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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 367 Documents
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The Influence of Role Clarity and Communication Quality on Organizational Performance through Job Satisfaction in MSMEs in Medan City Albert, Albert; Hartanto, Janssen Yohana Putri; Hwang, James; Mulyono, Jovan; Laoli, Tierlin Gustin Kristiani
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.528

Abstract

This study aims to analyze the influence of Role Clarity and Communication Quality on Organizational Performance with Job Satisfaction as a mediating variable in MSMEs in Medan City. Field phenomena indicate that most MSMEs still face problems related to unclear tasks, ineffective communication flows, and low job satisfaction that impact performance achievement. This study uses a quantitative approach with a survey method on 155 MSME respondents. Data analysis was conducted using Structural Equation Modeling (SEM-PLS) to test the direct and indirect relationships between variables. The results show that Role Clarity and Communication Quality have a positive and significant effect on Job Satisfaction. In addition, Job Satisfaction significantly affects Organizational Performance. Both independent variables also have a direct effect on Organizational Performance, but the indirect effect through Job Satisfaction shows a stronger contribution. These findings confirm that psychological aspects and work relationships play an important role in improving MSME performance. Practically, this study provides recommendations for MSMEs to strengthen role clarity, improve communication quality, and prioritize job satisfaction to encourage improved organizational performance. Theoretically, the research findings support and expand the study of organizational behavior in the context of MSMEs.
Proposed Marketing Strategy To Enhance Brand Awareness Of Perfume Industry In Indonesia (Case Study : Charma Scents) Azka, Chyntia Paramitha; Astuti, Novika Candra
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.535

Abstract

CharmaScents, a small and medium enterprise established in 2023, faces a critical business challenge of persistently low sales performance despite operating within Indonesia's rapidly growing perfume market, projected to reach USD 427.81 million with a CAGR of 3.35% through 2030. Through systematic root cause analysis, this research identifies that the fundamental business issue is not product quality, pricing strategy, or distribution channels, but rather critically low brand awareness among target consumers, with 58.6% of surveyed respondents having never heard of the brand. This creates a significant gap between market potential and actual sales performance, as brand awareness serves as the essential first step in consumer decision-making processes, particularly for experiential products like fragrances where sensory perception and emotional value play crucial roles. The research addresses a significant gap in understanding how emerging local perfume SMEs in developing markets can strategically build brand awareness through digital marketing within resource-constrained environments, particularly when marketing sensory products that traditionally require physical testing but are increasingly purchased online without prior experience. This study is especially relevant given that 73% of Generation Z consumers in Indonesia now engage in blind-buying behavior for perfumes based on digital content and social proof, representing a fundamental shift in consumer behavior that existing literature has not adequately explored within the context of local brand development strategies. This research employs a comprehensive mixed-methods approach integrating quantitative consumer surveys and qualitative stakeholder interviews to develop evidence-based marketing strategies. The quantitative component utilized a structured questionnaire distributed to 249 respondents from Generation Z and Millennial demographics in the Jabodetabek area, with data analyzed through IBM SPSS Statistics using validity testing, reliability testing, descriptive statistical analysis, and cluster analysis. The qualitative component consisted of semi-structured interviews with CharmaScents' co-founder, providing critical insights into internal capabilities and strategic positioning. The theoretical foundation integrates Kotler and Armstrong's Marketing Strategy and Marketing Mix theory, Barney's Resource-Based View, Porter's Value Chain and Five Forces, and PESTLE framework, synthesized through SWOT and TOWS analysis, ultimately applying Ansoff's Matrix to identify the most appropriate growth strategy. The research findings confirm critically low brand awareness as the primary barrier to sales growth, with cluster analysis identifying Value Seekers (57% of respondents) as the optimal target segment, young middle-income professionals aged 25-35 with stronger purchasing capacity, systematic decision-making processes, and high engagement with digital platforms. Internal analysis reveals that while CharmaScents possesses valuable resources including high-quality products, unique archetype-based storytelling, and authentic Indonesian cultural narrative, these strengths remain underutilized due to inconsistent digital content execution, limited marketing budget, and insufficient social proof. External analysis highlights favorable conditions including government support for local brands, growing consumer preference for domestic products, and e-commerce adoption, though tempered by intense competitive rivalry, low entry barriers, and minimal switching costs in the marketplace. Based on these findings, the research proposes a Market Penetration strategy comprising three integrated components. First, CharmaScents should develop a systematic digital content marketing framework centered on consistent storytelling campaigns aligned with personality archetypes, leveraging Instagram, TikTok, Shopee, and Tokopedia through structured content calendars, user-generated content, and strategic micro-influencer collaborations. Second, the company should introduce value-based product offerings including trial kits and scent bundles designed to reduce purchase barriers and encourage product exploration in online environments. Third, CharmaScents should selectively participate in offline activation events in urban areas to enable sensory product experience while reinforcing digital narratives. The implementation follows a phased approach prioritizing immediate actions (0-3 months) focused on establishing consistent content systems and launching trial offerings, medium-term initiatives (3-6 months) emphasizing micro-influencer partnerships and marketplace optimization, and long-term strategies (6-12 months) involving selective offline activations and community-building programs. This resource-conscious approach aims to increase brand awareness among Value Seeker consumers, build trust through social proof, and convert market potential into sustained sales growth while remaining aligned with CharmaScents' limited organizational capacity and affordable luxury positioning.
The Effect of Reward Implementation and Non-Financial Work Environment on Employee Loyalty at Toko Femina Metro Lampung Aliyah, Hikmatul; Buchori, Buchori; Sugiono, Sugiono; Sari, Dame Dwinta
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.549

