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Journal of Research in Social Science and Humanities
Published by UK Institute
ISSN : 28093356     EISSN : 28073916     DOI : http://doi.org/10.47679/jrssh.v1i2.12
Core Subject : Religion, Economy, Humanities, Science, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Journal Research of social science and Humanities is a peer-reviewed, international, and intercultural journal. It promotes interdisciplinary research with a primary focus on original research or reviews in humanities and social sciences. Articles are welcome in the following seven sections: Education and Assessment, English Language & Literature, Media & Journalism, Politics & Governance, Psychology, Sociology, and Economics & Commerce. Journal audiences are learned readers, researchers, policymakers, administrators, and educational organizations.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 260 Documents
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Representations of Ideology and Multicultural Values in Imported English Textbooks and their Impacts on Indonesian Students’ Characters Sinaga, Tuntun
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.175

Abstract

Studies on ideology and multicultural values in English textbooks have been carried out in the last decades. However, studies on foreign-published or imported textbooks used in Indonesian schools have been still scarce in literature. The current research was aimed at investigating the representation of ideology and multicultural values in the English textbooks used in Indonesian schools. This method employed in the study was a critical discourse analysis (CDA) on learning materials contained in English textbooks used in Indonesian secondary schools. The results revealed that the representation of ideology and multicultural values were identifiable through various forms of the culture, culinary topics, tourist attractions, youth lifestyles, flora and fauna, modern life achievement as well as interpersonal interactions. The current research findings offer different perspectives in developing English teaching materials in adjusting the balance of ideological and multicultural stances in shaping the learners’ characters.
The Influence Of Work Motivation On Employee Performance Mcdonald'S R. Soekamto Palembang Desfitrina, Desfitrina; Zulfadhli, Zulfadhli; Afri Alfarezi, Afri Alfarezi
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.90

Abstract

This study aims to determine the effect of work motivation on the performance of McDonald's R.Soekamto Palembang employees. The data collection technique used in this study is by giving a set of questions or written statements to respondents using a questionnaire to answer. The questionnaire was given to employees consisting of several about work motivation and employee performance. The data analysis technique used in this research is quantitative analysis. Based on the results of the research that has been done, it is found that there is an effect of work motivation on the performance of McDonald's R.Soekamto Palembang employees. This is indicated by the t-count value of 7.395 with a significant 0.000. The T-Table value obtained from (n-k-1) in the distribution table is 1.173.
IMPACT OF SERVICES AND PRICES ON CONSUMER DECISIONS IN MM 46 WAY EAST LAMP Sugiono, Sugiono; Sulastri, Susi; Aliyah, Hikmatul Aliyah,; Ichsan, Ichsan
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.170

Abstract

This research is quantitative research using survey methods. The sample technique used is purposive sampling. The total sample in this study is 100 MM46 Way Jepara consumer respondents who have made a purchase transaction. Data processing techniques use validity tests, realism tests, classical assumption tests and hypothesis tests. The software used to analyze the data is SPSS 16.0. The results of this study using the T-Test showed that (1) Quality of Service has a partial influence on a purchase decision with a significance of 0.003. (2) Price has an influence partial on a buying decision with the significance value of 0.038. (3) Quality of the Service, and Price has a simultaneous influence upon a decision of purchase with a significant value of 0.000.
The Pattern of Dependence of the Aruk – Biawak Border Communities in the Middle of the COVID-19 Pandemic A global pandemic Elyta, Elyta; Nuzulian, Ully; Lutfie, Ratu Zahirah
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.77

Abstract

Aruk is located on the direct border between Indonesia and Malaysia. The national border in Aruk is classified as one of the seven Integrated Border Crossing Posts. The one located in Indonesia. The following locations are integrated: Others in Entikong, Sanggau Regency, West Kalimantan; Motaain in Belu Regency, East Nusa Tenggara; Badau in Kapuas Hulu District; Motamasin in Malacca District; Wini in North Central Timor District; and Skouw in Jayapura. President Jokowi has officially inaugurated the seven borders, which are collectively known as the Seven Indonesian Borders. Aruk facilitates cross-border activities, particularly with Malaysia, thereby enhancing regional economic prospects. Conversely, the presence of this advantageous location might also result in reliance on the inhabitants of Kab. Sambas, particularly in Aruk and other regions along the Malaysian border.
The Impact Of Price And Brand Image On Consumer Loyalties Of Singkong Moro Crips On The Housing Industry In Sari Lampung East Sources Village Sugiono, Sugiono; Aliyah, Hikmatul; Rinnanik, Rinnanik; Hakim, Lukmanul
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.124

Abstract

The research aims to find out the impact of packaging, price and brand image on loyalty. Supposed packaging, price and brand image. The study used quantitative research methods, with a total of 97 respondents. Sampling using non-probability sampling techniques with random sample methods. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Double Linear Regression Analysis, Hypothesis Test and Determination Coefficient Test. Based on calculations with some of these techniques and tests, it is known that the packaging individually has no influence on consumer loyalty. While price and brand image have a positive and significant influence on consumer loyalty. 
Variations in Satisfaction from Prepaid and Postpaid Electricity Use Based on Community Perception in Bandar Sribhawono Sandora, Putri; Sugiono, Sugiono; Saputra, Ardian
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.150

