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Jurnal Komunikasi Islam (J-KIs)
Published by Institut Agama Islam Pangeran Diponegoro Nganjuk
ISSN : 27234703     EISSN : 27971619     DOI : -
Core Subject : Religion, Education,
Religion Languange, Linguistic, Communication & Media
Jurnal Komunikasi Islam (J-KIs) merupakan jurnal unggulan Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi Islam IAI Pangeran diponegoro Nganjuk. J-KIs berisi artikel hasil penelitian empiris & analisis-reflektif bagi para praktisi dan akademisi baik di bidang komunikasi penyiaran Islam dalam perspektif yang luas; Retorika & Homiletika Islam, Jurnalistik Islam, Media Dakwah, Film Religi, dan Komunikasi Dakwah. Jurnal Komunikasi Islam (J-KIs) terbit dua kali dalam setahun pada bulan Juni dan Desember serta diharapkan mampu berkontribusi dalam pengembangan ilmu pengetahuan. Jurnal ini di dedikasikan kepada akademisi, peneliti, pemerhati lintas ilmu.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 177 Documents
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Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Pengaruh Copywriting “Kaya Ada Manis-Manisnya” pada Konten Promosi Le Minerale terhadap Keputusan Pembelian Konsumen Novita Lestiani; Hudi Santoso; Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1212

Abstract

The influence of creative copywriting in promotional content has grown increasingly significant in today’s competitive market. This study aims to explore how the copywriting phrase “Kaya Ada Manis-Manisnya” in Le Minerale’s promotional content impacts consumer purchasing decisions. Using the AIDA model (Attention, Interest, Desire, Action) and consumer purchasing decision theory, the research analyzes the effects of this copywriting on consumer motivation, perception, attitude, reference groups, and social status. A quantitative descriptive-analytic approach is employed, with a survey conducted among 93 students from the Digital Communication and Media at IPB University’s Vocational School. Data analysis through simple linear regression reveals a significant influence of Le Minerale’s copywriting on purchasing decisions, with the model explaining 67% of the variation in purchase behavior. This research highlights the importance of emotionally engaging copywriting in building brand preference and provides insights for Le Minerale to enhance future marketing strategies. Furthermore, effective copywriting can enhance consumer trust, particularly when it resonates with personal and social value.
Efektivitas Film Dua Garis Biru dalam Meningkatkan Kesadaran Pendidikan Seksual Remaja Lestari, Winda; Suparman; Sutisna Riyanto; Leonard Dharmawan; Anggi Widia Khairunnisa
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1216

Abstract

Sex education is becoming an increasingly important issue among Indonesian teenagers, especially with the widespread use of the internet and social media as primary sources of information. Data shows that teenagers knowledge of sex education remains low, while teenage pregnancy rates and the risk of sexually transmitted diseases continue to rise. The film Dua Garis Biru, which addresses the themes of teenage pregnancy and the importance of sex education, has the potential to serve as an educational medium for teenagers. This study aims to assess the effectiveness of the film Dua Garis Biru in enhancing teenagers understanding of sex education and to explore the influence of social norms on changes in their attitudes. The study employs a pre-experimental method with a one-group pretest-posttest design and involves 30 students from SMA Negeri 2 Plus Panyabungan watching the film. Moreover, social factors related to personal, environmental, and behavioral contexts were found to have a significant influence on student perspectives and attitudes towards sex education. Abstrak Abstrak Pendidikan seksual menjadi isu yang semakin penting di kalangan remaja Indonesia, terutama dengan semakin luasnya penggunaan internet dan media sosial sebagai sumber utama informasi. Data menunjukkan bahwa pengetahuan remaja mengenai pendidikan seksual masih rendah, sementara angka kehamilan remaja dan risiko penyakit menular seksual semakin meningkat. Film Dua Garis Biru, yang mengangkat tema kehamilan remaja dan pentingnya pendidikan seksual, memiliki potensi sebagai media edukasi bagi remaja. Penelitian ini bertujuan untuk menilai efektivitas film Dua Garis Biru dalam meningkatkan pemahaman pendidikan seksual di kalangan remaja serta mengeksplorasi pengaruh norma sosial terhadap perubahan sikap mereka. Penelitian menggunakan metode pre-eksperimental dengan desain one-group pretest-posttest dan melibatkan 30 siswa SMA Negeri 2 Plus Panyabungan sebagai subjek penelitian. Hasil penelitian menunjukkan adanya peningkatan signifikan dalam pemahaman siswa tentang pendidikan seksual setelah menonton film tersebut. Selain itu, faktor sosial dari personal, lingkungan, dan perilaku terbukti memiliki pengaruh signifikan terhadap pandangan dan sikap siswa terhadap pendidikan seksual.
Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
Pengaruh Konten Dakwah @mutiatreza dalam Media Sosial Instagram Terhadap Akhlak Mahasiswa Angkatan 2021 IAI AL-AZIS Andani, Adisti Choiri; Abdurrazaq, Muhammad Nur Kholish; Tebba, Sudirman
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1305

