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Handrio Adhi Pradana
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Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia Jl. Ringroad Utara, Condongcatur, Depok, Sleman, Yogyakarta, Indonesia
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Asian Management and Business Review
Published by Universitas Islam Indonesia
ISSN : -     EISSN : 2775202X     DOI : https://doi.org/10.20885/ambr
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Asian Management and Business Review (AMBR) is a peer-review journal published twice a year (February and August) by Master of Management, Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia. AMBR addresses the broad area of management applied and its practices in industry and business. It is particularly receptive to research relevant to the practice of management within the emerging Asian Regions and its effects beyond. It covers studies on how management work is done (descriptive) and/or should be done (normative) in diverse organizational forms, either in profit or non-profit firms, private or public sector institutions, or formal or informal social networks. We welcome qualitative case studies with high-quality, rigorous methods, and a strong impact on the field. Topics covered include, but not strictly limited to: Business and management strategy Marketing management Operations management Computing and technology management Finance, banking and investment management Innovation and knowledge-based management Entrepreneurship and SMEs management Organisational behaviour and people management Ethics and corporate social responsibility Corporate governance Islamic business and management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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Conceptual review of global outsourcing-offshoring in the last 20 years: Notes on systematic literature review Gunawan, Arie Indra; Dewi, Andrieta Shintia; Azis, Elvira
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art2

Abstract

This paper aims to contribute to a better understanding of the relatively comprehensive breadth of information on outsourcing-offshoring from existing and open-source research articles. A systematic literature review was carried out on 700 articles related to global outsourcing to obtain results of scientific studies. The PRISMA method is used to get relevant articles that meet the quality control aspects of the article data used. Research on global outsourcing and offshoring showed significant progress from the start until its peak in 2008. In 2000 global outsourcing was in the implementation stage, requiring a lot of basic and conceptual research to develop global outsourcing activities. After 2008 the topic of global outsourcing research studies decreased. This was because research on global outsourcing became more specific. The 32 topic items grouped into 4 clusters are state-of-the-art research on global outsourcing-offshoring topics in the last 20 years.
Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge Luthfiana, Della Nanda; Andika, Andika; Bidayati, Utik
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art5

Abstract

In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has prompted extensive research into consumer behavior towards organic food, mainly focusing on the factors that drive its acceptance. Despite its growing interest, the adoption of organic food faces considerable challenges, mainly due to its higher price. This study examines Indonesian consumers’ willingness to pay more for organic food (WTPM) by examining the role of product knowledge (PK), consumer attitude (CA), and price consciousness (PC). Data was collected from 250 respondents representing consumers in Indonesia through an online survey. Descriptive Statistical Analysis and Structural Equation Modeling (SEM) are used to test hypotheses and understand relationships between variables. The results show that PK significantly affects CA towards organic food but does not directly affect WTPM. In addition, CA emerged as a significant mediator between PK and WTPM, indicating that consumers with positive CA towards organic food tend to pay more, as they see the cost as an investment for environmental sustainability and health. However, this relationship is moderated by PC, which indicates that price sensitivity may reduce the effect of positive CA on WTPM. The findings of this study underscore the need for a multifaceted approach to promoting organic food. To increase consumer acceptance and uptake, strategies should include education initiatives, awareness raising, and addressing issues related to price and perceived value.
The role of religious brand community support to increase value co-creation in market religio-centric Sudarti, Ken; Hendar, Hendar; Tharrazana, Nabila
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art1

Abstract

This study analyzes the effect of religious brand community support (RBCS) in strengthening customer ethical perceptions (CEP) to establish trust and readiness for religious value co-creation. 212 Islamic clothing brand community members were the respondents in this study. They are involved in the purchasing interaction through online media, both consumer to consumer and consumer to the online shop owner. SEM was used to analyze and examine the empirical model. This study found that the role of RBCS in forming ethical perceptions regarding online shops can provide a sense of security, keep promises, and provide good service recovery. All of these impacts strengthen trust both with brands and online shop owners. Strengthening ethical perceptions and trust will increase consumer interest in the interaction of knowledge, experience, and religious belief that online shops can sell clothing products that are in accordance with religious law. The results of this study are beneficial for online shops that offer religious products, especially Islamic clothing, to manage a religio-centric market and strengthen a virtual community based on religious beliefs that are the same as the product value. This will strengthen the virtual halal ecosystem and provide a virtual da’wah space for religio-centric consumers who base all their activities on worship according to their religious values.
Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables Anggraini, Putri; Gunarto, Muji
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art2

