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Quantitative Economics and Management Studies
Published by PT. Mattawang Mediatama Solution
ISSN : -     EISSN : 27226247     DOI : https://doi.org/10.35877/qems
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics
Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the QEMS follows the open access policy that allows the published articles freely available online without any subscription.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 595 Documents
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Analysis of Using Tiktok as Live Marketing in Attracting Consumers' Interest in Buying Ervi Nabila Siregar; Pristiyono Pristiyono; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1633

Abstract

Live streaming marketing is a new trend that is attracting more and more people around the world. This allows businesses to reach their customers directly and provide them with a personalized experience without leaving their homes. For a company, it makes sense to use a live streaming marketing platform like TikTok because it helps them connect with their audience easily. This study aims to examine the driving factors that cause consumers to make purchases through the TikTok Shop application. This study uses a quantitative approach and the respondents in this study are students who have made purchases through the TikTok Shop application. Respondents in this study were 100 respondents. Data was collected using a questionnaire which was distributed online to consumers via the Google form. The results of the study indicate that the variables in this study have a positive and significant influence on consumer buying interest. From this research, sellers get inspiration in an effort to increase consumer buying interest. This research also contributes to the marketing literature and consumer behavior.
Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions Muhammad Hery Santoso; Jefri Putri Nugraha; Nawiyah Nawiyah; Etty Zuliawati Zed; Miska Irani Tarigan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1635

Abstract

The purpose of this research is to analyze the effect of brand loyalty and perceived quality on consumer purchasing decisions. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that brand loyalty has a positive and significant effect on consumer purchasing decisions, the t-count value of 8,197 is greater than the t-table value, which is 1,666, testing the second hypothesis (H2), which states that perceived quality has a positive and significant effect on consumer purchasing decisions obtained by a t-count value of 10,769 greater than the t-table value of 1,666, which means that brand loyalty and perceived quality have a positive and significant effect on consumer purchasing decisions, while the R-square value is obtained by 0.616 which states that brand loyalty and perceived quality variables influence consumer purchasing decisions by 61.60% and the remaining 38.40% are influenced by other variables.
The Effect of Service Quality, Product Quality, Promotion and Price on the Purchase Decision of Motorcycles in the Indah Sakti Showroom Ahmad Rizky Harahap; Yuniman Zebua; Muhammad Ali Al Ihsan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1638

Abstract

Business in the automotive sector continues to experience the times. Every producer in this field makes innovations that can fulfill consumer desires. It is very important for manufacturers to know the factors driving consumers in making decisions to buy products. In this case, researchers conducted research on consumers of a motorcycle showroom in the city of Rantauprapat. Researchers want to examine the effect of service quality, product quality, promotion and price on the decision to purchase a motorcycle at the Indah Sakti showroom. This study involved 100 consumers who had purchased a motorcycle at the Indah Sakti showroom as respondents. This study used a quantitative approach with data collection methods using a questionnaire instrument which was distributed via WhatsApp and then respondents filled out the questionnaire using the Google form. The results showed that service quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, product quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, promotion had a significant effect on the decision to purchase a motorcycle at Indah Sakti and price had a significant effect on the decision to purchase a motorcycle. at Beautiful Sakti.
The Effect of Customer Experience, Customer Satisfaction, and Customer Loyalty on Brand Power and Willingness to Pay a Price Premium Franky Franky; Tantri Yanuar Rahmat Syah
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1639

Abstract

Products have a special value for customers and brand owners, and becoming a favorite is the aim of many brands. Therefore, this research used a causal quantitative design with a deductive approach to determine the influence of customer experience, satisfaction, and loyalty on brand power and willingness to pay a price premium. The data were obtained from primary sources via a questionnaire, while the population and unit of analysis were determined using the non-probability sampling technique with the criteria of Apple product customers aged at least 17 years old in Indonesia. A total of 280 respondents were achieved from August to December 2021 using the purposive sampling technique. The data were analyzed using SPSS 26 software (factor analysis) and Lisrel 10.2 with SEM (Structural Equation Modeling). Subsequently, the results indicated a positive influence of customer experience, satisfaction, and loyalty on brand power and willingness to pay a price premium. The research also suggested that maintaining and improving product quality, alongside continuous innovation, strengthened customer loyalty and brand power as well as increased their willingness to pay a price premium.
Relationship of Marketing Mix, Brand Equity to Purchase Decision and Loyalty with Digital Wallet as Moderating during the Covid 19 Pandemic Period Setiarini Setiarini; Aulia Keiko Hubbansyah; Iha Haryani Hatta
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1640

