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INDONESIA
Agrimansion: Agribusiness Management & Extension
Published by Universitas Mataram
ISSN : 14118262     EISSN : 27985385     DOI : 10.29303
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Agrimansion adalah jurnal ilmiah yang memuat tulisan berupa hasil penelitian yang terkait dengan pemikiran/gagasan atau telaahan konseptual/teoritis yang mengkaji aspek-aspek agribisnis dan sosial ekonomi pertanian secara luas seperti manajemen produksi dan pemasaran produk pertanian, penyuluhan dan komunikasi pertanian, kebijakan pembangunan pertanian, perencanaan wilayah, analisis gender, gizi masyarakat dan sosiologi pedesaan. Naskah yang diterima adalah naskah asli yang belum pernah diterbitkan atau dalam proses penerbitan pada publikasi apapun, baik dalam maupun luar negeri.
Arjuna Subject : Umum - Umum
Articles 485 Documents
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EFISIENSI PEMASARAN DALAM RANTAI PASOK KOPI ROBUSTA DI KECAMATAN PUSPO KABUPATEN PASURUAN Putra, M. Ardian Permana; Roidah, Ida Syamsu; Tondang, Ika Sari
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1950

Abstract

ABSTRAK Rantai pasok kopi robusta di Kecamatan Puspo, Kabupaten Pasuruan, menghadapi ketidakpastian pasokan akibat kerja sama yang tidak tertulis antara petani dan industri. Kondisi ini menghambat kelancaran aliran produk dan informasi sehingga menurunkan efisiensi pemasaran. Kecamatan Puspo merupakan salah satu sentra produksi kopi robusta dengan rantai pasok yang terintegrasi dari hulu hingga hilir, melibatkan berbagai pelaku, termasuk Industri Kopi Gondosuli dan Industri Kopi Ndeso sebagai pelaku utama dalam pengolahan dan pemasaran kopi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik simple random sampling terhadap 38 petani yang ditentukan berdasarkan rumus Slovin, serta purposive sampling untuk informan lain seperti pemilik industri, tengkulak, pengecer, dan konsumen, sehingga total responden berjumlah 44 orang. Hasil penelitian menunjukkan bahwa Saluran I efisien dengan margin pemasaran 30,56% dan farmer’s share 69,44%, sedangkan Saluran II tidak efisien dengan margin 86,67% dan farmer’s share 13,3%. Efisiensi pemasaran dipengaruhi oleh panjang saluran, kelancaran aliran produk, dan pertukaran informasi antar pelaku rantai pasok. Penelitian ini memberikan gambaran baru mengenai kondisi efisiensi pemasaran kopi robusta di Kecamatan Puspo serta menjadi acuan dalam meningkatkan efisiensi distribusi dan kesejahteraan petani di wilayah tersebut. Kata Kunci : Kopi Robusta, Efisiensi Pemasaran, Rantai Pasok ABSTRACT The robusta coffee supply chain in Puspo District, Pasuruan Regency, faces supply uncertainty due to informal cooperation between farmers and industries. This condition hinders the flow of products and information, reducing marketing efficiency. Puspo District is one of the main centers of robusta coffee production with an integrated supply chain from upstream to downstream, involving various actors, including Gondosuli Coffee Industry and Ndeso Coffee Industry as the main processors and marketers. This study applies a quantitative approach using a simple random sampling technique involving 38 farmers determined by the Slovin formula, and purposive sampling for other informants such as industry owners, middlemen, retailers, and consumers, totaling 44 respondents. The results show that Channel I is efficient with a marketing margin of 30.56% and a farmer’s share of 69.44%, while Channel II is inefficient with a margin of 86.67% and a farmer’s share of 13.3%. Marketing efficiency is influenced by channel length, product flow, and information exchange among supply chain actors. This study provides new insights into the efficiency of robusta coffee marketing in Puspo District and serves as a reference to improve distribution efficiency and farmers’ welfare in the region. Keywords : Robusta Coffee, Marketing Efficiency, Supply Chain
INOVASI KUE BERBASIS TEPUNG BUAH RUMBIA: ANALISIS NILAI TAMBAH DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN AGRIBISNIS LOKAL Sintha, Tri Yuliana Eka; Barbara, Betrixia; Sulaiman, Zakia Putri; Fatmawati, Devi; Telmbanua, Lisna Novita; Fanastia, Navada
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1955

