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Jurnal Sosial Ekonomi Pertanian
Published by Universitas Hasanuddin
ISSN : 08538395     EISSN : 25985922     DOI : -
Core Subject : Economy, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences
Jurnal Sosial Ekonomi Pertanian (JSEP) adalah jurnal yang diterbitkan oleh Departemen Sosial Ekonomi Pertanian melalui Publication Management Center Universitas Hasanuddin. Jurnal ini terbit tiga kali setahun pada bulan Fubruari, Juni dan Oktober dengan tujuan untuk mempublikasi artikel hasil penelitian atau artikel review dalam bidang sosial ekonomi pertanian. Bidang sosial ekonomi pertanian yang akan dipublikasi meliputi bidang agribisnis, sosiologi pertanian/pedesaam, ekonomi pertanian, penyuluhan pertanian, Pangan dan gizi, perencanaan pembangunan pertanian, kelembagaan pertanian dan kebijakan pembangunan pertanian.
Arjuna Subject : -
Articles 178 Documents
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STRATEGI PEMASARAN KERIPIK TEMPE SANAN DI KOTA MALANG BERDASARKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Indriani Indriani; Rahayu Relawati; Livia Windiana
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.835 KB) | DOI: 10.20956/jsep.v16i1.9316

Abstract

A good marketing strategy needs to be applied in Tempe chips business. The purpose of this investigation is how the business description Tempe chips business & determine an effective marketing strategy based on the Analytical Hierarchy Process (AHP) business criteria on costs, sales value and profits. This method utilized a random sampling method with several samples studied by 23 industries. Analytical Hierarchy Process (AHP) is applied to determine between alternative kiosk strategies and consignment. The result showed that the more effective strategy was using its kiosk. Analytical Hierarchy Process analysis results produce a value of less than 1, means that the effect of CR <0.1 is a consistent assessment. The calculation at the Eigen stage provides 1 and continues for the Lamda Max calculation of 2.354 and the CI of -0.332 and continues at the final count. The final result of the calculation of CR = -1,662. So it arguably to be consistent. The perfect strategy choice is the kiosk itself, and it can be seen from the results of the analysis with the Analytical Hierarchy Process method.
ANALISIS RISIKO PRODUKSI USAHATANI PADI DI PESISIR DANAU TEMPE Ros Mita; Rahim Darma; Rahmadani Rahmadani; Muslim Salam; A. Amrullah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.531 KB) | DOI: 10.20956/jsep.v16i1.7700

Abstract

 Production risk is an occurrence of uncertainty in the agriculture sector and potentially potential loss and as a deviation from the agricultural production result obtained with the expected. This study aims to (1) To know the risk farming production at the shore of Lake Tempe in Mallusesalo Village, Sabbangparu District, Wajo Regency; and (2) To identify the efforts that need to be made by farmers in mitigating the risk of production of Lake Tempe coastal rice farming in Mallusesalo Village, Sabbangparu District, Wajo Regency. Data analysis techniques used are farm income analysis, coefficient of variation (CV) analysis, and descriptive analysis. The results of this study show that the average income of farmers is in Mallusesalo village of Rp. 17,243,261 / ha per season. Production risk obtained coefficient of variation (CV) of 0.046 can be interpreted as rice farming in Mallusesalo village has a low production risk. Efforts that need to be done by farmers in mitigating production risk are farmers observing weather conditions by referring to the planting calendar by taking into account the time of planting based on climate conditions. If there are signs of pest and disease attacks, farmers should prepare medicines (pesticides) accordingly. In addition, farmers can choose superior rice seed varieties, and farmers can also carry out biological biological control by utilizing natural enemies to reduce pest population.Keyword : Production; Risk;  Mitigate; Rice; Lake Tempe
PERAN PROMOSI PENJUALAN MELALUI INSTAGRAM TERHADAP PENJUALAN SAYUR ORGANIK DI PO. SAYUR ORGANIK MERBABU (SOM) Rafael Jeksen Andes; Lasmono Tri Sunaryanto
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.821 KB) | DOI: 10.20956/jsep.v16i1.10244

