Journal La Sociale
Journal La Sociale ISSN 2721-0847 (online) and ISSN 2721-0960 (Print) Includes all the areas of research activities in all fields of Social Sciences such as Humanities, Law, Anthropology, History, Administration, Geography, Archeology, Communication, Criminology, Education, Government, policies, Linguistics, International Relations, Political Science, Geography, History, Law, Peace Studies, Psychology, Health, Economy, Trade, Arts, History, Literature, Religion, Marriage, Family Life, Philosophy, Sociology, Public Administration, Demography, Library Science, Journalism, Environmental Studies, Development Studies, International Relation Studies, Information Science, Media Studies, Market Research, Languages, Geospatial Information Science, Visual Arts, Drawing, Painting, Multicultural, Gender, Minority Studies, Women studies, Social Work, and Social Welfare.
Articles
486 Documents
<![CDATA[Analysis of the Influence of Product Quality, Price Perception, and Packaging on Purchasing Decisions and Their Impact on Consumer Satisfaction of Bluder Bread Products ]]>
<![CDATA[Untari, Dewi]]>;
<![CDATA[Safirin, Mochamad Tutuk]]>;
<![CDATA[Tirkaamiana, Dean]]>;
<![CDATA[Lantara, Dirgahayu]]>
<![CDATA[ Journal La Sociale Vol. 4 No. 3 (2023): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v4i3.1601
<![CDATA[CV. XYZ is a food-related company that uses a make-to-order production system and sells bread as its primary product. CV. XYZ encounters issues with the low degree of customer satisfaction with Bluder Bread’s product quality, cost, and packaging as well as the drop-in number of purchases made by customers. This study aims to ascertain how purchase decision are influenced by product quality, perceived pricing, and packaging, as well as how these factors affect customer happiness. Partial Least Square (PLS) based Structural Equation Modeling (SEM) analysis is used in the investigation. The research conclusions demonstrated that, although packaging did not significantly influence decisions to buy, percepstions of product quality and pricing had a major impact. However, customer satisfaction with bread was not significantly impacted by product quality, perceptions of pricing, or packaging. Purchase decisions can serve as a mediator and have a big impact on customer happiness.]]>
<![CDATA[Analysis of Service Quality on Customer Satisfaction and Switching Intention ]]>
<![CDATA[Adi, Kurniawan]]>;
<![CDATA[Safirin, M. T.]]>;
<![CDATA[Rahadian, Y. R.]]>
<![CDATA[ Journal La Sociale Vol. 4 No. 3 (2023): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v4i3.1608
<![CDATA[Boarding houses are small and medium service businesses that provide room rentals, which are an attractive choice for entrepreneurs because they are considered a simple and promising investment if managed well. The demand for temporary housing continues to increase, especially for those who migrate or have routines far from where they live. This research aims to evaluate the influence of variables such as responsiveness, competence, communication, credibility, security, understanding, and tangibles on customer satisfaction in boarding houses in Rungkut District, Surabaya City. The research subjects were boarding house resident in the area, with samples taken using a purposive sampling method for time and cost efficiency. Data was collected through a questionnaire using the Partial Least Square Strucutral Equation Model (PLS-SEM) method. The research results show that a number of variables such as responsiveness, competence, communication, credibility, security, understanding, and tangibles have a significant positive effect on customer satisfaction, both for men, women and all respondents. On the other hand, reliability, access, and courtesy do not significantly influence customer satisfaction. Apart from that, the level of customer satisfaction has also been proven to have a significant negative impact on switching intention.]]>
<![CDATA[The Effect of Workload, Training and Reward on Frontliner Service Quality Performance with Motivation as an Intervening Variable ]]>
<![CDATA[Leonarda, Olivia]]>;
<![CDATA[Aima, M. Havidz]]>;
<![CDATA[Lusiana, Lusiana]]>
<![CDATA[ Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v5i6.1647
<![CDATA[This study aims to analyze the influence of workload, training, and rewards on the service quality performance of frontliners at PT Private Bank X, with motivation as an intervening variable. The research is grounded in the critical role of frontliners in delivering customer-facing services, which are affected by factors such as workload, training, and rewards. The research questions focus on the extent to which these three variables impact service quality performance through motivation. The study employs a quantitative approach using multiple regression analysis and mediation testing to evaluate the role of motivation. The findings indicate that workload has a significantly negative impact on frontliner performance, whereas training and rewards have a significantly positive effect. Moreover, motivation serves as an intervening variable that strengthens the influence of training and rewards on service quality performance but does not enhance the impact of workload. These results suggest that to enhance service quality performance, the company should focus on improving training programs and providing appropriate rewards while effectively managing workload to prevent a decrease in employee motivation.]]>