Abstract

Penelitian ini bertujuan mengembangkan formulasi kue berbasis tepung buah rumbia, menganalisis nilai tambah ekonomi, dan merumuskan strategi pemasaran efektif untuk pengembangan agribisnis lokal. Metode penelitian menggunakan pendekatan mixed methods yang mengintegrasikan data kualitatif dan kuantitatif. Pengembangan formulasi dilakukan melalui eksperimen substitusi tepung rumbia. Analisis nilai tambah menggunakan metode Hayami dan SWOT untuk mengukur kelayakan ekonomi usaha. Strategi pemasaran dikembangkan berdasarkan survei preferensi konsumen dan analisis bauran pemasaran. Analisis nilai tambah menggunakan metode Hayami menunjukkan nilai tambah sebesar Rp185.000/kilogram dengan rasio 68,5%, termasuk kategori tinggi. Imbalan tenaga kerja mencapai 27% dari total nilai tambah, dan tingkat keuntungan usaha sebesar 48,6% menunjukkan bahwa pengolahan tepung rumbia menjadi kue layak secara ekonomi. Strategi pemasaran digital berbasis media sosial terbukti efektif memperluas jangkauan pasar dengan tingkat penerimaan konsumen mencapai 82%. Analisis kelayakan finansial menunjukkan Return on Investment (ROI) sebesar 38,4%, Internal Rate of Return (IRR) 42,7%, dan periode balik modal (Break Even Point) pada bulan ketujuh, yang menegaskan prospek agribisnis kue berbasis tepung rumbia sangat menjanjikan dan berpotensi mendukung pemberdayaan ekonomi lokal secara berkelanjutan.
PENGARUH VOLATILE FOOD TERHADAP INFLASI NUSA TENGGARA BARAT Fadli, Fadli; Zaini, Anas
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1960

Abstract

The purpose of the study was to find volatile food commodities that affect regional inflation, both in the short run and long run. Using monthly time series data from January 2021 to December 2023, the data was then analyzed using the Error Correction Model (ECM). The results of the study concluded that there is a long-term equilibrium relationship between the inflation variable and the price of volatile foods with an adjustment speed of 33.8 percent per month when there is a shock that disrupts the equilibrium relationship. In addition, the effect of the price of rice and chicken eggs is positive and significant on inflation in both the short run and long run. Meanwhile, the price of cooking oil only has an effect in the long run, while the price of red chilies and granulated sugar has a positive effect in the short run.
STRATEGI PENINGKATAN DAYA SAING PADA PRODUK OLAHAN SAMBEL PECEL (STUDI KASUS PADA KOMUNITAS UMKM JURAGAN SAMBEL PECEL DI KOTA MADIUN) Istyalita, Devi; Mubarokah, Mubarokah; Wijayati, Prasmita Dian
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1962

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia's economic progress. In addition to providing a significant number of jobs, MSMEs also have the potential to create various business opportunities that support regional economic growth and contribute greatly to the distribution of development outcomes. This study aims to analyze the Strategy for Increasing the Competitiveness of Pecel Sambal MSMEs in Madiun City. The data analysis methods used in this study include descriptive analysis, IFE and EFE matrix analysis, IE matrix analysis, SOAR analysis, and QSPM matrix analysis. The results of the study indicate that the identification of internal factors (total IFE score) with a value of 3.27 is classified as strong, with the highest internal factor coming from “Durable products suitable for souvenirs” with a score of 0.5091. The factor of durable products suitable for souvenirs, which is a strength of sambal pecel processing SMEs, indicates that the products have durable characteristics, making them suitable as souvenirs. The EFE matrix analysis of 3.26 is classified as high, with external factors originating from “Government program support for MSMEs” with a score of 0.5059. Government program support aims to advance MSMEs, increase competitiveness, and encourage economic growth in the Madiun City area.
ANALISIS KETAHANAN PANGAN SERTA KESEJAHTERAAN RUMAH TANGGA PETANI KOPI UNTUK PEMBANGUNAN DAERAH BERKELANJUTAN DI PROVINSI SUMATERA UTARA Hasibuan, M. Fariz Afif; Syah Putra, Hendris; Chairia, Chairia; Hendro, Heni Naura Putri; Aprilia, Icha
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1963