Abstract

AbstrakPO. Sayur Organik Merbabu, dikenal sebagai SOM, adalah salah satu perusahaan perseorangan yang bergerak di bidang pertanian sayur organik yang terletak di dekat Kota Salatiga Jawa Tengah. Instagram adalah satu media sosial yang digunakan oleh SOM dalam pemasaran produk sayur organiknya. Penelitian ini bertujuan: 1) untuk mengetahui peranan promosi penjualan produk sayur organik melalui Instagram di SOM; dan 2) untuk mengetahui tanggapan kosumen mengenai peran promosi penjualan melalui Instagram di SOM. Pemilihan lokasi penelitian dilakukan secara sengaja (purposive) dengan pertimbangan bahwa SOM memiliki usaha penjualan produk melalui instagram. Penelitian ini menggunakan metode kualitatif dengan pengamatan pada peranan promosi penjualan dan tanggapan konsumen terhadap promosi penjualan melalui Instagram. Hasil penelitian menunjukan promosi melalui instagram mampu meningkatkan penjualan sayur organik. Konsumen menilai bahwa instagram lebih mudah dan praktis dalam menyediakan informasi produk yang diinginkan. Implikasi kebijakan dari penelitian ini diperlukan peran perusahaan dalam pengelolan Instagram agar lebih efektif dan mendukung pemasaran sayur organik.Kata kunci: Instagram, Media Sosial, Penjualan, Promosi, SOM.
MINAT MASYARAKAT TERHADAP USAHA DELIVERY ORDER PRODUK PERTANIAN DI KOTA BANDA ACEH Muji Burrahmad; Akhmad Baihaqi; Dimas Sariyanto; Elvira Iskandar
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i1.8687

Abstract

One of  the marketing strategies in the modern era that offers delivery order facility (delivery service), system implemented at the present time that can help overcome the problem of limited time to buy. This paper aims to identify the level of interest of Banda Aceh city community to the delivery order business of agricultural products, as well as factors related to the interest of the society, and also the most popular type of food agriculture product. This research was conducted in Banda Aceh city, with the object of research of Banda Aceh city society.. The results of this study indicate the interest of Banda Aceh city community to the business of order delivery of agricultural products in high interest category that is with score 30,26. Factors - factors that have a very strong and strong relationship with the interest of the community terahadap delivery business order of agricultural products that is the work, income and accuracy of delivery. Factors that have a weak relationship with the interest of the community to the delivery order of agricultural product  is delivery time, distance, price, and information. The type of food that people in Banda Aceh are interested in is food processed products of 65%.
ANALISIS USAHATANI SAGU (Metroxylon sagu Rottb.) .DI KABUPATEN LUWU UTARA, SULAWESI SELATAN Alfred Pahala Manambangtua
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (386.917 KB) | DOI: 10.20956/jsep.v16i2.8778

Abstract

Sago is a palm plant that can be used as a pith on the stems into flour. Sago has potential as an alternative food source because it contains a high carbohydrate content. Sago plants have many advantages over other carbohydrate-producing plants, because they can be harvested at any time regardless of the season. The results showed that. Sago farmers in North Luwu District monthly income of Rp. 109.349,- and Rp. 1.312.186,- per year. Calculation Analysis of R / C Ratio of sago farmers in Nort Luwu is 4,14, under the condition if the value of R / C Ratio> 1 then the work done can be profitable and worth trying.
KONTRIBUSI DAN PERAN PRODUKTIF IBU DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA PETANI PADI Vivi Fitriyah; Ahmad Choibar Tridakusumah
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jsep.v16i1.10018