<![CDATA[Communication Strategy of Personal Branding of Instagram Celebrities in Building Credibility on Social Media ]]>
<![CDATA[Dika, Dika]]>;
<![CDATA[Sonni, Alem Febri]]>;
<![CDATA[Sukmarini, Andi Vita]]>
<![CDATA[ Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v4i4.1654
<![CDATA[This study aims to Describe the Personal Branding Communication strategy of Celebrity Rijal Djamal on Instagram social media. This study was conducted by observing the Instagram social media @Rijalsystem. Data collection was carried out through in-depth interviews, observation, and documentation, using qualitative methods with a descriptive qualitative approach. The results of this study indicate that the form of Rijal Djamal's Personal branding in his Instagram social media account @Rijalsystem has fulfilled the eight concepts of Personal branding according to Peter Montoyo, namely the first specialization, the form of specialization that Rijal Djamal emphasizes on his expertise in Content Creator and Public Speaking, the second leadership, Rijal Djamal shows himself as a figure who cares about the needs of his Followers in this case Rijal Djamal often shares educational posts such as sharing motivational posts in learning Public Speaking, the third personality, Rijal Djamal displays a Humanist, Humble, and communicative person. The fourth characteristic, building a competent personality, the fifth visibility, consistent and patterned from every content or photo shared on social media is always related to the tasks or achievements achieved. The sixth unity, Rijal Djamal forms his Personal branding in harmony or relevant to his personal life. Seventh, steadfastness, Rijal Djamal has consistently posted content from 2019, one content at a time, and eighth, good intentions, good intentions built by Rijal Djamal such as giving positive responses or appreciating through Instagram posts of people who are learning Public Speaking.]]>
<![CDATA[Library Service Strategy in Optimizing Reading Interest in Digital Reading Corner in The Community ]]>
<![CDATA[Mulianti, Esa]]>;
<![CDATA[Mujahid, Mujahid]]>;
<![CDATA[Suyuthi, Nurmadhani Fitri]]>
<![CDATA[ Journal La Sociale Vol. 4 No. 4 (2023): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v4i4.1668
<![CDATA[This study aims to understand and analyze the management strategies of the Library Service in optimizing reading interest at the Digital Reading Corner (POCADI) in the community of Penajam Paser Utara Regency. The research was conducted at the Library Service of Penajam Paser Utara Regency over a two-month period, employing data collection methods through interviews, observations, and documentation. Primary data were obtained from interviews with the community regarding reading interest and the use of POCADI, while secondary data were taken from literature and other relevant sources. Data analysis was carried out through the steps of data reduction, data presentation, and conclusion drawing. The results indicate that the management strategies of the Library Service include improving accessibility and content quality, collaborating with schools and local communities to raise public awareness, and ensuring efficient and sustainable management. This study also provides recommendations for comparative analysis with other digital literacy centers, the development of additional programs, and literacy promotion in the community to further enhance reading interest.]]>
<![CDATA[Assessment of the Quality of Health Facilities & Infrastructure to Support District Regional and City Planning Facilities ]]>
<![CDATA[Putra, Rahmat]]>;
<![CDATA[Sidabutar, Yuanita FD]]>;
<![CDATA[Indera, Edi]]>;
<![CDATA[Raymond, Raymond]]>
<![CDATA[ Journal La Sociale Vol. 4 No. 5 (2023): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v4i5.1739
<![CDATA[Health facilities are a kind of public infrastructure essential for enhancing community health standards. According to statistical data from the city of Batam, the population of the Nongsa Keluran Batu Besar sub-district was 29,198 in 2020. The majority of respondents perceived the quality of medical personnel services for the general public in Batu Besar Village as satisfactory, evidenced by 50% of respondents. The quality of administrative services for the general public in Batu Besar Village was also deemed satisfactory, as indicated by 45% of respondents. Furthermore, the quality of pharmacist services for the general public in the Batu Besar sub-district was regarded as moderately satisfactory, supported by 47.5% of respondents. The quality of BPJS services for the general people in the Batu Besar sub-district is commendable. This is substantiated by the proportion of responses, which is 52.5%. The level of nursing services for the general people in the Batu Besar sub-district is commendable. This is evidenced by the number of replies, which is 70%. A majority of respondents, 65%, perceived the equipment facilities for the general public in Batu Besar Village as satisfactory, while 60% regarded the room facilities as reasonably good. A majority of respondents, constituting 40%, perceived the public parking facilities in Batu Besar Village as highly satisfactory.]]>
<![CDATA[Critical Review of Marketing Mix, Brand Equity on Restaurant Consumer Purchasing Decisions ]]>
<![CDATA[Raharjo, Tri]]>
<![CDATA[ Journal La Sociale Vol. 6 No. 1 (2025): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v6i1.1834
