Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus in: Humanities: Art, History, Languages, Literature, Music, Philosophy, Religion, Theater, etc. Social Science: Geography, Sociology, Education, Political Science, Law, Policy, Social Review, Arts, History, Philosophy, Anthropology Management: Commerce, Economics, Finance, Accounting, Corporate Governance, Human Resources Management, Marketing Management, Quality Management Training and Development Engineering: Information Technology, Computer Application, Civil Engineering, Machanical Engineering, Chemical Engineering, Electrical Engineering, Physics Medical Science: Medicine, Health, Nursing, Clinical Research, Pharmacy, Pharmaceutical, Pharmacognosy, Pharmacology, Phytochemistry Biology: Botany, Bioscience, Microbiology, Biotechnology, Clinical Biology, Molecular Biology, Biochemistry, Agriculture, Chemistry, Environment and Ecology, Food Science, Nutrition, Plant Science, Entomology, Zoology, Fisheries Physical Education: Sports, Yoga, Physiotherapy, Physiology, Exercise, Health
Articles
1,168 Documents
MICE AND THE FUTURE OF TOURISM IN INDONESIA
Resti Hardini;
Rahayu Lestari;
Kumba Digdowiseiso;
Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA
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DOI: 10.54443/morfai.v4i3.1458
The impact of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry on the Indonesian tourism sector is a noteworthy aspect that warrants particular consideration. More precisely, the MICE industry exerts a substantial and favorable influence on the expansion of tourism in Indonesia. This research aims to investigate the impact of the MICE industry on the growth of the tourism sector in Indonesia. It seeks to determine the extent to which this industry contributes to the increase in tourist visits and national income. Additionally, the study aims to identify the factors that influence the development of the MICE industry in Indonesia, including government policy, infrastructure readiness, and the active participation of industry players. Qualitative research methods are a suitable and appropriate option. The findings of this investigation are as follows: Developing high-quality MICE infrastructure and consistently monitoring global trends will be crucial in shaping the future of tourism in Indonesia. Indonesia's ascent to becoming a highly sought-after MICE destination on the global stage will be achieved through the consistent adoption of technology, improved infrastructure readiness, and effective support from the government in creating a favorable environment.
THE DRIVERS OF FIRM VALUE
Rahayu Lestari;
Suadi Sapta Putra;
Elwisam;
Kumba Digdowiseiso;
Rohana Ahmad
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1459
The objective of this literature review is to identify and analyze the factors that determine the value of a company, as evidenced in multiple studies. This study focuses on comprehending the determinants that impact the evaluation of a company's worth, a significant subject in the field of economics and finance. The chosen approach is Systematic Literature Review (SLR), which involves gathering and assessing relevant literature pertaining to the research topic. The results of the Systematic Literature Review (SLR) analysis indicate that financial performance, institutional ownership, capital structure, company size, corporate governance, corporate social responsibility, and dividend policy are the primary determinants of company value. The discussion emphasizes the discrepancies in research findings and contextual disparities that can influence the connection between determinants and firm value. While these findings offer a more profound comprehension of the intricate factors that influence firm value assessments, additional research is required to elucidate the precise impacts and identify particular market situations that moderate this relationship. The findings of this literature review emphasize the significance of considering multiple factors in order to comprehensively comprehend the overall value of a firm. Additionally, it highlights the need for future research to delve into the dynamics of the relationship between these factors and firm value.
THE DEVELOPMENT STRATEGY OF INDONESIAN TOURISM THROUGH THE BRANDING OF “WONDERFUL INDONESIA”
Rahayu Lestari;
Resti Hardini;
Kumba Digdowiseiso;
Nguyen Duc Tri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i2.1460
Indonesian Tourism has launched a development strategy known as Wonderful Indonesia branding in an effort to increase the attractiveness of tourism destinations in the global market by strengthening the image through messages that reflect Indonesia's uniqueness and strong visual brand. Collaboration with the private sector and partnerships with local communities are the primary pillars of sustainable destination management, while international partnerships facilitate the exchange of knowledge and resources. The discussion's findings indicate a significant increase in the number of tourist visits, economic growth in the tourism sector, and positive changes in global perceptions of Wonderful Indonesia. This evaluation reflects the branding strategy's success in increasing international tourism appeal. The conclusion of this strategy emphasizes the importance of collaboration, partnerships, and community involvement in achieving sustainability in Indonesia's tourism sector.