Abstract

This study aims to examine the relationship between Marketing Mix, Brand Equity with Purchase Decisions, and Loyalty with Digital Wallets to reinforce the relationship between Brand Equity and purchasing decisions. This research is included in cross-sectional research because it was conducted at a particular time and was not compared with other studies. The sample selection technique used non-probability sampling, namely convenience samples, and questionnaires were distributed via e-link via Whatsapp and Facebook. The sample of this study is the population aged 17 years and over who live in Jakarta, Bogor, Depok, Tangerang, and Bekasi. The number of research samples is 271 respondents. This study uses a simultaneous equation approach model with two-stage least square (2SLS) estimation techniques and data processing with SPSS version 26.00. The results showed that marketing mix, brand equity, and customer loyalty positively and significantly affected customer satisfaction. Digital wallets played a moderating factor, statistically, do not influence purchasing decisions. Purchase decisions and customer satisfaction positively and significantly influence customer loyalty. The findings of this study are that in improving smartphone purchasing decisions, the best effort is to prioritize aspects of the marketing mix and brand equity. The digital wallet is not a factor that drives consumer purchasing decisions. Furthermore, customer loyalty can be built in the long term through efforts to optimize purchasing decisions and customer satisfaction
The Influence of OHS (Occupational Health and Safety) and Motivation on Employee Performance at CV. Umega Abadi Sanjaya Sabbiel Hanurama Vladenska; Rahadiansyah Permana
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1642

Abstract

Improving the performance of employees in the company is marked by the work results and work achievements achieved. Improving the performance of employees in the company will be achieved if the company pays attention to Occupational Health and Safety (OHS), provides motivation to employees in an effort to develop all abilities and skills in the form of education, training, providing incentives, using complete and modern workshop facilities, to creating a conducive work environment. The above will be able to spur the enthusiasm of the employees so that the achievement of good performance in accordance with the company's expectations can be realized. This study entitled The Influence of Occupational Health and Safety and Motivation on Employee Performance. The purpose of this study was to determine the effect of Occupational Health and Safety (OHS) programs on employee performance, the effect of motivation on improving employee performance, and a company effort to further improve employee performance for the advancement of CV. Umega Abadi Sanjaya. The research method used is descriptive and verification methods. The population of this research is employees of CV. Umega Abadi Sanjaya. The sampling technique using the formula N = n obtained as many as 30 people, the method of analysis of this study uses multiple regression and hypotheses. The results of this study indicate employee performance is influenced by Occupational Health and Safety and motivation simultaneously. This can be seen by the value t count of 3,306 >t table of 1.70329 with a significance value of 0.003 <0.05. While motivation also has a positive and significant effect on the performance of CV employees. Immortal UmegaSanjaya is proven true. It can be by value count of 2.322 >t table of 1.70329 with a significance value of 0.027 <0.05. Thus it can be concluded that simultaneously or together the variables of Occupational Health and Safety and motivation variables have a positive and significant effect on employee performance. From the results of the analysis, the coefficient of determination (R2) is 0.531. That is, the two variables of occupational health safety and motivation contribute 53.1% together, while the remaining 46.9% is in other studies
Analysis of Standard Operational Procedure Submission of Special Ceiling For Sales Division Trisninawati; Zaid Amin; Heriyanto; Darwin
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1655