Abstract

Instagram has a significant role in spreading da'wah content to its followers. Acen, a little preacher, shares content that influences many people through Umma Acen's Instagram account. The content teaches Islamic values and good morals to the younger generation such as students. The purpose of this study is to determine the relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of the 2021 batch of IAI AL-AZIS students, as well as the effect of attention to @mutiatreza's da'wah content on Instagram on the morals of the 2021 batch of IAI AL-AZIS students. The quantitative approach applied in this study uses the S-O-R theory (Stimulus, Organism, Response) and media exposure theory in the attention dimension while frequency and duration are represented by responses in the form of likes. The correlation test is used to determine the relationship between the variables of da'wah content attention and student morals while simple linear regression is used to determine the effect of the independent variable on the dependent variable. The results showed that there is a significant positive relationship between the attention of @mutiatreza's da'wah content on Instagram and the morals of 2021 IAI AL-AZIS students, with a Pearson product moment correlation coefficient of 0.673 and a significance below 5%. Attention to @mutiatreza's preaching content on Instagram also has a positive effect on the morals of the 2021 batch of IAI AL-AZIS students, as indicated by the linear regression model, which can explain 45.3% of the variation in moral values influenced by attention to preaching content.
Interpretasi Masyarakat Tentang Komunikasi Simbolik dalam Ritual Kematian Towani Tolotang di Kelurahan Amparita Era Fasira; Ramli; Musyarif
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1331

Abstract

Penelitian ini bertujuan untuk mengetahui interpretasi Masyarakat tentang komunikasi simbolik dalam ritual kematian towani tolotang. Penelitian ini menggunakan analisis data kualitatif dengan pendekatan fenomenologi. Adapun jenis data yang digunakan adalah data kualitatif deskriptif. Sumber data yang digunakan dalam penelitian ini adalah sumber data primer dan data pendukung berupa catatan, seperti buku, jurnal, foto yang sifatnya dokumentasi. Penelitian ini mengumpulkan data dari wawancara mendalam, observasi partisipatif, dan analisis dokumen. Hasil penelitian menunjukkan bahwa: 1). Tahapan pertama dimulai dengan pemberitahuan kematian, Tahap berikutnya adalah persiapan jenazah. Setelah itu, dilakukan persiapan sesajian. Tahapan terakhir adalah upacara setelah kematian. 2) Makna simbolik dalam ritual kematian Towani Tolotang, seperti pemberitahuan kematian ke pemangku adat dengan membawa sirih dan pinang sebagai simbol penghormatan, jenazah yang dikeluarkan melalui jendela berarti jalan orang hidup dan orang mati berbeda, proses persiapan jenazah berdasarkan stratifikasi sosialnya, Sesaji dalam tradisi kematian masyarakat Tolotang terdiri dari makanan seperti nasi, telur, ayam, dan pisang, serta perlengkapan seperti dupa, kain putih, dan wadah tertentu. 3) Interpretasi masyarakat tentang komunikasi simbolik dalam ritual kematian Towani Tolotang di Kelurahan Amparita mencerminkan pemahaman mereka terhadap makna mendalam dari setiap simbol dan tindakan yang dilakukan.
Strategi Komunikasi Persuasif Duta GenRe dalam Mensosialisasikan Pendewasaan Usia Perkawinan Remaja Ashabul Yamin; Nunu Burhanuddin
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1375

