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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 252 Documents
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ANALYSIS OF THE INFLUENCE OF SAFETY LEADERSHIP ON SAFETY BEHAVIOR THROUGH SAFETY AWWERNES, SAFETY CLIMATE, SAFETY CITIZEN BEHAVIOR AT BOEKIT TAWAP SARONGGI TOURISM OBJECTS Sadili, Fery; Faidal, Faidal
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10333

Abstract

The aim of conducting research at the Boekit Tawap Saronggi tourist attraction is to find out the impact of Safety Leadership on Safety Behavior through Safety Awwerness, Safety Climate, SCB. This research uses quantitative methods through questionnaires. (1) Safety Leadership has a direct and significant effect on Safety Behavior, as evidenced by the results of the t test of Equation II with a calculated t result of 6.083 and a significance result of 0.000 <0.05 and a regression coefficient of 0.585; (2) Safety Leadership has a direct effect on safety awareness, safety climate, SCB as shown by the results of the t test of Equation I with a t count of 11.829 and a significance of 0.000 < 0.05 and a regression coefficient of 0.457; (3) Safety Awwernes, Safety Climate, SCB have a significant effect on Safety Behavior as indicated by the results of the t test of Equation II with a t count of 1.473 and a significance result of 0.145 > 0.05 and a regression coefficient result of 0.142; (4) Safety Leadership has an indirect influence on Safety Behavior through Safety Awwerness, Safety Climate, SCB which is indicated by an indirect influence coefficient of 0.064; Safety Aweness, Safety Climate, SCB are able to mediate the influence of Safety Leadership on Safety Behavior, as evidenced by the results of the Sobel test which has a result of 0.439 > 0.010.
THE EFFECT OF SERVICE QUALITY, PHYSICAL ENVIRONMENT, PRODUCT DIVERSIFICATION, AND PRICE PERCEPTION ON CUSTOMER LOYALTY OF TOKO TANI JAYA IN BANYUWANGI REGENCY Faizah, Kurnia; Naely, Muhammad; Winahyu, Pawestri
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.12029

Abstract

This research aims to determine and analyze the influence of service quality, physical environment, product diversification and price perceptions on customer loyalty at the Tani Jaya Store in Glenmoren District. The location of this research is at the Tani Jaya Shop in Kalibaru District, Banyuwangi Regency. This type of research uses quantitative methods with a sample size of 150 respondents and uses representative sampling techniques using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that service quality, physical environment, product diversification and price perception have a positive and significant effect, both partially and simultaneously, on customer loyalty at Tani Jaya Stores, with a level of influence contribution of 0.769 or 76%.
EMPIRICAL TESTING OF FAMA-FRENCH ASSET PRICING MODEL IN INDONESIA STOCK EXCHANGE DURING COVID-19 PANDEMIC Sitanggang, Okta Martua; Rizkianto, Eko
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10106

Abstract

The volatility of the Indonesian Stock Exchange (BEI) increased significantly during the Covid-19 pandemic period. In this period return predictability and price volatility in the stock index experienced a single structural break. There is concern among investors and academics that the asset pricing approach model that has been empirically accepted so far is unable to explain the return or excess return of an asset or investment during the Covid-19 pandemic period. This research tests the significance of the size (market capitalization), profitability, value (book-to-market), investment, and market risk premium (Rm-Rf) factors on the excess return of stock portfolios on the Indonesian Stock Exchange during the Covid-19 pandemic period. Existing studies show that the Covid-19 pandemic has affected investor sentiment, causing investors to panic and be pessimistic about their investments. In addition, there were deviations from the efficient market hypothesis during several pandemic periods in several countries so that stock prices did not fully reflect the available information. After testing, it was found that the factors size (market capitalization), profitability, value (book-to-market), investment, and market risk premium (Rm-Rf) did not have a significant influence on the excess return of stock portfolios on the Indonesia Stock Exchange during the period Covid-19 pandemic.
ANALYSIS OF INCREASING CUSTOMER SATISFACTION WITH LEO'S BAKSO IN MASTRIP, JEMBER DISTRICT WITH THE VARIABLES OF SERVICE QUALITY, PRODUCT QUALITY AND LOCATION Yuniar, Etma Klisa; Rahayu, Jekti; Izzuddin, Ahmad
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11860