Abstract

This study aims to analyze the standard operating procedure (SOP) for filing an exceptional ceiling for the sales division at PT. Semen Baturaja (Persero) Tbk. This study uses a qualitative research design with a case study approach. Data was collected through interviews, document analysis, and observation of the SOP submission process for the sales division at PT. Semen Baturaja (Persero) Tbk. This study's findings are whether the Standard Operational Procedure for Submission of Special Ceilings has been going well or not. Standard operating procedures that are running well are shown in the Special SOP for Ceiling Submission; this can happen because it is in the preparation process so that, in practice, SOPs can be easily understood and also efficiently implemented by distributors. While implementing the main things in the Standard Operating Procedures is good because it has been appropriately implemented in every job, there's just no workflow in the Sales Division. In addition, there are due distributor receivables, so it becomes an obstacle for distributors to apply for a Special Ceiling according to the Standard Operating Procedure (SOP). This research contributes to the literature on SOPs by highlighting the importance of well-defined and effectively implemented SOPs in the context of the sales division of PT. Semen Baturaja (Persero) Tbk. In addition, this study provides insight into the challenges and factors that may influence SOP implementation in this environment. Practical implications for the management of PT. Semen Baturaja (Persero) Tbk and sales division. The findings indicate the need for more detailed and simplified SOPs for special ceiling proposals to improve process efficiency. In addition, this study recommends that companies provide adequate training and support for employees involved in the process. This research is limited to one case study at PT. Semen Baturaja (Persero) Tbk and these findings may not be generalizable to other companies or industries. In addition, this study does not evaluate the impact of implementing improved SOPs on sales division performance. Future research can explore these areas and assess the effectiveness of various strategies to improve the unique ceiling application process in sales divisions in peer companies in Indonesia.
Effect of Merit System and Work Achievement on Employee Competence at PT Purnatarum Murni Rahayu Bandung Hari Imbrani; Iwan Setiawan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1582

Abstract

Purnatarum Murni Rahayu is engaged in providing Liquid Petroleum Gas (LPG) services for the Greater Bandung area, as a company that functions as storage, the employees are required to have good competence, this is related to employee performance and employee recruitment planning. This study aims to determine whether the merit system variable has a significant effect on employee competence and whether work performance has a significant effect on employee competence. The research method used is descriptive, verification, namely by describing each variable and testing the three variables with a quantitative (statistical) approach which is then analyzed and compared with existing theories and problems to conclude. Simultaneously the magnitude of the effect of the merit system and work performance is 67.4% on competence while other factors are not examined (epsilon) but affect competence at 33.6%. The results of the study which are based on the partial hypothesis state that the merit system and work performance variables can be detected from the magnitude of the influence of each factor consisting of the merit system factor (X1of32.1%, work performance factor (X235) of,5%, to the competence of employees at PT. Purnatarum Murni Rahayu. This study concludes that the merit system has an effect on employee competence and work performance has a more dominant influence on employee competence than the merit system
Analysis of the Public Satisfaction Levels on the Issuance Rate Policy of Drugs Test Result Certificate : (Evaluation of the Government Regulation No.19 of 2020) Sri Annisya; Palupi Lindiasari Samputra
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1647

Abstract

This study aims to evaluate the public satisfaction levels of users related to the Drug Test Result Certificate (SKHPN) issuance services related to the rates set by the Government based on Government Regulation No.19 of 2020 concerning Types and Rates of Non-Tax State Revenues (PNBP) that apply to the National Narcotics Agency (BNN). The research method used in this study is quantitative research with survey methods. The research was conducted at the National Narcotics Agency of South Sumatra Province. The study subject employed people who use SKHPN publishing services in the BNN work area of South Sumatra Province. Data collection instruments used questionnaires through Google Forms, distributed via the WhatsApp application. The research sample was 137 respondents selected by Purposive Sampling techniques. The data analysis method used a Community Satisfaction Survey (SKM) based on the Regulation of the Minister of State Apparatus Empowerment and Bureaucratic Reform of the Indonesia Republic Number 14 of 2017 concerning Guidelines for Preparing Community Satisfaction Surveys for Public Service Delivery Units. The results showed that the SKHPN rate policy was included in the good category with an average SKM value of 3,45 (B). However, the cost indicator was included in the bad category with an average SKM value of 1,957 (D).
Marketing Strategy For MSMEs In The Digital Era Novieyanti Novieyanti; Mulya Rafika; Bhakti Helvi Rambe
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1670

Abstract

The purpose of this research is to find out how to increase income through social media such as social media, influencers and live streaming to increase sales to MSMEs. This study uses a quantitative approach that tests numbers and analyzes statistical tests, collects data, uses a sample of 100 respondents to get valid answers. The results of this study indicate that digital marketing or social media has a significant effect on increasing income at MSMEs, influencers have a significant effect on increasing income on MSMEs, and the last variable, namely live streaming, has a positive and significant effect on increasing income at MSMEs. The development of technology is currently very rapid and very influential for people in the business world. MSMEs must be able to compete and carry out business strategies in order to win the competition. By taking advantage of advances in digital technology, MSME actors can spread their product promotions on online shopping sites such as social media and so on, by creating useful and interesting video content and also using models as promotional tools for their products in an effort to attract customers to buy a product.

Page 33 of 60 | Total Record : 595

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