Abstract

Duta Generasi Berencana (Duta GenRe) memegang peran penting dalam menyampaikan informasi mengenai Pendewasaan Usia Perkawinan sebagai upaya dalam mencegah dan mengurangi angka pernikahan di usia dini. Penelitian ini bertujuan untuk mengetahui, mendeskripsikan, dan menganalisis strategi komunikasi persuasif Duta GenRe dalam mencegah pernikahan dini di Kabupaten Lima Puluh Kota. Menggunakan teori Myers, penelitian ini merupakan penelitian lapangan dengan metode deskriptif dan pendekatan kualitatif. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa Duta GenRe di Kabupaten Lima Puluh Kota menerapkan beberapa strategi komunikasi persuasif dalam sosialisasi mereka. Strategi yang digunakan meliputi strategi pemilihan komunikator, strategi kredibilitas dan kualitas pesan, strategi pemilihan media dan metode komunikasi, serta strategi dalam memilih dan menetapkan komunikan.
Klaim Kebenaran Tunggal dan Silent Majority dalam Ruang Digital Subhan, Hadi; Azizah Nur Cholifatun; Durotul Mufidah; Irfa Ilmi
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1444

Abstract

The development of social media has changed the landscape of Islamic preaching, enabling the widespread and rapid spread of religious discourse. However, amidst this diversity, a single truth claim has emerged, namely the tendency of a group to consider their understanding as the only correct one while other views are considered deviant. This phenomenon is further strengthened by social media algorithms that encourage the polarization of religious discourse. On the other hand, there is a silent majority group that is not actively debating but plays a role in shaping public opinion through their consumption patterns and dissemination of information. This study uses critical discourse analysis (CDA) to examine how the claim of a single truth and the silent majority are formed in the discourse of Islamic preaching on social media, focusing on the posts of the Instagram accounts @manhaj_salaf_mulia and @nuonline_id. The results show that accounts with a single truth claim build exclusive narratives and delegitimize other groups, while accounts representing the silent majority display more inclusive and moderate discourse. This study highlights how interactions between these groups shape the dynamics of digital preaching and how religious understanding develops in the social media ecosystem.
Efektifitas Instagram @Gerakanbds Kampanye Boikot Produk Terafiliasi Israel Sopiyah; Akhmad Rifa’i
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1549

Abstract

This study analyzes the effectiveness of @gerakanbds as a boycott campaign medium against products affiliated with Israel, in the context of solidarity with Palestine. This study uses a descriptive qualitative approach by analyzing the content of Instagram posts and public responses through engagement metrics, such as the number of likes, comments, and shares. Using the Ostergaard campaign model, this study evaluates the content of the posts, user responses, and their impact on public awareness. The results show that the campaign succeeded in attracting attention and encouraging public participation to boycott products affiliated with Israel, as evidenced by the high social media interaction and economic impact on several brands included in the boycott list.
Strategi Dakwah Sunan Ampel dalam Konteks Multikultural Ikhwanul Habib; Fatma Dewi Adjiji; Vivia Salma Azzaahro; Miftahul Huda
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1563

Abstract

The spread of Islam in Indonesia began in the mid-7th century AD. This process is inseparable from the role of Walisongo, a group of scholars and Sufism experts who played an important role, especially in Java. One of the figures who contributed greatly to the spread of Islam in East Java was Sunan Ampel. The purpose of this study is to find out about Sunan Ampel's da'wah strategy in the context of Multicultural in Java and its approach and implementation. This research uses library research method. The main sources used in carrying out this research are relevant sources, both primary books, journals, documents or other records. The results and discussion of this research concluded that Sunan Ampel's da'wah strategy in a multicultural context through cultural traditions in the local community, interfaith dialog, and religious education was considered very influential in preaching Islam in Indonesia, especially in Java. Through the da'wah strategy applied by Sunan Ampel, it has relevance to the modern era by adopting da'wah teachings with local culture, inclusive methods, and producing a community with character

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