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Muhamad Mardiansyah
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ekonomika.unbara@gmail.com
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Jl. Ki Ratu Penghulu No. 02301 Karang Sari, Baturaja OKU 32115 Sumsel
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INDONESIA
Jurnal Ilmiah Ekonomika
Published by Universitas Baturaja
ISSN : 20850352     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonomika Adalah Jurnal Ilmiah Yang Menyajikan Berbagai Tulisan Ilmiah Dalam Bentuk Ringkasan Hasil Penelitian, Artikel Ilmiah, dan Resensi Buku di Bidang Ilmu Ekonomi. Redaksi Mengundang Para Pakar, Praktisi, Akademisi, Peneliti, dan Siapa Saja Yang Peduli Dengan Pengembangan Ilmu Pengetahuan dan Teknologi. Diterbitkan secara berkala 2 (dua) kali dalam 1 (satu) tahun (Edisi Bulan April dan Oktober) oleh Fakultas Ekonomi dan Bisnis Universitas Baturaja, Kabupaten Ogan Komering Ulu (OKU) Provinsi Sumatera Selatan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 73 Documents
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PENGARUH SISTEM INFORMASI MANAJEMEN TERHADAP KINERJA KARYAWAN PADA PT.THAMRIN BROTHERS CABANG BATURAJA 1 Amelia Agustina; Deo Melan Dwi Putra; Intan Sari; Hairin Nevia Putri; Hafiz Liyan Pratama; Novo Kurniawan
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to examine the effect of the Management Information System (MIS) on employee performance at PT Thamrin Brothers Baturaja 1. A quantitative research approach was employed, with the population consisting of all 33 employees of PT Thamrin Brothers Baturaja 1. Simple linear regression analysis was used as the analytical technique. The findings indicate that, partially, the Management Information System has a statistically significant effect on employee performance at PT Thamrin Brothers Baturaja 1. The results further reveal that the Management Information System accounts for 64.6% of the variation in employee performance, while the remaining 35.4% is explained by other factors not included in this study, such as motivation, compensation, work environment, workload, and other related variables.
PENGARUH E-COMMERCE DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KERIPIK DONA BATURAJA (STUDI KASUS PADA PENJUALAN DI APLIKASI SHOPEE) Ike Yuliantika; Rosmala Dewi; Nourma Wulanda; M. Agus Kurniawan; Dyah Ayu Putriani
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to analyze the influence of e-commerce and productdesign on the purchasing decisions of Keripik Dona Baturaja throughthe Shopee application. Data collection was carried out by distributingquestionnaires to 80 respondents. The data analysis technique usedwas multiple linear regression. The results showed that partially, the ecommercevariable had a significant effect on purchasing decisions,with a t-value of 5.693. Likewise, the product design variable also hada significant effect, with a t-value of 5.914 and a significance value of0.200 (α > 0.05). Simultaneously, e-commerce and product designjointly had a significant influence on purchasing decisions, with an Fvalueof 101.092. The coefficient of determination (R²) was 0.724,indicating that 72.4% of the variation in purchasing decisions wasinfluenced by e-commerce and product design, while the remaining27.6% was influenced by other variables outside the scope of thisstudy, such as product quality, price, and promotion (Buchari Alma,2018:96).
PENGARUH PENGELOLAAN MODAL KERJA DAN RETURN ON EQUITY (ROE) TERHADAP KINERJA KEUANGAN PADA PT. UNILEVER INDONESIA Alia Nelsa Fitri; Novie Al Muhariah; Hilmi Wiranawata
Ekonomika Vol. 18 No. 2 (2025): Jurnal Ilmiah Ekonomika (JIE)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Baturaja

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Abstract

This study aims to determine the influence of working capital management and Return on Equity (ROE) on the financial performance of PT Unilever Indonesia Tbk. The analytical method used is multiple linear regression with a 5% significance level. Classical assumption tests were also conducted, including normality, multicollinearity, heteroscedasticity, and autocorrelation tests. The type of data used is secondary data obtained from the official website of PT Unilever Indonesia Tbk for the 2019–2023 period. The results show that partially, working capital has a positive effect on financial performance, and ROE has a positive and significant effect on financial performance. Simultaneously, working capital and ROE positively affect the company's financial performance. The coefficient of determination (R Square) is 0.880, indicating that working capital and ROE contribute 88% to the variation in financial performance, while the remaining 12% is influenced by other factors not examined in this study.

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