Abstract

During World War II, electricity companies in Indonesia were controlled by Japan and subsequently seized by Indonesian youths after independence in September 1945, then handed over to the Republic of Indonesia government. President Sukarno established the Electricity and Gas Office on October 27, 1945. PLN (State Electricity Company) has adopted various innovations, including Prepaid Electricity Service (LPB), as part of efforts to enhance service quality to the public.This study focuses on comparing satisfaction between Prepaid and Postpaid electricity users based on community perceptions in Bandar Sribhawono. Data analysis methods using Chi-Square test and Coefficient of Contingency indicate that the presence of Prepaid PLN significantly contributes to improving community satisfaction, with a contingency coefficient value of 0.7985, exceeding the critical value set.These findings suggest that promotional strategies and services implemented by PT PLN (State Electricity Company) Distribution in Bandar Sribhawono have the potential to influence public preferences in choosing between Prepaid and Postpaid electricity. The implications of these findings can serve as a basis for enhancing marketing strategies and services to achieve broader adoption of Prepaid Electricity in the future. 
Fashion as an Expression of Cultural Identity in the Digital Age Wardaya, Awwali Ibnu; Bestari, Afif Ghurub; Sulistiyanto, Sulistiyanto; Kindiasari, Aktansi
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.118

Abstract

Fashion has long been a powerful medium for expressing cultural identity, reflecting various communities' values, traditions, and social dynamics. This expression has evolved dramatically in the digital age, shaped by the pervasive influence of technology and social media. This study explores how fashion serves as a conduit for cultural identity in the contemporary digital landscape. It examines the interplay between traditional fashion practices and modern digital platforms. It highlights how individuals and communities use fashion to navigate and assert their cultural identities in an increasingly globalised world. The research investigates the role of digital platforms, such as Instagram, TikTok, and fashion blogs, in disseminating and transforming cultural fashion trends. These platforms provide a space for cultural exchange and the democratisation of fashion, allowing underrepresented voices to showcase their heritage and creativity. Additionally, the study delves into the impact of virtual fashion shows, digital influencers, and online retail on cultural identity expression. It considers how these elements contribute to preserving and evolving traditional fashion practices. Furthermore, the research addresses the complexities of cultural appropriation in the digital age, where fashion trends can be rapidly adopted and commercialised, often detached from their cultural significance. By analysing case studies and engaging with fashion designers, influencers, and consumers, the study offers insights into the ethical considerations and responsibilities involved in cultural fashion representation. The findings suggest that while digital platforms can facilitate celebrating and sharing cultural identities, they pose challenges related to authenticity, appropriation, and commercialisation. This duality underscores the need for a nuanced understanding of fashion as a cultural expression in the digital era. The study concludes with recommendations for fostering a more inclusive and respectful digital fashion ecosystem that honours and preserves cultural identities while embracing innovation and diversity. Through this exploration, the research aims to contribute to the broader discourse on cultural identity, fashion, and digital media, offering valuable perspectives for academics, industry professionals, and cultural advocates.
Analysis of the Influence of the Role of Influencers on Increasing Income in Liberica Utari, Marti; Sari, Diah Novita; Rahmi, Lailatur; Devani, Ferizka Tiara; Mardiana, Mardiana
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.140

Abstract

The role of influencers is a successful marketing strategy because in the digital era, users choose interesting content from influencers and people they follow over advertising and frequent use of social media. This research aims to determine "The Influence of the Role of Influencers on Increasing Income in Liberica". This research will use quantitative research methods, with a research sample of 56 respondents. "The research results show that multiple linear regression has a constant value with a positive sign of 17.882. The F test states that the role of influencers in increasing income in Liberica is 0.013 0.05. The T test states that the role of influencers (X1) produces a significance value of 0.00 0.05 and the calculated t value is 6.043 t table 1.673, and the R value is 0.119 or 11.2%.
Analysis Of Brand Image, Facilities And Promotions On Students Decisions In Choosing The Bachelor Of Management Study Program At Universitas Pembangunan Panca Budi Donni, Rizco Rama; Ritonga, Husni Muharram
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.186

Abstract

This study was conducted on management students at Universitas Pembangunan Panca Budi Medan with the aim of analyzing brand image, facilities and promotions on students' decisions in choosing a bachelor's degree in management. The population of the study were 464 students of Universitas Pembangunan Panca Budi Medan, class of 2023, faculty of management, sampling was carried out by random sampling with the Slovin formula so that the number of samples were 82 respondents. The types of data used were primary and secondary data, data collection techniques using observation, questionnaires and documentation. Data analysis techniques were multiple linear regression, classical assumption tests and hypothesis tests. The results of the study showed that brand image, facilities and promotions partially and simultaneously had positive and significant effect on students' decisions in choosing a management study program. There was strong correlation between brand image, facilities and promotions on students' decisions to take management study program at Panca Budi Development University Medan. Students' decisions can be explained by brand image, facilities and promotions in taking management study programs by 39.1% and the remaining 60.9% can be explained by other variables not studied, such as tuition fees, motivation to study and so on.
Analysis Of Government Expenditure On Gross Regional Domestic Product In Eastern Kalimantan Agustina, Fitri; Khairunnissa, Anna; Pratama, Ahmad Fiqri; Febriani, Ratu Eva
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.102

Abstract

Government spending plays a crucial role in a region's economy, especially in Eastern Kalimantan, which has a wealth of natural resources becoming one of the main drivers of the Indonesian economy. The study aims to analyze the influence of government spending on Gross Regional Domestic Product (GRDP) in Eastern Kalimantan from 2010-2023. The dependent variable of the study is regional gross domestic product while the independent variable is health spending, education expenditure, public service spending and housing and public facilities spending. The research method used is a double linear regression analysis with time series data. The results of the study show that government spending on education, public services and housing, and public facilities has a significant influence on the increase in GRDP in Eastern Kalimantan. It highlights the importance of strategically allocating government spending to boost the regional economy.

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