Abstract

Permasalahan ekonomi yang dihadapi oleh rumah tangga petani mengakibatkan petani berusaha untuk mencari cara agar nafkah keluarganya terpenuhi. Cara yang dilakukan oleh rumah tangga petani salah satunya yakni dengan melibatkan anggota keluarga khususnya ibu rumah tangga untuk bekerja. Penelitian ini memiliki tujuan untuk menganalisis mengenai peran produktif ibu yang dilakukan di sektor pertanian dan luar pertanian dan besarnya kontribusi ekonomi yang diberikan oleh ibu terhadap pendapatan rumah tangga. Penelitian di lakukan di Desa Mekarjaya Kecamatan Gantar Kabupaten Indramayu yang dipilih secara sengaja dengan mempertimbangkan Desa Mekarjaya sebagai sentra produksi padi di Jawa Barat dan memiliki penduduk perempuan terbesar. Sampel dalam penelitian ini sebesar 45 responden rumah tangga petani yang istrinya bekerja yang diperoleh melalui rumus slovin dan diambil dengan menggunakan metode acak sederhana. Metode penelitian yang digunakan  yakni metode kuantitatif deskriptif. Data dianalisis dengan analisis deskriptif dan analisis pendapatan. Hasil penelitian menunjukan bahwa Ibu rumah tangga menjalankan peran produktif dalam kehidupannya. Peran produktif tersebut dilakukan di  berbagai sektor baik itu pertanian mapun selain pertanian.  Kontribusi ibu rumah tangga yang melakukan peran produktif itu penting yakni 17,38 %. Hal tersebut disebabkan karena kontribusinya tersebut dapat membantu kebutuhan sehari- hari.
STRATEGI PEMANFAATAN PROGRAM BRIGADE ALAT DAN MESIN PERTANIAN (BAST) Nila Riska; Didi Rukmana; Rusli M. Rukka
Jurnal Sosial Ekonomi Pertanian Vol 16 No 1 (2020): Februari 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.292 KB) | DOI: 10.20956/jsep.v16i1.7305

Abstract

The tool and agricultural machinery brigade (BAST), a movement formed between elements of the government, regional government, the ranks of the TNI, farmer institutions and the driving force of agricultural modernization is expected to optimize Alsintan's distribution to farmers. The agricultural machinery and machinery brigade (BAST) program provides another alternative to the lack of use of tools available at the farmer. This research was conducted in Mukti Sari Village, North Luwu Regency.  All data and information obtained using the APPAS method (Development Planning Analysis). The results of this analysis indicate that the main problem is that the needs of Alsintan users have not been fulfilled. The main problem is due to a short loan period, there has been no effort in the approach to BAST, and the tool operator is out of focus. This main problem causes the investment of Gapoktan in procuring its own equipment to be low. To solve this problem, we need to fulfill the main objectives, namely the needs of Alsintan users by farmers. This main objective is achieved if the loan lending period increases, there are efforts in the approach to BAST, and the workforce of the operator focuses on work. The main target is to raise Gapoktan investment in the procurement of its own high equipment. The actions needed to achieve the main goal, namely to submit an application for the addition of a loan period, appoint workforce to coordinate with BAST and supervise operator performance. Keywords: Planning, Development, Case.The tool and agricultural machinery brigade (BAST), a movement formed between elements of the government, regional government, the ranks of the TNI, farmer institutions and the driving force of agricultural modernization is expected to optimize Alsintan's distribution to farmers. The agricultural machinery and machinery brigade (BAST) program provides another alternative to the lack of use of tools available at the farmer. This research was conducted in Mukti Sari Village, North Luwu Regency.  All data and information obtained using the APPAS method (Development Planning Analysis). The results of this analysis indicate that the main problem is that the needs of Alsintan users have not been fulfilled. The main problem is due to a short loan period, there has been no effort in the approach to BAST, and the tool operator is out of focus. 
EKSISTENSI LAHAN USAHATANI PADI DI KOTA MAKASSAR Rahmi Achmad
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.579 KB) | DOI: 10.20956/jsep.v16i2.7274