Abstract

This study aims to analyze the effect of reward implementation and work environment on employee loyalty at Toko Femina Metro. The research employs a quantitative approach with a survey method. The population and sample consist of 35 employees, selected using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS.The results show that rewards have a positive and significant effect on employee loyalty. Likewise, the work environment also has a positive and significant effect on employee loyalty. Simultaneously, rewards and the work environment significantly influence employee loyalty, with a coefficient of determination (R²) of 0.536, indicating that 53.6% of employee loyalty can be explained by the two independent variables, while the remaining 46.4% is influenced by other factors outside the research model.These findings imply that organizations should implement fair and transparent reward systems and create a conducive work environment to enhance employee loyalty. This study contributes to human resource management literature by highlighting the importance of rewards and work environment in fostering employee loyalty in the retail sector
Capacity of Civil Service Police and Fire Department in Controlling Street Vendors in Sukabumi City Santoso, Andika Zelin Aji; Mulyadi, Andi; Basori, Yana Fajar FY
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.522

Abstract

This study analyzes the capacity of the Satuan Polisi Pamong Praja (Satpol PP) and Pemadam kebakaran (Damkar) of Sukabumi City in enforcing regulations Pedagang Kaki Lima (PKL) trading in prohibited areas, as stipulated in Sukabumi City Regional Regulation No. 10 of 2013, Pasal 21. Employing a qualitative descriptive approach, data were gathered through interviews with officials (Cikole, Diskumindag), PKL, residents of R. Syamsudin SH Street, observations, and documentation. Policy capacity was measured using five dimensions from Horton et al. (2003): human resources, infrastructure-technology-financial resources, strategic leadership, program management and implementation processes, and collaboration networks. Findings reveal limitations in human resources (personnel shortages, multifunctional rotations, short operational hours); outdated infrastructure (aging vehicles, limited CCTV, reliance on e-lapor); adaptive strategic leadership via daily briefings and school socialization despite flexible relocations; phased management (persuasion, tiered warnings, UMKM coaching); and inter-agency networks (with Dishub, Police, sub-districts) requiring enhanced joint sweeps in high-risk zones like Ahmad Yani and seven prohibited streets. Key challenges include vendor resistance (high relocation costs), banner damage, budget constraints, and low e-lapor awareness. Recommendations emphasize training enhancements, infrastructure renewal, consistent evaluation cycles, monthly meetings, and digital socialization for sustainable enforcement.
Participatory Oversight Strategy of the Lampung Provincial Election Supervisory Agency in Preventing Violations in the 2024 Elections Qohar, Ahmad; Zainal, Anna Gustina; Hermawan, Dedy; Efendi, Nur
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.542

