technique used was purposive sampling, resulting in a sample of 90 respondents. Data were collected through questionnaire distribution. The data were analyzed using multiple linear regression analysis with the assistance of Statistical Package for Social Science (SPSS) version 26.0. The results indicate that financial literacy has a positive and significant effect on the decision to use QRIS. Perceived ease of use has a positive and significant effect on the decision to use QRIS. Perceived risk also has a positive and significant effect on the decision to use QRIS. Simultaneously, financial literacy, perceived ease of use, and perceived risk significantly influence the decision to use QRIS among micro enterprises in Bangli District. Financial literacy, perceived ease of use, and perceived risk explain 73.4 percent of the variation in the decision to use QRIS, while the remaining 26.6 percent is explained by other variables outside the scope of this study. The findings suggest that improving financial literacy, enhancing system usability, and managing perceived risk effectively can encourage micro enterprises to adopt QRIS in their business transaction activities.
THE EFFECT OF WORKING CAPITAL MANAGEMENT, DIGITAL FINANCIAL LITERACY, AND FINANCIAL BEHAVIOR ON THE FINANCIAL PERFORMANCE OF MSMES IN BULELENG REGENCY Ni Luh Eka Ayu Permoni; Komang Sugiantari; Mertyani Sari Dewi; Ni Kadek Ayu Trisnadewi
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1944

Abstract

This study aims to analyze the effects of Working Capital Management, Digital Financial Literacy, and Financial Behavior on the Financial Performance of MSMEs in Buleleng Regency. The population of this study consisted of 562 MSME owners assisted by the Department of Trade, Industry, Cooperatives, Small and Medium Enterprises of Buleleng Regency. A sample of 85 respondents was determined using the Slovin formula. Data were collected through questionnaires using a Likert scale. The data analysis techniques included classical assumption tests, multiple linear regression analysis, model feasibility testing, and hypothesis testing using SPSS version 25. The results indicate that Working Capital Management, Digital Financial Literacy, and Financial Behavior individually have a positive and significant effect on the Financial Performance of MSMEs in Buleleng Regency. Simultaneously, these three variables also have a positive and significant effect on Financial Performance. These findings indicate that improved working capital management, the effective utilization of digital financial technology, and sound financial behavior can contribute to enhancing MSME financial performance and supporting the sustainability and development of MSMEs in Buleleng Regency.
PENGARUH KARAKTERISTIK HOST LIVE COMMERCE TERHADAP NIAT PEMBELIAN KONSUMEN MELALUI PERAN MEDIASI PENGALAMAN KONSUMEN Hurrin Nabila Rafika Rahmah; Budi Sutiono Pratama Nugraha
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1945

Abstract

The development of live commerce has transformed online shopping activities to be more interactive and experience-based. Host characteristics, such as expertise, responsiveness, and human resemblance, play a role in shaping consumer experience and purchasing tendencies. This study aims to analyze the influence of host characteristics on purchase intent and test the role of consumer experience as a mediating variable. The study uses a quantitative approach with an explanatory design and a cross-sectional survey of 150 live commerce users selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Experience had the strongest positive influence on purchase intention. The indirect influence of responsiveness through experience was 0.245 and expertise was 0.119, while human similarity was 0.025. The results of PLS-Predict also showed good predictive ability. The findings confirm the importance of consumer experience in driving purchase intent on live commerce.
THE EFFECT OF OCCUPATIONAL SAFETY AND HEALTH OF JOB ROTATION TRAINING ON EMPLOYEE PERFORMANCE IN THE BANGLI DISTRICT FIRE DEPARTMENT Kadek Intan Rusmayanthi; Anak Agung Istri Agung Ovy Dwijayanthi; Cokorda Istri Agung Vera Nindia Putri; Sang Ayu Eka Widiasari
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 2 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i2.1948

