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INDONESIA
Jurnal Ekonomi
Published by SEAN INSTITUTE
ISSN : 23016280     EISSN : 27219879     DOI : https://doi.org/10.54209
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi [p. ISSN 2301-6280, e. ISSN 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts in the various topics include, but not limited to, functional areas of Accountancy, Business management, Capital market, Economic History, Applied Economics, Business and Finance, Environmental Economics and Ecology, Islamic economics, Health Economics, Fiscal Economy Monetary Economics, Political Economy, Economic management, Operational management, Human Resource Management, Financial management, Marketing Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 2,386 Documents
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Analysis Of Business Development Strategy In The Metaverse Industry Through The Business Model Canvas (BMC) And SWOT Analysis Approach At WIR Group Hengki Vieri Panogari Vincentius Simarmata; Azizah Fauziyah; Ismail Yusup
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

In this decade, technology and science have developed rapidly, creating a new phenomenon known as the metaverse. The metaverse is a concept of a virtual world that combines physical and digital realities, presenting a virtual civilization that provides users the opportunity to explore, communicate, collaborate, and participate in various activities digitally. This study aims to analyze the business development strategy at WIR Group. The research uses a qualitative approach with the Business Model Canvas (BMC) and SWOT analysis. The object of this research is WIR Group or PT WIR Asia Tbk., a company operating in the metaverse field. The findings reveal weaknesses in customer segments, channels, customer relationships, and key partnerships in the Business Model Canvas (BMC) of WIR Group, which require improvements and strategic implementation. The SWOT analysis results show that the company has prominent internal factors (strengths and opportunities) but needs to anticipate external factors (weaknesses and threats) to enhance its market share. Therefore, based on these findings, several strategies can be adopted, including strengthening business expansion plans, conducting both direct and indirect marketing approaches, contributing to the empowerment of the smart society, prioritizing customer satisfaction and comfort, innovating, etc.
The Impact Of Brand Experiences On Brand Loyalty: Mediating Role Of Brand Love In Fore Coffee Rasyid Zaky Rachman Hakim; Nurliya Apriyana
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to examine the effect of brand experience on brand loyalty with brand love as a mediating variable, in the context of Fore Coffee consumers in Indonesia. The focus of this study is to understand the extent to which brand experience that includes sensory, intellectual, and behavioral aspects can influence customer loyalty through the formation of emotional bonds to the brand (brand love). By using quantitative descriptive methods and data collection through an online survey of 100 respondents, the results of the study indicate that brand experience has a significant positive effect on brand love and brand loyalty. However, mediation analysis shows that brand love does not significantly mediate the relationship between brand experience and brand loyalty. This finding confirms the importance of positive brand experience in increasing customer loyalty directly, without the need for full emotional involvement. This study provides practical implications for the development of Fore Coffee's marketing strategy and suggests the importance of brand experience innovation to build customer loyalty in the competitive coffee industry.
Brand Authenticity Effects On Brand Image : Brand Study Of Converse Sneakers For Gen Z Helma, Alifia Saadatul; Andika, Muhammad Farid; Apriyana, Nurliya
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