<![CDATA[The success of the marketing campaign of “Share a Coke With” has been globally known as one of the personalized campaigns with some popular individual names. This act of corporate communication has made the Coca-Cola Company even stronger as a multinational company. The usage of individual names has created a stronger bond between the brand and the audience. This qualitative research examines to what extend the brand image of Coca-Cola has affected the perception of its audience as it will have the implications of the economic and the social effects to the brand. The qualitative approach is used through the content analysis technique to some residents who were born and raised in Surabaya as of 2024, with 6 participants participating by the purposive sampling. This research examines the brand image by its favourability, strength, and uniqueness associated to Coca-Cola as a brand. Results has indicated a significant influence to the brand image and the personalized campaign. This research has underscored the importance in building consumer relations, strengthening the marketing strategy, and shaping brand image in a more complex world full of messages.]]>
<![CDATA[Legal Analysis of the Implementation of Restorative Justice in Dispute Resolution in Society ]]>
<![CDATA[Tohawi, Agus]]>;
<![CDATA[Myaskur, Myaskur]]>;
<![CDATA[Ambodo, Triyo]]>;
<![CDATA[Munir, Samsul]]>;
<![CDATA[Salafiyah, Nurul]]>
<![CDATA[ Journal La Sociale Vol. 3 No. 5 (2022): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v3i5.1840
<![CDATA[This research aims to analyze the application of the Restorative Justice principle in dispute resolution within the community, using a juridical analysis approach. Restorative Justice is an alternative dispute resolution that prioritizes the restoration of relationships between the involved parties: victims, offenders, and society. The method used in this study is a normative method with a qualitative approach, examining relevant legal norms and their application in community dispute cases. The study also utilizes literature review to explore legal sources, literature, and journals related to the application of Restorative Justice in Indonesia. The objective of this research is to understand the effectiveness of Restorative Justice in resolving disputes, both legally and socially, and to identify the potential and challenges faced in its implementation. The research aims to provide recommendations for developing a legal system that is more focused on restoration and reconciliation.]]>
<![CDATA[The Honorific of Gamkonora Language: A Study of Sociolinguistics ]]>
<![CDATA[Ibrahim, Ratu Balgis]]>;
<![CDATA[Muhamad, Hujaefa Hi.]]>;
<![CDATA[Lestari, Sri Ayu Budi]]>
<![CDATA[ Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v5i6.1844
<![CDATA[This study aims to identify and document the use of honorifics in the Gamkonora language, a non-Austronesian language used by the Gamkonora community in West Halmahera, North Maluku. The research method is descriptive qualitative with a sociolinguistic approach. Data were obtained through in-depth interviews, direct observation, and conversation recordings from various social contexts, such as family, education, and religion. The results of the study indicate that the Gamkonora language has a complex honorific system, including referential and addressee honorifics, which reflect social norms and hierarchical structures in its community. The use of honorifics is influenced by factors of social status, age, kinship, and formal or informal situations. This study not only contributes to the documentation of endangered regional languages, but also provides insight into the relationship between language and social structure in the Gamkonora community.]]>
<![CDATA[Analysis of Opportunities and Risks in Financial Technology Innovation for Islamic Banking in Adapting to the Changing Financial Ecosystem: A Case Study ]]>
<![CDATA[Munthe, Raja Syahrial]]>;
<![CDATA[Anggraini, Tuti]]>;
<![CDATA[Harahap, Muhammad ikhsan]]>
<![CDATA[ Journal La Sociale Vol. 5 No. 6 (2024): Journal La Sociale ]]>
Publisher : <![CDATA[Borong Newinera Publisher ]]>
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DOI: 10.37899/journal-la-sociale.v5i6.1891
<![CDATA[This study analyzes the opportunities and risks associated with financial technology (fintech) innovations in Islamic banking, with a specific focus on Bank Syariah Indonesia (BSI) North Sumatra Regional Office. The research is driven by the rapid advancements in fintech, which are reshaping the global financial ecosystem, including the Islamic banking sector. The study aims to evaluate the impact of fintech innovations on BSI's operations and explore strategies to leverage these opportunities while addressing inherent risks. A qualitative case study approach with a descriptive-analytical method was utilized, incorporating primary data from interviews and secondary data from relevant literature. The findings highlight that BSI North Sumatra Regional Office has implemented various fintech solutions that improve operational efficiency and promote financial inclusion. However, challenges persist, particularly in regulatory compliance, cybersecurity, and technological adaptation. The study concludes that a holistic and adaptive strategy is crucial for BSI to effectively integrate fintech innovations and maintain its competitiveness in a dynamic financial ecosystem.]]>