Abstract

The internet’s ascent has transformed digital marketing, with social media platforms like Instagram becoming essential tools. The “Instagrammable” trend has gained traction in the food industry, using visual appeal to drive business success and expand markets. This research investigates the factors influencing Instagram’s popularity metrics in the food sector, focusing on South Sumatra. A survey of 250 Instagram users was conducted using accidental sampling. The study assessed various factors on a Likert scale from 1 (strongly disagree) to 7 (strongly agree). The findings revealed that brand cue positively impacts selling strategy and information search. Additionally, message appeal positively influences selling strategy and information search but negatively correlates with the popularity of social media messages, suggesting that specific appeals might hinder social media popularity. Conversely, selling strategy and information search positively affect the popularity of social media messages, highlighting the importance of engaging consumers and providing informative content for brand popularity on social platforms. While brand cues do not directly influence the popularity of social media messages, message appeal and brand cues are crucial in shaping consumer interactions on social media. These results offer practical insights into utilizing brand cues and message appeal to cultivate consumer relationships, differentiate brands, and influence purchasing behavior through social media. The study provides valuable guidance for businesses navigating the complex world of social media marketing, emphasizing the importance of tailored messaging and brand presence in driving consumer engagement and brand perception within the competitive food industry.
Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image Islam, Md. Ashraful; Kaium, Md. Abdul; Zahan, Ishrat; Rahman, Md. Shahinur
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art7

Abstract

Academic interest in understanding the impact of user-generated content (UGC) on consumer behavior in digital marketing has grown exponentially. However, we know little about the effect of UGC on customers’ online purchase intention from developing country aspects. This underpins the current study to examine the impact of UGC on the purchase intentions of university graduates in Bangladesh. With a convenient sampling approach, a structured questionnaire was provided directly to 400 respondents; 275 usable and complete responses were extracted for data analysis. Data were empirically validated using principal component analysis, reliability test, correlation, and Hayes PROCESS macro for regression and simple mediation analysis. The findings revealed that bloggers’ recommendations, online communities, and social media content positively and significantly influence customers’ online purchase intention. Brand image also directly impacts purchase intention and mediates the relationship between bloggers’ recommendations, online community, social media content, and online purchase intention. The results of this study will facilitate policymakers and online marketers in devising UGC management policies and digital marketing strategies. The study’s results may also help online marketers, sellers, and brand representatives to understand how to enhance brand image and amplify customers’ online purchasing behavior.
Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior Nanggong, Ardiwansyah; Mohammad, Ali
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art8

Abstract

Cultural tourism, as a niche market in the service-intensive tourism industry, has distinctive characteristics, experiences, and different individual consequences. The primary objective of this study is to explore the underlying substantial dimension of cultural tourism experiences in predicting tourists’ behaviors to stimulate electronic word-of-mouth (e-WoM) and shaping the cultural destination image. A quantitative approach was conducted with PLS-SEM to analyze data for tourists visiting the culture tourism village at Gorontalo, in Indonesia. The bootstrapping procedure is used to test the mediation effect, with direct and indirect effects analyzed. The results indicate that among the various components of the cultural tourism experience, relaxation and learning about the local culture are particularly significant in generating tourist e-wom behavior. The study also acknowledges the crucial role of e-WoM in cultural tourism as a mediator among relaxation, learn local culture, and destination image. Ultimately, these findings emphasize the importance of cultural tourism in showcasing experiences that provide relaxation and new knowledge originating from destinations. This research contributes to an enhanced understanding of the diverse impact of the cultural tourism experience dimension and its consequences for tourist behavior.
Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction Hidayat, Indra Iryanto Nur; Mukarromah, Nur Zakiyah; Putri, Windi Mahendra; Nurhandini, Nurhandini; Meidawati, Devi
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art10