THE MANAGEMENT OF CULTURAL EVENTS AND TOURISM ATTRACTIONS IN THE INDONESIAN TOURISM VILLAGES
Elwisam;
Tri Waluyo;
Kumba Digdowiseiso;
Nguyen Duc Tri;
Jassmin Johari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1462
The exploration of tourist villages holds significant importance in endeavors to foster sustainable tourism in Indonesia. Tourist villages not only provide aesthetic appeal, cultural distinctiveness, and indigenous knowledge, but also have a beneficial impact on the economic and social advancement of local communities. The objective of this study is to examine the design and implementation of cultural event management in Indonesian tourist villages, with the aim of enhancing tourist attraction. Additionally, the study seeks to assess the impact of cultural event management on tourist experiences and identify the key factors that contribute to the success of such management in increasing tourist attraction in tourist villages. This text discusses the role of local communities in promoting the sustainability of these activities. Qualitative methods offer a comprehensive framework for investigating the intricacies and subtleties of cultural activities and their influence on tourist attractions in tourist villages. Within this framework, qualitative methods encompass various approaches, including literature reviews, participant observation, and content analysis. The findings of the study indicate that the effectiveness of cultural events in Indonesian tourist villages is not solely determined by their level of interest, but also by their capacity to foster cultural sustainability, engage local communities, and showcase the distinctiveness of the destination.
THE INFLUENCE OF PEOPLE, PROCESS, PHYSICAL EVIDENCE ON PATIENT SATISFACTION IN A HOSPITAL CUT MEUTIA NORTH ACEH
Fitrah Rahmadhani;
Sapna Biby;
Heriyana;
Nurainun
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1463
Patient satisfaction is a common phenomenon that poses challenges in marketing. In 2022, every year there will be ups and downs in the number of inpatients at Cut Meutia Hospital. Where in 2022 alone, the number of inpatients will only be 11,876 patients. This number decreased slightly from the previous year's number, namely 14,827 patients for 2021 at the Cut Meutia Hospital, North Aceh. The decrease in the number of patient visits is a problem that must be considered by hospital management. The decreasing number of patient visits will affect hospital income/income. Another impact is that operational activities are disrupted. A decrease in patient visits indicates that patients are disloyal which can be caused by patient dissatisfaction with the services provided by the hospital. The aim of this research is to determine the influence of people, process, physical evidence on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh. The population in this study were patients at Cut Meutia Hospital, North Aceh and the sample in this study was 96 respondents selected using the accidental sampling method. The data analysis method used is multiple linear regression analysis. The results of this research show that people, process, physical evidence have a significant effect on patient satisfaction in receiving treatment at Cut Meutia Hospital, North Aceh.
PATIENT SATISFACTION MEDIATES THE INFLUENCE OF HEALTH SERVICES QUALITY AND BRAND IMAGE ON PATIENT LOYALTY
Aily;
Melitina Tecoalu;
Wani Gunardi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA
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DOI: 10.54443/morfai.v4i1.1464
This research has the intention to see the influence of health service quality and and brand image on patient loyalty which is mediated by patient satisfaction. The respondents of this study were the patients at RS Murni Teguh Sudirman Hospital. The testing of the hypothesis was conducted using quantitative research method with the total sample of 100 patients. Data with college questionnaireare to the respondents. The analysis technique that was used was the Partial Least Square - Structural Equation Modeling (PLS-SEM) from the SmartPLS program. Based on the analyzed data, it was found that there was an influence of health service quality and brand image on patient loyalty, mediated by patient satisfaction. Based on research results, it was found that there is an influence of the quality of health service on patient satisfaction. The quality of health service does not have a direct effect on patient loyalty. Brand image has a positive effect on patient satisfaction. Brand Image has a positive effect on client loyalty. Patient satisfaction positive effect patient loyalty. Health service quality has a positive effect on patient loyalty which is mediated by patient satisfaction. Brand image has a positive influence on patient loyalty which is mediated by patient satisfaction. The hospital has provided health services and a good image at RS Murni Teguh Sudirman so increasing patient satisfaction which ultimately increases patient loyalty.