The swift transformation of the fashion industry, driven by the distinct preferences of Generation Z, has turned sneakers from mere functional footwear into emblems of social status and personal identity. Among the leading brands in this sector is Converse, which consistently secures its status as a top brand through a blend of quality, exclusivity, and authenticity. However, the influence of brand authenticity—comprising originality, perceived value, and continuity—on shaping brand image remains insufficiently explored. This study examines how these aspects of brand authenticity affect the brand image of Converse sneakers among Generation Z in Jabodetabek. Utilizing purposive sampling, 100 respondents aged 18 to 27 participated in this research via an online questionnaire. The analysis conducted with SEM-PLS reveals that originality does not have a significant impact on brand image, while perceived value and continuity positively and significantly influence it. These findings underscore the importance of perceived quality and a consistent brand identity in establishing a robust brand image. It is recommended that Converse focus on delivering exceptional value and maintaining its authenticity to foster loyalty within the Gen Z demographic.
The Power Of Personalization : Exploring The Impact Of Ai-Driven Marketing Strategies On Consumer Loyalty In E-Commerce Zed, Etty Zuliawati; Tri Mulyani Kartini; Pupung Purnamasari
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study investigates the impact of AI-driven personalization on consumer loyalty within the e-commerce sector. With the growing adoption of artificial intelligence, e-commerce platforms increasingly rely on personalization strategies—such as tailored product recommendations, targeted advertising, and dynamic website customization—to enhance user experience and foster consumer loyalty. Data were collected from a sample of online shoppers and analyzed through validity, reliability, correlation, and regression tests. The results reveal a significant positive relationship between AI-driven personalization and consumer loyalty, supporting the idea that personalized experiences enhance repurchase intentions, brand advocacy, and emotional connection. The study contributes to existing literature by providing empirical evidence on the effectiveness of AI personalization in building loyalty, underscoring the importance of understanding consumer demographics for targeted personalization strategies. Practical implications suggest that e-commerce platforms can benefit from personalized marketing approaches, although careful attention to privacy and transparency remains essential. Limitations and directions for future research are discussed, particularly the need for longitudinal studies and cross-cultural examinations to validate these findings across diverse consumer groups.
From Stability To Volatility: The Asymmetric Effects Of Macroeconomic Factors On Indonesia's Sustainable Stocks Sakuntala, Dwita; Theodora, Eka Martyna; Hou , Amin; Tampubolon, Arsyaf
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

SRI and Sharia stocks in Indonesia are part of the green assets that have outperformed other stocks. However, they are also volatile and vulnerable to shocks. This study examines the asymmetric effects of macroeconomic uncertainty-specifically domestic interest rates, global uncertainty, and domestic exchange rates-together with environmental degradation factors on the SRI and Sharia stock markets in Indonesia. The findings show that exchange rate asymmetry significantly impacts the SRI and Shariah stock markets, as evidenced by the sizable coefficients. In the SRI stock market, positive exchange rate shocks are found to have a negative impact in both the short and long run. In contrast, in the Islamic stock market, the effect of positive exchange rate shocks is only seen in the short run. This evidence suggests that an increase in positive exchange rate shocks will lead to a decline in both the SRI and Islamic stock markets. When the domestic exchange rate appreciates, Indonesian exports become more expensive in the international market, thus reducing the competitiveness of firms in export-dependent markets, which then affects their stock prices. Moreover, in the long run, negative shocks related to global uncertainty negatively impact the Islamic stock market. This finding indicates that when the global economic environment deteriorates and overseas investments are perceived as risky, domestic investors-especially those who are risk averse-tend to shift their investments to domestic Islamic assets, which they perceive as more reliable.
Problems And Handling Of Electronic Payment Systems In The Digital Era In Medan Mei Hotma Mariati Munte; Jadongan Sijabat; Ardin Doloksaribu; Imelda, Imelda
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Electronic payment system failure refers to a situation where a payment process or financial transaction is not completed as expected. Transaction failure using an electronic payment system can be caused by various factors, which are generally categorized into technical, security, infrastructure, and operational aspects. Therefore, this study aims to investigate technical problems, lack of user understanding, user errors, third-party interference, and high transaction volume levels as causes of electronic transaction failures and delayed funds in electronic payment systems.the problems, and handling of electronic payment systems. For this purpose, an investigation was conducted into technical problems, lack of user understanding, user errors, third-party interference, and high volume levels. The respondents of this study were those who were qualified (Medan residents/have visited Medan), users of electronic payment systems and have experienced problems processing transactions with electronic payment systems. The questionnaire compiled using Google Form was sent to 120 users of electronic payment systems among students using WA and 93 of them returned it. The results of the study showed that barriers to use and risk barriers had a negative effect on interest in using. While value barriers, tradition barriers, privacy barriers, and facilitating conditions had a positive effect on interest in using electronic payment systems.
The Role Of Human Capital Attribution In Driving Employee Well-Being And Performance In Indonesia Ahmad, Ahmad
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Although previous research has documented substantive knowledge about the benefits of high-performance work systems (HPWS), results related to both sides of HPWS are inconsistent. To reconcile this inconsistency, the researcher identified two specific HR attributions, well-being HR attribution and employee performance HR attribution, and examined their role in the relationship between HPWS at the individual level that develops in the workplace. Data were collected from 177 employees in 21 BUM Desa, data processing used SmartPLS 3 to conduct structural equation modeling and hypothesis testing. The results show that HR attributions of well-being and employee performance influence HPWS, which drives job flourishing, the role of HPWS also positively and significantly mediates the relationship to flourishing at work. Previous literature has ignored the key identification of internal HR attributions and only focused on HPWS as the dependent variable, so this study develops a mediation model of HPWS influencing employee thriving at work. This research helps reconcile inconsistent findings regarding the two-sided nature of HPWS, in addition the researcher focuses on individual-level HPWS which is less explored in existing research. This study only used 21 BUM Desa in the tourism sector in Lebak Regency and a relatively small sample size and only focused on internal attributions, future research is recommended.
The Influence of Leadership and Work Conflict on Employee Performance at PT. PLN ULPLTD Galala Ambon”. Hiariey, Harvey; Serang, Mohamad R.; Tehuayo, Erlinda; Duwila, Ummi; Matdoan, Arsad
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

