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Jurnal Pengabdian Masyarakat (ABDIRA)
Published by Universitas Pahlawan Tuanku Tambusai
ISSN : 27980847     EISSN : 27984591     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other
ABDIRA (Journal of Community Service): Journal of Community Service contains the results of community service and empowerment activities in the form of application of various fields of science including health, education, engineering, agriculture, agriculture, social humanities, computers, entrepreneurship and economics. This journal is published regularly twice a year in April and October. The purpose of this journal is to disseminate ideas and results of the dedication and research conducted by universities that can be applied in society. ABDIRA contains various activities carried out in handling and overcoming various problems that occur in society by applying science and technology which can then be useful for improving community welfare.
Arjuna Subject : Energi (semua kategori) - Energi (Lain-Lain)
Articles 931 Documents
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Pendampingan Strategi Optimalisasi Instagram sebagai Media Branding dan Promosi pada Maka Coffee Septyani, Tri Wahyu; Alamsyah, Andi Indra Saputra; Risnawati, Risnawati; Asmar, Kurniati; Magenda, Maududi Lamparawi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 2 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i2.1940

Abstract

This community service activity aims to optimize the use of Instagram as a branding and promotional medium for Maka Coffee, a micro, small, and medium enterprise (MSME) in Makassar City. The primary issue faced by the partner is the suboptimal management of its Instagram account, particularly in terms of bio optimization, visual content consistency, and customer engagement. The method employed is participatory mentoring, consisting of preparation, implementation, and evaluation stages. The results indicate improvements in the quality of the account profile, which has become more informative, more consistent and structured visual content, and increased digital interaction. Quantitatively, the number of followers increased by 35.7%, while reel content views showed a significant rise, reaching up to 123 thousand views. These findings demonstrate that optimizing Instagram-based digital marketing strategies is effective in enhancing the visibility and competitiveness of MSMEs.

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