Abstract

Indications of money politics, violations of civil servant neutrality, and intimidation of voters were found in various regions. This shows that participatory oversight is not yet fully optimal. Based on findings in the field, money politics is still rampant ahead of election day san. The methods are increasingly varied, such as the distribution of basic foodstuffs, digital transfers, and program promises. Many citizens still consider this to be "normal" in electoral political culture. This research was conducted in Lampung Province, which is a strategic location for studying participatory oversight practices in the implementation of elections. Lampung Province was chosen because it has a high level of political dynamics and a track record of innovation in community-based election oversight. The Lampung Province Bawaslu actively initiated various programs that directly involved the community in oversight activities, making it an interesting case study in the context of strengthening participatory democracy at the local level. Participatory Oversight in Preventing Violations through Oversight Villages, Socialization, and Complaint Centers First, Oversight Villages The implementation of participatory oversight in the Bawaslu's Oversight Village program in Lampung Province aims to build an election awareness culture at the level closest to the community, namely the village or sub-district. Second, Socialization The implementation of participatory oversight through socialization carried out by Bawaslu Lampung Province and regencies/cities focuses on efforts to build public awareness and encourage the community to play an active role in maintaining election integrity.
Sowing Moderation Through the Curriculum of Love: The Relevance of Ibn Miskawaih's Middle Path Ethics Rafida, Alifa Ihfazna; Sukino, Sukino; Usman, Usman
Journal of Research in Social Science and Humanities Vol 5, No 4 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i4.523

Abstract

Religious moderation is a crucial approach in maintaining social harmony amid religious and cultural diversity in Indonesia, but its implementation still faces serious challenges in the form of intolerance and radicalism. This article examines the relevance of Ibn Miskawaih's concept of the middle path (al-ikhtiyar al-awsat) in the book Tahdhib al-Akhlaq as an ethical foundation for strengthening this moderation, while also proposing a “Curriculum of Love” as a transformative pedagogical approach. The thoughts of emphasizes that moral virtue lies in the balance between two extremes and the purification of the soul (tahdhib al-nafs), which in the context of Islamic education in Indonesia, these values can be integrated through a character-based curriculum to shape an inclusive attitude towards religion. This article argues that the integration of the values of compassion (mahabbah) and moral balance is essential to address the challenge of intolerance, where the “Curriculum of Love” serves as an instrument to internalize religious moderation through an affective approach that goes beyond mere textual understanding. Through a literature review, this study concludes that the synergy between Ibn Miskawaih's middle path ethics and the Curriculum of Love can encourage the creation of “Active Tolerance” and stronger social cohesion, enabling educational institutions to produce a generation that is not only intellectually intelligent but also highly empathetic towards diversity.
Legality of The Use of Water Birth Methods in Childbirth Practices in Indonesia Andryawan, Andryawan; Winata, Aryanti Agripina; Naftali, Kearen Elvira; Rumambi, Marcia Gladys
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.426

Abstract

Doctors, as one of the main providers of health services to the community, play a very central role because they are directly involved in the provision of health services and the quality of those services. The main foundation for doctors to be able to perform medical procedures on patients is their knowledge, technology, and competence. The decline in public trust in doctors, as well as the increasing number of legal claims filed today, are often associated with failures in the healing efforts undertaken by doctors. These conflicts are triggered by patients' dissatisfaction with doctors in carrying out treatments or practicing their medical profession. In providing care, every doctor must uphold medical ethics, which determine the integrity of this profession. This raises the issue of the legality of using the water birth method in childbirth procedures performed by obstetricians and gynecologists in Indonesia and the role of the Medical Ethics Honorary Council (MKEK) in addressing this issue. The method used in this study is a normative method obtained through library research, supported by data from interviews with the West Jakarta IDI. The research findings indicate that the water birth method is not yet recommended for use in medical practice in Indonesia. Neither the IDI nor the Indonesian Medical College has recognized this method. When an obstetrician-gynecologist uses this method, the doctor in question may be categorized as having violated medical professional discipline and medical ethics. The Medical Ethics Council (MKEK) of the Indonesian Medical Association (IDI) will take action against any doctor found to have violated medical ethics. The enforcement of medical ethics by the MKEK IDI is more of a form of guidance for doctors to better understand and adhere to the code of medical ethics.
Relevance Of Cost Information, Transparency, Cost Distribution Towards Hospital Performance With Technology Development as a Moderation in Tangerang Regency Kamela, Hurian
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.544