Abstract

The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village, with destination image and satisfaction as mediating factors. This research uses a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically judgment sampling, was used to collect primary data. The sample consisted of 245 tourist respondents who had visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that memorable tourism experiences directly influence destination image, travel satisfaction, local food tasting, and revisit intention when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image travel satisfaction and local food tasting partially mediate between memorable tourism experiences and revisit intention and fully mediate between memorable tourism experiences and recommendation intention of tourists in cultural tourism destinations. This research highlights the positive impact of memorable tourism experiences on revisit intentions, destination perceptions, and traveller satisfaction. The practical implications are significant for tourism management in increasing satisfaction and building a positive destination image. However, this study has limitations regarding location coverage and online data collection methods. Future research must consider geographic variation, data collection methods, and other factors influencing tourism experiences.
Shockwaves in consumer minds: The thunderous role of media in sculpting brand popularity Fitrianna, Hafizh
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art3

Abstract

This study explores the complex relationship between brand popularity, media exposure, curiosity, fear of missing out, and consumers’ information-seeking behaviour on digital platforms. Negative and controversial news sometimes actually makes a brand increase in popularity. This phenomenon is known as the Streisand Effect. With a sample of 358 smartphone users in Indonesia, and utilizing a theory of planned behaviour (TPB) approach, we analyze how digital news content influences consumers’ perceptions and behaviour towards brands, primarily through increased information-seeking behaviour. Partial-Least-Squares Structural Equation Modelling and Importance-Performance Analysis (IMPA) were used to analyze the data. Our findings show a significant correlation between information-seeking behaviour and brand popularity, underscoring the impact of digital news content in shaping individual preferences and behaviours. Positive news, negative news, and controversial news, respectively, have different influences on each relationship. This research contributes to a deeper understanding of the role of media in brand management and offers insights for marketers looking to utilize digital platforms for brand enhancement. Future research could expand our study with additional variables.
Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement Febrianti, Adjeng Mariana; Hermina, Nurul; Suratman, Maman
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art9

Abstract

In recent years, sales in online platforms have received huge attention from generation Z in Indonesia, along with live streaming business model which has undergone rapid development in recent years. Although the way live streaming with consumers has been known as the key to influence consumer behavior, only a few research has studied the style of streaming communication in affecting purchase intentions. Based on the social influence theory, this study attempts to examine the influence of interaction orientation, parasocial relation, and digital influencer credibility on purchase intention. In addition, the present study also investigates the role of product involvement advertised by streamers as moderator. The quantitative approach with the survey is used through samples of 200 respondents selected by purposive sampling. The data is collected online through disseminating questionnaires using Google Form, which is then analyzed using SEM-PLS technique. The findings indicate that interaction orientation positively influences purchase intention and parasocial relation, while parasocial relation positively influences digital influencer credibility, and digital influencer credibility positively influences purchase intention. In addition, product involvement has a moderating role that can strengthen the influence of interaction orientation and purchase intention. This study provides implications for how an interaction can be delivered online and how the involvement of a credible influencer can affect purchase intention.
Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance? Muna, Nalal; Sukresna, I Made; Praswati, Aflit Nuryulia
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art3

Abstract

An entrepreneurial network is one of the most prominent strategic resources for business. Even though micro, small, and medium-sized enterprises (MSMEs) face several challenges arising from their liability of smallness, they can leverage the advantages of having strong network ties. This study aims to examine how social capital derived from entrepreneurial networks (both formal and informal) can encourage collaborative marketing innovation and speed-to-market to enhance marketing performance. A total of 161 MSME owners from various industries participated in a field survey that was conducted using self-administered questionnaires. Data is analyzed using Structural Equation Modelling with AMOS software. The Resource Advantage Theory of Competition (RAToC) emphasizes the dynamic nature of competition in provoking disequilibrium through collaboration with other organizations. The result shows that collaboration helps companies in integrating resources in the marketing innovation process such as obtaining input for product development and supporting product promotion. The study also indicates that collaborative marketing innovation has become the most salient variable that accelerates time-to-market and enhances MSME performance.

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