Abstract

The purpose of this study is to evaluate the level of food security and household welfare of coffee farmers in Samosir Regency, North Sumatra Province, within the context of sustainable regional development. The research involved thirty purposively selected coffee farmers through household surveys, interviews, and focus group discussions (FGDs). To determine the components influencing food security in households, the analysis employed an ordinal logistic regression model. The results revealed that 46.7% of households were classified as food secure, with the average energy adequacy rate among coffee farmers reaching 82.9% of the Recommended Dietary Allowance (RDA) established by WKNPG 2012. The level of food security was significantly affected by household income and the education level of the housewife at confidence levels of 95% and 90%, respectively. Conversely, household size, food prices, and food access had no significant effect. According to this study, improving food security and the welfare of farmers within the framework of sustainable regional development must be accompanied by enhanced educational capacity and household nutritional literacy, as well as income diversification to strengthen the resilience and welfare of coffee-farming households.
MODEL RANTAI PASOK DAN RANTAI NILAI JAMBU KRISTAL PT KREASI TANI BUMIAJI KOTA BATU Adinda, Itroh; Soesilowati, Etty; Utomo, Sugeng Hadi
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1993

Abstract

This study aims to analyze the structure and mechanism of the supply chain and value chain of the crystal guava commodity at PT Kreasi Tani Bumiaji in Kota Batu using a mixed-method approach. The study encompasses mapping the flows of products, information, and finance, as well as analyzing marketing margins and farmer’s share as indicators of efficiency and value distribution along the supply chain. The findings reveal that the supply chain operates in an organized and efficient manner with active involvement from partner farmers, PT Kreasi Tani BumiAji, modern retail, and cooperatives. Marketing margins and farmer’s share are influenced by the length of the distribution channels and the complexity of the marketing network. Product diversification strategies through processing into processed products effectively address the issue of excess supply and enhance added value. These findings underscore the importance of integrated supply chain and value chain management in supporting the competitiveness of horticultural products while improving the welfare of partner farmers.
KOMPETENSI PELAKU INDUSTRI KECIL DAN MENENGAH DALAM KONTEKS SMART ECONOMY: ANALISIS KAPASITAS OPERASIONAL, ADOPSI TEKNOLOGI, DAN KONEKTIVITAS BISNIS DI KOTA MATARAM, INDONESIA Kasia, Mutiara Mita; Danasari, Idiatul Fitri; Maryati, Sri; Sari, Ni Made Wirastika; Azzahra, Iga Nabila Ouwan
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1994

Abstract

In the Province of West Nusa Tenggara, Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing sector contribute 3.76 percent to the Regional Gross Domestic Product (RGDP) and absorb 10.11 percent of the workforce. Their strategic role as a foundation of local and national economic activity highlights the need to strengthen their capacity, particularly amid ongoing digital transformation. This study analyzes the competency levels of Small and Medium Industry (SMI) actors in Mataram City in the context of the smart economy, which requires adequate capabilities in technology adoption, operational (entrepreneurial) capacity, and business connectivity. A mixed-method approach with a convergent parallel design was employed, involving 43 SMI respondents. The research instrument consisted of four constructs: Technology & Innovation Adoption (3 items, α=0.671), Operational Capacity (3 items, α=0.434), Product Image (1 item), and Business Connectivity (3 items, α=0.706). The findings show that most SMI actors are women of productive age, hold undergraduate degrees, operate small-scale businesses, and rely on personal capital, with monthly capital and turnover generally below IDR 50 million. Results indicate that 93.0% of SMIs exhibit high technological adoption (M=3.71), 72.1% demonstrate adequate operational capacity (M=3.15), and all respondents report positive product image (M=3.98). However, only 11.6% achieve high business connectivity (M=2.10), making it the weakest dimension. Correlation analysis reveals significant relationships between Operational Capacity and Business Connectivity (r=0.489, p<0.001), and between Technology Adoption and Business Connectivity (r=0.373, p<0.05). Senior entrepreneurs (>45 years) display the highest business connectivity, while younger entrepreneurs (26–35 years) lead in technology adoption. Policy recommendations emphasize enhancing digital connectivity, building collaborative ecosystems, and utilizing senior entrepreneurs as mentors.
ANALISIS MANFAAT RESTORASI GAMBUT BERBASIS AGROFORESTRI SAWIT DI DESA TANJUNG BERINGIN KECAMATAN TANJUNG LUBUK KABUPATEN OGAN KOMERING ILIR Ramadhan, Dimas Haidar; Aryani, Desi; Junaidi, Yulian
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.2004