Abstract

This study aims to examine the effect of cost information relevance, transparency, and cost distribution on hospital performance, with technological development as a moderating variable in Tangerang Regency. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 148 respondents from the local community of Tangerang Regency as users of hospital services. The data analysis techniques include multiple linear regression and Moderated Regression Analysis (MRA) to test the moderating effect of technological development. The results reveal that cost information relevance, transparency, and cost distribution have a positive and significant impact on hospital performance. Furthermore, technological development is found to strengthen the relationship between cost information relevance, transparency, and cost distribution and hospital performance. These findings indicate that public perceptions of cost transparency, fair cost distribution, and the use of information technology play a crucial role in shaping hospital performance. This study provides practical implications for hospital management and local governments in improving cost management, service transparency, and information technology utilization to enhance hospital performance and public satisfaction sustainably.
The Effect of Communication, Motivation, and Work Discipline on The Performance of Honorary Employees of The Regional Office of The Ministry of Religion of North Sumatra Province Aulia, Nurmarsya; Rizky, Muhammad Chaerul; Azahara, Lutfiah Adinda; Putri, Anugrah Mardiah
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.383

Abstract

This study aimed to examine the influence of communication, work motivation, and work discipline on the performance of non-permanent employees at the Regional Office of the Ministry of Religious Affairs in North Sumatra Province. The research employed a quantitative-associative approach using a survey method, with data collected through structured questionnaires distributed to respondents. The study involved a saturated sample of 61 participants. Multiple linear regression analysis was applied to assess both the partial and simultaneous effects of the independent variables on employee performance. The findings revealed that communication, work motivation, and discipline each had a positive and significant partial impact on performance. Simultaneously, these three variables contributed significantly to improving employee performance. Among them, work discipline emerged as the most influential factor, particularly in relation to punctuality, adherence to regulations, and professional conduct. Approximately 87.6% of the variance in employee performance was explained by the combined effect of the independent variables, indicating a very strong relationship. These results suggest that strengthening organizational communication, enhancing employee motivation, and enforcing consistent work discipline are essential strategies for optimizing the performance of non-permanent staff within government institutions.
THE EFFECT OF BRAND IMAGE, PRODUCT QUALITY, PRICE ON CONVERSE SHOE PURCHASE DECISION IN WEST CIKARANG Hutauruk, Basar Maringan; Suryadi, Suryadi
Journal of Research in Social Science and Humanities Vol 6, No 1 (2026): March 2026
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v6i1.539

Abstract

Purchasing decisions are an important aspect of a marketing strategy that reflects a product's success in attracting interest and meeting consumer needs. This study aims to determine the influence of brand image, product quality, and price on purchasing decisions for Converse shoes in West Cikarang. This study uses a quantitative method with data collection techniques through distributing questionnaires to respondents. The sample in this study amounted to 100 respondents, determined using the Lemeshowmethod. The sampling technique used was nonprobability sampling with a purposive sampling approach.Data processing was carried out using the SPSS version 27 application. The results of the study indicate that partially and simultaneously, the variables of brand image, product quality, and price have a positive and significant effect on purchasing decisions. This means that the better the brand image, the higher the product quality, and the more appropriate the price offered, the more likely consumers are to decide to purchase the product. These findings have implications for companies in improving marketing strategies, particularly in maintaining brand image, maintaining product quality, and setting prices that are in accordance with the value received by consumers. Keywords: Brand Image, Product Quality, Price, Purchase DecisionJEL Code:

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