Abstract

This study aims to find out and analyse the influence of Service Quality, Product Quality and Location on customer satisfaction of Leo meatballs in Jember City. The data used in this study is in the form of primary data obtained through the distribution of questionnaires, interviews and observations and the use of secondary data through documentation. The population in this study is Leo Mastrip meatball consumers, while the sample size of 102 respondents using accidental sampling to Leo meatball consumers who are purchasing products. xFor dataxanalysis, the authors used multiple linear regression analysis. Based on the results of hypothesis testing, it can be stated that ServicexQuality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, Product Quality has a significant effect on Leo Mastrip Meatball Customer Satisfaction, and Location has a significant effect on Leo Mastrip Meatball Customer Satisfaction, as well as simultaneously Service Quality, xProduct Quality, andxLocation havexa simultaneous impact on Customer Satisfaction.
THE INFLUENCE OF ACTIVITIES AND SOLVENCY ON THE PROFITABILITY OF FOOD AND BEVERAGE COMPANIES LISTED ON THE IDX Andrinaldo, Arisky; Nurhayati, Yuli; Famalika, Ade; Yeni, Revita Andri
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10263

Abstract

The purpose of this study was to determine the impact of activity levels and solvency on food and beverage companies listed on the Indonesian Stock Exchange. The study is a quantitative study using secondary data in the form of financial reports of his 2018-2021 food and beverage companies listed on the Indonesian Stock Exchange in April 2021. A targeted sampling technique was used to determine the sample for this study. Classical hypothesis testing and multiple linear analysis were used for data analysis. The independent variables used in this study are activity (X1) and ability to pay (X2) and the dependent variable profit (Y). The findings of the study show that while activity level does not have a significant impact on the profitability of food and beverage companies listed on the Indonesian Stock Exchange, solvency levels can have a significant impact on profitability. indicates that On the one hand, the relationship between activity and solvency (collectively) affects the profitability of companies listed on the Indonesian Stock Exchange. 
THE INFLUENCE OF PRICES, SALES PROMOTIONS DURING LIVE STREAMING AND THE ATTRACTIVENESS OF ADVERTISEMENTS ON IMPULSIVE BUYING DECISIONS IN THE SHOPEE MARKETPLACE Kurniasari, Rizki Sefya; Setianingsih, Wahyu Eko; Tyas, Wenny Murtalining
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11576

Abstract

The development of information technology and the online world continues to progress very rapidly. Especially entering the modern era, there are very many people who use the internet as a marketing and business media so that there are many marketplaces that have developed in Indonesia, one of which is the Shopee marketplace. The number of marketplaces makes competition tighter, therefore every marketplace is required to do the best strategy to attract consumer interest. This study aims to determine the effect of price, sales promotion, and advertising appeal on impulse buying decisions at the Shopee marketplace. This research includes a quantitative approach using numerical or numerical data. The sample in this study were 150 people who live in the Jember City area who live in Sumbersari District and are Shopee members. The sampling technique used in this study is nonprobability sampling with purposive sampling method. The sampling technique used a questionnaire distributed via google form. Hypothesis testing in this study using a partial test (t test). The results showed that Price (X1), Sales Promotion (X2), and Advertising attractiveness (X3) partially had a significant effect on impulse purchases (Y).
THE INFLUENCE OF EDUCATION LEVEL, BUSINESS CAPITAL, ENTREPRENEURIAL CHARACTERISTICS, MARKETING STRATEGIES ON BUSINESS DEVELOPMENT IN MSMES TAPE IN WRINGIN BONDOWOSO VILLAGE Ariefin, Miftahul; Azhad, Muhammad Naely; Fatimah, Feti
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10692