Abstract

Indonesia is country with the largest tropical peatland in the world with scale ​​24.7 Ha forms a peat hydrological unit. Sumatra is the second province with the largest peatland area in Indonesia at 2.09 Ha. Ogan Komering Ilir Regency has the largest peat in South Sumatra with an area of ​​1.03 Ha. Exploitation and land management not suitable with the characteristics of peatland cause recurring fires every year and damage the function of the peat ecosystem. The activity of restoring peatland with agroforestry commodities that are adaptive and have high economic value on peatland is one of the strategic objectives to protect the environment and increase community income. Data collection was carried out in September 2025. The method used was the survey method. Determination of the number of samples used the census method by taking a population of 8 farmers who manage their land with oil palm agroforestry. The analysis was conducted using four financial feasibility indicators. The results of this study: Peat restoration based on oil palm agroforestry is feasible with an NPV value of 360.912.289, an IRR of 42%; Net B/C of 5.0, and a Payback Period of 2.4 years.
SOCIAL LIFE CYCLE ASSESSMENT OF ARABICA COFFEE PRODUCTION BASED ON ITS MANAGEMENT SYSTEM IN SAMOSIR REGENCY, NORTH SUMATRA PROVINCE, INDONESIA Putra, Hendris Syah; Siahaan, Herlyna Novasari
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.2005

Abstract

The growing global demand for coffee has heightened concerns about its social sustainability, particularly in smallholder-based production systems where empirical evidence remains limited. This study assesses the social impacts of Arabica coffee production in Samosir Regency, North Sumatra, Indonesia, using the Social Life Cycle Assessment (S-LCA) framework and the 2020 United Nations Environment Programme (UNEP) reference-scale approach. Six micro-scale Arabica coffee enterprises representing three management systems—private enterprises, middlemen, and a farmer group—were evaluated across six stakeholder categories and 26 social subcategories. All management systems achieved a “highly sustainable” rating, with social sustainability index scores of 0.88 for private enterprises, 0.87 for the farmer group, and 0.86 for middlemen. Key social hotspots were identified in occupational health and safety, the absence of written employment contracts, and limited employer-provided social security coverage. The findings indicate that targeted, low-cost interventions—such as basic OHS provision, simple employment contract templates, and facilitated enrolment in social security schemes—could significantly strengthen social outcomes without imposing excessive financial burdens on micro-enterprises, thereby enhancing social equity and resilience within Indonesia’s Arabica coffee value chain.
DINAMIKA KESEJAHTERAAN DALAM PEREKONOMIAN PROVINSI NUSA TENGGARA BARAT Irwan, M; Busaini, Busaini; Maryam, St.
JURNAL AGRIMANSION Vol 26 No 2 (2025): Jurnal Agrimansion Agustus 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis dinamika kesejahteran dalam perekonomian Nusa Tenggara Barat Penelitian ini menggunakan pendekatan deskriptif yang menggambarkan dinamika kesejahteraan perekonomian Nusa Tenggara Barat tahun 2012- 2023. Data yang dipergunakan data sekunder. Analisis menggunakan analisis deskriptif yaitu menggambarkan kondisi data yang dilakukan dengan menggunakan tabel dan grafik, berkaitan dengan dinamika kesejaahteraan yang dilihat dari Pertumbuhan Ekonomi, Inflasi, Tingkat Kemiskinan, Indeks Pembangunan Manusia (IPM) dan Tingkat Pengangguran Terbuka (TPT). Hasil penelitian menunjukkan bahwa aspek kesejahteraan ekonomi dengan indikator Indeks Pembangunan Manusia (IPM), pertumbuhan ekonomi dan inflasi terjadi dinamika berfluktuatif. Secara Rata-rata IPM 67.45 dengan kriteria ”Sedang”, pertumbuhan ekonomi 3.86 persen, katagori belum berkualitas, tingkat inflasi 3,95 persen dengan kriteria ringan. Aspek kesejahteraan masyarakat dengan indikator tingkat kemiskinan rata-rata 15,35 persen tergolong tinggi, Tingkat Pengangguran Terbuka 4,08 spersen tergolong sedang. Berdasarkan rata-rata variable baik dalam Indikator kesejahteraan ekonomi maupun kesejahteraan masyarakat, menunjukkan bahwa kesejahteraan dalam perekonomian masih berada dalam kondisi yang relative terbatas.

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