Abstract

ABSTRACTThe existence of rice farming in Makassar City is important because it contributes to the availability of food. This study examines various aspects that affect the existence of rice farming in Makassar City. Informants in this study were heads of farmer groups and government representatives. The analytical method used is qualitative descriptive whereas to know strategy priority need to maintain rice farming land used the Analytic Hierarchy Process (AHP) method with support Expert Choice software 11. Results of the study conclude that the existence of rice farming land in Makassar city can be seen physically with a land area of 2,636 hectares and through land use by people who still manage rice farming land. Strength factors for farming in rice farming land in Makassar City are agricultural products that are consumed for family food sources, as a source of income, incapable condition of the peasant, the selling price of land is low and farming land are families inheritance while the weakness factors of farmers are land ownership status, unproductive land conditions, inappropriate and undistributed of government supporting for farmer's needs,  limited fertilizer availability, pest and plant disease and there is no regeneration to manage existing land; the strategy priority needed in maintaining rice farming land in Makassar City for farmers is  enhancement agricultural production facilities and infrastructureKeywords: Strategy; Rice; Agriculture.
EKSISTENSI LAHAN USAHATANI PADI DI KOTA MAKASSAR Achmad, Rahmi; Jamil, Muh. Hatta; Rukka, Rusli M; Bulkis, Sitti; Rahmadanih, Rahmadanih; Amrullah, A.
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (591.579 KB) | DOI: 10.20956/jsep.v16i2.7274

Abstract

ABSTRACTThe existence of rice farming in Makassar City is important because it contributes to the availability of food. This study examines various aspects that affect the existence of rice farming in Makassar City. Informants in this study were heads of farmer groups and government representatives. The analytical method used is qualitative descriptive whereas to know strategy priority need to maintain rice farming land used the Analytic Hierarchy Process (AHP) method with support Expert Choice software 11. Results of the study conclude that the existence of rice farming land in Makassar city can be seen physically with a land area of 2,636 hectares and through land use by people who still manage rice farming land. Strength factors for farming in rice farming land in Makassar City are agricultural products that are consumed for family food sources, as a source of income, incapable condition of the peasant, the selling price of land is low and farming land are families inheritance while the weakness factors of farmers are land ownership status, unproductive land conditions, inappropriate and undistributed of government supporting for farmer's needs,  limited fertilizer availability, pest and plant disease and there is no regeneration to manage existing land; the strategy priority needed in maintaining rice farming land in Makassar City for farmers is  enhancement agricultural production facilities and infrastructureKeywords: Strategy; Rice; Agriculture.
ANALISIS KETERSEDIAAN, KETERJANGKAUAN DAN PEMANFAATAN PANGAN DALAM MENDUKUNG TERCAPAINYA KETAHANAN PANGAN MASYARAKAT DI PROVINSI JAWA TENGAH Sri Pujiati; Amelia Pertiwi; Churun Cholina Silfia; Dewa Maulana Ibrahim; Siti Hadiyati Nur Hafida
Jurnal Sosial Ekonomi Pertanian Vol 16 No 2 (2020): Juni 2020
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (546.067 KB) | DOI: 10.20956/jsep.v16i2.10493

Abstract

AbstractFood security becomes an aspect that needs to be considered, especially when the population and degradation of agricultural land are increasing. Many variables that affect the measurement of the food security index, and what is often used is the availability, affordability, and utilization of food. This study aims to determine the effect of food availability, affordability, and utilization variables on the food security index. This study uses a correlational design and multiple regression analysis techniques. All regions in Central Java Province were the objects of this study, there are 35 districts/cities. The results from this study showed that the three variables did not significantly influence the increase of the food security index. The result shows that the current food security index has been influenced by other variables.  Therefore, the government needs to examine more closely the new variables that affect the food security index in order to develop a strategy to improve the food security index in Central Java Province, especially in the era of the industrial revolution 4.0. Keywords: Food Security Index; Food Affordability; Food Availability; Food Utilization

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