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh atribut kewirausahaan, tingkat pendidikan, modal usaha, dan pendekatan pemasaran terhadap kemajuan usaha mikro, kecil, dan menengah (UMKM) Tape yang berlokasi di Desa Wringin Bondowoso. Penelitian ini menggunakan metodologi kuantitatif dengan mengambil sampel sebanyak 83 orang pelaku usaha UMKM Tape yang berada di Desa Wringin Bondowoso. Pengumpulan data dilakukan melalui penyebaran survei kepada para pemilik usaha UMKM Tape yang berada di desa. Analisis yang dilakukan meliputi evaluasi kualitas data, asumsi klasik, regresi linier berganda, t dan f, serta regresi linier berganda. Hasil yang diperoleh dari uji T menunjukkan bahwa tidak terdapat hubungan yang signifikan secara statistik antara pengembangan usaha pada UMKM Tape di Desa Wringin Bondowoso dengan kualifikasi, modal usaha, atau strategi pemasaran. Sebaliknya, atribut kewirausahaan terlihat berpengaruh signifikan terhadap kemajuan perkembangan usaha di kalangan UMKM tape di wilayah yang sama. Sebaliknya uji F menunjukkan bahwa atribut kewirausahaan, modal usaha, tingkat pendidikan, dan strategi pemasaran mempunyai pengaruh terhadap perkembangan usaha UMKM Tape di Desa Wringin Bondowoso jika ditinjau secara kolektif.
ANALYSIS SOUNDNESS LEVEL OF FINANCIAL REPOST PT BANK PEMBAGUNAN DAERAH JAWA TIMUR TBK THE CAMELS METHODE (2019-2023 Period) Sari, Putri Ayu Fitria; Yanti, Herlina Rahma; Nabilla, Wulan Alyu; Pratikto, Muhammad Iqbal Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11292

Abstract

By applying the CAMEL (Capital, Asset Quality, Management, Earning and Liquidity) approach, this research seeks to determine the health condition of PT Bank Jatim Syariah Tbk in 2019 -2023. Based on the health level of PT Bank Pembangunan Daerah Jawa Timur Tbk for the period 2019 - 2023, the ROA, ROE and NI ratios are considered healthy, while the CAR, NPF, BOPO and FDR ratios are considered very healthy. Because each ratio result is in the quite healthy category, PDN is considered quite healthy. 
THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON CONSUMER SATISFACTION IN IMPLEMENTING STRATEGY AT PT PRIMAJASA CIREBON Ridhasyabina, Muna; Faujani, Fajrina Putri; Nugraha, Rizky; Puspita, Rahista Maya; Erpina, Evi; Dewi, Puspita; Azmy, Dzikry Ulyl; Wibowo, Sandi Nasrudin
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10459

Abstract

This research aims to determine the influence of price perceptions and service quality on customer satisfaction at PT. PrimajasaPerdanaraya Utama Cirebon branch. This research uses quantitative methods. The population in this study were all consumers of PT PrimajasaPerdanaraya Utama in the Cirebon area with a total sample of 56 respondents. Data processing uses SPSS version 26 application software. The analytical methods used in this research are instrumental tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests and heteroscedasticity tests), hypothesis tests (t tests and t tests). f). The research results show that Price Perception (X1) has no partial effect on Consumer Satisfaction (Y) and Service Quality (X2) has a partial effect on Consumer Satisfaction (Y). These results are shown by t count > t table (2.006). Simultaneously Price Perception (X1) and Service Quality (X2) have a positive and significant effect on Consumer Satisfaction (Y) with a calculation of fcount>ftable 37.825>3.17.
FORMULATION OF MARKETING STRATEGY WITH SWOT ANALYSIS METHOD ON MEYCOOKIES MSMES IN SUMBERSARI, JEMBER REGENCY Indrayanti, Latri; Izzudin, Ahmad; Rahayu, Jekti
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11537

Abstract

This study aims to initiate a new marketing strategy for Meycookies by applying a SWOT analysis approach. The study adopted a descriptive qualitative approach, where data was collected through interviews and documentation. Speakers were selected using purposive sampling techniques and the validity of the data was tested through source triangulation. The results of the SWOT analysis show that Meycookies has the power that allows it to take advantage of existing opportunities. This indicates that the company is in a competitive and strong position, so it needs appropriate strategies to develop its business and maintain its growth.

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