Abstract

The high occupational risks faced by employees of the Bangli Regency Fire Department require a safe working environment, adequate competencies, and appropriate job placement to ensure effective job performance. The condition of occupational safety equipment that has not been fully optimized, the need to improve employee competencies through job training, and the importance of appropriate job rotation are considered factors influencing employee performance in delivering public services. This study analys effect of occupational safety and health, job training, and job rotation on employe performance at the Bangli Regency Fire Department. The study employed a quantitatife aproach using multipel linear regresion analys. Population all employees of the Bangli Regency Fire Department. The sampling method used was a census, entire population forty-six employes was selected the research sampel. Data were colect through questionnaire, observations, interviews, and documentation. The findings revealed that ocupational safety and health, job training, and job rotation each had a posittive on employee performance. Simultaneously, these three variables also had a positive and significant effect on employe performance. The findings imply that improving ocupational safety and health systems, providing continuous job training, and implementing job rotation based on employees' competencies are essential strategies for enhancing employee performance and strengthening the effectiveness of public services delivered by the Bangli Regency Fire Department.
Tri Hita Karana As An Ethical And Strategic Foundation In Local Fruit Farming Enterprises In Bali I Made Agus Dartawan; Nyoman Dwika Ayu Amrita; I Kadek Sara Mandiyasa
Jurnal Manajemen dan Bisnis Equilibrium Vol. 11 No. 2 (2025): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v11i2.1488

Abstract

This research explores the significance of Tri Hita Karana—a traditional Balinese philosophy that highlights harmony among the divine, humans, and nature—as an ethical and strategic framework in local fruit farming businesses in Bali. Using a qualitative literature study approach, this research analyzes scholarly articles to understand how the principles of parhyangan (harmony with God), pawongan (harmony with people), and palemahan (harmony with the environment) shape farmers’ ethical behaviors and strategic decision-making. The findings reveal that the incorporation of Tri Hita Karana values significantly fosters environmentally friendly ethics and socially responsible practices. Furthermore, these values guide farmers in developing adaptive, culturally rooted strategies that enhance resilience and sustainability. This study contributes to sustainability theory by demonstrating how indigenous wisdom can be integrated into modern agricultural business models. It also offers practical insights for policymakers and farmers aiming to achieve economic viability while preserving cultural and environmental integrity in Bali’s agricultural sector.
FACTORS INFLUENCING KOREAN TOURISTS’ SOUVENIR PURCHASE INTENTION IN BALI: IMPLICATIONS FOR SOUVENIR MARKETING STRATEGY chaeeun kim; Nyoman Diah Utari Dewi; Nyoman Dwika Ayu Amrita
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1794

Abstract

Bali is one of the most prominent international tourism destinations in Southeast Asia, and tourism plays a vital role in supporting the regional economy. Tourist expenditures contribute not only to accommodation, transportation, and food services but also generate significant economic value through souvenir purchases. However, many local souvenir retailers tend to offer similar products to all visitors without sufficiently considering the consumption characteristics of tourists from different national backgrounds. This study aims to identify the factors influencing Korean tourists’ souvenir purchase intention and to propose practical strategies for enhancing souvenir sales in Bali. The research adopts a qualitative literature review approach by examining previous studies related to tourist consumption behavior, souvenir purchase intention, cultural authenticity, and digital marketing. The findings indicate that Korean tourists’ souvenir purchase intention is primarily influenced by cultural authenticity, visual design differentiation, gift-friendly packaging, digital media engagement, and perceived value. These results provide practical implications for souvenir retailers and tourism marketers in developing more effective marketing strategies targeting Korean tourists.  
THE INTERPLAY OF ORGANIZATIONAL COMMITMENT AND JOB SATISFACTION IN MITIGATING TURNOVER INTENTION Made Juliasa; I Made Aditya Wardana; I Nengah Aristana
Jurnal Manajemen dan Bisnis Equilibrium Vol. 12 No. 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1803

Abstract

Employee retention is a critical challenge in the logistics and distribution sector, where high turnover significantly disrupts operational continuity. This study investigates the impact of organizational commitment on turnover intention, with job satisfaction serving as a mediating variable. Conducted at PT Dewata Sukses Perkasa Denpasar, the research utilized a quantitative approach with a saturated sample of 35 employees. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results demonstrate that organizational commitment significantly reduces turnover intention and enhances job satisfaction. Furthermore, job satisfaction was found to have a significant negative effect on turnover intention and serves as a vital mediator in the relationship. These findings suggest that fostering emotional attachment and ensuring job fulfillment are essential strategies for mitigating employee exit intentions in the competitive logistics industry. Theoretically, this study reinforces Social Exchange Theory in a regional logistics context. Practically, it highlights the need for management to prioritize both loyalty and daily job fulfillment to ensure organizational stability.

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