Leadership plays an important role in the company for the achievement of organizational progress, a good leader will direct his subordinates in carrying out the tasks and responsibilities given. while work conflict is a conflict between two or more members of individuals with activities together in different goals, status, values ​​and different perceptions. This study aims to determine:1). The influence of leadership on employee performance of PT. PLN ULPLTD Galala Ambon 2). The Effect of Work Conflict on Employee Performance at PT. PLN ULPLTD Galal Ambon. The method used is a quantitative research method. the sample in this study were 35 respondents. Data collection techniques in this study consisted of observations, interviews and questionnaires that have been tested for results. Based on the results of the study it can be concluded that 1). Leadership has a significant effect on employee performance as seen from the results of regression analysis showing Leadership has a Tcount of 0.513 with a significance of 0.001 (significant). 2). Work conflict has a significant effect on employee performance as seen from the results of regression analysis showing work conflict has a Tcount of 0.911 with a significance of 0.000 (significant).
The Influence of Product Design, Price and Online Marketing Communication on Purchasing Decisions Pelupessy, Merry; Maiseka, Gresia
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to determine the effect of product design, price and online marketing communication on purchasing decisions for woven fabrics at the Glora store in Tatumbar Islands Regency. This study is a survey study using a quantitative method, so the number of samples determined is 115 respondents who are consumers of Toku Gluta products. To collect research data using a questionnaire and distributed via Google Form, and Bu data analysis using descriptive analysis and multiple linear regression analysis. Based on our analysis, this research proves that product design does not have a graphical effect on purchasing decisions, Price does not have a significant effect on purchasing decisions, Online marketing communication has a negative effect on purchasing decisions for woven fabrics at Glora Store in Tatumbar Islands Regency.
The Effect of Human Relations (Human Relations) and Organization Based Self Esteem on the Work Ethos of Maluku Audit and Financial Audit Agency Representatives Rehatta, Pieter N.R; Tutupoho, Saleh; Tuasuun, Zhasia I.
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This research was conducted based on the phenomenon at BPKP to provide suggestions regarding the problems faced by the personnel of the Maluku Province BPKP Representatives and to find out how much influence Human Relations and Organization Based Self Esteem had on the work ethics of the Maluku Province BPKP Representatives. The type of research used is quantitative research using primary data in the form of interviews, questionnaires and library research which is carried out regularly based on research objectives to BPKP employees of Maluku Province. The sample collection technique in this study used a saturated sample (non probability sampling), that is, by using all members of the population to be used as a sample. The results showed that (1) Human Relations had a significant positive effect on Work Ethics and (2) Organization Based Self Esteem had a positive effect. Significance of Work Ethics

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