THE INFLUENCE OF TRAINING, EMPLOYEE RELATIONS AND REWARDS ON EMPLOYEE JOB SATISFACTION AT AVICENNA BIREUEN HOSPITAL
Muhammad Iqbal;
Sullaida;
Em Yusuf Iis;
Maisyura
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1465
This research aims to determine the influence of training, employee relations and rewards on employee job satisfaction at Avicenna Bireuen Hospital. It can be seen that there are still many complaints from people who often procrastinate because there are some employees who are not yet professional in carrying out their duties and obligations, such as lack of preparation, supervision and control so that many people feel dissatisfied and excessive workload will have a negative impact on employees. The independent variables in this research are training, employee relations and rewards. Meanwhile, the dependent variable is Job Satisfaction. This type of research uses quantitative methods. Data were collected using a questionnaire containing questions and statements by distributing them to the employees concerned at Avicenna Bireuen Hospital. The scoring technique uses a Likert scale. This research was conducted on a sample of 114 employees at Avicenna Hospital Bireuen. The sampling technique uses a census or saturated sample. This research uses multiple linear regression analysis with the SPSS (Statistical Program for Social Science) program. The results of the research show that Training has no positive effect on Job Satisfaction shown by Avicenna Bireuen Hospital employees, Employee Relations has no positive effect on Job Satisfaction shown by Avicenna Bireuen Hospital employees, and Reward has a positive and significant effect on Job Satisfaction shown by Avicenna Hospital employees Bireuen.
THE INFLUENCE OF SERVICE QUALITY AND MENU DIVERSITY ON PURCHASING DECISIONS AT CAFÉ SOCOLATTE PIDIE JAYA DISTRICT
Erni Zahara;
Agustinawati;
Siti Maimunah;
T. Edyansyah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1475
The purpose of this study was to determine and analyze the effect of service quality (Physical Evidence, Reliability, Responsiveness, Assurance, Empathy) and menu diversity on purchasing decisions at Café Socolatte, Pidie Jaya Regency. The data analysis technique used is multiple linear regression analysis using the SPSS program. The results showed that simultaneously service quality and menu diversity had a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency. Partially, service quality, physical evidence of reliability, responsiveness, assurance, empathy and menu diversity have a positive and significant effect on purchasing decisions at Café Socolatte, Pidie Jaya Regency.
EFFECT OF PRIVACY SECURITY, WEBSITE CONTENT, CUSTOMER SERVICE AND ATMOSPHERIC ON E-SHOPPING INTENTION
Mirna Zahara;
Rahmaniar;
Jullimursyida;
Munandar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1476
This research aims to analyze the influence of Privacy Security, Website Content, Customer Service and Atmosphere on E-Shopping Intention among students at the Faculty of Economics and Business, Malikussaleh University. Data for this research was collected through a survey method using a questionnaire as a data collection instrument. The respondents used in this research were 112 students from the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The research results show that privacy/security influences e-shopping intention, website content influences e-shopping intention, customer service influences e-shopping intention, atmospheric influences e-shopping intention and simultaneously privacy/security, website content, customer service and atmosphere influence e-shopping intention.
ROLE OF PRAGMATISM AS A SCHOOL OF PHILOSOPHY TOWARDS THE EDUCATIONAL SYSTEM
Aadil Hussain Mir;
Dr. R. Sivakumar
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 1 (2024): Multidiciplinary Output Research For Actual and International Issue
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DOI: 10.54443/morfai.v4i1.1477
The term “Pragmatic” denotes a quality characterized by the sensible handling of problems in a manner aligned with prevailing conditions, rather than adhering rigidly to fixed theories, ideologies, or regulations. In the realm of educational philosophy, Pragmatism advocates for an approach wherein education imparts practical skills essential for life and fosters personal development. Renowned educators such as John Dewey and William James espoused Pragmatist principles, which prioritize practical learning that is applicable to real-world contexts. This paper undertakes an examination of Pragmatism and its impact on education, delving into how its fundamental tenets can enhance the effectiveness of teaching and learning processes when applied..